Duma Collective
- Company typePrivate
- Founded2017
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
Duma Collective firmographics
Firmographics- Name
- Duma Collective
- Legal name
- Duma Collective
- Website
- https://dumacollective.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Duma Collective industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Duma Collective is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Duma Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Services Revenue: Full-service creative communications agency providing brand strategy, creative communication, social & digital, experiential & events, PR & influencer management, and brand partnerships services to enterprise and mid-market clients.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Duma Collective product offering
Product offeringCore offering
Duma Collective is a full-service creative communications agency in Johannesburg, South Africa, providing integrated marketing and communications services including brand strategy, creative communication, social and digital media, experiential and events, PR and influencer management, and brand partnerships. The agency also maintains a Creator Network, functioning as a talent database for influencer and content creator matchmaking with brand clients.
Product overview
Duma Collective is a full-service creative communications agency offering a unified portfolio of six integrated service lines: Brand Strategy, Creative Communication, Social & Digital, Experiential & Events, PR & Influencer Management, and Brand Partnerships. Additionally, they operate a Creator Network sub-brand which serves as a curated talent database of content creators for campaign work. The agency combines these services to deliver end-to-end creative solutions for brands across African and global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic brand consulting service covering positioning, identity development, and communications planning for brand marketers seeking to define or refine their market presence.
- Creative Communication Creative campaign development and production service delivering concepts, copy, design and content for integrated brand communications across channels.
- Social & Digital Social media management, content creation, and digital campaign execution service for brands seeking to build presence and engagement on social and digital platforms.
- Experiential & Events End-to-end experiential marketing and event production service designing and executing brand activations, launches, and live events for client brands.
- PR & Influencer Management Public relations and influencer marketing service offering media relations, reputation management, and influencer campaign management for brand clients.
- Brand Partnerships Brand partnership and sponsorship consulting service connecting brands with collaboration opportunities, including co-branded campaigns and strategic alliances.
- Creator Network Talent database and matchmaking service connecting content creators and influencers with brand campaign opportunities managed by the agency for its clients.
Quantifiable outcome
- 368 million reach achieved for MultiChoice campaign
- +3 more outcomes
Companies that use Duma Collective
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Duma Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Duma Collective partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- NBA AfricacoreMajor partnership for NBA Basketball Without Borders event; resulted in 39 million reach, 154 media placements, R10 million+ PR value
- SasolcoreBrand partnership for integrated creative campaigns
- MultiChoicecoreComprehensive partnership repositioning MultiChoice as Africa's most loved storyteller; 368M reach, R143M ROI
- DStvcoreIntegrated brand campaigns and storytelling initiatives
- ShowmaxminorCreative campaign partnerships for streaming platform
- HeinekencoreOngoing partnership for cultural moments; 181M+ reach, R98M earned media value across football, F1, lifestyle
- HennessycoreLuxury brand partnerships including In the Paint (R7.5M PR value) and Cognac Trip (R39M PR value)
- AmarulaminorMoments of Bliss campaign with culturally resonant content
- Toyota Financial ServicescoreRepositioning campaign from transactional to aspirational; 7.8M radio reach, 6.5M impressions
- SanlamcoreBrand uplift repositioning Sanlam as life planning partner; 26M reach, R3.3M PR value
- Mondelez InternationalcoreGlobal confectionery brand partnerships including Cadbury Dairy Milk Real Mzansi Names campaign
- BBC StudiosminorEntertainment content partnerships
- NestlécoreGlobal food and beverage brand creative partnerships
- HonorminorHonor 90 launch campaign; 299M reach, R6.3M PR value
- Betway Cares FoundationminorCorporate social responsibility and community impact partnerships
- DripminorStreetwear and lifestyle brand creative campaigns
- BETminorEntertainment and media brand partnerships
- Slikour OnlifeminorMusic and lifestyle content partnerships
- Three Ships WhiskyminorPremium spirits brand creative partnerships
- NYDAminorNational Youth Development Agency partnerships for youth-focused initiatives
- ChappiesminorConfectionery brand campaign; 463K reach, 10.9% engagement rate
- YOURSAminorLifestyle brand creative partnerships
- B20minorCreative campaign partnerships
- Toyota KintominorMobility brand creative partnerships
- CIPSminorCreative industry partnerships
- SalomonminorPremium sports and outdoor brand creative partnerships
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Duma Collective competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Duma Collective social profiles
Digital presenceDuma Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duma Collective leadership team
Management profileNumber of profiles
Duma Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duma Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duma Collective
What does Duma Collective do?
Duma Collective is a full-service creative communications agency in Johannesburg, South Africa, providing integrated marketing and communications services including brand strategy, creative communication, social and digital media, experiential and events, PR and influencer management, and brand partnerships. The agency also maintains a Creator Network, functioning as a talent database for influencer and content creator matchmaking with brand clients.
Is Duma Collective a public or private company?
Duma Collective is a private company. It is classified as unknown and is currently operating.
When was Duma Collective founded?
Duma Collective was founded in 2017. It employs 11 to 50 people.
Where is Duma Collective based?
Duma Collective is headquartered in Johannesburg, South Africa, in the Africa region.
How does Duma Collective make money?
One revenue line is on record: creative Services Revenue.
Does Duma Collective have an API?
No public API is recorded for Duma Collective.
What industry is Duma Collective in?
Duma Collective's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.