Sharesies
Sharesies is a New Zealand-based fintech operating a unified wealth management platform serving over one million retail and corporate customers across New Zealand and Australia, offering fractional share investing, KiwiSaver, crypto, spending, and savings products in a single mobile and web application.
- Company typePrivate
- Founded2016
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sharesies does
Sharesies Limited is a New Zealand-based, privately held fintech founded in 2016 in Wellington that operates a unified wealth management platform for retail and corporate customers across New Zealand and Australia. The platform combines fractional-share investing across the NZX, ASX, and US markets (the latter via DriveWealth), a self-select KiwiSaver scheme (issued by subsidiary Sharesies Investment Management Limited), 24/7 cryptocurrency trading (custodied with Kraken), a spend-to-invest debit card (built on Episode Six's issuing and ledger technology, offering 1% Investback), flexible savings accounts (including PIE Save with tax capped at 28%), and an insurance distribution layer (car, pet, wills via Cove and other partners). Beyond consumer products, Sharesies Business serves over 600 companies with employee share schemes (Sharesies Staff Shares), capital markets services (rights offers, placements), investor relations (Sharesies Open, used by approximately 40% of NZX-listed companies), and share registry services extended to private companies via the April 2024 acquisition of Orchestra Limited. The platform aggregates over 1,000,000 customers, who have entrusted more than NZ$12 billion in wealth to the service.
The company monetizes through a multi-stream model: transaction fees on share orders (capped at $5 USD for US shares, $15 AUD for AU shares, $25 NZD for NZ shares, with a 1.9% take rate below caps), a 0.5% FX fee, an uncapped 0.8% crypto transaction fee, KiwiSaver and managed-fund annual fund charges (0.09%-1.49% range depending on the underlying mandate, plus a 0.15% admin fee), three monthly subscription plans ($3, $7, $15) that bundle covered transaction volumes and perks, an annual Spend account fee, and business-side fees from corporates and fund providers. The company has raised approximately NZ$65M in disclosed equity funding across multiple rounds (including 2018's NZ$4M from Trade Me, 2020's NZ$25M, and 2021's NZ$35.8M led by Amplo with participation from Icehouse Ventures, Benton Group, and Even Capital), supplemented by Callaghan Innovation R&D grants and a more recent NZ$4M strategic investment from Trade Me in April 2024. Customers include Air New Zealand, Contact Energy, Meridian Energy, Spark New Zealand, Fonterra, LIC, and Infratil on the enterprise side; brand assets and credibility are reinforced by B Corp certification and carbon-neutral operations.
Operationally, Sharesies is regulated by the Financial Markets Authority (FMA) with NZX-accredited participant status across trading and advising, clearing and settlement, and depository functions, plus a Financial Advice Provider licence supporting its advised-portfolios product. The company continues to scale headcount (planning to add 30-35 staff in 2026) and to launch adjacent products such as the Sharesies Spend debit card (November 2025), Kids Accounts (over 80,000 minors), and open-banking integrations via partner Akahu to extend the platform into multi-institution financial data aggregation.
Sharesies firmographics
Firmographics- Name
- Sharesies
- Legal name
- Sharesies Limited
- Website
- https://sharesies.nz
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sharesies is a New Zealand-based fintech operating a unified wealth management platform serving over one million retail and corporate customers across New Zealand and Australia, offering fractional share investing, KiwiSaver, crypto, spending, and savings products in a single mobile and web application.
- Ownership category
- akta.pro rank
Sharesies industry classification
Industry- Product category
- Digital Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991), Investment Banking and Securities Intermediation (523150), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Securities Safekeeping & Asset Servicing (Core Custody Ops) (FSACAHAF)
- akta.pro secondary industries
- Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI), Managed Accounts, Separately Managed Accounts (SMA) & Funds Platforms (Crypto) (FSADAHAM)
Keywords
Where Sharesies is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Sharesies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction Fees: Capped transaction fees on share orders: $5 USD for US shares (orders over $264 USD), $15 AUD for Australian shares (orders over $805 AUD), $25 NZD for NZ shares (orders over $1,316 NZD). For orders below caps, 1.9% transaction fee applies. No transaction fee on managed funds.
