InvestNow
InvestNow is a New Zealand-based online investment platform that gives retail investors self-serve access to KiwiSaver, 150+ managed funds from 30+ managers, and term deposits from 5 banks through a single fee-free web portal.
- Company typePrivate
- Founded2015
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What InvestNow does
InvestNow is a New Zealand-based online investment platform founded in 2015 that provides retail investors self-serve access to KiwiSaver, Managed Funds, and Term Deposits through a single web portal. The platform aggregates 150+ managed funds (including ETFs and index funds) from 30+ investment managers such as Vanguard, Fisher Funds, Milford, Harbour, Mercer, Generate, and Pathfinder, and term deposits from 5 banks, eliminating the need for customers to open multiple relationships. InvestNow also operates its own proprietary Foundation Series Funds range, including Balanced, Growth, High Growth, and various equity index funds, managed via FundRock NZ Limited. The legal entity is InvestNow Saving and Investment Service Limited, a privately held company that is a member of the Apex Group and operates as a registered Financial Services Provider under the Financial Markets Authority.
The platform is built around a secure client portal with Multi-Factor Authentication (Authenticator app, Email, or SMS), online reporting (PDF and Excel exports), and automated Regular Investment Plans starting at $50. Onboarding takes approximately two minutes and requires only a New Zealand IRD number and bank account. InvestNow distributes through a direct-to-consumer model with no account or administration fees, supported by a content marketing engine that includes a monthly InvestNow Magazine, educational articles, workshops, and a presence on Facebook, LinkedIn, and YouTube.
The business monetizes through three primary mechanisms: retaining interest at the Official Cash Rate on customer transaction account cash balances, applying transaction fees on select products (notably Vanguard and Foundation Series Funds at 0.50% buy/sell), and earning affiliate economics from the 30+ fund manager partnerships. Custody is provided by Adminis through independent, ring-fenced custodial accounts, ensuring client asset separation. InvestNow's target customer is everyday New Zealanders seeking low-cost, self-directed investing without financial advisors, with the KiwiSaver participant segment representing a strategic priority. The company is headquartered in Wellington with 1-10 employees.
InvestNow firmographics
Firmographics- Name
- InvestNow
- Legal name
- InvestNow Saving and Investment Service Limited
- Website
- https://investnow.co.nz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- InvestNow is a New Zealand-based online investment platform that gives retail investors self-serve access to KiwiSaver, 150+ managed funds from 30+ managers, and term deposits from 5 banks through a single fee-free web portal.
- Ownership category
- akta.pro rank
InvestNow industry classification
Industry- Product category
- Retail Investment Platform
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
- akta.pro secondary industry
- Goal-Based & Micro-Investing Platforms (Round-ups, Fractional) (FSAGAEAG)
Keywords
Where InvestNow is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
InvestNow business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Interest on Transaction Account Balances: Cash balances in InvestNow Transaction Accounts do not accrue interest to customers. InvestNow retains the interest earned at the Official Cash Rate (OCR) on customer cash holdings to cover operational costs including bank fees ($0.15 per deposit, $30 Telegraphic Transfer fee for Australian fund purchases).
- Transaction Fees: A small number of products have transaction fees applied by InvestNow in addition to fund charges levied by fund managers. Notably, Vanguard and Foundation Series Funds charge transaction fees.
- Fund Manager Partnership Revenue: While InvestNow does not charge account or administration fees, fund charges associated with investments are levied by the fund managers. Fund charges for funds on InvestNow are the same as investing directly with fund managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Others | No Account Fee - Free to use platform |
| Unit Pricing | Pay-as-you-go | Minimum Investment Requirements |
| Transaction based/ take rate | Pay-as-you-go | Transaction Fees (select products) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
InvestNow product offering
Product offeringCore offering
InvestNow is a New Zealand-based online investment platform that aggregates and distributes third-party investment products through a single self-serve portal. The platform provides retail customers access to KiwiSaver (40+ managed funds), Managed Funds (150+ ETFs and index funds from 30+ investment managers), and Term Deposits from 5 banks, with no account fees and low minimum investments ($50 regular / $250 lump sum).
Product overview
InvestNow is a New Zealand-based investment platform providing online access to three core investment products: KiwiSaver (retirement savings with 40+ managed fund options), Managed Funds (150+ funds including ETFs and Index funds), and Term Deposits (from 5 banks). The platform is powered by proprietary Foundation Series Funds managed by InvestNow through FundRock NZ Ltd. Users access investments via the InvestNow Secure Portal, which supports portfolio management, reporting, and account administration. Additional offerings include InvestNow Magazine (educational content) and Regular Investment Plans for automated investing. The platform partners with 30+ third-party investment managers and 5 banks to deliver its investment ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Foundation Series Funds: Low-cost index funds managed by InvestNow including Balanced, Growth, High Growth, and various equity funds available in both Managed Funds and KiwiSaver Scheme.
Products and services
- KiwiSaver
Quantifiable outcome
- Low barrier to entry: minimum $50 for regular investment plans, $250 for lump sum
- +1 more outcomes
Companies that use InvestNow
Customer profileSegments3 records
Ideal customer profiles3 records
InvestNow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
InvestNow partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Apex GroupcoreInvestNow is a member of the Apex Group. Both InvestNow and FundRock NZ are members of the Apex Group, providing corporate affiliation and operational support.
