Infunnel
Infunnel is a Stockholm-based digital agency implementing Microsoft-based CRM, marketing automation, and customer service solutions for organizations undergoing digital transformation. The firm is merging with Norway's Point Taken AS under Nova Consulting Group to form Point Taken AB.
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Infunnel does
Infunnel is a Stockholm-based digital agency founded in 2015 that implements Microsoft-based CRM, marketing automation, and customer service solutions for organizations undergoing digital transformation. The firm's core offering combines strategic process and requirements specification with technical implementation, targeting clients that need both advisory and hands-on delivery on the Microsoft platform. Its product portfolio is organized around three integrated services — marketing automation, CRM, and customer service (kundservice) — delivered as consulting engagements rather than self-serve software purchases.
Infunnel operates as a professional services consultancy generating revenue through consulting and implementation billings, with an enterprise field sales motion that requires prospective clients to request quotes rather than transact transparently online. The firm employs between 11 and 50 staff and has historically operated as a subsidiary of the Nordic consulting group Nova Consulting Group. There is no disclosed funding history, no named customer base, and no publicly available pricing or revenue figures in the source material.
In 2024 Infunnel merged with the Norway-based firm Point Taken AS inside the Nova Consulting Group structure, with Infunnel rebranding to Point Taken AB. The merger combines Infunnel's process and requirements specification expertise with Point Taken's technical bench of more than 80 Microsoft-certified experts across the Nordic region. Management frames the combination as a response to increased client demand for digital transformation projects and a prerequisite for handling larger engagements that the standalone Swedish entity could not deliver. Jerker Hörstedt leads the combined entity as Sverigechef (Sweden CEO).
Infunnel firmographics
Firmographics- Name
- Infunnel
- Legal name
- Infunnel AB
- Website
- https://infunnel.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Infunnel is a Stockholm-based digital agency implementing Microsoft-based CRM, marketing automation, and customer service solutions for organizations undergoing digital transformation. The firm is merging with Norway's Point Taken AS under Nova Consulting Group to form Point Taken AB.
- Ownership category
- akta.pro rank
Infunnel industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
Keywords
Where Infunnel is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Infunnel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting and Implementation Services: Professional services revenue derived from implementing marketing automation, CRM, and customer service solutions for organizations undergoing digital transformation. Combines process consultation with deep technical implementation capabilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Infunnel product offering
Product offeringCore offering
Infunnel provides consulting and implementation services for marketing automation, CRM, and customer service solutions built on the Microsoft ecosystem. The firm combines process and requirements specification expertise with deep technical implementation capabilities to help Nordic organizations execute digital transformation journeys. Following its merger with Point Taken AS, Infunnel is rebranding to Point Taken AB, drawing on more than 80 Microsoft experts across the combined Nordic operation.
Product overview
Infunnel (now rebranding to Point Taken AB) offers a unified suite of marketing automation, CRM, and customer service solutions as part of the Nova Consulting Group. The company's core offering centers on process optimization and requirements specification combined with deep technical expertise from over 80 Microsoft experts across the Nordic region. The product portfolio consists of three integrated core services: marketing automation for managing digital transformation journeys, CRM for customer relationship management, and customer service solutions—all delivered within a unified platform supporting organizations' digital change initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Automation Services Marketing automation consulting and implementation services enabling organizations to manage digital transformation journeys and implement technical solutions within their marketing operations on the Microsoft ecosystem.
- CRM Services Customer relationship management consulting and implementation services integrated within the Infunnel offering to support organizations' digital change strategies, leveraging Microsoft CRM capabilities.
- Customer Service (Kundservice) Solutions Customer service solution consulting and implementation services offered as part of the marketing automation and CRM suite to help organizations manage customer interactions across digital channels.
Companies that use Infunnel
Customer profileSegments1 record
Ideal customer profiles1 record
Infunnel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Infunnel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Point Taken AScoreInfunnel AB and Point Taken AS have collaborated for several years within Nova Consulting Group. They are now merging into a single company - Infunnel is changing its name to Point Taken AB. The merger combines Infunnel's focus on process and requirements specification with Point Taken's deep technical knowledge from more than 80 Microsoft experts in a joint Nordic effort.