- Subscription Plans: Three tiered subscription plans: $3/month ($32.40 annually), $7/month ($75.60 annually), and $15/month ($162 annually). Plans cover transaction fees on set amounts of buy/sell and auto-invest orders, plus additional benefits like Airpoints Dollars and market data.
- Currency Exchange Fees: 0.5% currency exchange fee when exchanging money for US investments or crypto
- Crypto Transaction Fees: 0.8% transaction fee on crypto buy/sell orders with no fee caps
- KiwiSaver Fees: Annual fund charges ranging from 0.09% (US500 Fund) to 1.49% (Pie Global Growth 2 Fund), plus 0.15% admin fee and transaction fees on self-select picks
- Spend Account: $25 annual account fee (or $12 if on a Sharesies plan), plus earn interest from money in Spend account
- Business Services: Fees from companies for Staff Shares and Sharesies Open services, and fees from fund providers to have funds on the platform
- Interest Income: Earns interest from money in Wallet and Spend account, plus revenue from Cove for insurance policies bought through platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay As You Go - No monthly fee, pay per transaction |
| Subscription | Monthly | $3 Monthly Plan |
| Subscription | Monthly | $7 Monthly Plan |
| Subscription | Monthly | $15 Monthly Plan |
| Subscription | Monthly | $1 Kids Plan |
| Subscription | Monthly | Advised Portfolios |
| Unit Pricing | Monthly | KiwiSaver Base Funds |
| Other | Monthly | Save Account |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Sharesies product offering
Product offeringCore offering
Sharesies is a New Zealand-based unified wealth management platform that enables individuals to buy, sell, and hold shares, ETFs, and managed funds across NZ, US, and Australian markets with no minimum investment, via fractional shares. The platform extends to a self-select KiwiSaver scheme, 24/7 crypto trading (Bitcoin, Ethereum, Solana, XRP, Dogecoin, Chainlink, Polygon), a spend-to-invest debit card earning 1% Investback, PIE-structured savings accounts, kids accounts, and insurance products. Separately, Sharesies Business provides employee share schemes, investor-relations tools, capital markets services, and share registry support to over 600 companies across NZ and Australia.
Product overview
Sharesies is a unified wealth management platform offering a comprehensive suite of investment and financial products for New Zealanders and Australians. The platform architecture centers on the core Sharesies Invest product (enabling share, ETF, and managed fund investing across NZ, US, and Australian markets), supplemented by the Sharesies KiwiSaver Scheme (a self-select scheme with over 150 investment options and 10 base funds), Sharesies Crypto (trading for Bitcoin, Ethereum, Solana, XRP, Dogecoin, Chainlink, and Polygon), Sharesies Spend (New Zealand's first spend-to-invest debit card earning 1% Investback), and Sharesies Save/PIE Save (flexible savings accounts with PIE structure for tax efficiency). Additional modules include Kids Accounts, Advised Portfolios, Auto-invest, and Agribusiness services for Fonterra farmers. For business customers, Sharesies Business offers employee share schemes (Staff Shares), investor relations tools (Sharesies Open), capital markets services, and share registry services. The platform serves over 1 million customers with over $12 billion in platform assets, operating a subscription-based plan model alongside pay-as-you-go pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Sharesies KiwiSaver Scheme: Self-select KiwiSaver scheme allowing users to choose their own investments from NZ and US-listed companies and ETFs
- Sharesies Crypto
- Sharesies Save
- Sharesies PIE Save
- Sharesies Spend
- Sharesies Investment Management
- The Payoff
- Kids Accounts
- Advised Portfolios
- Auto-Invest
Products and services
- Sharesies Invest The core retail investment product enabling users to buy and sell shares, ETFs, and managed funds across NZ, US, and Australian markets with fractional share support and no minimum investment. Targets individual retail investors in NZ and Australia.
- Sharesies KiwiSaver Scheme A self-select KiwiSaver scheme offering over 150 NZ and US-listed companies and ETFs to choose from, plus 10 base funds ranging from conservative to high growth. For NZ residents saving for retirement or first home.
- Sharesies Crypto Cryptocurrency trading platform offering Bitcoin, Ethereum, Solana, XRP, Dogecoin, Chainlink, and Polygon with 24/7 access, live prices, and minimums of $5-10 USD per order. For NZ customers wanting regulated, low-minimum crypto exposure through a single app.
