Don Maxwell Aviation Services

What Don Maxwell Aviation Services does

Don Maxwell Aviation Services, Inc. is a privately held, family-owned aircraft maintenance, repair, and overhaul (MRO) company founded in 1997 and headquartered at East Texas Regional Airport (GGG) in Longview, Texas. The company operates as a factory-authorized Mooney Aircraft Service Center and a Lycoming Authorized Service Center, providing a comprehensive MRO menu — annual and 100-hour inspections, minor and major repairs, complete engine overhauls for Lycoming and Continental engines, sheet metal and structural work, fuel tank repairs, avionics upgrades, custom interiors and paint, and pre-purchase inspections — exclusively for owners of Mooney aircraft spanning the M20B through Acclaim model lines. Underlying technical differentiation rests on deep Mooney-specific expertise (e.g., Shower of Sparks starting systems, Dukes/ITT electric gear actuators, carb heat and vacuum systems) accumulated across a team with over 100 years of combined maintenance, repair, and flight experience, supported by factory-authorized tooling and parts access.

Revenue is generated primarily through professional services billed at hourly labor rates plus parts, augmented by parts and accessory sales (including KMAX AERO STC-certified long-range fuel tank kits) and aircraft sales/brokerage commissions through the affiliated GMAX American Aircraft sub-brand, which has placed over 1,000 Mooneys since 1991. The go-to-market model is direct, inbound-driven: customers schedule work via email or phone, and the firm has added aircraft rescue and transport services to extend its effective geographic reach beyond drive-in customers. Marketing is conducted organically through Facebook, YouTube, and a substantial library of technical articles published in MAPA Log magazine, in which Don Maxwell Sr. serves as Contributing Editor. Customers are private Mooney aircraft owners and pilots in the mid-market segment, served from a single physical facility in East Texas, with leadership concentrated in the Maxwell family (Don Sr. as President, Paul Maxwell as VP/GM, Jan Maxwell as VP/Admin).

Name

Don Maxwell Aviation Services

Legal name

Don Maxwell Aviation Services, Inc.

Website

https://donmaxwell.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Don Maxwell Aviation Services is a privately-held, family-owned Mooney Aircraft Service Center and Lycoming Authorized Service Center in Longview, Texas, providing maintenance, engine overhaul, avionics, paint, and rescue services exclusively to Mooney aircraft owners and pilots.

Ownership category

akta.pro rank

Product category

Aviation Maintenance Services

NAICS

Support Activities for Air Transportation (4881)

SIC

Aircraft & Parts (3720), Aircraft Parts & Auxiliary Equipment, Nec (3728)

akta.pro primary industry

Airframe Maintenance & Structural Repair (Line/Base) (TLAKAJAA)

akta.pro secondary industries

Private Aviation Maintenance, Repair & Overhaul (MRO) (THABAFAI), MRO Engineering, Technical Publications & CAMO Support (IMABALAO), NDT/Inspection & Testing Services (Aviation) (IMABALAJ)

Keywords

• Aircraft maintenance services
• Engine overhaul services
• Avionics installation
• Pre-purchase inspections
• Aircraft rescue services

Headquarters

HQ city

Longview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Aircraft Maintenance and Repair Services: Core revenue from comprehensive maintenance services including annuals, 100-hour inspections, minor and major repairs, sheet metal and structural repair, corrosion damage repair. Services billed at hourly labor rates plus parts.
2. Engine Overhaul Services: Complete engine overhaul services for Lycoming and Continental engines, ensuring peak performance and reliability.
3. Aircraft Upgrades and Accessories: Revenue from avionics upgrades, new interiors, custom aircraft paint, new glass installations, and aircraft rescue transport services.
4. Parts Sales: Direct parts sales for Mooney aircraft including service parts, replacement components, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Don Maxwell Aviation Services is a factory authorized Mooney Aircraft Service Center and Lycoming Authorized Service Center in Longview, Texas, providing comprehensive maintenance, repair, and overhaul services for all Mooney aircraft models. Core services include annual and 100-hour inspections, minor and major repairs, complete engine overhauls, avionics updates and installation, custom aircraft paint, new interiors, fuel tank repairs, sheet metal and structural repair, corrosion damage repair, pre-purchase inspections, and aircraft rescue and transport services.

Product overview

Don Maxwell Aviation Services is a factory authorized Mooney Aircraft Service Center and Lycoming Authorized Service Center offering a comprehensive portfolio of aviation services. The company operates two distinct business lines: (1) Aircraft maintenance, repair, and overhaul services including inspections, engine work, avionics, interiors, paint, and rescue services; and (2) Aircraft sales and brokerage through GMAX American Aircraft (formerly All American Aircraft), which specializes in Mooney aircraft sales and has sold over 1,000 Mooneys since 1991. A third brand, KMAX AERO, represents long range fuel tank kits. The company provides services using the latest and most efficient techniques and technologies for Mooney aircraft owners and pilots.

