Developer docs
API playgroundTry for free, no card

Search company profiles

DesignWorks

Full company profile

uuid000sga1

Namestring
DesignWorks
Legal namestring
DesignWorks Group
Websiteurl
designworksgroup.com
Company typeenum
Private
Founded yearint
1982
Descriptiontext

DesignWorks Group is a privately-held, family-owned full-service advertising and marketing agency founded in 1982 and headquartered in Wichita Falls, Texas, with a secondary office in Abilene, Texas. The firm operates across three service pillars — Traditional Marketing (Branding, Print Media, Media Buying, Promotional Products), Digital Marketing (Digital Advertising, Social Media, Website Design), and Visual Storytelling (Video Production & Photography) — unified under a 'Full Marketing Management' outsourced-marketing-department offering. Its core technical capability is an in-house audio-video studio equipped with high-definition cameras, drones, and production software, combined with conventional digital marketing tooling (SEO, SEM, paid social, Google AdWords) and a HubSpot agency partnership.

The company targets small and mid-sized businesses in Texas that lack in-house marketing teams, positioning itself as a one-stop alternative to managing multiple creative vendors. It serves these clients via a sales-led, consultative go-to-market motion acquired through direct outreach, referrals, content marketing, and an active social media presence across Facebook, Instagram, LinkedIn, YouTube, and TikTok. Revenue is generated through professional services fees under project-based, retainer, or ongoing engagement models typical of mid-market ad agencies, with no publicly disclosed pricing.

Ownership rests with the Draper family — Craig Draper (CEO), Logan Draper (President), Katy Draper (Account Executive), Luke Draper (Outreach/Promo Specialist), and Lindsay Draper (Content Creator) are among 13+ named team members. The firm has no external investors, no subsidiaries, no funding rounds, and operates as a self-funded regional SMB. Notable credentials include a 5.0-star rating across 130 reviews on BirdEye, a HubSpot Rookie of the Year award (2016), and Telly Awards (Gold in 2022; two awards in 2024).

Short descriptiontext

DesignWorks Group is a privately-held, family-owned full-service advertising agency founded in 1982, serving small and mid-sized businesses across Texas with traditional marketing, digital marketing, video production, and outsourced full marketing management services from offices in Wichita Falls and Abilene.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersWichita Falls, United States
HQ citystring
Wichita Falls
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
advertising agency services, digital marketing services, brand development services, video production services, media buying services
Industry2 codes
1Creative & Brand Campaign Development
CodeBPAFAAABPrimaryYes
2Digital Creative & Experience Design Agencies (Web/App/UX)
CodeMPAAAAADPrimaryNo
NAICS code1 code
  • Graphic Design Services541430
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Motion Picture & Video Tape Production7812
Product category
Advertising Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Full-Service Marketing Agency Fees
TypeProfessional Services
Description

DesignWorks Group generates revenue through professional marketing services spanning branding, print media, digital advertising, social media management, website design, video production, media buying, promotional products, and full marketing management. Services are billed through project-based, retainer, or ongoing engagement models typical of mid-market advertising agencies serving SMB clients in Texas.

designworksgroup.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

DesignWorks Group is a full-service advertising and marketing agency that delivers traditional marketing (branding, print media, media buying, promotional products), digital marketing (digital advertising, social media management, website design), and visual storytelling (in-house video production and photography) for small and mid-sized businesses. The agency also offers a Full Marketing Management package that consolidates these capabilities into an outsourced marketing department model.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

DesignWorks is a full-service advertising and marketing agency founded in 1982, offering a comprehensive suite of marketing services. The company operates across three main categories: Traditional Marketing (Branding, Print Media, Media Buying, Promotional Products), Digital Marketing (Digital Advertising, Social Media, Website Design), and Visual Storytelling (Video Production & Photography). The portfolio is unified under Full Marketing Management, a comprehensive service that integrates all capabilities into a single managed offering. Rather than a software platform, DesignWorks provides professional marketing services delivered by an in-house team of designers, developers, producers, and media specialists.

Product and service9 records
1Branding
CategoryTraditional Marketing
2Print Media
CategoryTraditional Marketing
3Media Buying
CategoryTraditional Marketing
4Promotional Products
CategoryTraditional Marketing
5Digital Advertising
CategoryDigital Marketing
6Social Media
CategoryDigital Marketing
7Website Design
CategoryDigital Marketing
8Video Production & Photography
CategoryVisual Storytelling
9Full Marketing Management
CategoryComprehensive Service Offering
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Thrive Internet Marketing Agency
TypeDirect peer
Description

Full-service digital marketing agency serving SMBs and mid-market clients with SEO, PPC, social media, and web design services. Directly comparable to DesignWorks' digital marketing and website design offerings, though operating nationally with a larger team.

2WebFX
TypeDirect peer
Description

Full-service digital marketing agency specializing in SEO, PPC, web design, and social media for SMBs. Closely comparable to DesignWorks' digital advertising and website design service lines with a similar SMB client profile.

