Educatina

What Educatina does

Educatina, legally operated under the entity Competir, is a subscription-based online educational platform founded in 2011 that delivers video-based courses and interactive practice exercises to students, schools, universities, and enterprises. The platform is accessible via web and mobile devices and serves 25 countries across Latin America, the Iberian Peninsula, the United Kingdom, and the United States, with content available in Spanish, English, French, and Portuguese. Its content library spans 6,000+ videos and 18,000+ exercises produced by a network of 2,000+ professors, covering mathematics, sciences, social sciences, languages, economics, arts, and professional development.

The platform is organized by subject and subcategory navigation, supports Study Groups where teachers can monitor student progress, and integrates branded content collaborations with Fundación Lúminis, Fundación Wikimedia, TEDx Río de la Plata, and Fundación Pescar (the latter providing labor orientation and vocational guidance content). Headcount is reported at 11–50 employees and leadership consists of CEO Denise Abulafia and COO Mariela Ioszpe.

The business model is consumer subscription-led with a tiered structure: Monthly at U$S14.99, Annual at U$S119, and Premium at U$S129 (which bundles secondary/post-secondary content with the CreaKids Innovation module), all gated by a 30-day free trial and credit-card self-serve checkout. A separate institutional sales motion offers customized platforms for schools (student activity tracking), universities (professor-student connection), and enterprises (staff and family training). Distribution is primarily direct-to-consumer via the website and mobile, supplemented by content marketing, organic search across subject pages, referral/word-of-mouth, and a YouTube channel. No funding rounds, revenue figures, or institutional ownership are disclosed in the available data.

Name

Educatina

Legal name

Competir

Website

https://educatina.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Educatina is a subscription-based online learning platform offering 6,000+ video courses and 18,000+ exercises across academic and professional subjects, serving individual students, schools, universities, and enterprises primarily across Latin America and Iberian markets.

Ownership category

akta.pro rank

Product category

Online Education

NAICS

All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

Keywords

• Online education platform
• Video-based learning
• E-learning subscription
• Educational content library
• K-12 tutoring platform

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Subscription - Monthly: Monthly subscription plan at U$S14.99 per month with 30-day free trial, billed monthly to credit card.
2. Individual Subscription - Annual: Annual subscription plan at U$S119.00 per year, offering discounted rate compared to monthly billing.
3. Premium Subscription: Premium tier including Educatina Secondary, post-secondary content, and CreaKids Innovation at U$S129.00.
4. Institutional Subscriptions: Special plans for schools, universities, and enterprises with customized platforms adapted to each institution's needs. Schools get student activity tracking; universities get professor-student connection channels; enterprises get training tools for staff and families.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Educatina operates a video-based online educational platform delivering 6,000+ courses and 18,000+ interactive practice exercises created by 2,000+ professors, covering subjects from primary and secondary mathematics and sciences through languages, social sciences, arts, and professional development. The platform is accessed via web and mobile devices on a tiered subscription basis (monthly, annual, premium), with customized institutional plans tailored for schools, universities, and enterprises.

Product overview

Educatina is a single unified online learning platform offering video-based educational content with integrated exercises. The platform operates on a tiered subscription model with three plans: Subscripción Mensual (U$S14.99/month), Subscripción Anual (U$S119.00/year), and Subscripción Premium (U$S129.00 including CreaKids Innovation for secondary/post-secondary education). Additional features include Study Groups for teacher-student tracking and specialized Institutional Plans for schools, universities, and enterprises. Content spans mathematics, sciences, languages, social sciences, and professional development, with over 6,000 videos and 18,000 exercises delivered by more than 2,000 professors.

Differentiator

Problem solved

Functional benefit

Products and services

• Educatina Platform (Consumer) Self-serve online learning platform offering 6,000+ video courses and 18,000+ practice exercises across mathematics, sciences, social sciences, language, economics, arts, languages, and professional development, designed for individual students seeking to reinforce school learning, prepare for exams, or learn at their own pace.
• Educatina Institutional Plans Customized platform deployment for schools, universities, and enterprises. Schools receive student activity tracking; universities receive professor-student connection channels; enterprises receive training tools for staff and their families.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Fundación LúminiscoreStrategic or Co-development PartnerEducational collaboration with Fundación Lúminis, providing specialized educational content through the platform for students and educators.
• Fundación WikimediacoreStrategic or Co-development PartnerPartnership with Wikimedia Foundation to provide access to Wikipedia-based educational content and resources on the platform.
• TEDx Río de la PlatacoreStrategic or Co-development PartnerCollaboration with TEDx Río de la Plata bringing TED talk-style educational content to the platform.
• Fundación PescarcoreStrategic or Co-development PartnerLabor orientation and vocational guidance partnership with Fundación Pescar, providing employment preparation content including job search skills, resume building, interview preparation, and career development. Includes content for personal administration, communication skills, and job insertion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Platzi: Latin American Spanish-language online learning platform offering video courses across technology, business, and design with subscription tiers. Directly comparable in geography, language, and subscription model to Educatina.
• Crehana: LATAM-focused online education platform with video-based courses in design, marketing, and business, sold via individual and team subscriptions. Highly comparable in target market, model, and content format.
• Domestika: Online creative learning marketplace offering video-based courses in art, design, and crafts, primarily in Spanish and Portuguese for global LATAM/Iberian audiences. Comparable in business model and regional focus.

Broad incumbents

• edX: Global online university-level course platform offering video courses and credentials from accredited institutions. Overlaps with Educatina's university post-secondary tier and institutional channel.
• Coursera: Global online learning platform partnering with universities to offer video courses, certificates, and degrees. Overlaps with Educatina's institutional and post-secondary offerings but at far larger scale and with credentialing differentiation.
• Udemy: Global marketplace and subscription platform with millions of video courses across professional and academic subjects. Comparable in video-based self-paced content, though broader in scale and more marketplace-driven.

Others

• Duolingo: Global language-learning platform using interactive exercises and gamification. Relevant adjacent peer given Educatina's language content (English, French) is a subset of its broader K-12/professional catalog.

Emerging players

• Khan Academy: Nonprofit offering free video lessons, practice exercises, and personalized learning dashboards across K-12 and early college subjects. Comparable in content format and K-12 focus, though differentiated by free model and nonprofit scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCqVQZHRqjSouZA3J8c0PQ0Q
• Xx.com/educatina
• Facebookfacebook.com/educatina
• LinkedInlinkedin.com/company/educatina

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educatina