PFA Tax and Accounting Professionals

What PFA Tax and Accounting Professionals does

PFA Tax and Accounting Professionals is an employee-owned professional services firm headquartered in Springfield, Illinois, providing accounting, tax, payroll, and consulting services. Its client base is concentrated in three specialized verticals: funeral homes, farms, and small businesses, supplemented by business valuation engagements. The firm claims deep vertical tenure, with 150+ years of combined funeral industry experience and 100+ years in farm accounting, positioning it as a specialist rather than a generalist practice.

The firm's service mix spans recurring tax and accounting work, payroll processing, business startup advisory, and dedicated business valuations for M&A, succession, and lender-facing engagements. Underlying technology is built on established industry tools: Thomson Reuters NetClient CS for client portals, Liscio for client communication, QuickBooks for small-business bookkeeping, and supporting practice-management software. No proprietary platform or AI tooling is indicated; delivery is human-led with standard SaaS infrastructure. The firm has invested in content publishing (eBooks and blog content on tax topics) and has extended its funeral-home client reach beyond Illinois into a nationwide base, suggesting virtual delivery channels for that vertical.

The business model is fee-for-service professional services: engagements are billed hourly or on fixed-fee terms typical of CPA firms, with revenue mechanics tied to client count, engagement complexity, and seasonal tax-cycle demand. The firm is 100% employee-owned (no external equity), operates with 11-50 professionals, and grew in part through the 2014 acquisition of Lynn & Associates CPAs. Customer acquisition relies on reputation, referrals within its niche verticals, and content marketing rather than paid distribution. Pricing power is supported by vertical specialization (funeral-home FTC compliance, farm tax legislation) rather than scale or platform effects.

Name

PFA Tax and Accounting Professionals

Legal name

PFA Tax and Accounting Professionals

Website

https://pfanow.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

PFA Tax and Accounting Professionals is an employee-owned accounting firm based in Springfield, Illinois, providing tax, accounting, payroll, and business valuation services to funeral homes, farms, and small businesses with deep vertical specialization.

Ownership category

akta.pro rank

Product category

Accounting & Tax Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Tax Preparation Services (541213), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Accounting Services (541219)

akta.pro industry

PRIMARYFSAGADAJ

Tax Planning & Personal Tax Optimization Tools

Financial & Insurance/Financial Technology (Fintech)/Personal Finance & Financial Wellness (PFM)

SECONDARYBPACAIAH

Expense Management & Reimbursements Administration

Business & Public Services/HR, Staffing & Recruitment Services/Payroll Services & Workforce Administration

SECONDARYFSAEAKAE

Trust & Estate Tax Planning & Compliance

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory

Keywords

• Outsourced accounting services
• Tax preparation services
• Payroll processing services
• Business valuation services
• Agricultural accounting services

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting Services: Full-service accounting including daily transaction classification, payroll processing, business tax planning and preparation, and financial reporting. Billed at a fixed monthly fee for outsourced accounting services.
2. Full-Service Payroll: Complete payroll processing including check printing, direct deposit, W-2/1099 processing, quarterly and annual payroll tax filing. Offered electronically to reduce costs and mistakes.
3. Tax Planning and Preparation: Comprehensive tax planning for individuals, corporations, partnerships, trusts and estates. Includes IRS and state agency representation services. Service provided year-round, not just at tax time.
4. Business Consulting: Advisory services including entity type analysis, accounting system setup, retirement plan analysis, and cashflow management for business startups and existing businesses.
5. Business Valuations: Specialized valuation services for buy-sell agreements, mergers and acquisitions, divorces, SBA financing, succession planning, estate and gift reporting, and shareholder disputes. Fees based on staff time involved, typically ranging from $2,500 to $5,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PFA Tax and Accounting Professionals is a 100% employee-owned accounting and tax firm that provides outsourced accounting, full-service payroll, tax planning and preparation, personal income tax, and business consulting for funeral homes, farms, business startups, and clients needing business valuations. Services are delivered through dedicated industry-vertical advisors supported by cloud-based client portals (Liscio, NetClient CS) and QuickBooks integrations, with recurring monthly-fee engagements for outsourced work and time-based fees for valuation projects.

Product overview

PFA Tax and Accounting Professionals is a service-based accounting firm offering a comprehensive suite of professional services organized around core accounting, payroll, tax, and business consulting offerings. The core services include Accounting Services, Full-Service Payroll, Tax Planning and Preparation, Personal Income Tax, and Business Consulting/Outsourced Accounting. These are supplemented by specialized add-on services including Audit Protection, Cashflow Management, Retirement Plan Analysis, Accounting System Setup, Entity Type Analysis, Business Valuations, and client tools such as Refund Tracker and a Resources Library with eBooks. The firm specializes in serving funeral homes, farms, business startups, and offers business valuation services. The overall architecture is a service-centric model where clients engage individual services as needed, with technology integration through client portals (NetClient CS, Liscio) and accounting software connections (QuickBooks Online/Desktop).

