Phoenix Publishing
Phoenix Publishing Group is a small, Prescott, Arizona-based specialty book publisher operating as a division of Double B Corporation. It sells niche-interest books directly to consumers via WooCommerce and wholesale to retailers, across RV, Wild West, recipe, and mystery fiction series.
- Company typePrivate
- Founded2006
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Phoenix Publishing does
Phoenix Publishing Group is a specialty book publisher based in Prescott, Arizona, operating as a division of Double B Corporation. Founded around 2006, the company has spent roughly 20 years publishing informational and niche-interest books across several series: RV lifestyle and travel guides, Wild West historical content (described as award-winning), recipe books, and Experience Game companion books. Its most recent commercial initiative is the RV Detective mystery fiction series by author Bruce Fischer, with three titles released between 2025 and 2026.
The company sells directly to consumers through a WooCommerce-powered e-commerce storefront, with standard retail pricing of $14.95 per book and flat-rate shipping. A wholesale channel offers books to retailers and gift shops at 50% off retail with a one-dozen minimum order. Distribution is completed by event appearances such as the Tucson Book Expo (Arizona Mystery Writers Booth) and ancillary merchandise sales (t-shirts, hats, mugs) under the Experience Game sub-brand. There is no disclosed headcount, no external funding, no public listing, and no institutional ownership signals; the business appears to be a small, founder/operator-run division relying on organic social sharing, event marketing, and wholesale outreach.
Phoenix Publishing firmographics
Firmographics- Name
- Phoenix Publishing
- Legal name
- Double B Corporation
- Website
- https://phoenixpublishinggroup.net
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phoenix Publishing Group is a small, Prescott, Arizona-based specialty book publisher operating as a division of Double B Corporation. It sells niche-interest books directly to consumers via WooCommerce and wholesale to retailers, across RV, Wild West, recipe, and mystery fiction series.
- Ownership category
- akta.pro rank
Phoenix Publishing industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)
- akta.pro secondary industries
- Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB), General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
Keywords
Where Phoenix Publishing is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Phoenix Publishing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Direct Book Sales: Phoenix Publishing Group generates revenue through direct sales of published books via their e-commerce website. Products include the RV Detective Series, Wild West Books, Recipe Books, RV Books, and Experience Game Books sold at retail prices typically at $14.95 per book with additional shipping costs.
- Wholesale Distribution: The company sells books at wholesale prices (50% off retail) to resellers with a minimum order of one dozen books. Non-book merchandise like t-shirts and hats are retail-only and not available for wholesale.
- Experience Game Merchandise: Related merchandise including t-shirts, hats, and mugs featuring Experience Game branding are sold as companion products to the Experience Game book series, available at the Experience Game website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for retailers |
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Phoenix Publishing product offering
Product offeringCore offering
Phoenix Publishing Group is a specialty book publisher that writes, produces, and sells niche-interest books directly to consumers via a WooCommerce-powered e-commerce website and wholesale to retailers. Its catalog includes the RV Detective mystery fiction series, an award-winning Wild West series, RV lifestyle and travel guides, themed recipe books, and Experience Game companion books tied to a popular board game, along with branded merchandise such as t-shirts, hats, and mugs.
Differentiator
Problem solved
Functional benefit
Brands
- Experience Game: A popular board game converted into book form, covering topics like fishing, travel, golf, and more. Multiple themed editions available including Beer Lovers, Wine Lovers, RV Edition, and Arizona Edition.
Products and services
- RV Detective Series A mystery/detective fiction series by author Bruce Fischer in which private detective Robert Victor and his dog Rutherford travel the United States in an RV solving murder cases. Three titles are available: The Whiskey Murder (Book 1), The Pillowcase Murder (Book 2), and Murder at the Grand Canyon (Book 3). Aimed at adult readers who enjoy hard-boiled crime fiction and road-trip settings.
- Wild West Book Series An award-winning book series focused on American Old West themes from Prescott, Arizona, including cowboy cooking, tall tales, and famous cowboy quotes. Targeted at readers interested in Western Americana and regional history.
- Recipe Books Themed cookbooks including RV-ready recipes suitable for travelers. Targeted at home cooks and RV enthusiasts seeking road-friendly meal ideas.
- RV Series Books Instructional books covering everything a consumer needs to know about recreational vehicles, including how to select the right RV for their needs. Targeted at prospective and current RV owners.
- Experience Game Books Companion books to the company's best-selling Experience Game board game, covering knowledge areas such as fishing, golf, travel, wine, and beer. Multiple themed editions available including Beer Lovers, Wine Lovers, RV Edition, and Arizona Edition. Aimed at game players and hobby enthusiasts.