- Nova Consulting GroupcoreNova Consulting Group is the parent organization under which Infunnel and Point Taken have operated. Following the merger, the combined entity operates as Point Taken AB within the Nova Consulting Group structure, representing a strengthened Nordic operation.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Infunnel competitors and assessment
Company assessmentBroad incumbents
- Accenture Digital: Global systems integrator with a sizeable Microsoft Business Applications practice. Competes for larger Microsoft Dynamics 365 and customer engagement transformation deals across the Nordics, but operates at a vastly different scale and breadth.
- Avanade: Joint Accenture-Microsoft venture focused on Microsoft technology services and consulting. Direct overlap with Infunnel/Point Taken's Microsoft Dynamics 365, CRM, and marketing automation implementation focus, but at much larger global scale.
- Capgemini Invent: Global consulting and digital transformation arm of Capgemini with a large Microsoft practice. Competes for the same enterprise digital transformation and CRM/marketing automation engagements, but at significantly larger scale and broader scope.
Regional players
- Atea ASA: Leading Nordic IT infrastructure and services provider with a Microsoft partner practice. Comparable as a regional Nordic IT services firm, though broader in scope (hardware, infrastructure, managed services) than Infunnel's Microsoft application focus.
- Cegal AS: Norwegian-headquartered technology services firm with a Microsoft practice serving Nordic enterprises. Comparable as a Nordic Microsoft-focused IT services peer with overlapping customer segments in the region.
- Softronic AB: Swedish IT and management consulting firm offering digital transformation and Microsoft-based services. Direct Swedish-market peer with overlapping Microsoft consulting offerings and similar customer segments.
- Netlight Consulting: Nordic-based management and IT consulting firm serving enterprise clients on digital transformation. Comparable as a Nordic digital transformation consultancy, though broader in technology stack and less Microsoft-specialized.
Direct peers
- Columbus A/S: Denmark-headquartered global IT services and consulting firm specializing in Microsoft Dynamics 365, ERP, and CRM implementations. Most direct Nordic peer based on Microsoft focus, regional presence, and mid-market enterprise customer base.
Emerging players
- Dear Movement: Nordic-based consulting firm focused on Microsoft Dynamics 365 and customer engagement implementations. Comparable as a smaller, emerging Microsoft-focused consultancy targeting similar mid-market transformation projects in the Nordics.
- Twodegrees (2degrees Nordics): Norwegian Microsoft Dynamics 365 and Power Platform consultancy. Comparable as a Nordic Microsoft-specialized partner serving similar mid-market digital transformation use cases, though at a smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Infunnel social profiles
Digital presenceInfunnel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infunnel leadership team
Management profileNumber of profiles
Profiles1 record
Infunnel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infunnel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infunnel
What does Infunnel do?
Infunnel provides consulting and implementation services for marketing automation, CRM, and customer service solutions built on the Microsoft ecosystem. The firm combines process and requirements specification expertise with deep technical implementation capabilities to help Nordic organizations execute digital transformation journeys. Following its merger with Point Taken AS, Infunnel is rebranding to Point Taken AB, drawing on more than 80 Microsoft experts across the combined Nordic operation.
Is Infunnel a public or private company?
Infunnel is a private company. It is classified as corporate owned and is currently acquired.
When was Infunnel founded?
Infunnel was founded in 2015. It employs 11 to 50 people.
Where is Infunnel based?
Infunnel is headquartered in Stockholm, Sweden, in the Europe region.
How does Infunnel make money?
One revenue line is on record: consulting and Implementation Services.
Who are Infunnel's main competitors?
Broad incumbents on record are Accenture Digital, Avanade and Capgemini Invent. Regional players are Atea ASA, Cegal AS, Softronic AB and Netlight Consulting. Columbus A/S is listed as a direct peer. Emerging players are Dear Movement and Twodegrees (2degrees Nordics).
Does Infunnel have an API?
No public API is recorded for Infunnel.
What industry is Infunnel in?
Infunnel's product category is Digital Transformation Consulting. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms. Its NAICS code is 54151 and its SIC code is 8742.