3HigherVisibility
TypeDirect peer
Description

Full-service digital marketing agency offering SEO, paid media, web design, and social media management. Comparable service breadth to DesignWorks with a focus on SMB and mid-market clients.

4Cardinal Digital Marketing
TypeDirect peer
Description

Digital marketing agency specializing in multi-location brands with SEO, paid media, and social media services. A comparable Texas-rooted peer with similar performance-driven SMB marketing orientation to DesignWorks.

5Lounge Lizard
TypeDirect peer
Description

Full-service digital agency offering web design, branding, SEO, and digital marketing. Comparable to DesignWorks' integrated digital and branding service offering for mid-market clients.

6Big Day Advertising
TypeDirect peer
Description

Texas-based full-service advertising agency serving regional clients with traditional and digital marketing. A geographic peer to DesignWorks operating in similar markets with a comparable full-service model.

7SmartSites
TypeDirect peer
Description

Full-service digital agency offering web design, SEO, PPC, and social media marketing. Comparable SMB-focused service mix to DesignWorks' digital marketing capabilities.

8Lewis Communications
TypeDirect peer
Description

Regional full-service marketing agency offering branding, advertising, digital, and PR services. Comparable full-service regional model to DesignWorks though operating primarily in the Southeast US.

9VMLY&R
TypeBroad incumbent
Description

Global advertising agency offering brand strategy, creative, digital, and media services. Provides broad competitive context as a major holding-company agency operating at much larger scale than DesignWorks.

10Tilt Metrics
TypeDirect peer
Description

Digital marketing agency focused on SMB clients offering SEO, paid advertising, and web design. Comparable service profile to DesignWorks though more digitally focused, serving as a Texas-rooted SMB marketing peer.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles13 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

DesignWorks

Advertising Servicesdesignworksgroup.com

DesignWorks Group is a privately-held, family-owned full-service advertising agency founded in 1982, serving small and mid-sized businesses across Texas with traditional marketing, digital marketing, video production, and outsourced full marketing management services from offices in Wichita Falls and Abilene.

What DesignWorks does

DesignWorks Group is a privately-held, family-owned full-service advertising and marketing agency founded in 1982 and headquartered in Wichita Falls, Texas, with a secondary office in Abilene, Texas. The firm operates across three service pillars — Traditional Marketing (Branding, Print Media, Media Buying, Promotional Products), Digital Marketing (Digital Advertising, Social Media, Website Design), and Visual Storytelling (Video Production & Photography) — unified under a 'Full Marketing Management' outsourced-marketing-department offering. Its core technical capability is an in-house audio-video studio equipped with high-definition cameras, drones, and production software, combined with conventional digital marketing tooling (SEO, SEM, paid social, Google AdWords) and a HubSpot agency partnership.

The company targets small and mid-sized businesses in Texas that lack in-house marketing teams, positioning itself as a one-stop alternative to managing multiple creative vendors. It serves these clients via a sales-led, consultative go-to-market motion acquired through direct outreach, referrals, content marketing, and an active social media presence across Facebook, Instagram, LinkedIn, YouTube, and TikTok. Revenue is generated through professional services fees under project-based, retainer, or ongoing engagement models typical of mid-market ad agencies, with no publicly disclosed pricing.

Ownership rests with the Draper family — Craig Draper (CEO), Logan Draper (President), Katy Draper (Account Executive), Luke Draper (Outreach/Promo Specialist), and Lindsay Draper (Content Creator) are among 13+ named team members. The firm has no external investors, no subsidiaries, no funding rounds, and operates as a self-funded regional SMB. Notable credentials include a 5.0-star rating across 130 reviews on BirdEye, a HubSpot Rookie of the Year award (2016), and Telly Awards (Gold in 2022; two awards in 2024).

DesignWorks firmographics

Firmographics
Name
DesignWorks
Legal name
DesignWorks Group
Website
https://designworksgroup.com
Company type
Private
Founded year
1982
Operating status
Operating
Headcount range
11–50 employees
Short description
DesignWorks Group is a privately-held, family-owned full-service advertising agency founded in 1982, serving small and mid-sized businesses across Texas with traditional marketing, digital marketing, video production, and outsourced full marketing management services from offices in Wichita Falls and Abilene.
Ownership category
akta.pro rank

DesignWorks industry classification

Industry
Product category
Advertising Services
NAICS
Graphic Design Services (541430)
SIC
Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry
Creative & Brand Campaign Development (BPAFAAAB)
akta.pro secondary industry
Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

  • Advertising agency services
  • Digital marketing services
  • Brand development services
  • Video production services
  • Media buying services

Where DesignWorks is headquartered

Location

Headquarters

HQ city
Wichita Falls
HQ country
United States
HQ region
North America

Offices2 records

Markets served

DesignWorks business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Full-Service Marketing Agency Fees: DesignWorks Group generates revenue through professional marketing services spanning branding, print media, digital advertising, social media management, website design, video production, media buying, promotional products, and full marketing management. Services are billed through project-based, retainer, or ongoing engagement models typical of mid-market advertising agencies serving SMB clients in Texas.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

DesignWorks product offering

Product offering

Core offering

DesignWorks Group is a full-service advertising and marketing agency that delivers traditional marketing (branding, print media, media buying, promotional products), digital marketing (digital advertising, social media management, website design), and visual storytelling (in-house video production and photography) for small and mid-sized businesses. The agency also offers a Full Marketing Management package that consolidates these capabilities into an outsourced marketing department model.

