Mawsley Machinery
Mawsley Machinery Ltd is a UK-based authorized dealer of construction equipment established in 1981, distributing Manitou, Komatsu, Kaeser, Eichinger, and HAMM brands. The company sells new and used equipment, spare parts, and servicing to construction, aviation, and mining customers in the UK and worldwide.
- Company typePrivate
- Founded1981
- HeadquartersNorthampton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mawsley Machinery does
Mawsley Machinery Ltd is a privately held UK construction and horticultural equipment dealer established in 1981 and headquartered in Brixworth, Northampton. The company operates as an authorized distributor for five major OEMs — Manitou, Komatsu, Kaeser, Eichinger, and HAMM — supplying new construction equipment across telehandlers (compact 4-9m through heavy-lift 9-33 tonne MHT series), industrial forklifts (1.5-10 tonne), electric scissor lift platforms, warehousing equipment, Eichinger concrete skips, and HAMM compaction rollers. Beyond new equipment, Mawsley stocks and exports used telehandlers, roto telehandlers, and excavators worldwide, and operates an online shop for spare parts, tools, and attachments.
The business generates revenue through four primary streams: one-time sales of new construction equipment, one-time sales of used equipment (including worldwide export), sale of spare parts and attachments through both direct sales and e-commerce, and professional services including on-site and off-site servicing, inspections, refurbishments, and Diesel Particulate Filter (DPF) cleaning. The go-to-market is sales-led, combining a UK-based field sales team with inside sales via dedicated phone lines for Sales, Parts, Service, and Accounts, supplemented by an e-commerce channel and active participation in industry and community events. Customer segments span construction (primary), aviation, and mining/tunnelling verticals.
Mawsley has no proprietary technology platform, no disclosed funding history, no parent company, and no subsidiaries. The firm is independently owned and operates with 11-50 employees from a single headquarters site. Strategic emphasis is on multi-brand representation, aftermarket parts and service recurring touchpoints, and global export of used equipment as a differentiated revenue line.
Mawsley Machinery firmographics
Firmographics- Name
- Mawsley Machinery
- Legal name
- Mawsley Machinery Ltd
- Website
- https://mawsley.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mawsley Machinery Ltd is a UK-based authorized dealer of construction equipment established in 1981, distributing Manitou, Komatsu, Kaeser, Eichinger, and HAMM brands. The company sells new and used equipment, spare parts, and servicing to construction, aviation, and mining customers in the UK and worldwide.
- Ownership category
- akta.pro rank
Mawsley Machinery industry classification
Industry- Product category
- Construction Equipment Sales
- NAICS
- Construction Machinery Manufacturing (333120), Construction Machinery Manufacturing (33312), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
- akta.pro secondary industries
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Construction Equipment MRO (Earthmoving, Roadbuilding, Mining) (TLAKAHAA)
Keywords
Where Mawsley Machinery is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mawsley Machinery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- New Construction Equipment Sales: Sale of new construction equipment including telehandlers, forklifts, access platforms, and attachments from brand partners Manitou, Komatsu, Kaeser, Eichinger, and Hamm.
- Used Construction Equipment Sales: Sale of quality used construction equipment including telehandlers, excavators, and access equipment. Worldwide export services available.
- Spare Parts and Attachments: Sale of spare parts, tools, and attachments through online shop and direct sales. Parts department with dedicated phone line.
- Equipment Services: On-site and off-site servicing, inspections, refurbishments, and DPF cleaning services for construction equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom quotation for new and used equipment |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels4 records
Mawsley Machinery product offering
Product offeringCore offering
Mawsley Machinery is an authorised UK dealer of new and used construction equipment, supplying telehandlers, forklifts, access platforms, excavators, concrete skips, and attachments from brands such as Manitou, Komatsu, Kaeser, Eichinger, and Hamm. The company complements equipment sales with spare parts, attachments (via online shop and direct sales), and aftersales services including inspections, refurbishments, and DPF cleaning, with worldwide export of used machinery.
