What Simmonds Lumber does

Simmonds Lumber is a privately held Australian timber wholesaler founded in 1980, headquartered in Rosehill, NSW, with sales and distribution offices in Brisbane, Sydney, Melbourne, and Auckland (New Zealand), plus a Surabaya presence supporting Asia-Pacific sourcing. The company sells a broad portfolio of timber and panel products — including decking (Merbau, Cypress, Balau, Pine, Spotted Gum, Northern Red), flooring, MDF/DesignPanel, mouldings, plywood and particleboard, structural framing, window reveals, treated pine, OSB (SimBoard), and the SIMDeck Bamboo line — to builders, timber merchants, and hardware retailers across Australia and New Zealand. Revenue is generated through quote-based B2B wholesale transactions handled via direct sales representatives and regional distribution centers, with no public pricing or disclosed financials.

The company's principal technical differentiator is the Certisource DNA verification system, deployed in partnership with Double Helix Tracking Technologies, which independently audits each Indonesian timber batch from forest to warehouse for legality and provenance — a capability Simmonds claims as a world-first. The firm also holds FSC Chain of Custody certification (C002373) and FSC Core Labour Requirements compliance, with products meeting Australian standards (AS3959 bushfire ratings, BAL-29 fire resistance for SIMDeck Bamboo) and CE certification for SimBoard under EN 13986. Sourcing spans sustainably managed forests in Australia, New Zealand, Indonesia, North America, and South America, enabling the company to position itself as a sustainability-credentialed wholesaler rather than a commodity broker. Sub-brands SIMDeck Bamboo (launched 2024) and SimBoard OSB extend the portfolio into engineered and alternative-material categories beyond solid timber.

The go-to-market is a direct B2B wholesale model with no disclosed e-commerce or digital self-serve channel; pricing is quote-based and not publicly listed. Customer segments are segmented horizontally across housing, commercial construction, home renovations, and industrial end-uses, with the housing and commercial segments treated as primary. Ownership, headcount (stated at 11-50), revenue, and management team information are not publicly disclosed, and the firm has no recorded funding rounds, acquisitions, or leadership changes in the input data.

Name

Simmonds Lumber

Legal name

Simmonds Lumber

Website

https://simmondslumber.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Simmonds Lumber is a privately held Australian B2B timber wholesaler founded in 1980, distributing decking, flooring, structural, panel, and moulding products from offices in Australia, New Zealand, and Indonesia to builders, timber merchants, and hardware retailers.

Ownership category

akta.pro rank

Product category

Timber Wholesale Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

akta.pro secondary industries

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC), Hardwood Lumber Distribution & Trading (IMAMAIAB), Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

Keywords

• Timber wholesale distribution
• Decking and flooring supply
• Structural timber products
• Treated pine products
• Plywood and MDF panels

Headquarters

HQ city

Rosehill

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Timber Product Sales: Wholesale timber distribution selling to builders, timber merchants, and hardware retailers. Products include decking, flooring, structural products, plywood, mouldings, treated timber, and MDF panels for housing, commercial construction, renovations, and industrial applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Simmonds Lumber is a B2B wholesaler of timber and panel products, supplying decking, flooring, structural framing, plywood, mouldings, treated timber, MDF, particleboard, and engineered boards to builders, timber merchants, and hardware retailers in Australia and New Zealand. Products are sourced from sustainably managed forests across Australia, New Zealand, Asia, and the Americas, with legality and provenance independently verified via Certisource DNA technology.

Product overview

Simmonds Lumber is a premier timber wholesaler offering a comprehensive portfolio of timber and panel products for housing, commercial construction, renovations, and industrial markets. The product range includes: Decking products (SIMDeck Bamboo, Merbau, Cypress, Balau, Pine, Spotted Gum, Northern Red, KlevaKlip); Flooring (Merbau, Cypress, Australian Hardwoods); DesignPanel & MDF (Arreis, Arreis FR, Arreis II, Encore FR, standard MDF); Mouldings (Meranti, Radiata FJ variants in H3 Treated, Primed, and Raw); Furniture Grade products (Clears, Industrial, Lining Board, Standard & Better); Ply & Particleboard (Plywood, Bracing, Flooring, Formply, Veneer, Particleboard); Structural Products (H2 LOSP Framing, H2-F Blue Framing, H3 CCA Treated Pine, I Beams & LVL, Oregon, Treated Pine LOSP Beams, Untreated Framing); Window Reveals (Kapur, Meranti, Raw/Primed/Treated H3, Rubberwood); Treated Products (CCA/ACQ/LOSP, Treated Pine); SimBoard OSB; and Exterior products. Products are sourced from sustainably managed Australian, New Zealand, Asian, North & South American forests.

