pretix
pretix is a German open-source ticketing software company (founded 2014, Heidelberg) serving 3,000+ event organizers across conferences, trade fairs, museums, festivals, and digital events with a multi-tenant Django platform offering online ticketing, POS, access control, and exhibitor networking.
- Company typePrivate
- Founded2014
- HeadquartersHeidelberg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What pretix does
pretix is a German open-source event ticketing software company founded in 2014 and headquartered in Heidelberg. The company operates as pretix GmbH under the parent legal entity rami.io GmbH, and is led by founder and managing director Raphael Michel. Pretix develops a multi-tenant ticketing platform built on Django and PostgreSQL, serving over 3,000 customers across verticals including conferences, trade fairs, museums, parks/zoos, concerts/theatre, festivals, workshops, and digital/hybrid events. The product suite spans the full event lifecycle: the core pretix ticketing platform for online ticket sales, pretixPOS for on-site point-of-sale, pretixSCAN for access control and live badge printing, pretixKIOSK for self-service ticket vending, pretixLEAD for paperless exhibitor networking, and an associated Venueless digital event platform for virtual/hybrid events. The platform is offered as both a hosted SaaS (pretix Hosted) and a self-hosted enterprise license (pretix Enterprise), and is distributed through a self-serve PLG model, a three-tier partner program (Solution, Global, Platform Partners), and direct enterprise sales.
Revenue is generated primarily through SaaS subscriptions for pretix Hosted, annual license fees for pretix Enterprise, hardware rental and sales for on-site event technology, and commissions from the plugin marketplace and partner program. Pricing is freemium at entry (free account creation, pay-as-you-go on ticket sales) with subscription billing for hosted SaaS and annual licensing for enterprise self-hosted deployments; specific price tiers are not publicly disclosed. Pretix holds ISO 27001 certification, is GDPR compliant, meets WCAG 2.1 AA and EN 301 549 accessibility standards, and hosts all data exclusively in Germany on 100% renewable energy. The company is bootstrapped with no disclosed external funding rounds.
pretix firmographics
Firmographics- Name
- pretix
- Legal name
- pretix GmbH
- Website
- https://pretix.eu
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- pretix is a German open-source ticketing software company (founded 2014, Heidelberg) serving 3,000+ event organizers across conferences, trade fairs, museums, festivals, and digital events with a multi-tenant Django platform offering online ticketing, POS, access control, and exhibitor networking.
- Ownership category
- akta.pro rank
pretix industry classification
Industry- Product category
- Event Ticketing Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM)
Keywords
Where pretix is headquartered
LocationHeadquarters
- HQ city
- Heidelberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
pretix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- pretix Hosted (SaaS subscription): Cloud-hosted ticketing platform subscription for event organizers. Customers pay recurring fees for using the hosted service. Free to create an account; costs only apply when selling tickets. Solution Partners earn 10% commission on ticketing fees; Global Partners receive preferential wholesale pricing.
- pretix Enterprise (self-hosted license): Enterprise edition for self-hosted deployment on own infrastructure. Includes license fees; Solution Partners earn 10% commission on enterprise license fees. Commission only paid in months where it reaches at least €25.
- Hardware sales and rental: Sale and rental of event technology hardware including badge printers, scanners, and other professional event tech for on-site operations (pretixSCAN, pretixPOS, pretixKIOSK). Discounts available for partners.
- Plugin marketplace commission: Third-party plugins listed on marketplace.pretix.eu for extending pretix functionality (payment providers, invoice renderers, page content, integrations). Marketplace likely takes a commission on plugin sales.
- Partner program revenue share: Global Partners pay a minimum fee of €250 per month and receive wholesale pricing, while Solution Partners earn ongoing commissions on ticketing and license fees paid by their referred customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free account creation — no upfront cost |
| Subscription | Monthly | pretix Hosted SaaS — pay-per-event or subscription |
| Subscription | Annual | pretix Enterprise — self-hosted license |
| Subscription | Monthly | Global Partner minimum fee |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels10 records
pretix product offering
Product offeringCore offering
pretix develops open-source event ticketing software that enables event organizers to sell tickets online, manage on-site point-of-sale, control access with badge printing, and run exhibitor networking through an integrated platform. The product suite spans a customizable ticket shop (pretix), cash register app (pretixPOS), access control (pretixSCAN), self-service kiosk (pretixKIOSK), paperless lead capture (pretixLEAD), event hardware rentals, and the Venueless digital event platform, delivered as cloud SaaS (pretix Hosted) or self-hosted (Enterprise).
