Minale Tattersfield

What Minale Tattersfield does

Minale Tattersfield is a privately-held, partnership-structured design and branding consultancy founded in London in 1964 by Marcello Minale Snr and Brian Tattersfield. The firm operates from five offices — London (headquarters), Paris, Brussels, Moscow, and Sydney — and delivers six integrated service disciplines: brand identity design, packaging design, digital design and development, wayfinding and signage design, interior and experiential design, and roadside (petrol station) retail design. It is a family-controlled business now led by Managing Director Marcello Minale (son of the founder), with the founder's three grandsons (Marcello March, Manlio Punch, and Massimo Buster Minale) involved in the firm.

The firm's revenue is generated primarily through project-based professional design fees charged to enterprise clients, supplemented by royalties from published books on design methodology (e.g., works by founder Marcello Minale) and, since 2019, sales of its own branded consumer product, JUST Swedish Gin. Go-to-market is enterprise field sales through direct client relationships, with supplementary demand generation via industry events, awards, and thought-leadership content. The client base spans energy and fuel retail (BP, Petronas, Lukoil, Gazprom, Rosneft, Eka, Alliance, Bashneft, Thai Oil — over 30 station projects in 28 markets), food and beverage (San Pellegrino, Illy, Santa Margherita), retail (Harrods, Sephora), transport (Eurostar, Transport for London), sport (Harlequins, Twickenham, London and Sydney Olympics), and government/culture (Trentino, Moscow Tourism, V&A, National Maritime Museum). The firm holds 13 D&AD Silver awards, a 1986 D&AD Presidents Award, and ranks 7th globally among most D&AD-awarded agencies. The underlying "technology" is human design craft and proprietary methodology documented in published books, with no disclosed AI/ML or software platform component.

Name

Minale Tattersfield

Legal name

Minale Tattersfield & Partners

Website

https://minaletattersfield.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Minale Tattersfield is a London-based, family-owned design and branding consultancy founded in 1964, operating from five global offices and serving enterprise clients across energy, FMCG, retail, transport, sport, and government with integrated brand, packaging, digital, wayfinding, interior, and roadside retail design services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Services: Revenue generated through consulting fees for brand strategy, identity design, packaging design, digital design, wayfinding, and interior design services provided to enterprise clients across multiple sectors.
2. Publication Royalties: Revenue from published books on design methodology and brand strategy, including works by founding partner Marcello Minale.
3. Own Product (JUST Gin): The firm designed and launched their own product - JUST Swedish gin with dill - demonstrating design capabilities through proprietary product development.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Minale Tattersfield is a multidisciplinary design and branding consultancy that delivers brand identity, packaging, digital design, wayfinding and signage, interior/experiential, and roadside retail (petrol station) design services to enterprise clients. Engagements are project-based and span strategy, identity creation, structural and label design, signage systems, interior fit-out, and digital build/development, executed through a global network of five offices.

Product overview

Minale Tattersfield is a multidisciplinary design consultancy with five offices worldwide (London, Paris, Brussels, Moscow, Sydney) offering an integrated portfolio of six core service disciplines: Brand Identity Design, Packaging Design, Digital Design & Development, Wayfinding & Signage Design, Interior & Experiential Design, and Roadside Retail Design. Founded in 1964, the firm has delivered projects for major energy clients (BP, Gazprom, Rosneft), food & beverage brands (Santa Margherita, San Pellegrino, Illy), sports organizations (Harlequins Rugby, London 2012 Olympics), and destination brands (Trentino, Lake Garda, Moscow tourism). The services are delivered as consulting engagements rather than software products, with strong expertise in creating comprehensive brand experiences across physical and digital touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• JUST Swedish Gin: A Swedish gin with dill, created by Minale Tattersfield as their own brand product.
• The Scribble
• Roadside Retail Blog