- Sharesies Spend Debit Card New Zealand's first spend-to-invest debit card enabling customers to earn 1% Investback on everyday purchases, converting spending into investment returns. Powered by Episode Six infrastructure.
- Sharesies Save and PIE Save Savings accounts with no limits, minimums, or conditions. PIE Save offers tax on returns capped at 28% via Portfolio Investment Entity structure. Interest earned daily and paid monthly.
- Kids Accounts Investment accounts for children under 18, allowing adults (trustees) to manage investments on their behalf. Includes a $1 kids plan covering order fees, PIR-based taxation, and automatic transition at age 18 or 25. Over 80,000 kids invest with Sharesies.
- Advised Portfolios Expert-designed, diversified investment portfolios automatically rebalanced quarterly without additional transaction fees. Includes dividend reinvestment, currency hedging, ESG-screened options, and PIE fund investments. Operates under Sharesies' FAP licence.
- Agribusiness (Farming) Services Specialised investment services for NZ farmers enabling Fonterra Co-operative Group (FCG) and LIC share trading alongside personal investment portfolios. Built on partnerships with Fonterra and Livestock Improvement Corporation.
- Sharesies Business (Staff Shares) Business product suite including Sharesies Staff Shares (employee share schemes), Sharesies Open (NZX-listed investor relations), Capital Markets (rights offers, placements, share purchase plans), and Share Registry services. Serves over 600 companies across NZ and Australia.
- Sharesies US500 Fund KiwiSaver base fund providing simplified exposure to US markets through the Vanguard S&P 500 ETF, with a 0.09% annual fund charge and 0.50% currency exchange fee.
- KiwiSaver Base Funds (10-fund range) Ten diversified KiwiSaver base funds from Milford, Smart, Mercer, Pathfinder, Pie Funds, Generate, Fisher Funds and the Sharesies US500 Fund, ranging from conservative to high growth (annual fund charges 0.09%–1.49%, plus 0.15% admin fee).
- KiwiSaver Self-Select Self-directed KiwiSaver investment option allowing users to choose from over 150 NZ and US-listed companies and ETFs, including NVIDIA, Apple, Microsoft, and NZ companies like Air NZ and Meridian Energy. Up to 50% allocation to self-select picks, max 5% per pick, with built-in risk indicators.
- Sharesies Protect (Insurance) Insurance products including car insurance, pet insurance, and wills offered under the Sharesies Protect umbrella through partner Cove, positioned as part of the unified wealth management platform.
Quantifiable outcome
- Over $50 million raised for Air New Zealand through rights offer on Sharesies platform
- +1 more outcomes
Companies that use Sharesies
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Sharesies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Sharesies partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Lassoo MediaminorLassoo Media secured Sharesies account as one of four major client wins. Lassoo was recognized as Media Agency of the Year at 2025 Beacon Awards.
- Episode SixcoreEpisode Six partnered with Sharesies to launch New Zealand's first spend-to-invest debit card. The product leverages Episode Six's card issuing and ledger technology and is designed to deepen customer engagement.
- Orchestra LimitedcoreSharesies acquired Orchestra Limited, an Auckland-based equity management platform. The acquisition enhances Sharesies' ability to offer registry services and staff share schemes to private companies in NZ and Australia.
- FonterracorePartnership to streamline share trading for Fonterra farmer-shareholders. Sharesies enables management of Fonterra Co-operative Group (FCG) holdings from the app alongside personal investments.
- Livestock Improvement Corporation (LIC)corePartnership alongside Fonterra to streamline share trading for farmer-shareholders managing FCG and LIC holdings.
- KrakencoreCrypto held with Kraken, one of the world's leading crypto platforms. Customers are beneficial owners of their crypto, with no additional wallets or private keys required.
- Fund Providers (Milford, Smart, Mercer, Pathfinder, Pie Funds, Generate, Fisher Funds)corePartnership with major fund managers offering managed funds on the Sharesies platform. Fund providers pay commissions to have funds listed and may pay commissions for funds in advised portfolios.
- DriveWealthcoreUS share transfers from Sharesies to another DriveWealth partner (e.g., Hatch or Stake) charged at $100 USD per transfer request.