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Services Full-service bookkeeping including daily transaction classification, payroll processing, business tax planning and preparation, and financial reporting, providing accurate back-office work and time/cost savings for small and mid-sized business clients.
• Full-Service Payroll Complete payroll processing service including check processing and printing, direct deposit, W-2 and 1099 processing, and quarterly and annual payroll tax filing, offered electronically to reduce costs and mistakes with employee online access to pay stubs and documents.
• Tax Planning and Preparation Comprehensive tax planning and preparation services for individuals, corporations, partnerships, trusts and estates, including IRS and state/local agency representation, audit defense, and strategic tax-saving strategies delivered year-round rather than only at tax time.
• Personal Income Tax Individual tax preparation and planning service using a secure digital process from document upload through signature and filing, including year-round tax advice and strategic planning support for individual clients.
• Business Consulting Strategic business advisory service including entity type analysis, accounting system setup, retirement plan analysis, and cashflow management to help business owners make sound, smart business decisions.
• Outsourced Accounting Full outsourced accounting department service providing real-time collaboration with PFA staff and 24/7 access to financial information, acting as a dedicated advisor for business growth and long-term sustainability on a fixed monthly fee.
• Audit Protection IRS audit representation service handling all IRS notices and letters and representing clients at state and federal levels up to appeals and litigation.
• Cashflow Management Cash flow monitoring and management service providing visibility into business financial health, informed decision-making capabilities, and operational improvement recommendations.
• Retirement Plan Analysis Analysis and review of retirement plan options to identify the best plan for business owners and employees, including researching and comparing multiple plans.
• Accounting System Setup Setup and optimization of business accounting systems to support streamlined workflows and provide real-time, accurate data for business decisions.
• Entity Type Analysis Business entity structure analysis and selection (LLC, S-Corp, C-Corp, etc.) including state and federal form preparation to ensure optimal tax and liability benefits.
• Business Valuations Certified business valuation service for buy-sell agreements, mergers and acquisitions, divorces, SBA financing, succession planning, estate and gift reporting, and shareholder disputes, with fees based on staff time and typically ranging from $2,500 to $5,000.
• Refund Tracker Online tool allowing clients to quickly check the status of their federal or state tax refunds, including for multiple jurisdictions such as Illinois.

Quantifiable outcome

• Fees for Business Valuations range from $2,500 to $5,000 based on time involved
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• LisciocoreTechnology or IntegrationClient communication platform providing secure messaging, document sharing, and collaboration tools for PFA client interactions
• Thomson ReuterscoreTechnology or IntegrationTax and accounting research, content, and software provider supporting PFA's professional services delivery
• QuickBooks (Intuit)coreTechnology or IntegrationAccounting software integration for client bookkeeping and financial management, including QuickBooks Online and QuickBooks Desktop platforms
• RightworkscoreTechnology or IntegrationHosted platform provider for secure client data access and firm website infrastructure (website powered by Rightworks)
• LogMeIn (GoToAssist)supportingTechnology or IntegrationRemote support and assistance platform for IT support services, enabling PFA staff to assist clients remotely
• ConvergesupportingTechnology or IntegrationPayment processing platform for client bill payment services
• NetClient CScoreTechnology or IntegrationClient portal and document management platform for secure access to client documents and PFA services
• AICPA (American Institute of CPAs)supportingOthersProfessional membership organization for CPAs providing resources, standards, and professional development
• Illinois CPA SocietysupportingOthersState-level professional organization for CPAs in Illinois providing resources and networking

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anders CPA + Advisors: Mid-size St. Louis-based CPA and advisory firm serving closely held businesses with industry specialization across construction, real estate, and family business succession. Comparable to PFA in scale, employee-partner model, and niche industry expertise.
• K·Coe Isom (Pinion): National agricultural accounting and consulting firm (now operating as Pinion) with deep specialization in farm tax, succession planning, and ag-business advisory. Directly comparable to PFA's farm accounting practice and adjacent to its funeral home work given the rural client overlap.

Broad incumbents

• Plante Moran: Large US accounting and business advisory firm with agribusiness expertise and family business services. Comparable to PFA's niche specialization model though operating at significantly larger scale with broader service offerings.
• Eide Bailly LLP: Top-25 US accounting firm with a dedicated agricultural services practice serving farms, agribusinesses, and rural clients. Comparable to PFA's farm practice though broader in industry coverage and significantly larger in headcount.
• FORVIS: Major US accounting firm formed from the merger of BKD and Dixon Hughes Goodman, with established agricultural and family-business practices serving similar clientele to PFA's funeral home and farm verticals.
• Baker Tilly US: Top-15 US accounting and advisory firm serving closely held businesses, agribusiness, and family enterprises with succession planning and valuation services. Comparable to PFA's full-service model for closely held businesses in specialized verticals.
• CliftonLarsonAllen (CLA): Large US accounting firm with a dedicated agribusiness industry group and wealth advisory practice serving closely held businesses. Comparable to PFA's combination of industry specialization and succession/estate planning offerings.
• Wipfli LLP: Top-25 US accounting and advisory firm serving middle-market businesses including agribusiness and family-owned companies. Comparable to PFA's SMB focus and specialization in succession/estate planning, though far larger in scale and geographic reach.

Regional players

• Smith Schafer & Associates: Minnesota-based regional CPA firm serving closely held businesses with industry specializations including agribusiness and small business advisory. Comparable to PFA in service mix and vertical focus though operating in a different geography.
• Ketel Thorstenson LLP: Regional CPA and advisory firm serving agribusiness, construction, and closely held businesses across the upper Midwest. Comparable to PFA in industry specialization and client profile, though operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PFA_NOW
• Facebookfacebook.com/PFA-Tax-and-Accounting-Professionals-248915601820787
• LinkedInlinkedin.com/company/professional-funeral-alliance-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PFA Tax and Accounting Professionals