Differentiator

Problem solved

Functional benefit

Brands

• SIMDeck Bamboo: Bamboo decking product line under the Simmonds Lumber brand, featuring SIMDeck Bamboo as a naturally better alternative to composite decking with a 25-year warranty.
• SimBoard

Products and services

• SIMDeck Bamboo Decking Bamboo decking product with performance benefits of composites and environmental advantages of timber. Features end-matched installation, fire resistance up to BAL-29, and 25-year warranty. Available to builders, timber merchants, and hardware retailers.
• Merbau Decking Hard and durable timber decking with excellent stability, kiln-dried for dimensional stability, naturally fire and termite resistant. For builders and merchants supplying residential and commercial decking projects.
• Cypress Decking Australian White Cypress decking naturally termite-resistant with Durability Class 1 rating for 50-year lifespan above ground. For builders and merchants in Australian markets.
• Balau Decking Dense timber decking suitable for domestic decking, flooring, stair manufacturing, and window/door sills with yellow-brown heartwood. For builders, merchants, and window/door manufacturers.
• Pine Decking Treated pine decking available in Standard & Better and Premium grades, treated with ACQ, LOSP or TAN-E for exterior applications. For builders and hardware retailers supplying outdoor decking projects.
• Spotted Gum Decking ACQ H3 treated spotted gum suitable for residential/commercial decking, fire rated for bushfire zones, certified AFS/01-21-06. For builders and merchants serving bushfire-prone Australian regions.
• Northern Red Decking Imported decking board also known as Pelawan or Northern Box, durability class 1 timber with minimal leaching. For builders and merchants supplying high-durability exterior decking.
• KlevaKlip Fixing System Multi-board concealed fixing system using fixed pitch principle for consistent board gapping with significant holding power. For deck builders installing decking boards.
• Merbau Flooring Hard and durable flooring option, dimensionally stable, kiln dried, fire and termite resistant, meets AS3959 bushfire standard. For builders and merchants supplying premium flooring.
• Cypress Flooring Australian White Cypress flooring with natural termite resistance and rustic country aesthetic from naturally knotty appearance. For builders, merchants, and homeowners seeking Australian hardwood flooring.
• Australian Hardwoods Flooring Northcoast NSW and Queensland hardwoods including Stringy Bark, Blackbutt, Tallowwood, Blue Gum, Rose Gum, Brushbox, Ironbark, and Spotted Gum in Select, Standard and Full Feature Grades. For builders and merchants supplying Australian-native hardwood flooring.
• Arreis MDF (DesignPanel) Non-added formaldehyde MDF panel guaranteed 88% from recycled fibre manufactured from post- and pre-consumer fibre. FSC C002373 certified. For joiners, cabinet makers, furniture manufacturers, and builders needing sustainable panel products.
• Arreis FR MDF Non-added formaldehyde fire retarded MDF panel with 88% recycled fibre content from post- and pre-consumer sources. For commercial fit-out, joinery, and fire-rated construction applications.
• Arreis II Moisture Resistant MDF Non-added formaldehyde moisture resistant MDF panel with 88% recycled fibre content, press size 18'x5'. For joinery, kitchens, bathrooms, and areas exposed to moisture.
• Encore FR Particleboard Non-added urea formaldehyde fire retarded particleboard guaranteed 100% recycled fibre from post- and pre-consumer fibre. For fire-rated commercial and residential applications.
• MDF (DesignPanel) Range of MDF products from Australian and New Zealand manufacturers including Borg Manufacturers, Laminex Industries, Alpine MDF, and Daiken NZ. For joinery, furniture, and cabinet making trades.
• Meranti Mouldings Light Red Meranti mouldings supplied from Malaysia with profiles including Bullnose, Bevel, Colonial, Cornice, DAR, D Mould, Quad and External angle. For builders, joiners, and trim carpenters.
• Radiata FJ H3 Treated Mouldings Radiata LOSP H3 Pine Finger Jointed mouldings in multiple profiles including DAR range, Bevel, Bullnose, Colonial, Heritage, Quad, Cornice. For builders and trim applications requiring termite-protected mouldings.
