Lapel Pins Plus
Lapel Pins Plus is a Winter Springs, Florida-based custom manufacturer of lapel pins, challenge coins, patches, lanyards, keychains, medals, and belt buckles serving corporate, military, law enforcement, government, education, sports, and individual customers via direct e-commerce sales with free artwork and US shipping.
- Company typePrivate
- Founded1999
- HeadquartersWinter Springs, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lapel Pins Plus does
Lapel Pins Plus is a US-based custom promotional products manufacturer operating as Lapel Pins Plus Network LLC from Winter Springs, Florida. Founded in 1999, the company designs and produces custom lapel pins, challenge coins, patches, lanyards, keychains, medals, and belt buckles using multiple manufacturing methods including die striking, soft and cloisonné (hard) enamel filling, offset printing, silk screen printing, and 3D sculpting. The business operates a sales-led, quote-based model with minimum order quantities ranging from 25 to 200 units depending on product type, volume-based per-unit pricing, and bundled free services including artwork design, unlimited revisions, and free US priority shipping.
The company serves a diverse customer base spanning corporate enterprises, military and veteran organizations, police and law enforcement agencies, fire departments, EMS providers, government agencies, schools and universities, youth and adult sports teams, and individual consumers. Notable referenceable customers include NASA, Amazon, John Deere, Chevron, NetJets, La Croix, Hy-Vee, and L.L.Bean, indicating the ability to serve large enterprises alongside a long tail of SMB and individual buyers. The company differentiates through a USA Rush service offering 3-5 business day production, a 2-year design and mold retention policy for reorders, multi-carrier shipping partnerships (UPS, FedEx, USPS, DHL), and a 100% quality guarantee.
The go-to-market is direct-to-consumer through the company's e-commerce website, toll-free phone sales, and email, with no retail storefronts, resellers, or distributors. Marketing relies on the company website, email newsletter, gallery showcasing, and SEO-optimized category pages for nine vertical segments. International shipping is available with Latin America and Caribbean specifically called out, and the website supports English and Spanish. The company is privately held with no disclosed outside funding, institutional investors, or M&A activity.
Lapel Pins Plus firmographics
Firmographics- Name
- Lapel Pins Plus
- Legal name
- Lapel Pins Plus Network LLC
- Website
- https://lapelpinsplus.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lapel Pins Plus is a Winter Springs, Florida-based custom manufacturer of lapel pins, challenge coins, patches, lanyards, keychains, medals, and belt buckles serving corporate, military, law enforcement, government, education, sports, and individual customers via direct e-commerce sales with free artwork and US shipping.
- Ownership category
- akta.pro rank
Lapel Pins Plus industry classification
Industry- Product category
- Custom Promotional Products
- NAICS
- Fastener, Button, Needle, and Pin Manufacturing (339993)
- SIC
- Cutlery, Handtools & General Hardware (3420), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Buttons & Buckles Manufacturing (Buttons/Toggles/Buckles/Slides) (IMAOALAB)
- akta.pro secondary industries
- Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ), Fine Jewelry Components (Chains, Settings, Findings) (CRAKAAAJ)
Keywords
Where Lapel Pins Plus is headquartered
LocationHeadquarters
- HQ city
- Winter Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lapel Pins Plus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Product Manufacturing & Sales: One-time transaction model where customers order custom-manufactured products (lapel pins, challenge coins, patches, lanyards, keychains, medals, belt buckles). Pricing is volume-based with minimum order quantities. No recurring revenue streams; each order is a separate transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lapel Pins, Keychains, Medals, Lanyards, Patches - 100 unit minimum |
| Unit Pricing | Pay-as-you-go | Trading Pins (Standard & USA Rush) - 200 unit minimum |
| Unit Pricing | Pay-as-you-go | Challenge Coins - 50 unit minimum |
| Unit Pricing | Pay-as-you-go | Belt Buckles - 25 unit minimum |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lapel Pins Plus product offering
Product offeringCore offering
Lapel Pins Plus is a custom manufacturer of promotional and recognition products, including lapel pins, challenge coins, embroidered and woven patches, lanyards, keychains, medals, and belt buckles. Orders are produced to customer designs with free artwork, unlimited revisions, and digital proofs, then shipped directly to the buyer with free US priority shipping on volume-based minimum orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Lapel Pins Custom-designed lapel pins manufactured in soft enamel, cloisonné, die struck, offset printed, silk screen, USA Rush, and trading pin variants for corporate branding, recognition, sports teams, awareness campaigns, and personal use. Minimum 100 units; production 7–10 business days standard.
- Custom Challenge Coins Custom challenge coins offered in color-on-both-sides, color-on-one-side, no-color, spinner, 3D, USA-made die struck with/without color, and simulated enamel variants for military, police, fire, EMS, corporate, commemorative, and sport use. Minimum 50 units; production 14–18 business days.
- Custom Belt Buckles Custom belt buckles produced in die struck (no color), with color (soft/hard enamel), web, and western variants for organizations. Minimum 25 units; production 14 business days (no color) or 16 business days (with color).
- Custom Patches Custom patches manufactured in 75% embroidery, 100% embroidery, heat transfer printed, made-in-USA leather, PVC, and woven variants for corporate, EMS, fire, hat, military, novelty, organization, police, scouting, sport, and uniform applications. Minimum 100 units.
- Custom Lanyards Custom lanyards produced in heat transfer, imprinted nylon, imprinted polyester, tube, and woven polyester variants for conventions, corporate, events, schools, and small businesses. Minimum 100 units.
- Custom Keychains Custom keychains manufactured in soft enamel, cloisonné, die struck, and offset printed variants for corporate and personal use. Minimum 100 units.
- Custom Medals Custom medals produced in die struck and soft enamel variants for competitions, races, schools, and sport events. Minimum 100 units.
- USA Rush Production Service Premium expedited manufacturing option producing USA-made pins and trading pins within 3–5 business days, offered for time-sensitive orders where standard production timelines are insufficient.
Quantifiable outcome
- Free artwork and unlimited revisions included with every order at no additional charge
- +2 more outcomes
Companies that use Lapel Pins Plus
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles4 records
Lapel Pins Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Lapel Pins Plus partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered operational.
- UPSoperationalPrimary shipping carrier for domestic US orders. Offers priority air shipping service included free with all US orders.
- FedExoperationalShipping carrier partner for domestic and international package delivery services.
- USPSoperationalShipping carrier for certain delivery options including APO/FPO military addresses and standard domestic shipping.
- DHLoperationalInternational shipping carrier partner for international and Latin America delivery.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lapel Pins Plus competitors and assessment
Company assessmentBroad incumbents
- National Pen: National Pen is a much larger established promotional products company offering a broad catalog (writing instruments, drinkware, apparel, and pins), overlapping with Lapel Pins Plus in the corporate promotional products channel but at greater scale.
- Crestline Promotional Products: Crestline is an established promotional products distributor selling custom-branded merchandise to corporate and institutional buyers, competing with Lapel Pins Plus for enterprise recognition and branding spend across a much broader catalog.
- 4imprint: 4imprint is one of the largest US promotional products distributors offering thousands of customizable SKUs to enterprise buyers, an incumbent that competes with Lapel Pins Plus for corporate promotional budgets but with a far wider portfolio.
Direct peers
- Challenge Coins 4 Less: Challenge Coins 4 Less specializes in custom challenge coins for military, police, fire, and corporate buyers, overlapping directly with one of Lapel Pins Plus's strongest product lines and use cases.
- Signature Coins: Signature Coins is a custom challenge coin manufacturer serving military, government, and corporate accounts, comparable in product depth and customer overlap to Lapel Pins Plus's coin business.
- Rocket Pins: Rocket Pins produces custom enamel pins, trading pins, and challenge coins with free artwork and online ordering, mirroring Lapel Pins Plus's core service offering and SMB/enterprise customer mix.
- Quality Lapel Pins: Quality Lapel Pins offers custom lapel pins and related accessories through an online quote-based model, comparable to Lapel Pins Plus in product mix, customer segments, and sales-led GTM.
- The Pin People: The Pin People manufactures custom enamel pins, trading pins, and challenge coins online, competing head-to-head with Lapel Pins Plus in the same B2B/B2C custom promotional niche.
- All About Pins: All About Pins manufactures and sells custom lapel pins, trading pins, and challenge pins online with free design services, directly competing with Lapel Pins Plus in the same custom pin category.
- PinMart: PinMart is a direct online competitor selling custom lapel pins, challenge coins, and similar promotional products with quote-based ordering and design services, closely matching Lapel Pins Plus's core offering and target customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lapel Pins Plus social profiles
Digital presenceLapel Pins Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lapel Pins Plus leadership team
Management profileNumber of profiles
Lapel Pins Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lapel Pins Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lapel Pins Plus
What does Lapel Pins Plus do?
Lapel Pins Plus is a custom manufacturer of promotional and recognition products, including lapel pins, challenge coins, embroidered and woven patches, lanyards, keychains, medals, and belt buckles. Orders are produced to customer designs with free artwork, unlimited revisions, and digital proofs, then shipped directly to the buyer with free US priority shipping on volume-based minimum orders.
Is Lapel Pins Plus a public or private company?
Lapel Pins Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lapel Pins Plus founded?
Lapel Pins Plus was founded in 1999. It employs 11 to 50 people.
Where is Lapel Pins Plus based?
Lapel Pins Plus is headquartered in Winter Springs, United States, in the North America region.
How does Lapel Pins Plus make money?
One revenue line is on record: custom Product Manufacturing & Sales.
Who are Lapel Pins Plus's main competitors?
Broad incumbents on record are National Pen, Crestline Promotional Products and 4imprint. Direct peers are Challenge Coins 4 Less, Signature Coins, Rocket Pins, Quality Lapel Pins, The Pin People, All About Pins and PinMart.
Does Lapel Pins Plus have an API?
No public API is recorded for Lapel Pins Plus.
What industry is Lapel Pins Plus in?
Lapel Pins Plus's product category is Custom Promotional Products. Its primary akta.pro industry code is IMAOALAB, Buttons & Buckles Manufacturing (Buttons/Toggles/Buckles/Slides), with a secondary code of CRAAAJAJ, Bag & Accessory Components/Hardware (Straps, Buckles, Zippers). Its NAICS code is 339993 and its SIC code is 3420.