Differentiator

Problem solved

Functional benefit

Products and services

• Mooney Aircraft Maintenance and Repair Comprehensive maintenance and repair services for all Mooney aircraft models, including annual inspections, 100-hour inspections, minor and major repairs, sheet metal and structural repair, corrosion damage repair, and pre-purchase inspections. Targeted at private Mooney aircraft owners and pilots.
• Engine Overhaul Services Complete engine overhaul services for Lycoming and Continental engines, ensuring peak performance and reliability. Provided through the company's Lycoming Authorized Service Center status. Targeted at Mooney aircraft owners needing certified engine work.
• Aircraft Interiors New aircraft interiors available in complete and partial installations to enhance cabin comfort and aesthetics. Targeted at Mooney aircraft owners seeking interior refurbishment or upgrades.
• Custom Aircraft Paint Professional custom aircraft painting services offering custom designs and sleek finishes. Targeted at Mooney aircraft owners seeking paint refurbishment or custom designs.
• Avionics Updates and Installation Full avionics installation and upgrade services for navigation, communication, and flight management systems, including new glass cockpit installations. Targeted at Mooney aircraft owners seeking avionics modernization.
• Fuel Tank Repairs Repair services for aircraft fuel tanks, addressing leaks and structural integrity. Targeted at Mooney aircraft owners experiencing fuel tank issues.
• Aircraft Rescue Services Transportation and recovery services for aircraft experiencing unexpected issues or breakdowns, ensuring safe delivery to the Texas service location. Targeted at Mooney aircraft owners needing emergency aircraft recovery.
• GMAX American Aircraft Sales and Brokerage Aircraft sales company specializing in acquisition, sales, and brokerage of all models of Mooney Aircraft. Part of the same Maxwell family operation. Targeted at buyers and sellers of Mooney aircraft in the secondary market.
• KMAX AERO Long Range Fuel Tank Kits Long range fuel tank kits represented by KMAX AERO, featuring Jose Monroy Long Range Fuel Tanks with STC certification. Targeted at Mooney aircraft owners seeking extended range capability.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mooney AircraftcoreStrategic or Co-development PartnerFactory authorized Mooney Aircraft Service Center relationship, providing comprehensive maintenance and services for all Mooney aircraft models using latest techniques and technologies as approved by Mooney.
• LycomingcoreStrategic or Co-development PartnerLycoming Authorized Service Center, providing complete engine overhaul services for Lycoming and Continental engines with factory-authorized expertise.
• GMax American AircraftminorStrategic or Co-development PartnerRelated company (formerly All American Aircraft) specializing in Mooney aircraft sales, acquisition, and brokerage. Paul Maxwell serves as VP of GMax. The companies work together to serve the Mooney owner community with sales, maintenance, and support.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Yankee Aviation: Factory-authorized Mooney Aircraft Service Center operating in New England. Directly comparable as another OEM-authorized Mooney specialist offering annuals, 100-hour inspections, engine overhauls, and avionics work for the same Mooney owner customer base.
• Premier Air Center / Premier Aircraft Sales: Mooney-authorized service and sales operation combining maintenance, inspections, and aircraft brokerage. Comparable integration of MRO and sales/brokerage lines similar to Don Maxwell's GMAX American Aircraft model.
• Top Flight Aviation: Mooney-focused service center with comparable factory-authorized maintenance, inspections, and engine work for Mooney aircraft owners. Operates in the same niche MRO segment with similar service mix and customer profile.

Broad incumbents

• Duncan Aviation: One of the largest business aviation MRO providers in North America, offering airframe, engine, avionics, and paint services. Comparable as a broad incumbent that can absorb Mooney work and out-resource specialized shops on tooling, certifications, and technician scale.
• Cutter Aviation: Large FBO and aviation services chain with MRO capabilities including airframe, engine, and avionics across multiple locations. Comparable on the MRO/parts service delivery model but broader in aircraft type coverage and geographic footprint.
• Banyan Air Service: FBO-based MRO provider at Fort Lauderdale Executive Airport offering airframe, engine, avionics, and paint services. Comparable on full-service aviation MRO delivery to private/general aviation aircraft owners, though serving a different regional market.
• Stevens Aerospace: Aviation MRO provider focused on King Air, Citation, and other turbine airframes with avionics, maintenance, and interior services. Comparable as a regional aviation MRO with overlapping avionics and interior capabilities targeting private aircraft owners.
• Elliott Aviation: Multi-location aviation services company providing airframe MRO, avionics installs, engine overhauls, and aircraft sales. Overlaps Don Maxwell on engine, avionics, and pre-purchase inspection services but operates at materially larger scale across multiple airframes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/donmaxwellaviation
• LinkedInlinkedin.com/company/don-maxwell-aviation-services-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don Maxwell Aviation Services