Metal Promo

What Metal Promo does

Metal Promo (Metal Promo LLC) is a US-based custom metal promotional products manufacturer operating as an e-commerce-first, quote-based business since 2003. The company designs, produces, and ships bespoke lapel pins (soft enamel, hard enamel, die struck, offset printed), challenge coins (brass and zinc alloy), metal business cards, metal invitations, medals (fiesta, race), badges (fire, military, police), patches (embroidered, leather, PVC), sports pins, and ceramic coins. Manufacturing uses conventional metal-fabrication techniques including die striking, photo etching, enamel filling, electro-plating, anodizing, and laser engraving, with a broad palette of finishes and the operational practice of retaining customer molds for three years to ease reorders.

The company runs a direct-to-buyer model: customers submit project specifications through an online quote form, phone (877-312-9794), or Zoho SalesIQ chat, receive free artwork and a quote within 24 hours, and pay in full before production begins. Pricing is unit-based with volume discounts, minimum order quantities ranging from 25 units (pins, coins, medals) to 100 units (sports/trading pins), free US and APO/FPO shipping, a price-match guarantee, and unlimited design revisions bundled into the quoted price. The 100% US-based graphic design team supports customer design needs at no incremental cost.

Metal Promo serves a diversified customer base spanning military and public service, youth and amateur sports (including Cooperstown Dreams Park tournament vendors), corporate buyers (Hulu, Target, UPS, Walmart, AT&T, AAA), universities (USC Marshall, Northwestern, Edinboro, SF State, Randall), and nonprofits (Habitat for Humanity, San Antonio Pets Alive!, Shedd Aquarium). The company highlights 100,000+ verified customers, a 4.8/5 satisfaction rating, and its role as Official Coin Sponsor for the 2025 Military Bowl. Leadership includes Heather Shoup as Director of Marketing & Technology. The business is privately held, founder-owned, has no disclosed institutional funding, and operates from Austin, Texas with 11–50 employees.

Name

Metal Promo

Legal name

Metal Promo LLC

Website

https://metalpromo.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Metal Promo is a US-based, Austin-headquartered custom metal promotional products manufacturer selling quote-based bespoke lapel pins, challenge coins, medals, badges, metal cards, and patches to military, sports, corporate, education, and nonprofit buyers via its e-commerce storefront since 2003.

Ownership category

akta.pro rank

Product category

Custom Promotional Metal Products

NAICS

Jewelry and Silverware Manufacturing (33991), Metal Crown, Closure, and Other Metal Stamping (except Automotive) (332119)

SIC

Jewelry, Silverware & Plated Ware (3910), Metal Forgings & Stampings (3460)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Custom lapel pins
• Challenge coins
• Metal business cards
• Custom medals
• Promotional products

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Metal Product Sales: One-time custom product sales where customers order bespoke metal products (lapel pins, challenge coins, medals, badges, metal cards, patches). Products are made-to-order with no resale value. Revenue generated through per-unit pricing with quantity-based discounts. Price includes free artwork design and free shipping within USA.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Metal Promo is a custom manufacturer and online retailer of made-to-order metal promotional products. Customers request quotes online or by phone, receive free artwork design within 24 hours, and the company produces items such as lapel pins, challenge coins, medals, badges, metal business cards, and patches using die striking, photo etching, enamel, and plating processes, with molds retained for 3 years to simplify reorders.