Product overview
Mawsley Machinery is a UK-based dealer of construction equipment established in 1981, offering a portfolio of new and used machinery across multiple categories. The core product lineup centers on Manitou-brand equipment including construction telehandlers (4-9m compact to 14-18m heavy-duty), heavy lift telehandlers (MHT series with 9-33 tonne capacity), industrial forklifts (MI series 1.5-10 tonne), electric scissor lifts, and warehousing equipment. Complementary product lines include Eichinger concrete skips and attachments. The company also stocks quality used telehandlers from multiple manufacturers (Manitou, JCB, Magni, Genie, Bobcat), used excavators, and roto telehandlers. Beyond equipment sales, Mawsley provides parts, tools, online shopping, and service offerings including inspections, refurbishments, and DPF cleaning.
Differentiator
Problem solved
Functional benefit
Products and services
- Manitou Construction Telehandlers New Manitou telehandlers ranging from compact 4-9m models (MT420, MT625) to mid-range 10-13m models (MT1135, MT1335) to heavy-duty 14-18m models (MT1440, MT1840), with hydrostatic transmission and Stage V engines, supplied to UK construction operators.
- Manitou Heavy Lift Telehandlers (MHT Series) Heavy lift telehandlers with lift capacities from 9 tonnes to 33 tonnes (MHT 790, MHT 10135, MHT 10160, MHT 10200, MHT 11250, MHT 12330), positioned for mining, heavy construction, and industrial applications.
- Manitou Industrial Forklifts (MI Series) Diesel and gas-powered industrial forklifts ranging from 1.5 to 10 tonne capacity (MI 15 G through MI 100 D) with various mast and cab options for material handling operators.
- Manitou Warehousing Equipment Warehouse material handling solutions including pallet trucks (EP series), stacker trucks (ES series), reach trucks (ER series), and industrial tractors (CT series) for confined-space operations.
- Manitou Electric Scissor Lift Platforms Electric-powered scissor lift access platforms including SE 0808, SE 1008, and SE 1212 models for construction, industrial maintenance, and logistics applications, reaching heights up to 12m.
- Eichinger Concrete Skips Concrete skips for construction applications including flexible pipe (1017), twinflow (1020), rounded (1021), cone flow (1025H), universal (1032H), column skip (1034C), and forklift-mounted (2016) models.
- Used Telehandlers/Loadalls Pre-owned telehandlers from Manitou, JCB, Magni, Genie, and Bobcat in various sizes, available for worldwide export.
- Used Excavators Quality used excavators ranging from mini excavator diggers to tracked heavy excavators, available for worldwide export.
- Used Roto Telehandlers Used roto telehandlers from Manitou and Magni, offering versatile and flexible solutions for construction sites, available for worldwide export.
- Spare Parts, Tools, and Attachments Spare parts, light construction equipment, and attachments available through the online shop and via the dedicated Parts department for construction equipment owners.
- Equipment Servicing, Inspections, Refurbishments, and DPF Cleaning On-site and off-site servicing, inspections, refurbishments, and Diesel Particulate Filter (DPF) cleaning services for construction equipment, delivered by the dedicated Service department.
Companies that use Mawsley Machinery
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Mawsley Machinery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mawsley Machinery partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ManitoucoreAuthorised dealer and distributor for Manitou construction equipment including telehandlers, forklifts, access platforms, and attachments. Manitou is a primary brand partner for Mawsley Machinery.
- KomatsucoreAuthorised dealer for Komatsu construction equipment.
- KaesercoreAuthorised dealer for Kaeser equipment.
- EichingercoreUK distributor for Eichinger range of concrete skips, lifting cages, muck-away skips, and site storage equipment.