- FundRock NZ LimitedcoreFundRock NZ Limited is the issuer and manager of the InvestNow KiwiSaver Scheme and Foundation Series Funds. Both InvestNow and FundRock NZ are members of the Apex Group.
- AdminiscoreAdminis provides custody services to InvestNow, operating independent custodial accounts for client funds. This ensures complete separation of client assets from InvestNow as a business, with ring-fenced bank accounts and annual custodian audits.
- 30+ Investment ManagerscoreInvestNow partners with 30+ investment managers including Vanguard, Fisher Funds, Milford, Harbour, Mercer, Generate, Pathfinder, and others to offer managed fund products. Fund managers go through quality screening process.
- 5 Banks (Term Deposits)majorInvestNow provides access to term deposits from 5 leading banks. Customers can access term deposit products without opening separate bank accounts, with instant online access through the platform.
Scale indicators5 records
Recent moves5 records
InvestNow competitors and assessment
Company assessmentDirect peers
- Sharesies: New Zealand's leading retail self-directed investment platform offering KiwiSaver, funds, and US/NZ share trading with low minimums to a similar everyday-Kiwi audience. Most directly comparable peer given overlapping audience, product breadth, and PLG onboarding model.
- Hatch: NZ retail platform giving everyday Kiwi investors direct access to US and NZ shares and ETFs. Competes for the same self-directed Kiwi investor wallet, particularly for global/equity exposure.
- Kernel Wealth: NZ digital KiwiSaver and managed funds provider with low fees and a curated (rather than aggregated) fund range. Direct competitor for KiwiSaver scheme dollars and managed fund inflows, using a similar low-cost, technology-first approach.
- Simplicity: NZ non-profit KiwiSaver and investment fund manager offering ultra-low-cost index funds. Competes head-on with InvestNow's Foundation Series low-cost value funds for KiwiSaver and managed fund mandates.
- Superlife: NZ online KiwiSaver and investment wrap platform providing access to multiple underlying managers from a single account. Closely analogous aggregator model to InvestNow for KiwiSaver scheme investors.
Broad incumbents
- Forsyth Barr: NZ full-service wealth advisory and stockbroking firm with KiwiSaver scheme, managed funds, and adviser-led services. Represents the higher-fee, advice-led end of the market that InvestNow's execution-only model disrupts.
- ANZ Investments: Major NZ bank's wealth arm offering KiwiSaver, managed funds, and term deposits via traditional distribution plus digital channels. Competes with InvestNow via scale, default-provider relationships, and brand trust, though with a less specialised digital offering.
- Jarden: NZ investment bank and wealth manager with KiwiSaver scheme (Jarden KiwiSaver) and broader investment offerings. Competes for KiwiSaver AUM and managed fund mandates within NZ retail/institutional markets.
- ASB Securities: Major NZ bank's investment and KiwiSaver division providing direct share trading and managed fund access. Broad incumbent competing for the same KiwiSaver and managed fund AUM via established bank-customer base.
Others
- Fisher Funds: One of NZ's largest active fund managers and a current InvestNow distribution partner; operates its own KiwiSaver scheme and direct retail channels. Functions as both a supplier (via InvestNow) and a competing distribution channel for NZ retail KiwiSaver and managed fund dollars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
InvestNow social profiles
Digital presenceInvestNow compliance and trust
Trust signalCompliance1 record
InvestNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
InvestNow leadership team
Management profileNumber of profiles
InvestNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InvestNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InvestNow
What does InvestNow do?
InvestNow is a New Zealand-based online investment platform that aggregates and distributes third-party investment products through a single self-serve portal. The platform provides retail customers access to KiwiSaver (40+ managed funds), Managed Funds (150+ ETFs and index funds from 30+ investment managers), and Term Deposits from 5 banks, with no account fees and low minimum investments ($50 regular / $250 lump sum).
Is InvestNow a public or private company?
InvestNow is a private company. It is classified as corporate owned and is currently operating.
When was InvestNow founded?
InvestNow was founded in 2015. It employs 1 to 10 people.
Where is InvestNow based?
InvestNow is headquartered in Wellington, New Zealand, in the Oceania region.
How does InvestNow make money?
Three revenue lines are on record. Interest on Transaction Account Balances are the primary driver. The others are transaction Fees and fund Manager Partnership Revenue.
Who are InvestNow's main competitors?
Direct peers on record are Sharesies, Hatch, Kernel Wealth, Simplicity and Superlife. Broad incumbents are Forsyth Barr, ANZ Investments, Jarden and ASB Securities. Fisher Funds is listed as an others.
Does InvestNow have an API?
No public API is recorded for InvestNow.
What industry is InvestNow in?
InvestNow's product category is Retail Investment Platform. Its primary akta.pro industry code is FSAAAAAI, Execution-Only / Self-Directed Investing Platforms, with a secondary code of FSAGAEAG, Goal-Based & Micro-Investing Platforms (Round-ups, Fractional). Its NAICS code is 523940 and its SIC code is 6282.