Fuel Oils

What Fuel Oils does

Fuel Oils is a family-owned, independent fuel distributor headquartered in Erith, Kent, serving the South East of England since 1960. The company supplies commercial fuels (ULS Derv, Gas Oil/Red Diesel, Kerosene, HVO Renewable Diesel, GTL, Premium Boiler Heat, Marine Gas Oil, Petrol), domestic heating fuels (Homeheat, Homeheat Gold, Homeheat Gold Aga), AdBlue for diesel SCR systems, and a full range of lubricants and greases. It operates three fuel depots (Erith, Canterbury, Hoo) with over 1 million litres of combined storage capacity, plus terminals in Essex and West London, and delivers from 500 to 36,000 litres using its own fleet of tankers and lubricant vehicles, with the majority of deliveries within 24 hours. The company is HMRC-approved as a Registered Dealer in Controlled Oil, enabling rebated fuel supply under the RDCO scheme, and holds ISO 9001:2015 and ISO 14001:2015 certifications issued in December 2024.

The business serves four primary customer segments — Commercial/Industrial, Domestic, Agricultural, and Marine — plus a Lubricants vertical (engine oils, transmission oils, hydraulic oils, industrial oils, greases) with distribution partnerships across all major brands (Fuchs, Millers, Aztec, Castrol, Mobil, Shell, Exol, Midland). Revenue is generated on a quote-based transaction model across all fuel types, with pricing not publicly disclosed. Differentiated services include remote tank monitoring with automatic top-up for domestic customers, AdBlue tank contracts with telematics-enabled automatic restocking for high-volume users, and an instant online quote system. Through UKIFDA membership, the company can arrange nationwide deliveries via partner distributors when contracts extend beyond its South East core. The company is privately owned, with no disclosed external investors, funding rounds, or acquisition activity.

Name

Fuel Oils

Legal name

Fuel Oils (Holdings) Limited

Website

https://fueloils.co.uk

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuel Oils is a family-owned independent fuel distributor serving commercial, domestic, agricultural, and marine customers across England's South East since 1960, supplying commercial and heating fuels, AdBlue, and lubricants via its own fleet and three depots.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Lubricants Supply

NAICS

Fuel Dealers (45721), Fuel Dealers (4572)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Unbranded/Spot Fuels Distribution (Rack Sales) (EUALAIAC)

Keywords

• Industrial fuel distribution
• Commercial diesel supply
• Domestic heating oil
• AdBlue supply services
• Lubricants and greases

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fuel Product Sales: Sale of petroleum fuels including ULS Derv, Gas Oil (Red Diesel), Marine Gas Oil, Kerosene, Premium Boiler Heat (PBH/IHO), HVO Renewable Diesel, Petrol, and GTL. Revenue is generated on a per-transaction basis as customers place orders. Pricing is quote-based and varies by fuel type, volume, and delivery location. Majority of deliveries are made within 24 hours.
2. Lubricants and Greases Sales: Sale of engine oils, transmission oils, hydraulic oils, industrial oils, greases, and related equipment. Supplied in various pack sizes from 1L to bulk. Distributed using own vehicles with bulk pumping capability.
3. AdBlue Sales: Sale of AdBlue in 10L, 20L, 205L, 1000L IBCs and bulk. For high-volume users (2000L+ per month), tank contracts are offered with managed supply. Tanks supplied with telematics for automatic reordering.
4. Homeheat Additive Products: Sale of Boiler Additive and Cooker/Aga Additive products designed to improve heating fuel performance and reduce maintenance costs for domestic customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fuel Oils distributes and delivers petroleum fuels (ULS Derv, Gas Oil/Red Diesel, Kerosene, HVO Renewable Diesel, Premium Boiler Heat, Petrol, Marine Gas Oil, GTL) to commercial, agricultural, marine, and domestic customers across the South East of England. It also supplies AdBlue for diesel SCR systems and a full range of branded lubricants, greases, and heating fuel additives under its own Homeheat sub-brand, using its own fleet of tankers and three depots with over 1 million litres of storage.