- Experience Game Branded Merchandise Companion physical merchandise featuring Experience Game branding, including t-shirts, hats, and mugs. Sold as retail-only items (not available via wholesale) alongside the Experience Game books and board game. Targeted at fans of the Experience Game franchise.
Companies that use Phoenix Publishing
Customer profileSegments2 records
Ideal customer profiles2 records
Phoenix Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Phoenix Publishing partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Phoenix Publishing competitors and assessment
Company assessmentDirect peers
- Adventure Publications: Independent publisher of state-specific nature, wildlife, and regional interest books. Comparable to Phoenix Publishing Group's Arizona/Wild West Series as a small independent press monetizing regional, niche non-fiction titles for gift shops and specialty retailers.
- Falcon Guides: Publisher of outdoor, travel, and recreation guidebooks including RV and road-trip content. Directly comparable to Phoenix Publishing Group's RV Series in audience (RVers, outdoor enthusiasts) and category (lifestyle/travel trade books).
- Quirk Books: Independent trade publisher known for quirky fiction, gift, and pop-culture titles. Comparable to Phoenix Publishing Group as a similarly sized independent house that monetizes distinctive niche fiction and themed non-fiction through DTC and wholesale channels.
- Poisoned Pen Press: Independent press specializing in mystery and crime fiction, including cozy and traditional detective subgenres. Comparable to Phoenix Publishing Group's RV Detective Series as a small independent mystery publisher with a similar author-driven, series-based catalog.
- Menasha Ridge Press: Independent publisher of outdoor recreation and travel guides, including RV and road-trip titles. Directly comparable to Phoenix Publishing Group's RV Series in audience and subject matter.
- AdventureKEEN: Independent publisher of state-specific guidebooks, nature titles, and themed trivia/games. Closely comparable to Phoenix Publishing Group's combination of regional non-fiction and trivia/game-style books, including Experience Game companion products.
- Perseverance Press: Independent mystery publisher focused on traditional detective and cozy titles. Comparable to Phoenix Publishing Group's RV Detective mystery line in genre, scale, and independent-press business model.
Broad incumbents
- Globe Pequot / Lyons Press: Established trade publisher covering outdoor recreation, regional interest, and lifestyle non-fiction including RV titles. Comparable to Phoenix Publishing Group's RV and Wild West lines but operates at broader scale across multiple imprints and imprints.
- Chronicle Books: Established publisher of gift, specialty, and lifestyle non-fiction titles with strong wholesale and bookstore distribution. Comparable to Phoenix Publishing Group as a publisher of themed lifestyle, recipe, and gift-friendly books, though at much larger scale.
Regional players
- Two Dot Publishing: Regional independent press focused on Western, outdoor, and American heritage titles. Comparable to Phoenix Publishing Group's Wild West and Arizona-themed catalog in subject matter and small-press regional positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Phoenix Publishing social profiles
Digital presencePhoenix Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenix Publishing leadership team
Management profileNumber of profiles
Phoenix Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenix Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenix Publishing
What does Phoenix Publishing do?
Phoenix Publishing Group is a specialty book publisher that writes, produces, and sells niche-interest books directly to consumers via a WooCommerce-powered e-commerce website and wholesale to retailers. Its catalog includes the RV Detective mystery fiction series, an award-winning Wild West series, RV lifestyle and travel guides, themed recipe books, and Experience Game companion books tied to a popular board game, along with branded merchandise such as t-shirts, hats, and mugs.
Is Phoenix Publishing a public or private company?
Phoenix Publishing is a private company. It is classified as corporate owned and is currently operating.
When was Phoenix Publishing founded?
Phoenix Publishing was founded in 2006. It employs 11 to 50 people.
Where is Phoenix Publishing based?
Phoenix Publishing is headquartered in Phoenix, United States, in the North America region.
How does Phoenix Publishing make money?
Three revenue lines are on record. Direct Book Sales are the primary driver. The others are wholesale Distribution and experience Game Merchandise.
Who are Phoenix Publishing's main competitors?
Direct peers on record are Adventure Publications, Falcon Guides, Quirk Books, Poisoned Pen Press, Menasha Ridge Press, AdventureKEEN and Perseverance Press. Broad incumbents are Globe Pequot / Lyons Press and Chronicle Books. Two Dot Publishing is listed as a regional player.
Does Phoenix Publishing have an API?
No public API is recorded for Phoenix Publishing.
What industry is Phoenix Publishing in?
Phoenix Publishing's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAH, Lifestyle, Travel & Leisure Books Publishing, with a secondary code of MPAJAAAB, Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.). Its NAICS code is 513130 and its SIC code is 2731.