Product overview
pretix is an open-source ticketing platform designed for events, conferences, exhibitions, museums, and attractions. The product portfolio consists of a core platform (pretix) that provides full-featured online ticketing with customizable shops, marketing tools, and integrated payments, supplemented by on-site process modules including pretixPOS (cash register), pretixSCAN (access control and badge printing), pretixKIOSK (self-service vending), and pretixLEAD (exhibitor networking). pretix Hardware provides professional equipment rental. The platform integrates with payment providers like Stripe, PayPal, and BitPay, and offers a comprehensive REST API and plugin marketplace for extensibility. An associated digital event platform (Venueless) handles virtual and hybrid events. The system is offered as a hosted SaaS (pretix Hosted) or self-hosted solution (pretix Enterprise/Community), with over 3,000 customers across conferences, trade fairs, museums, concerts, festivals, and other event types.
Differentiator
Problem solved
Functional benefit
Brands
- pretix: Full-featured online ticket shop and backend platform
- pretixPOS
- pretixSCAN
- pretixKIOSK
- pretixLEAD
- Venueless
Products and services
- pretix Full-featured online ticket shop and backend ticketing platform for event organizers. Includes a customizable ticket shop, marketing toolkit, direct payments, individual ticket types, check-in and box office tools, and reports and statistics. Delivered as pretix Hosted (cloud SaaS) or self-hosted (Enterprise).
- pretixPOS Cash register application for on-site ticket sales and point-of-sale operations at events, integrated with the pretix backend.
- pretixSCAN Access control and live badge printing application for managing event entry, ticket validation, and on-the-spot credentialing at events.
- pretixKIOSK Self-service ticket vending machine application that enables automated on-site ticket sales without staffed counters.
- pretixLEAD Paperless networking and digital lead capture solution for exhibitors at trade fairs and conferences, enabling badge-based lead exchange and exhibitor management.
- pretix Hardware Rental and sale of professional event technology hardware, including badge printers, scanners, and kiosk terminals for on-site event operations, with partner discounts available.
- Venueless Digital event platform for virtual and hybrid events, offered in partnership with venueless.org and integrated with pretix ticketing for fully digital or hybrid event delivery.
- Plugin Marketplace Online marketplace at marketplace.pretix.eu hosting official and third-party plugins that extend pretix functionality with payment providers, export formats, invoice renderers, email templates, and content pages.
Quantifiable outcome
- Over 3,000 customers use pretix across diverse industries
- +3 more outcomes
Companies that use pretix
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles3 records
pretix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
pretix partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- VenuelesscoreVenueless is a digital event platform for virtual and hybrid events that is prominently featured alongside pretix products in the main navigation. It is marketed as the 'Digital event platform' component of pretix's event technology suite, enabling organizers to run fully digital or hybrid events integrated with pretix ticketing. Available at venueless.org.
- pretix Solution PartnerscoreSolution Partners recommend pretix to their clients and receive 10% ongoing commission on ticketing or license fees. Ideal for event agencies, IT integrators, event technicians, hardware manufacturers, event platforms, web designers, and consultants. Requires prior business relationship with clients and at least one successful referral.
- pretix Global PartnerscoreGlobal Partners resell pretix Hosted under their own brand in specific geographies or verticals. They receive preferential wholesale pricing (minimum €250/month), can brand the backend with their own logo, provide local support, and assist with translation. Target group is limited to regions or verticals not yet served by pretix or existing partners.
- StripecoreStripe is the primary credit card payment provider integrated into pretix. Supports credit card payments and Apple Pay through Stripe. Available as a payment method in both pretix Hosted and self-hosted editions. Stripe Connect enables merchant account integration for event organizers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
pretix competitors and assessment
Company assessmentDirect peers
- Eventzilla: Eventzilla is a self-serve event registration and ticketing platform targeting conferences, classes, and fundraisers. It is a direct peer in SMB self-serve ticketing with comparable freemium-style onboarding and basic access control features.
