Drip
Drip is a Minneapolis-based SaaS platform that provides email marketing, dynamic segmentation, automation workflows, and onsite pop-ups to more than 6,000 ecommerce brands. The platform integrates with Shopify, WooCommerce, BigCommerce, and 200+ other tools, and is distributed through self-serve trials, demos, and a 160+ agency partner channel.
- Company typePrivate
- Founded2012
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Drip does
Drip is an ecommerce-focused email marketing and automation SaaS platform headquartered in Minneapolis, serving more than 6,000 brands and used by over 30,000 marketers. Its product is built around five core modules — Email Marketing, Segmentation, Marketing Automation, Onsite Pop-ups, and Insights — supplemented by Embedded Forms, a Free Migration Service, and acquired/partner products including Sleeknote (on-site engagement, acquired February 2022) and TourAdvantage (a FareHarbor-integrated solution for tour operators).
The underlying technology centers on a visual workflow builder, a real-time dynamic segmentation engine that updates automatically based on store, visitor, and marketing data, and a dedicated deliverability infrastructure that maintains a 99.8% delivery rate. The platform connects to 200+ ecommerce integrations (Shopify, WooCommerce, BigCommerce, Stripe, Judge.me, Zapier, Facebook Custom Audiences, Typeform and others) and exposes an Open API plus webhooks for custom implementations. Compliance posture covers GDPR and CAN-SPAM, with Embedded Forms providing consent checkboxes and reCAPTCHA v3 protection.
Drip monetizes through tiered SaaS subscriptions priced by list size and email send volume, starting at $39/month for up to 2,500 contacts with unlimited email sends on paid plans. Distribution combines a self-serve 14-day free trial (no credit card), a 30-minute demo inside-sales motion for mid-market and switchers, a PartnerStack-powered agency channel with 160+ global partners earning 15-25% tiered commissions, and a native Shopify App Store listing. Customer mix is primarily SMB ecommerce (fashion, beauty, gifts, health, food & beverage) with notable enterprise logos including Vero Moda and Lacoste, vertical sub-brands for content/education and events/recreation, and a platform-rated 97.3% CSAT with sub-2-minute live chat response.
Drip firmographics
Firmographics- Name
- Drip
- Legal name
- Drip
- Website
- https://drip.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Drip is a Minneapolis-based SaaS platform that provides email marketing, dynamic segmentation, automation workflows, and onsite pop-ups to more than 6,000 ecommerce brands. The platform integrates with Shopify, WooCommerce, BigCommerce, and 200+ other tools, and is distributed through self-serve trials, demos, and a 160+ agency partner channel.
- Ownership category
- akta.pro rank
Drip industry classification
Industry- Product category
- Ecommerce Email Marketing & Automation
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
- akta.pro secondary industry
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where Drip is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Drip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based pricing based on number of active people (contacts) in the account and email send volume. No restrictions on number of emails sent for paying customers. Entry-level plan at $39/month for 1-2,500 contacts includes unlimited email sends, dynamic segments, workflows, and onboarding support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for small businesses: 1-2,500 people, $39/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Drip product offering
Product offeringCore offering
Drip is a SaaS-based ecommerce email marketing and automation platform that helps online brands design and send personalized email campaigns, build dynamic behavior-based segments, automate multi-channel customer journeys across email, onsite, and social, and capture leads through popups and embedded forms. The platform combines a visual email builder, real-time segmentation engine, no-code workflow automation, onsite engagement tools, revenue attribution analytics, and 200+ ecommerce integrations to drive repeat purchases and customer lifetime value.
Product overview
Drip is a unified ecommerce email marketing and automation platform consisting of core products including Email Marketing, Segmentation, Marketing Automation, Onsite Pop-ups, and Insights, supplemented by the acquired Sleeknote on-site engagement tool. The platform offers 200+ ecommerce integrations including Shopify, WooCommerce, and BigCommerce, plus specialized solutions like TourAdvantage for events/tours. Additional offerings include the Marketing Tools Suite of free diagnostic tools, migration services, and Open API access for developers.
Differentiator
Problem solved
Functional benefit
Brands
- TourAdvantage: A solution powered by Drip that integrates with FareHarbor to help tour operators and experience providers automate email marketing and increase direct sales.
Products and services
- Drip Ecommerce Marketing Platform Unified SaaS ecommerce email marketing and automation platform combining a visual email builder, dynamic real-time segmentation, multi-channel workflow automation, onsite popups and embedded forms, and revenue attribution analytics, designed for growing online brands.
- Free Migration Service White-glove migration assistance that moves contacts, segments, workflows, email templates, and onsite campaigns from a customer's existing email platform into Drip, paired with 90 days of personalized onboarding for accounts with 17,500+ contacts.
- TourAdvantage Sub-brand solution integrating Drip with FareHarbor to automate email marketing for tour operators and experience providers, supporting direct ticket sales, upsells, browse abandonment, booking confirmations, and personalized offers.
- Sleeknote On-site engagement and conversion rate optimization tool acquired by Drip in February 2022, offering popups, forms, widgets, and gamification to convert website visitors into subscribers and customers.
Quantifiable outcome
- 99.8% email delivery rate
- +9 more outcomes
Companies that use Drip
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Drip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration103 records
AI capability4 records
Feature7 records
Drip partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SleeknotecoreDrip acquired Sleeknote, an on-site engagement platform/popup builder. The acquisition enhanced Drip's marketing automation tools with improved customer engagement, forms, and segmentation capabilities. New features were rolled out over subsequent months following the acquisition.
- FareHarborcoreTourAdvantage is a data integration between Drip and FareHarbor that helps tour operators and experience providers automate email marketing. Captures booking data to build customer relationships, automates upsells, browse abandonment, and onboarding. TourAdvantage partners report 22% automation repeat purchase rate and 31% campaign open rates.
- ShopifycoreNative Shopify integration with one-click connection. Enables revenue tracking, customer data sync, abandoned cart automation, and product recommendations. $231.7M in revenue attributed to Drip through Shopify stores.
- PartnerStackcorePartnerStack powers Drip's agency partnership program with 160+ agencies globally. Tiered commission structure: Silver (15%), Gold (20%), Platinum (25%), plus 5-15% renewal commissions. Partners have earned $2M+ in commissions with 192% revenue growth since launch.
Scale indicators23 records
Recent moves6 records
Expansion highlights5 records
Drip competitors and assessment
Company assessmentDirect peers
- Klaviyo: Public ecommerce-focused email and SMS marketing platform tightly integrated with Shopify. Direct competitor to Drip in the SMB-to-mid-market DTC ecommerce segment, with comparable workflows (segmentation, automation, reviews) and the same target buyer.
- Omnisend: Ecommerce email and SMS automation platform with deep Shopify, BigCommerce, and WooCommerce integrations. Closely overlaps Drip on product (workflows, segmentation, popups) and target customer (DTC ecommerce brands), and is frequently benchmarked against Drip in comparison content.
- ActiveCampaign: Email automation and CRM platform with comparable visual workflow builder, segmentation, and ecommerce integrations. Targets overlapping SMB and mid-market segments with a similar feature set (automation, behavior-based emails, multi-channel messaging).
- Brevo: Multi-channel marketing platform (email, SMS, WhatsApp, push) with ecommerce automation and CRM features. Competes with Drip on price-sensitive SMB ecommerce customers and on the European market where Drip has a presence.
- Kit (formerly ConvertKit): Email-first marketing platform focused on creators, course sellers, and small brands. Drip serves a similar creator/coaching cohort and overlaps in ecommerce-adjacent use cases like digital products and memberships.
- MailerLite: Email marketing and automation platform targeting SMBs and solopreneurs with landing pages, signup forms, and basic automation. Competes on price-sensitive ecommerce and creator customers where Drip's $39/month entry tier is benchmarked.
- GetResponse: Email marketing, automation, and ecommerce platform with built-in storefront, landing pages, and webinar tools. Competes with Drip for SMB ecommerce and creator-led brands, particularly outside North America.
Broad incumbents
- Mailchimp: Intuit-owned email marketing platform serving a broad SMB audience across ecommerce, services, and creators. While not ecommerce-specialized, it competes head-on with Drip for entry-level customers and is referenced in Drip's own competitive comparison pages (Spring Copenhagen switched from Mailchimp to Drip).
- HubSpot Marketing Hub: Broader CRM and marketing automation suite with email, segmentation, and workflows. Drip is referenced as a lighter-weight alternative for ecommerce teams that don't need HubSpot's full CRM, and FRANC Sustainable Clothing positions Drip as between Mailchimp and HubSpot.
- Constant Contact: Established SMB email marketing platform (now part of the Constant Contact + Leadpages + Klaviyo alliance), competing for small-business budgets. Less ecommerce-specialized than Drip but overlaps in low-end list-based email use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Drip social profiles
Digital presenceDrip compliance and trust
Trust signalCompliance2 records
Drip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drip leadership team
Management profileNumber of profiles
Profiles7 records
Drip subsidiaries and ownership
Company hierarchySubsidiaries2 records
Drip funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drip M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drip
What does Drip do?
Drip is a SaaS-based ecommerce email marketing and automation platform that helps online brands design and send personalized email campaigns, build dynamic behavior-based segments, automate multi-channel customer journeys across email, onsite, and social, and capture leads through popups and embedded forms. The platform combines a visual email builder, real-time segmentation engine, no-code workflow automation, onsite engagement tools, revenue attribution analytics, and 200+ ecommerce integrations to drive repeat purchases and customer lifetime value.
Is Drip a public or private company?
Drip is a private company. It is classified as venture growth investor backed and is currently operating.
When was Drip founded?
Drip was founded in 2012. It employs 101 to 250 people.
Where is Drip based?
Drip is headquartered in Minneapolis, United States, in the North America region.
How does Drip make money?
One revenue line is on record: saaS Subscription.
Who are Drip's main competitors?
Direct peers on record are Klaviyo, Omnisend, ActiveCampaign, Brevo, Kit (formerly ConvertKit), MailerLite and GetResponse. Broad incumbents are Mailchimp, HubSpot Marketing Hub and Constant Contact.
Does Drip have an API?
Yes. Drip provides Open API access for developers to integrate and build custom solutions. The platform offers the Shopper Activity API for connecting customer data platforms, reporting revenue, tracking cart activity, and linking customers to products. Additionally, webhooks are supported for real-time tracking of email events such as opens, clicks, bounces, and automation triggers. The API documentation is available at developer.drip.com. Developer documentation is at developer.drip.com.
What industry is Drip in?
Drip's product category is Ecommerce Email Marketing & Automation. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management, with a secondary code of BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows). Its SIC code is 7372.