• Radiata FJ H3 Treated & Primed Mouldings H3 LOSP treated and oil-based 2-coat primer finished mouldings including Fascia, Breadloaf, Handrails, Balustrade, Door Jambs. For builders needing ready-to-paint exterior mouldings.
• Radiata FJ Primed Mouldings Two-coat quality Acrylic primed and profile-sanded mouldings for internal applications requiring quality painted finish. For builders, painters, and interior fit-out trades.
• Radiata FJ UT Raw Mouldings Untreated Clear Finger Jointed Radiata Pine mouldings in extensive profiles including DAR range, Bevel, Bullnose, Colonial, Heritage. For painters and joiners preparing their own finish.
• Clears Furniture Grade Timber Clear Radiata Pine suitable for dressed boards, mouldings, furniture and high grade products with no knots. For furniture manufacturers and high-grade joinery.
• Industrial Grade Furniture Timber Merchantable grade suitable for cover-grade stairs, back of bookcases, or drawer linings where visual appearance is secondary. For furniture manufacturers and industrial applications.
• Lining Board Furniture Timber Run of Mill Lining Boards in 140x12 profiles perfect for shelf backing or feature walls, made from Radiata Pine. For builders and DIY furniture applications.
• Standard & Better Furniture Timber Dressed boards ideal for DIY and furniture specialists, consistent appearance and smooth texture for shelving, furniture, and decorative use. For furniture makers and DIY customers.
• Plywood Australian Standards approved plywood plus quality construction grade ply made to PS-1-09 American standards and exterior grade options. For builders, formworkers, and construction trades.
• Plywood Bracing F22 4mm bracing plywood in untreated and treated options, manufactured from Australian Tasmanian Oak, tested to AS/NZ 2269. For residential wall and roof bracing applications.
• Plywood Flooring Strong, durable pre-sanded panel in 15-25mm thicknesses for residential and commercial floors with tongue and groove joint. For builders and flooring contractors.
• Plywood Formply F17 formply certified and tested to AS6669, manufactured from Australian Tasmanian Oak with A bond glue for strength and water resistance. For concrete formwork and construction applications.
• Particleboard Flooring Internal flooring product that can be exposed for up to 3 months during normal building construction. For builders and flooring contractors.
• Veneer Vast range of veneers available to order on Plywood, MDF or Particleboard in various thicknesses and sheet sizes. For joiners, cabinet makers, and furniture manufacturers.
• H2 LOSP Framing Structural pine framing treated with permethrin Light Organic Solvent Preservative for protection from borers and termites in above ground interior applications. For residential framing contractors.
• H2-F Treated Blue Framing Termite-protected timber for residential and light commercial wall frames and roof trusses with 25-year termite resistance guarantee. For frame and truss manufacturers and builders.
• H3 CCA Treated Pine Available in F5, F7, MGP10 or MGP12 for pergolas, outdoor entertainment areas, bearers and joists with 40-year treatment life expectancy. For outdoor structural applications.
• I Beams & LVL Cost-effective structural solution for residential, commercial, rural and industrial construction, manufactured to AS/NZS 4357 with Type A marine bond. For structural engineers, frame manufacturers, and builders.
• Oregon Sourced from West Coast of Canada and US, available in structural and Clear grades for construction and furniture industries. For builders, furniture makers, and structural applications.
• Treated Pine LOSP Beams Structurally engineered finger jointed and laminated beams available in Primed and H3 LOSP treated for pergolas and verandas. For outdoor structural and decorative applications.
• Untreated Framing Available in F5, F7 and Machine Stress Graded MGP10, 12 & 15 from sustainably managed certified plantations. For frame and truss manufacturers and builders.
• Kapur Window Reveals Durability class one timber perfect for external applications, available in window and door sill profiles as well as rough-sawn. For window and door manufacturers.
• Meranti Window Reveals Solid and engineered to specification for wide range of domestic and commercial window and door profile applications. For window and door manufacturers.