- CarbonInvoiceminorCarbonInvoice partnership to mitigate 100% of Sharesies' emissions from business operations for carbon neutral certification.
Scale indicators3 records
Recent moves7 records
Expansion highlights7 records
Sharesies competitors and assessment
Company assessmentDirect peers
- Hatch: NZ-based retail investment platform offering access to US and NZ share markets with fractional shares. Directly competes with Sharesies for NZ retail investors seeking US market exposure.
- Stake: Australian retail brokerage offering US and ASX share trading via DriveWealth-backed infrastructure. Closest trans-Tasman peer with similar product mix and target customer (mass-affluent retail investors).
- Tiger Brokers: Singapore-headquartered, AU-operating retail brokerage offering multi-market access with advanced trading tools. Competes for tech-savvy Australian/NZ retail investors wanting global market exposure.
- Kernel: NZ KiwiSaver and investment fund manager offering low-cost index funds and KiwiSaver schemes. Direct competitor in the NZ KiwiSaver and managed-fund space, though narrower product scope.
- InvestNow: NZ investment platform offering access to a wide range of managed funds and ETFs with low fees. Direct competitor for NZ self-directed investors focused on fund/ETF investing.
Broad incumbents
- Wealthsimple: Canadian unified wealth platform offering investing, crypto, savings, and tax products. Broader incumbent illustrating the platform consolidation playbook Sharesies is executing in NZ/AU.
- Robinhood: US retail brokerage pioneer offering commission-free trading, fractional shares, and crypto. Broader incumbent whose product design and mobile-first UX Sharesies emulates.
- Coinbase: Largest US-listed crypto exchange offering retail trading, custody, and staking. Broader incumbent setting competitive benchmarks for retail crypto offerings like Sharesies Crypto.
- eToro: Global multi-asset retail platform offering stocks, ETFs, crypto, and social/copy trading. Broader incumbent with similar cross-asset, cross-border retail positioning.
Emerging players
- Raiz Invest: Australian micro-investing app rounding up purchases and investing spare change. Adjacent emerging player in the spend-to-invest / micro-investing niche Sharesies entered with the Spend card.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sharesies social profiles
Digital presenceSharesies compliance and trust
Trust signalCompliance8 records
Sharesies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharesies leadership team
Management profileNumber of profiles
Profiles10 records
Sharesies subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sharesies funding detail
Funding detailFunding overview
Funding rounds9 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharesies M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharesies
What does Sharesies do?
Sharesies is a New Zealand-based unified wealth management platform that enables individuals to buy, sell, and hold shares, ETFs, and managed funds across NZ, US, and Australian markets with no minimum investment, via fractional shares. The platform extends to a self-select KiwiSaver scheme, 24/7 crypto trading (Bitcoin, Ethereum, Solana, XRP, Dogecoin, Chainlink, Polygon), a spend-to-invest debit card earning 1% Investback, PIE-structured savings accounts, kids accounts, and insurance products. Separately, Sharesies Business provides employee share schemes, investor-relations tools, capital markets services, and share registry support to over 600 companies across NZ and Australia.
Is Sharesies a public or private company?
Sharesies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sharesies founded?
Sharesies was founded in 2016. It employs 11 to 50 people.
Where is Sharesies based?
Sharesies is headquartered in Wellington, New Zealand, in the Oceania region.
How does Sharesies make money?
Eight revenue lines are on record. Transaction Fees are the primary driver. The others are subscription Plans, currency Exchange Fees, crypto Transaction Fees, kiwiSaver Fees, spend Account, business Services and interest Income.
Who are Sharesies's main competitors?
Direct peers on record are Hatch, Stake, Tiger Brokers, Kernel and InvestNow. Broad incumbents are Wealthsimple, Robinhood, Coinbase and eToro. Raiz Invest is listed as an emerging player.
Does Sharesies have an API?
No public API is recorded for Sharesies.
What industry is Sharesies in?
Sharesies's product category is Digital Wealth Management. Its primary akta.pro industry code is FSACAHAF, Securities Safekeeping & Asset Servicing (Core Custody Ops), with a secondary code of FSAAAMAI, Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms). Its NAICS code is 523940 and its SIC code is 6211.