The Social DVM
The Social DVM is a DVM-owned, U.S.-based digital marketing consulting firm that provides veterinary-specific social media management, training, consulting, and RACE-approved continuing education to independent veterinary practices, multi-practice groups, veterinary organizations, and veterinary industry brands across North America.
- Company typePrivate
- Founded2013
- HeadquartersSpringfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Social DVM does
The Social DVM (legally TheSocialDVM, LLC.) is a U.S.-based, DVM-owned digital marketing services firm focused exclusively on the veterinary industry. Founded in 2013 by Dr. Caitlin DeWilde, a practicing veterinarian and University of Illinois College of Veterinary Medicine graduate, the firm delivers social media management, consulting, and veterinary-team training to independent veterinary practices, multi-practice groups, local/state/national veterinary organizations, and veterinary industry brands across the U.S. and Canada, reportedly serving hundreds of professionals and dozens of practices cumulatively. Core offerings are organized into four pillars: Social Media Management (full-service account and content management for Facebook, Instagram, LinkedIn, and Twitter), Training & Education (workshops, webinars, and one-on-one coaching), Consulting (strategy and capability-building engagements), and Projects (clinic rebrands, conference marketing, RACE CE webinars, startup launches, and book launches).
The product surface extends beyond services into productized content assets: TSD Academy, a membership-based online learning platform hosted on Thinkific offering RACE-approved on-demand CE courses; the published book 'Social Media and Marketing for Veterinary Professionals' distributed via Amazon in hardcover, softcover, and ebook; and an exclusive 'SocialDVMers' Facebook community for veterinary professionals. Supporting sub-services include graphic design and digital marketing campaigns (email, push notifications, landing-page copy). The firm operates on a custom quote-based pricing model with no public rate cards, blending recurring social media management retainers, project-based consulting fees, and TSD Academy membership subscriptions; book sales and free downloadable resources (e.g., moderation word lists, photo checklists) contribute ancillary revenue. A four-person core team (Founder/CEO, an Executive Director/CVT, and two Digital Marketing Associates) executes delivery, while distribution combines direct consultation via Calendly, conference speaking circuits, content marketing, and self-serve online education.
The Social DVM firmographics
Firmographics- Name
- The Social DVM
- Legal name
- TheSocialDVM, LLC.
- Website
- https://thesocialdvm.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Social DVM is a DVM-owned, U.S.-based digital marketing consulting firm that provides veterinary-specific social media management, training, consulting, and RACE-approved continuing education to independent veterinary practices, multi-practice groups, veterinary organizations, and veterinary industry brands across North America.
- Ownership category
- akta.pro rank
Where The Social DVM is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Social DVM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Social Media Management Services: Full-service social media management for veterinary practices including content creation, posting, and engagement management for online channels.
- Consulting and Coaching: One-on-one consulting services for practices seeking to build internal marketing capabilities, including strategy development and team training.
- Training and Education: Training programs, workshops, and CE courses for veterinary teams. Includes both live sessions and on-demand content through TSD Academy membership.
- Book Sales: Sale of 'Social Media and Marketing for Veterinary Professionals' book available in hardcover, softcover, and ebook formats through Amazon.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
The Social DVM product offering
Product offeringCore offering
The Social DVM provides veterinary-specific social media management, digital marketing consulting, training, and education services for veterinary practices, organizations, and industry companies. It also delivers a published book and a membership-based online learning platform (TSD Academy) offering RACE-approved continuing education courses for veterinary professionals.
Product overview
The Social DVM is a veterinary-specific digital marketing services company offering a comprehensive suite of marketing solutions FOR veterinary professionals, BY veterinary professionals. The core offerings include Social Media Management (full-service account management and content creation), Training & Education (teaching teams to manage marketing independently), Consulting (expert knowledge sharing), and Projects (specialized work including rebrands, webinars, and conferences). Supporting these core services are TSD Academy (a membership-based online learning platform on Thinkific), On-Demand CE (RACE-approved continuing education courses), the published book 'Social Media and Marketing for Veterinary Professionals,' and free downloadable resources including banned words lists and photo checklists. Additional services include Graphic Design, Digital Marketing campaigns, and access to an exclusive DVM Facebook community. The company operates as a service-based business rather than a software product, with Dr. Caitlin DeWilde as founder and team members providing marketing services to veterinary clinics and organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management Full-service management of veterinary practices' and organizations' social media accounts, including content creation, posting, and engagement across platforms such as Facebook, Instagram, and LinkedIn.
- Training & Education Workshops, webinars, and one-on-one training sessions that teach veterinary teams to independently manage marketing and social media for their practices.
