Sol Sana

What Sol Sana does

Sol Sana is an Australian-designed, direct-to-consumer women's fashion brand specializing in premium 100% leather footwear and accessories, privately held and based in Australia. The product range spans eight shoe categories (Heels, Slides, Sandals, Footbeds, Mules, Platforms, Loafers, Boots), a leather bag and belt line (including the handwoven Solan collection), a jewellery range, and a recently launched swimwear sub-brand (COSTA VITA). The brand offers curated sub-lines such as the Signature Collection and the Luminara collaboration with Sienna Espie, with over 280 active SKUs across multiple seasons.

The business operates exclusively through its own Shopify-hosted e-commerce platform (sol-sana.com.au) with no disclosed wholesale or third-party retail partnerships. Sol Sana ships globally from Australia with free delivery on orders over $150 and supports a broad payments stack including Afterpay buy-now-pay-later, Shop Pay, Apple Pay, Google Pay, PayPal, and major credit cards. Pricing follows a unit-purchase model with no subscription or recurring component — footwear is priced from approximately $90 to $400+ USD, handbags from $160 to $300+ USD, belts $40–$90, and jewellery $40–$80. Sale discounts range from 30% to 78% off, and Afterpay supports deferred payment on higher-ticket purchases.

Go-to-market is purely digital and consumer-direct, targeting women aged 25–45 seeking timeless, versatile, premium-leather pieces with a contemporary minimalist aesthetic. Distribution reach spans Australia, the US, UK, Canada, New Zealand, the EU (with multi-country currency localization to EUR, GBP, DKK, HUF, ISK), Singapore, Hong Kong, and Japan. Marketing is concentrated on owned channels — a 10%-off email newsletter, the Sol Sana Journal blog (brand-muse interviews, collection stories, sustainability content), and lifestyle-driven collection presentation on-site. No external funding, parent company, or acquisitions are disclosed in the source material.

Name

Sol Sana

Legal name

Sol Sana

Website

https://sol-sana.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sol Sana is an Australian-designed, privately held direct-to-consumer women's fashion brand selling premium 100% leather footwear, accessories, and swimwear through its own global Shopify e-commerce platform, targeting style-conscious women aged 25–45 across Australia, the US, UK, EU, and APAC.

Ownership category

akta.pro rank

Product category

Women's Footwear

NAICS

Shoe Retailers (4582), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Footwear (CRAAACAI)

akta.pro secondary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Women's footwear
• Leather accessories
• Premium shoes
• Swimwear collection
• Leather handbags

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Sol Sana generates revenue through direct-to-consumer sales of women's footwear, accessories, and swimwear via their e-commerce platform. The company operates a one-time purchase model with seasonal collections, offering products at various price points ranging from approximately $48 for jewelry items to $400+ for premium boots and bags. They also offer a sale section with discounted items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sol Sana is an Australian-designed women's fashion brand that designs, sources, and sells premium 100% leather footwear, leather handbags and accessories (belts, jewelry), and women's swimwear through its own direct-to-consumer e-commerce store. The product line spans heels, slides, sandals, footbeds, mules, platforms, loafers, and boots alongside seasonal sub-brand collections (Signature, Luminara, COSTA VITA), with worldwide shipping from Australia.