Product overview

MetalPromo is a custom metal product manufacturer offering a portfolio of personalized metal items centered around recognition and branding. The core product line includes lapel pins (soft enamel, hard enamel, die struck, offset printed styles) and challenge coins (brass die struck and zinc alloy die cast), which serve as the flagship offerings. Supporting products include metal business cards and invitations, various medal types (fiesta medals, race medals), badges for fire/military/police use, and patches (embroidered, leather, PVC). Additional offerings include sports pins and ceramic coins as an affordable alternative. The company provides free artwork design services and free shipping within the USA, operating since 2003 with a customer base of over 100,000 verified customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Lapel Pins Custom lapel pins available in multiple styles including soft enamel, hard enamel, die struck, and offset printed. Used for branding, recognition, and promotional purposes, with a minimum order of 25 units.
• Challenge Coins Custom challenge coins crafted in brass or zinc alloy, featuring various styles including die struck, soft enamel, and hard enamel. Includes options for custom shapes, bottle openers, medallions, and spinners. Minimum order of 25 units.
• Metal Business Cards Premium metal business cards made from stainless steel or aluminum, available in various finishes including plated, anodized, and etched options for professional networking. Minimum production order of 50 units; 5-piece sample available.
• Metal Invitations Custom metal invitations for events and weddings, combining elegance with durability for memorable occasions.
• Metal Tags Custom metal tags for identification, branding, or decorative purposes.
• Fiesta Medals Custom fiesta medals celebrating traditions with vibrant designs and various plating options. Minimum order of 25 units.
• Race Medals Custom medals for races and athletic events, available in various sizes and styles.
• Fire Badges Custom fire department badges for recognition and identification.
• Military Badges Custom military badges for units and personnel recognition.
• Police Badges Custom police badges for law enforcement recognition and identification.
• Embroidered Patches Custom embroidered patches with various coverage levels for teams, uniforms, and events.
• Leather Patches Custom leather patches for premium apparel and branding applications.
• PVC Patches Custom PVC patches available in 2D and 3D designs, durable for outdoor use.
• Sports Pins Custom sports pins for teams and fans, celebrating victories and milestones. Minimum order of 100 units.
• Ceramic Coins Affordable ceramic coin alternative to metal challenge coins, available in various shapes and sizes.

Quantifiable outcome

• 30,000+ satisfied customers and 100,000+ verified customers served since 2003
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• 2025 Military Bowl (Go Bowling)flagshipStrategic or Co-development Partner · 1 January 2024MetalPromo is the Official Coin Sponsor for the 2025 Military Bowl. In 2024, they designed and produced the coin used in the ceremonial coin toss. The partnership involves creating custom challenge coins for the annual college football bowl game that unites college football, military appreciation, and community spirit. The Military Bowl is held on December 27th annually.
• Zoho Corporation (SalesIQ)coreTechnology or IntegrationZoho SalesIQ live chat widget integrated into MetalPromo website for real-time customer support and sales inquiries. Provides website visitors with instant chat capability with customer care team.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Quality Logo Products: Promotional products distributor with custom lapel pins, challenge coins, medals, and metal business cards in its catalog. Comparable customer base (corporate, education, nonprofits) but operates as a wide-portfolio reseller.
• HALO Branded Solutions: Large promotional products and corporate gifting company offering custom pins, coins, awards, and branded merchandise. Comparable enterprise and corporate client overlap but significantly broader portfolio scale.
• 4imprint: Large publicly traded promotional products distributor offering thousands of customizable items including pins, coins, medals, and patches. Overlaps with Metal Promo on product categories but competes as a broad-portfolio incumbent rather than a specialist.
• Crestline Promotional Products: Promotional products distributor and manufacturer offering custom recognition items including pins, coins, medals, and plaques. Comparable on product category and recognition/award use cases for corporate and education buyers.

Regional players

• GS-JJ.com: Large China-based custom pins, coins, medals, and keychain manufacturer exporting globally. Represents the low-cost offshore alternative against which Metal Promo positions its US-based design and service premium.

Direct peers

• Metal Kards: Specialty custom metal business card manufacturer using stainless steel and aluminum with various finishes. Directly overlaps Metal Promo's metal business card line and premium individual/professional buyer segment.
• The Pin People: Custom enamel pin maker focused on artists, brands, and organizations with online ordering and no-minimum options. Comparable product category and SMB buyer, with somewhat lower MOQ than Metal Promo.
• Lapel Pins Plus: Direct-to-consumer custom lapel pin manufacturer offering soft enamel, hard enamel, die struck, and printed pins with quote-based pricing. Closely overlaps Metal Promo's flagship product line and target SMB/military/sports buyer.
• PinPros: Custom lapel pin and challenge coin manufacturer serving corporate, sports, military, and education markets with online quote-based ordering. Directly comparable in product range, customer segments, and e-commerce GTM motion.
• Custom Challenge Coins (challengecoins.com): Dedicated custom challenge coin manufacturer serving military, law enforcement, fire, and corporate buyers. Highly comparable on coin product line and government/public-service customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestpinterest.com/metalpromo
• Xx.com/metalpromo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metal Promo