- Consulting Expert marketing consultation and knowledge-sharing engagements for veterinary practices, brands, and organizations seeking guidance on social media strategy and digital marketing.
- Projects Specialized project work including clinic rebrands, startup marketing, RACE CE webinars, conference marketing, on-demand platform creation, book launches, custom graphic design, email campaigns, and website/landing-page copy for veterinary industry clients.
- TSD Academy Membership-based online learning platform offering on-demand courses and educational content for veterinary professionals on marketing and social media management, delivered through Thinkific.
- On-Demand CE RACE-Approved continuing education courses delivered on-demand through a digital platform for veterinary professionals seeking CE credits.
- Social Media and Marketing for Veterinary Professionals (Book) Book authored by Dr. Caitlin DeWilde covering social media marketing strategies, techniques, and best practices specifically for veterinary professionals, available in hardcover, softcover, and ebook formats on Amazon.
Quantifiable outcome
- Clients report increased client engagement and being viewed as local resource for pet-related information
Companies that use The Social DVM
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
The Social DVM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Social DVM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Uncharted Veterinary ConferencecoreDr. DeWilde has presented at Uncharted Veterinary Conference. Stephanie Goss, Director of Community Development, provided testimonial praising her presentation quality and audience engagement.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
The Social DVM competitors and assessment
Company assessmentDirect peers
- WhiskerCloud: WhiskerCloud is a veterinary-focused web design, hosting, and digital marketing agency serving independent veterinary practices — directly comparable in service mix and target customer to The Social DVM.
- VetSuccess: VetSuccess provides data-driven marketing and analytics services to veterinary practices and groups, including performance dashboards and benchmarking — a peer in the vet-specific marketing services category.
- iVET360: iVET360 is a veterinary-specific digital marketing agency offering social media, website design, SEO, and reputation management for veterinary practices — the closest direct competitor to The Social DVM in the vet-marketing agency category.
- Beyond Indigo Pets: Beyond Indigo is a long-established veterinary marketing agency providing web design, SEO, social media, and branding for animal hospitals and veterinary groups — overlapping service offering and target customer with The Social DVM.
Broad incumbents
- Patterson Veterinary: Patterson Veterinary is one of the largest distributors and service providers in the U.S. animal health market, serving the same veterinary practices and corporate groups The Social DVM targets with marketing services.
- dvm360: dvm360 (a MultiMedia Animal Care brand) is a long-established veterinary media and CE platform reaching the same veterinarian and practice-manager audience that consumes The Social DVM's content and courses.
- Today's Veterinary Business: Today's Veterinary Business is the veterinary industry's leading practice-management publication where Dr. DeWilde writes a recurring column. It is a content/education incumbent in the same niche The Social DVM serves, with broader reach but a different revenue model.
Others
- Vetcove: Vetcove is a veterinary supply marketplace and software platform for veterinary practices — not a direct competitor, but it is a vet-tech ecosystem participant whose customers overlap with The Social DVM's buyer base.
Emerging players
- Vet Candy: Vet Candy is a digital-first veterinary media and CE brand targeting younger veterinary professionals with social-media-native content — a partial-overlap peer competing for the same audience's attention and education spend.
- VETgirl: VETgirl is an online veterinary CE provider offering RACE-approved webinars and on-demand courses — a partial-overlap peer in the vet CE category where The Social DVM also operates TSD Academy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Social DVM social profiles
Digital presenceThe Social DVM financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Social DVM leadership team
Management profileNumber of profiles
Profiles4 records
The Social DVM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Social DVM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Social DVM
What does The Social DVM do?
The Social DVM provides veterinary-specific social media management, digital marketing consulting, training, and education services for veterinary practices, organizations, and industry companies. It also delivers a published book and a membership-based online learning platform (TSD Academy) offering RACE-approved continuing education courses for veterinary professionals.
Is The Social DVM a public or private company?
The Social DVM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Social DVM founded?
The Social DVM was founded in 2013. It employs 1 to 10 people.
Where is The Social DVM based?
The Social DVM is headquartered in Springfield, United States, in the North America region.
How does The Social DVM make money?
Four revenue lines are on record. Social Media Management Services are the primary driver. The others are consulting and Coaching, training and Education and book Sales.
Who are The Social DVM's main competitors?
Direct peers on record are WhiskerCloud, VetSuccess, iVET360 and Beyond Indigo Pets. Broad incumbents are Patterson Veterinary, dvm360 and Today's Veterinary Business. Vetcove is listed as an others. Emerging players are Vet Candy and VETgirl.
Does The Social DVM have an API?
No public API is recorded for The Social DVM.