- Universe: Universe is a self-serve ticketing platform for events of all sizes, owned by Live Nation. It directly competes with pretix in SMB and mid-market event ticketing with comparable self-serve onboarding.
- Dice: Dice is a ticketing platform focused primarily on live music concerts and club nights. It competes with pretix specifically in the concerts/festivals vertical with a strong mobile-first UX and direct-to-fan positioning.
- Tito: Tito is a Dublin-based self-serve event ticketing platform targeting conferences, meetups, and similar event types with a simple freemium model. It is the closest direct peer to pretix in terms of target audience (independent/SMB event organizers), self-serve onboarding, and product scope.
Emerging players
- Bizzabo: Bizzabo is an event experience platform serving mid-market and enterprise conferences with registration, ticketing, and engagement features. It overlaps with pretix in conference ticketing but is positioned upmarket with heavier enterprise GTM.
- Accelevents: Accelevents is an event management platform offering ticketing, registration, and virtual event capabilities for conferences and fundraisers. It overlaps with pretix's conference ticketing and Venueless-style hybrid event offerings at smaller scale.
Broad incumbents
- Eventbrite: Eventbrite is a large publicly-traded self-serve ticketing platform serving event organizers globally. It overlaps broadly with pretix's online ticketing shop and discovery layer but at significantly greater scale, brand, and capital.
- Eventim: Eventim is a leading European ticketing and live entertainment company with strong presence in concerts, theatre, and sports. It is a major incumbent competitor for pretix's European concert/theatre segment and brings far greater scale and promoter relationships.
- Cvent: Cvent is a large enterprise event management platform for conferences, trade shows, and corporate meetings. It is a broad incumbent competitor in pretix's conference and trade fair segments with deeper enterprise sales coverage.
Regional players
- See Tickets: See Tickets is a European-focused ticketing provider serving concerts, festivals, and live events primarily in the UK and continental Europe. It is a regional competitor to pretix's concert and festival ticketing business with deeper promoter integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
pretix social profiles
Digital presencepretix compliance and trust
Trust signalCompliance4 records
pretix financial estimates
Financial estimateRevenue estimate
Valuation estimate
pretix leadership team
Management profileNumber of profiles
Profiles1 record
pretix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pretix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pretix
What does pretix do?
pretix develops open-source event ticketing software that enables event organizers to sell tickets online, manage on-site point-of-sale, control access with badge printing, and run exhibitor networking through an integrated platform. The product suite spans a customizable ticket shop (pretix), cash register app (pretixPOS), access control (pretixSCAN), self-service kiosk (pretixKIOSK), paperless lead capture (pretixLEAD), event hardware rentals, and the Venueless digital event platform, delivered as cloud SaaS (pretix Hosted) or self-hosted (Enterprise).
Is pretix a public or private company?
pretix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pretix founded?
pretix was founded in 2014. It employs 11 to 50 people.
Where is pretix based?
pretix is headquartered in Heidelberg, Germany, in the Europe region.
How does pretix make money?
Five revenue lines are on record. pretix Hosted (SaaS subscription) is the primary driver. The others are pretix Enterprise (self-hosted license), hardware sales and rental, plugin marketplace commission and partner program revenue share.
Who are pretix's main competitors?
Direct peers on record are Eventzilla, Universe, Dice and Tito. Emerging players are Bizzabo and Accelevents. Broad incumbents are Eventbrite, Eventim and Cvent. See Tickets is listed as a regional player.
Does pretix have an API?
Yes. REST API exposed by pretix since version 1.5 for third-party programs to interact with pretix and its data structures. Supports token-based authentication, OAuth authentication ("Connect with pretix"), and device authentication. Extensive resource endpoints including: Organizers, Events, Tax rules, Items, Quotas, Orders, Invoices, Transactions, Vouchers, Discounts, Check-in, Waiting list, Customers, Sales channels, Memberships, Gift cards, Teams, Devices, Webhooks, Seating plans, Data exporters, Data shredders, PDF ticket output, Badges, Shipping, Exhibitors, Offline sales, and more. Rate limiting and webhook support available. Also supports plugin development for extending functionality. Developer documentation is at docs.pretix.eu/dev/api/index.html.
What industry is pretix in?
pretix's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAJAF, Ticketing Technology & Integrations (APIs, Plugins, Webhooks). Its SIC code is 7372.