Product overview

DesignWorks is a full-service advertising and marketing agency founded in 1982, offering a comprehensive suite of marketing services. The company operates across three main categories: Traditional Marketing (Branding, Print Media, Media Buying, Promotional Products), Digital Marketing (Digital Advertising, Social Media, Website Design), and Visual Storytelling (Video Production & Photography). The portfolio is unified under Full Marketing Management, a comprehensive service that integrates all capabilities into a single managed offering. Rather than a software platform, DesignWorks provides professional marketing services delivered by an in-house team of designers, developers, producers, and media specialists.

Differentiator

Problem solved

Functional benefit

Products and services

  • Branding
  • Print Media
  • Media Buying
  • Promotional Products
  • Digital Advertising
  • Social Media
  • Website Design
  • Video Production & Photography
  • Full Marketing Management

Companies that use DesignWorks

Customer profile

Segments2 records

Ideal customer profiles1 record

DesignWorks technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

DesignWorks partnerships and signals

Strategic signal

Scale indicators3 records

Expansion highlights2 records

DesignWorks competitors and assessment

Company assessment

Direct peers

  • Thrive Internet Marketing Agency: Full-service digital marketing agency serving SMBs and mid-market clients with SEO, PPC, social media, and web design services. Directly comparable to DesignWorks' digital marketing and website design offerings, though operating nationally with a larger team.
  • WebFX: Full-service digital marketing agency specializing in SEO, PPC, web design, and social media for SMBs. Closely comparable to DesignWorks' digital advertising and website design service lines with a similar SMB client profile.
  • HigherVisibility: Full-service digital marketing agency offering SEO, paid media, web design, and social media management. Comparable service breadth to DesignWorks with a focus on SMB and mid-market clients.
  • Cardinal Digital Marketing: Digital marketing agency specializing in multi-location brands with SEO, paid media, and social media services. A comparable Texas-rooted peer with similar performance-driven SMB marketing orientation to DesignWorks.
  • Lounge Lizard: Full-service digital agency offering web design, branding, SEO, and digital marketing. Comparable to DesignWorks' integrated digital and branding service offering for mid-market clients.
  • Big Day Advertising: Texas-based full-service advertising agency serving regional clients with traditional and digital marketing. A geographic peer to DesignWorks operating in similar markets with a comparable full-service model.
  • SmartSites: Full-service digital agency offering web design, SEO, PPC, and social media marketing. Comparable SMB-focused service mix to DesignWorks' digital marketing capabilities.
  • Lewis Communications: Regional full-service marketing agency offering branding, advertising, digital, and PR services. Comparable full-service regional model to DesignWorks though operating primarily in the Southeast US.
  • Tilt Metrics: Digital marketing agency focused on SMB clients offering SEO, paid advertising, and web design. Comparable service profile to DesignWorks though more digitally focused, serving as a Texas-rooted SMB marketing peer.

Broad incumbents

  • VMLY&R: Global advertising agency offering brand strategy, creative, digital, and media services. Provides broad competitive context as a major holding-company agency operating at much larger scale than DesignWorks.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

DesignWorks social profiles

Digital presence

DesignWorks financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DesignWorks leadership team

Management profile

Number of profiles

Profiles13 records

DesignWorks funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DesignWorks M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DesignWorks

What does DesignWorks do?

DesignWorks Group is a full-service advertising and marketing agency that delivers traditional marketing (branding, print media, media buying, promotional products), digital marketing (digital advertising, social media management, website design), and visual storytelling (in-house video production and photography) for small and mid-sized businesses. The agency also offers a Full Marketing Management package that consolidates these capabilities into an outsourced marketing department model.

Is DesignWorks a public or private company?

DesignWorks is a private company. It is classified as family owned and is currently operating.

When was DesignWorks founded?

DesignWorks was founded in 1982. It employs 11 to 50 people.

Where is DesignWorks based?

DesignWorks is headquartered in Wichita Falls, United States, in the North America region.

How does DesignWorks make money?

One revenue line is on record: full-Service Marketing Agency Fees.

Who are DesignWorks's main competitors?

Direct peers on record are Thrive Internet Marketing Agency, WebFX, HigherVisibility, Cardinal Digital Marketing, Lounge Lizard, Big Day Advertising, SmartSites, Lewis Communications and Tilt Metrics. VMLY&R is listed as a broad incumbent.

Does DesignWorks have an API?

No public API is recorded for DesignWorks.

What industry is DesignWorks in?

DesignWorks's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales