Ginesta Real Estate

What Ginesta Real Estate does

Ginesta Immobilien AG is a privately held Swiss real estate services firm headquartered in Küsnacht, Zürich, operating 9 regional offices across German-speaking Switzerland (Küsnacht, Zürich City, Zürich Oerlikon, Horgen, Pfäffikon SZ, Winterthur, Chur, Flims, St. Moritz). The firm was founded in 2020 and operates in a tradition it describes as benefiting from an 80+ year professional network, with leadership and management holding Swiss federal certifications (eidg. FA) in property valuation, marketing, and administration. Its service portfolio spans brokerage (buying, selling, renting), property management (Bewirtschaftung), valuation (Immobilienbewertung), new construction project marketing, home and virtual staging, Feng Shui consulting, and a dedicated luxury sub-brand, Ginesta Collection, co-marketed with Knight Frank.

The firm operates a commission-based brokerage model supplemented by recurring property management and valuation fees, with a sales-led, field-based go-to-market executed through its physical office network. It is a member of VZI, Swiss Circle, SVIT, and Leading Real Estate Companies of the World, and partners with Knight Frank to access international luxury demand. Digital channels include a corporate website, regional market reports, email/newsletter marketing, social media presence on LinkedIn, Facebook, and Instagram, and listings on major Swiss property portals (Homegate, Newhome). Custom tooling is limited to the Mein Suchprofil buyer-matching service and the Eigentümerportal owner portal; no proprietary platform, AI/ML systems, or app products are documented. The customer base is predominantly high-net-worth individuals, property sellers, landlords, and real estate investors seeking advice and transaction execution in premium Swiss markets.

Revenue is not publicly disclosed. The company is owner-managed by Claude Ginesta (authorized representative) and Sascha Ginesta (Partner, Head of Marketing Graubünden), with regional heads overseeing each office. No institutional investment, M&A activity, or regulatory actions are recorded in the source material. The competitive positioning rests on local market expertise, regional office density, and the Knight Frank luxury alliance rather than on technology differentiation.

Name

Ginesta Real Estate

Legal name

Ginesta Immobilien AG

Website

https://ginesta.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Ginesta Immobilien AG is a Swiss real estate services firm operating 9 offices across German-speaking Switzerland, offering brokerage, property management, valuation, and luxury real estate (via its Knight Frank partnership) to HNW individuals, sellers, and investors.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Property management
• Property valuation
• Luxury real estate
• Real estate advisory

Headquarters

HQ city

Küsnacht

HQ country

Switzerland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Brokerage Services: Ginesta earns commission-based fees for facilitating property buying, selling, and renting transactions. The company also generates revenue through property management services (Bewirtschaftung) and professional valuation services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ginesta Real Estate (Ginesta Immobilien AG) is a Swiss real estate services firm headquartered in Chur with nine branch offices across German-speaking Switzerland (including St. Moritz, Pfäffikon SZ, Winterthur, Ziegelbrücke, Sargans, Zürich, Bad Ragaz, and Landquart). The company provides brokerage (buying, selling, renting), property management, valuation, and a luxury property offering (Ginesta Collection) operated in partnership with Knight Frank.

Product overview

Ginesta Immobilien AG operates a comprehensive real estate services platform organized around three core business lines: property buying/selling (Kauf/Verkauf), renting/letting (Vermieten), and property management (Bewirtschaftung). The company maintains 9 physical office locations across Switzerland. The product portfolio centers on the main Ginesta Immobilien platform offering full-service real estate transactions, complemented by the Mein Suchprofil personal search profile service providing early access to off-market listings. The Ginesta Collection sub-brand, marketed in partnership with Knight Frank, targets the luxury property segment. Add-on services include Home- und Virtual Staging, Feng Shui consulting, professional property valuation (Immobilienbewertung), and a property owner portal (Eigentümerportal). The company also publishes regional market reports for key Swiss markets including Engadin and Graubünden.

Differentiator

Problem solved

Functional benefit

Brands

• Ginesta Collection: A premium/luxury real estate brand operated jointly with Knight Frank for marketing high-end properties, including lake properties, historic estates and castles, luxurious residential properties, holiday properties in Switzerland, and international holiday properties.

Products and services

• Property Sales (Kauf/Verkauf) Brokerage service that assists property owners in selling residential and commercial real estate and supports buyers in property acquisitions across the firm's nine office regions in German-speaking Switzerland.
• Property Rental (Vermieten) Rental brokerage service that places qualified tenants for landlords and supports prospective tenants in finding rental properties across the company's regional offices.
• Property Management (Bewirtschaftung) Ongoing property management service for owners of residential and investment real estate, including an owner portal (Eigentümerportal) for document and communication access.
• Property Valuation (Immobilienbewertung) Real estate appraisal service that delivers market-based valuations for owners, buyers, sellers, and estate or tax planning purposes.
• Ginesta Collection (Luxury Real Estate) Luxury real estate division offered in partnership with Knight Frank, marketing premium and high-end residential properties in Switzerland and providing access to an international luxury property network.
• Home and Virtual Staging Presentation service in which properties are staged — physically and/or virtually — to enhance marketability and accelerate sales outcomes for sellers.
• Feng Shui Consultation Consultation service in which properties are evaluated using Feng Shui principles to support successful marketing and sale.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Knight FrankcoreStrategic or Co-development PartnerGinesta partners with Knight Frank for luxury properties and holiday homes under the joint brand 'Ginesta Collection/Knight Frank'. This partnership enables co-marketing of ultra-premium Swiss properties including seclusion properties, historic estates, luxury residential properties, holiday properties in Switzerland, and international holiday properties.
• VZI (Verband der Zürcher Immobilienunternehmen)minorOthersMember of the Zurich Real Estate Association network.
• Swiss CircleminorOthersMember of Swiss Circle real estate network.
• SVITminorOthersMember of SVIT Swiss Real Estate Association.
• Leading Real Estate Companies of the World (LeadingRE)minorOthersMember of Leading Real Estate Companies of the World network, providing global reach for international property transactions.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Neho: Neho is a Swiss digital-first brokerage offering flat-fee listings; it competes for the same residential seller base but with a lower-cost, tech-led model that pressures traditional broker commissions.

Direct peers

• RE/MAX Switzerland: RE/MAX Switzerland is a large franchise brokerage with broad residential listing coverage across German-speaking cantons, competing with Ginesta on traditional buy/sell mandates and local market presence.
• Knight Frank Switzerland: Knight Frank's Swiss offices provide luxury residential brokerage and prime Swiss property marketing; it is also Ginesta's explicit partner on the Ginesta Collection brand, making it both a collaborator and a direct competitor for ultra-prime mandates.
• Engel & Völkers Schweiz: Engel & Völkers operates a franchised luxury-focused real estate brokerage network across Switzerland, covering residential sales, luxury properties, and international marketing for HNW buyers — directly overlapping with Ginesta's core offering and luxury emphasis.
• Coldwell Banker Switzerland: Coldwell Banker's Swiss arm provides residential and luxury property brokerage with international referral flow, directly comparable to Ginesta's agent-led, regionally distributed service model.
• Sotheby's International Realty Switzerland: Sotheby's International Realty Switzerland focuses on luxury homes, chalets, and estates in premium Alpine and Lake Zurich markets, competing directly with Ginesta Collection for UHNW sellers and international buyers.

Others

• Homegate: Homegate is the largest Swiss property portal where Ginesta advertises listings; it is an ecosystem/distribution partner rather than a competitor, but represents the digital channel reshaping brokerage economics.

Broad incumbents

• SPG Intercity: SPG Intercity is a large Swiss real estate services group covering brokerage, management, and development across multiple regions, comparable to Ginesta's full-service model but at substantially greater scale.
• Wüest Partner: Wüest Partner is a leading Swiss real estate consultancy and valuation firm — overlapping with Ginesta's Bewertung and advisory services while operating at significantly larger national scale.

Regional players

• Helvetia Immobilien Partners: Helvetia Immobilien Partners is a regional Swiss brokerage active in similar German-speaking markets, specializing in residential sales and management, making it a regional-services comparable to Ginesta's practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ginesta-immobilien-ag
• Instagraminstagram.com/ginesta_immobilien
• Xx.com/ginesta
• Facebookfacebook.com/GinestaImmobilien

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ginesta Real Estate