• Raw/Primed/Treated H3 Window Reveals Radiata Finger-Jointed reveals available in Acrylic 2-coat Primed, Finger-Jointed Raw, or H3 LOSP treated with 5.6m lengths. For window manufacturers and builders.
• Rubberwood Window Reveals Finger jointed Rubberwood from Malaysia with 2-coat painted finish, excellent nail holding capacity and hard smooth finish. For window and door manufacturers.
• CCA/ACQ/LOSP Treated Products CCA for structural applications, ACQ for play equipment and vegetable gardens, LOSP for interior/exterior paint finish applications. For builders, landscapers, and outdoor structure manufacturers.
• Treated Pine Treated for termite and fungal decay protection for exposed, in ground and underwater applications at H2, H3, H4, H5 & H6 hazard levels. For builders, landscapers, and outdoor construction trades.
• SimBoard OSB Oriented Strand Board with formaldehyde-free binders, CE-certified under EN 13986, designed for moist areas with water-repellent Continish surface. For builders, frame manufacturers, and structural applications.
• Exterior Radiata FJ H3 Treated & Primed H3 LOSP treated products including Fascia, Breadloaf, Handrails, Balustrade, Door Jambs with oil-based 2-coat primer finish. For builders and exterior trim applications.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Certisource / Double Helix Tracking TechnologiescoreTechnology or IntegrationCertisource DNA verification technology partnership for independently certifying legality and provenance of timber imported from Indonesia. Double Helix Tracking Technologies audits each timber batch from forest to Simmonds Lumber warehouse.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Timberlink Australia: Vertically integrated Australian softwood manufacturer and merchant supplying structural framing, treated timber, and panel products to the building trade — competes with Simmonds in the structural/treated pine and panel categories.
• Wesbeam: Australian manufacturer of engineered wood products (LVL, I-beams) for residential and commercial construction — competes with Simmonds' I-Beams & LVL and treated structural framing lines.
• Tilling Timber: Australian-owned timber importer and wholesale distributor serving the building, furniture, and joinery industries with a broad range of hardwood, softwood, and panel products — direct peer in the AU trade-wholesale channel.
• Carter Holt Harvey: One of Australasia's largest timber and wood-panel manufacturers and distributors, offering structural timber, plywood, flooring, and panels through wholesale channels to builders and merchants — directly comparable in product range, customer base, and ANZ distribution model.
• Hyne & Son: Australian timber products manufacturer and supplier of softwood framing, glue-laminated timber (GLT), and decking to the domestic construction sector — overlaps with Simmonds in treated pine framing and structural decking.
• Dindas Australia: Australian distributor of timber, engineered wood, flooring, and panel products serving builders and trade customers — directly comparable ANZ wholesale timber business with a similar broad catalog approach.
• ITI Australia (International Timber): Specialist Australian importer and wholesale distributor of hardwood and softwood timber products for the construction, joinery, and furniture trades — overlapping in product mix (decking, flooring, structural) and B2B wholesale GTM.

Broad incumbents

• Bunnings Trade: Trade-focused arm of Australia's largest home-improvement chain; competes broadly with Simmonds by serving builders and contractors with lumber, panels, and structural timber through retail outlets and dedicated trade desks.

Emerging players

• OneFortyOne Plantations: Vertically integrated softwood timber producer and distributor in Australia/NZ with growing wholesale and direct-to-builder channels — adjacent comparator as it expands from sawmilling into downstream distribution of structural timber and panels.

Regional players

• AKD Softwoods: Australian plantation softwood sawmiller producing treated pine framing and structural timber; supplies wholesale channels similar to Simmonds but is upstream/manufacturing-focused rather than a multi-product distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simmonds-lumber

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simmonds Lumber