Product overview

Sol Sana is an Australian-designed women's fashion brand offering a unified portfolio of footwear, accessories, and swimwear. The product range centers on premium 100% leather shoes including Heels, Slides, Sandals, Footbeds, Mules, Platforms, Loafers, and Boots across multiple seasonal collections. Accessories encompass leather bags (Solan Bucket Bag, Solan Tote Bag, Moto Bag, Camera Bag, Saddle Bag, Flap Bag), Belts (Scribe, Crescent, Western, Eastwood), and Jewellery (earrings, necklaces). The Swim collection features one-pieces and mix-and-match tops and bottoms under the Costa Vita sub-brand. Additional sub-brands include the Signature Collection of statement styles and Luminara collaboration pieces. The brand operates on a Shopify e-commerce platform with multiple payment integrations including AfterPay, major credit cards, and digital wallets.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Shoes (Heels) High-heeled women's shoes including stilettos, block heels, and platform heels (e.g., Bianca Heel, Sir Heel, Eva Heel, Verne Heel, Evita Platform Heel), made from 100% premium leather and targeted at fashion-conscious women for evening and dressy wear.
• Women's Shoes (Slides) Designer slides and flat slides for women including Scribe Footbed, Thea Footbed, Concho Footbed, Santigold Footbed, and Tuesday Slide styles, designed for casual and warm-weather wear.
• Women's Shoes (Sandals) Women's leather sandals including Hitch Footbed, Viola Footbed, Vesper Footbed, and Amalfi Footbed styles for everyday and warm-weather use.
• Women's Shoes (Footbeds) Contoured footbed sandals offering cushioned comfort including Loe Footbed, Mira Footbed, Este Footbed, Celeste Footbed, Elba Footbed, and Vella Sandal styles.
• Women's Shoes (Mules) Backless women's mules including Dusk Mule, Eva Mule, Chrissy Mule, Tutu Mule, Carrie Mule, Ginny Mule, and Cielo Mule styles for workwear and elevated everyday looks.
• Women's Shoes (Platforms) Platform shoes for women including the Dustin Flatform available in black and tan colors.
• Women's Shoes (Loafers) Women's leather loafers including Crosswalk Loafer, Rahm Loafer, Lotus Loafer, Row Loafer, Elana Loafer, Maritime Loafer, and Maritime Loafer Black Croc styles for workwear and smart-casual wear.
• Women's Shoes (Boots) Women's leather boots including Rennes Boot, Savoy Boot, Athene Boot, Lepic Boot, Elysees Boot, Brazier Boot, Chelsea Boot, and Georgie Boot styles for fall/winter wear.
• Women's Leather Handbags and Bags Artisanal women's leather bags including the handwoven Solan Bucket Bag (Mulberry, Black, Tan), Solan Tote Bag (Mulberry, Black, Tan), Moto Bag, Camera Bag, Saddle Bag, Flap Bag, and Crescent Bag in various colorways with gold/silver hardware.
• Belts Women's leather belts including Scribe Belt, Crescent Belt, Western Belt, and Eastwood Belt, available in various colors with gold or silver hardware finishes.
• Jewellery Women's fashion jewellery including earrings (Luna, Twist, Ocean, Crescent Studs, Bamboo, Sonite, Tidal), and necklaces (Pebble, Baroque Pearl, El Pez, Droplet, Mesh).
• Women's Swimwear (COSTA VITA) Women's swimwear including one-piece swimsuits (Aruba Plunge Deep V Neck, Kokomo Tank One Piece, Glimpse Asymm One Piece) and mix-and-match swim tops (Eclipse String Bikini Top, Calypso Asymm Bandeau Top, Calypso High Rise, Rise Tankini, Reef O Ring Bikini Top) and bottoms (Eclipse String Bikini Bottom, Calypso High Rise Bikini Bottom, Reef Basic Bikini Bottom, Reef O Ring Bikini Top).
• Luminara Collection Collaboration collection with Sienna Espie offering leather pieces designed to endure season after season with refined aesthetics.
• Signature Collection Curated collection of signature Sol Sana styles including the Georgie Boot, Tuesday Slide Western, Eastwood Slide Western, and Moto Bag.
• ATLAS Spring Collection Seasonal spring footwear/accessories collection inspired by Morocco and crafted from 100% premium leather, branded under the ATLAS name.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wittner: Established Australian women's footwear and handbag retailer with strong premium leather positioning. Comparable on product mix (shoes + bags), customer demographic and Australian origin.
• Billini: Australian footwear and accessories brand selling women's heels, boots, sandals and bags globally through DTC and wholesale. Comparable on category breadth, customer and global shipping model.
• Jo Mercer: Australian premium women's footwear brand with a heritage leather and craftsmanship positioning. Direct comparable on materials narrative, price tier and core footwear-only assortment.
• Tony Bianco: Australia-based premium women's footwear and accessories brand operating a similar DTC model with global shipping. Closely comparable on positioning (premium leather, fashion-forward), product mix (heels, boots, sandals, bags) and target customer (fashion-conscious women 25–45).
• Alias Mae: Australian-designed premium women's footwear brand with a DTC-led model and similar price points ($150–$400). Directly comparable on product category, customer segment and design-led positioning.

Broad incumbents

• Schutz: Brazilian-origin premium women's footwear brand with global DTC and selective wholesale. Comparable on price tier ($150–$400), customer profile and DTC-led international growth model.
• Steve Madden: Global premium-affordable women's footwear and accessories brand operating DTC plus extensive wholesale. Comparable on product category and target customer, but at materially larger scale and broader distribution.
• Sam Edelman: US-based premium women's footwear and handbag brand with global DTC and department store distribution. Comparable on premium leather positioning and women's footwear-first assortment at much larger scale.

Emerging players

• Loeffler Randall: US premium women's footwear and handbag brand focused on artisanal leather craftsmanship and DTC-led distribution. Comparable on materials narrative, product mix (shoes + bags) and premium price tier.
• By Far: Bulgarian-origin premium women's footwear, handbag and accessories brand with strong DTC and cult-brand positioning. Comparable on premium leather craftsmanship, '90s-inspired silhouettes and global DTC-led model, but with a stronger handbag and accessory anchor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/solsanashoes
• LinkedInlinkedin.com/company/sol-sana.com.au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sol Sana