Products and services

• Brand Identity Design Strategic brand development service including visual identity, brand architecture, positioning, and brand manuals to create brands that are authentically distinctive. Delivered to enterprise clients across energy, FMCG, retail, sport, and public-sector verticals.
• Packaging Design Complete packaging solutions from consumer insights and brand strategy through to structural pack design, label design, and copywriting for food, beverage, wine, and consumer goods clients (e.g. San Pellegrino, Illy Coffee, Santa Margherita).
• Digital Design and Development Web design and build, 3D visualisations, CGI movies, mobile applications, virtual 3D presentations, and interactive media for environmental design projects. Delivered by the in-house digital development team led by the Head Digital Developer.
• Wayfinding and Signage Design Navigation systems, architectural signage, transport signage, and temporary signage for public spaces, sporting events, and urban environments. Includes major Olympic-scale projects (Sydney 2000, London 2012 wayfinding for 7M spectators) and transport authority work.
• Interior and Experiential Design Interior design, furniture design, trade show and event design, and museum/heritage exhibition design creating engaging spatial experiences. Includes museum visitor experience work for clients such as V&A, Science Museum, National Maritime Museum, British Library, and the Twickenham Rugby Stadium museum.
• Roadside Retail Design Specialist petrol station and forecourt design, food offer development, and complete retail network branding for energy sector clients across international markets. 30+ gas station projects delivered across 28 international markets for clients including BP, Petronas, Lukoil, Gazprom, Rosneft, Eka, Alliance, Bashneft, and Thai Oil.
• JUST Swedish Gin with Dill An own-brand consumer product (Swedish gin with dill) designed and launched by Minale Tattersfield as a demonstration of the firm's end-to-end design and brand-building capability, sold at the firm's own 'Salty bar'.

Quantifiable outcome

• Trentino regional rebrand won Gold Transform Award for Best Rebrand of a Region
• +3 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Rock MissioncoreGTM or Marketing Partner · 11 June 2019Minale Tattersfield and Rock Mission announced collaboration to accelerate growth in Digital Brand experiences and engagement. The partnership focuses on enhancing digital brand capabilities for shared client benefits.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Elmwood: UK-headquartered design consultancy delivering brand identity, packaging, digital and environmental design. Comparable in size, location and service offering to Minale Tattersfield, with similar retail and consumer clients.
• Wolff Olins: Global brand strategy and design consultancy competing for the same enterprise brand-identity, verbal identity and wayfinding engagements as Minale Tattersfield, with a similar Fortune 500 and public-sector client roster. Now part of Accenture Song but offers comparable design services.
• Pearlfisher: Independent brand strategy and design agency with strong packaging-design credentials serving FMCG, wine/spirits and beauty clients (similar to San Pellegrino, Illy, Santa Margherita work). Direct peer in packaging and brand identity.
• Interbrand: Global brand consultancy with practices in brand strategy, naming, visual identity, packaging and brand valuation. Comparable to Minale Tattersfield in core brand-identity services and enterprise client base, though considerably larger.
• Pentagram: Multi-partner independent design consultancy offering brand identity, packaging, digital, environmental and editorial design across global offices. Closely comparable in service mix, ownership structure (partner-led) and boutique scale to Minale Tattersfield.
• Landor & Fitch: Brand consulting and design firm operating across brand strategy, identity, packaging, environment and motion design. Direct competitor for the kind of enterprise brand and retail-network mandates Minale Tattersfield wins (BP, Harrods, Eurostar-tier clients).
• Superunion: Brand and design agency network (under WPP) with offer spanning brand identity, motion, digital and wayfinding; competes for many of the same transport, place-branding and corporate-identity mandates as Minale Tattersfield, including Eurostar-style multi-region programs.
• Saffron Brand Consultants: Strategy-led brand consultancy working on brand purpose, architecture, identity and naming for global corporates. Comparable in enterprise client focus and strategic brand work to the consulting arm of Minale Tattersfield's Design Strategy Group.
• Bulletproof Design: Independent brand design and experience agency with packaging, brand identity and retail-expertise specialisms. Direct peer for FMCG, hospitality and consumer-brand engagements that overlap with Minale Tattersfield's packaging and roadside-retail practices.

Emerging players

• Designworks (BMW Group): Multi-disciplinary design studio (BMW subsidiary) with brand strategy, spatial and digital experience design capabilities. Overlaps with Minale Tattersfield's experiential, wayfinding and premium-brand work but operates as a captive plus external-facing studio rather than a stand-alone consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/scribble_ideas
• Facebookfacebook.com/minaletattersfield
• LinkedInlinkedin.com/company/minale-tattersfield
• Pinterestuk.pinterest.com/mminale

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minale Tattersfield