- HAMMcoreAuthorised dealer for HAMM compaction equipment including tandem rollers and compactor rollers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Mawsley Machinery competitors and assessment
Company assessmentDirect peers
- Molson Group: UK-based authorised dealer for Manitou and other construction equipment brands, with multiple branches across the UK. Directly comparable as a multi-brand construction equipment dealer serving similar customers in overlapping geographies.
- BTE Plant Sales: UK dealer specialising in new and used construction equipment including telehandlers and excavators. Directly comparable in product categories, target customer base, and used-equipment export activities.
- Holt JCB: Authorised JCB dealer for construction and agricultural equipment in the East of England and East Midlands region. Directly comparable as a UK construction equipment dealer serving overlapping customers with a different OEM franchise mix.
Broad incumbents
- Speedy Hire: One of the UK's largest plant and tool hire companies, providing equipment rental, sales, and services to construction and infrastructure customers. Comparable as a UK equipment supplier with overlapping product categories, though operates at significantly larger scale primarily on the hire/rental side.
- HSS Hire: UK tool and equipment hire company serving construction, maintenance, and industrial customers. Comparable in serving UK construction end markets with overlapping equipment categories, though primarily hire-focused rather than sales-focused.
- Travis Perkins: UK's largest builders' merchant supplying construction materials, tools, and equipment. Adjacent comparable serving UK construction end markets with some overlap in equipment and tool categories, though broader in scope.
- Ashtead Group (Sunbelt Rentals / A-Plant): FTSE-listed international equipment rental group with UK operations (A-Plant). Comparable as a UK construction equipment provider serving construction and infrastructure end markets, but at materially larger scale with a hire-led business model.
Regional players
- Selwood: UK-based plant hire company with sales of new and used equipment and a strong regional presence in southern England. Comparable as a UK equipment supplier with sales and service offerings serving similar construction customers.
- Nene Plant: UK construction equipment dealer based in the Midlands with overlapping geographic catchment to Mawsley's Northampton base. Comparable as a regional UK dealer of construction and material handling equipment.
- Lynch Plant Hire: UK plant hire and equipment sales company with a strong regional footprint. Comparable in providing construction equipment, attachments, and services to UK contractors, particularly in the south of England.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mawsley Machinery social profiles
Digital presenceMawsley Machinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mawsley Machinery leadership team
Management profileNumber of profiles
Mawsley Machinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mawsley Machinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mawsley Machinery
What does Mawsley Machinery do?
Mawsley Machinery is an authorised UK dealer of new and used construction equipment, supplying telehandlers, forklifts, access platforms, excavators, concrete skips, and attachments from brands such as Manitou, Komatsu, Kaeser, Eichinger, and Hamm. The company complements equipment sales with spare parts, attachments (via online shop and direct sales), and aftersales services including inspections, refurbishments, and DPF cleaning, with worldwide export of used machinery.
Is Mawsley Machinery a public or private company?
Mawsley Machinery is a private company. It is classified as unknown and is currently operating.
When was Mawsley Machinery founded?
Mawsley Machinery was founded in 1981. It employs 11 to 50 people.
Where is Mawsley Machinery based?
Mawsley Machinery is headquartered in Northampton, United Kingdom, in the Europe region.
How does Mawsley Machinery make money?
Four revenue lines are on record. New Construction Equipment Sales are the primary driver. The others are used Construction Equipment Sales, spare Parts and Attachments and equipment Services.
Who are Mawsley Machinery's main competitors?
Direct peers on record are Molson Group, BTE Plant Sales and Holt JCB. Broad incumbents are Speedy Hire, HSS Hire, Travis Perkins and Ashtead Group (Sunbelt Rentals / A-Plant). Regional players are Selwood, Nene Plant and Lynch Plant Hire.
Does Mawsley Machinery have an API?
No public API is recorded for Mawsley Machinery.
What industry is Mawsley Machinery in?
Mawsley Machinery's product category is Construction Equipment Sales. Its primary akta.pro industry code is IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial), with a secondary code of IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers). Its NAICS code is 333120 and its SIC code is 3531.