Product overview

Fuel Oils is an independent fuel distributor offering a comprehensive portfolio of energy and lubricant products. The core offering consists of commercial fuels (ULS Derv, Gas Oil, Kerosene, HVO, Premium Boiler Heat, Petrol, Marine Gas Oil, and GTL) and domestic heating fuels (Homeheat, Homeheat Gold, Homeheat Gold Aga). The company also supplies AdBlue for diesel SCR systems and a full range of lubricants including engine oils, transmission oils, hydraulic oils, industrial oils, and greases. Homeheat fuel additives (Boiler Additive, Cooker/Aga Additive) serve as add-on products to enhance fuel performance. The product portfolio operates across commercial, domestic, agricultural, and marine sectors, with delivery services ranging from 500 to 36,000 litres.

Differentiator

Problem solved

Functional benefit

Brands

• Homeheat: Regular grade Kerosene refined to high quality with very good burning characteristics for domestic heating appliances.
• Homeheat Gold
• Homeheat Gold Aga
• Premium Boiler Heat (PBH)
• HVO Renewable Diesel

Products and services

• ULS Derv (Ultra Low Sulphur Diesel) Ultra Low Sulphur Diesel (ULSD) distillate fuel for high and medium speed diesel engines, exceeding BS EN 590 specification with exceptional low temperature operation. Supplied to commercial and fleet customers.
• Gas Oil (Red Diesel) Rebated distillate fuel dyed red, manufactured for clean burning in boilers and off-road diesel engines, exceeding BS 2869:2017 Class D specification. Supplied to eligible commercial, agricultural, and marine users under the RDCO scheme.
• Kerosene High quality burning oil with good burning characteristics for domestic and commercial heating appliances, exceeding BS 2869 Class C2 specification.
• HVO (Hydrotreated Vegetable Oil) Renewable Diesel Paraffinic diesel fuel made from vegetable oils and animal fats with up to 90% reduction in greenhouse gas emissions, meeting EN15940 standard and with shelf life in excess of 5 years. Offered as a renewable drop-in diesel alternative.
• Premium Boiler Heat (PBH) Industrial Heating Oil blend of petroleum fractions with performance additives providing an economical alternative to Gas Oil for burning applications in boilers.
• Petrol Petrochemical fuel for spark-ignited internal combustion engines, requiring purpose-built explosion proof storage tanks.
• Marine Gas Oil Marked red diesel specifically for marine use with flash point above 60 degrees centigrade and minimal FAME content. Supplied to private craft, tugs, dredgers, ferries, cargo vessels, and ocean liners (dry dock only for bulk).
• GTL (Gas-to-Liquids) Alternative fuel for diesel engines reducing particulate matter and NOx emissions, meeting ASTM D975 and BS EN 15940 class A specifications.
• Homeheat Regular grade kerosene refined to high quality for domestic heating appliances with external and balanced flues, exceeding BS 2869 Class C2.
• Homeheat Gold Premium kerosene specifically formulated for domestic boilers that improves fuel quality by reducing sludge, carbon build-up, and inhibiting bacterial growth.
• Homeheat Gold Aga Premium kerosene with added improvers designed for range cookers and vaporising burners to reduce wick carbon build-up and char value.
• AdBlue Demineralized water and urea solution (32.5%) used with Selective Catalytic Reduction systems to reduce harmful NOx emissions from diesel engines. Supplied in 10L, 20L, 205L, 1000L IBCs and bulk, with optional telematics-driven tank contracts for high-volume users.
• Engine Oils Wide range of engine oils for cars, vans, heavy-duty trucks, agricultural tractors, and off-road applications in various pack sizes, sourced from major brands including Fuchs, Millers, Aztec, Castrol, Mobil, Shell, Exol, and Midland.
• Transmission Oils Comprehensive range of gearbox oils, axle oils, automatic transmission fluids (ATF), CVT oils, DCT oils, wet brake oils, and industrial transmission oils.
• Hydraulic Oils Large stocks of hydraulic oil grades including standard and HiVi alternatives, biodegradable options, and multifunctional oils in grades 10-460.
• Industrial Oils Wide range of industrial oils including compressor oils, cutting oils, cooling oils, heat transfer oils, multipurpose oils, and biodegradable oils.
• Greases Large range of greases including EP1, EP2, Blue Lithium Complex, Red Lithium Complex, Aluminium Complex, Black Moly, Hammer, Pin and Bush types.
• Lubricant Equipment Manual and electric pumps for oil, fuel and AdBlue; gravity hose kits; grease guns; barrel keys; spill response pads and bunds.
• Boiler Additive Premium heating oil additive that upgrades domestic kerosene to premium standard, reducing deposits and improving boiler efficiency by up to 10%.
• Cooker / Aga Additive Specialist fuel additive designed to improve burn quality of domestic kerosene in range-style cookers and vaporising burners by reducing char value.
• Domestic Tank Monitoring and Automatic Top-Up Service Remote tank monitoring service for domestic heating oil customers with automatic top-up arrangement, providing peace of mind that households will not run out of heating fuel.
• Fuel Delivery Service (500 to 36,000 litres) Direct fuel delivery service using own fleet of tankers from baby tankers suitable for country lanes to full articulated tankers, with bulk pumping capability. Majority of deliveries completed within 24 hours across South East England.

Quantifiable outcome

• Boiler Additive improves performance by up to 10%
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• UK and Ireland Fuel Distributors Association (UKIFDA)coreStrategic or Co-development PartnerActive member of UKIFDA, the trade association for fuel distributors. Through this membership, Fuel Oils can arrange fuel deliveries nationwide via business partners, extending their reach beyond the South East. The company logo appears on the UKIFDA website.
• Lloyds CardnetminorOthersPayment processing partner for secure encrypted card payments. Customers can pay via Lloyds Cardnet on the Fuel Oils website.
• Lubricant Brand Partners (Fuchs, Millers, Aztec, Castrol, Mobil, Shell, Exol, Midland)coreChannel Partner/ Reseller/ DistributorFuel Oils distributes lubricants from multiple major brands including Fuchs, Millers, Aztec, Castrol, Mobil, Shell, Exol, and Midland. The company can offer both OEM specification oils and alternative brands that meet the required specification.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rix Petroleum: Family-owned regional fuel distributor operating across the Midlands and Northern England; comparable depot-and-fleet model delivering gas oil, kerosene, HVO, and lubricants to commercial, agricultural, and domestic customers.
• Town & Country Fuels: Regional UK independent fuel distributor supplying domestic heating oil, commercial gas oil, and agricultural fuels via own fleet — closely analogous service mix and regional independent-distributor profile.
• Crown Oil: UK-based independent fuel, lubricants, and AdBlue distributor serving commercial, agricultural, and domestic customers across England — directly comparable multi-product, multi-segment model with own delivery fleet.
• Watson Fuels: Independent UK fuel distributor with depot network supplying gas oil, kerosene, and diesel to commercial, agricultural, and domestic segments via own tanker fleet — comparable regional distributor profile.
• WP Group: Isle of Man and UK fuel and lubricants distributor with depot network and own delivery fleet serving commercial, domestic, and agricultural segments — closely analogous independent multi-product distributor profile.
• Aztec Oils: UK lubricants manufacturer and distributor offering engine oils, hydraulic oils, and industrial lubricants via direct delivery — overlaps with Fuel Oils' lubricants business with bulk supply capability.

Broad incumbents

• Certas Energy: One of the largest independent fuel distributors in the UK, operating a national depot network and broad commercial/residential fuel offering — larger-scale incumbent competing for the same customer base with deeper geographic reach.
• Maxol: Ireland and UK-based fuels and lubricants distributor with depots, branded forecourts, and bulk commercial delivery — broader portfolio but overlapping commercial/industrial fuel and lubricants product lines.

Regional players

• Beattie Petroleum: Scotland-based independent fuel distributor serving commercial, agricultural, and domestic markets via own depots — analogous regional independent model, though serving a different UK geography.

Emerging players

• H2Oil: UK independent fuel distributor with early positioning in HVO renewable diesel; comparable multi-fuel portfolio with commercial and agricultural focus, though smaller scale than Fuel Oils.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fuel-oils-holdings-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuel Oils