Asia Business Consulting

What Asia Business Consulting does

Asia Business Consulting Co., Ltd. is a privately held boutique consulting firm headquartered in Hanoi, Vietnam, with additional offices in Ho Chi Minh City, Haiphong, Singapore, and Italy. The firm provides investment, corporate formation, M&A, business advisory, tax, payroll and human resources, and market research services to multinational corporations and foreign investors seeking to enter and operate in the Vietnamese market. Its service portfolio spans the full lifecycle of foreign-owned business establishment — from pre-investment advisory and location analysis through company registration, licensing, ongoing tax and payroll compliance, HR administration, and transaction support. There is no software product; service delivery is human-led through consulting teams. The firm self-positions as one of the largest operations in Asia for registering foreign-owned businesses, and leadership is anchored by founder and CEO Hoang Thu Huyen, who brings over 20 years of legal and investment consulting experience.

The firm operates a sales-led go-to-market model, acquiring clients through professional networks, thought-leadership content (regulatory news briefs, publications, email newsletters), an active multilingual social presence, and participation in international conferences. Revenue is generated through bespoke, quote-based professional services engagements tailored to individual client needs; pricing is not publicly disclosed. Distribution is direct-to-enterprise via consulting teams in its offices, with the primary geographic focus on Vietnam and adjacent cross-border inbound flows from Southeast Asia and European source markets.

From a competitive position standpoint, the firm's differentiation rests on accumulated regulatory expertise, long-standing working relationships with Vietnamese tax and administrative authorities, and an established international brand in cross-border market-entry advisory. The competitive set is fragmented across local law firms, Big Four advisory practices, and other Vietnam-focused boutiques; technology moats are absent. Key forward signals include geographic expansion (Singapore, Italy), formalization of an M&A advisory practice, and elevation of leadership within the Worldwide Independent Lawyers League (WILL) Asia Pacific region.

Name

Asia Business Consulting

Legal name

Asia Business Consulting Co., Ltd.

Website

https://asiabizconsult.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia Business Consulting is a privately held boutique consulting firm in Vietnam offering investment, corporate formation, M&A, tax, payroll, and market research services to multinational corporations and foreign investors entering and operating in the Vietnamese market.

Ownership category

akta.pro rank

Product category

Foreign Investment Advisory

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Financial Management & Performance Improvement Consulting (BPAHACAF), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Foreign investment consulting
• Corporate formation services
• Tax compliance advisory
• Payroll administration services
• Market entry consulting

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: Fee-based consulting services for corporate establishment, legal and business advisory, tax and payroll compliance, HR administration, and market research. Services are tailored to individual client needs with bespoke engagement structures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Asia Business Consulting is a boutique consulting firm that advises multinational corporations and foreign investors on entering and operating in Vietnam. It delivers professional services across investment advisory, corporate formation (including foreign-owned enterprises, joint ventures, and branch offices), M&A advisory, ongoing business advisory, tax advisory and compliance, payroll and HR administration, and tailored market research.

Product overview

Asia Business Consulting is a boutique consulting firm that offers a portfolio of professional advisory services rather than a unified software product. The core service offerings include Investment Services, Corporate Formation Services, M&A Advisory, Business Advisory, Tax Advisory, Payroll and Human Resource Services, and Market Research. These services are delivered as separate but complementary consulting practice areas that collectively assist multinational companies and foreign investors in navigating the Vietnamese market, from initial market entry and company establishment through ongoing operational support including tax compliance, HR administration, and strategic advisory.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Services Pre-investment and pre-entry tax advisory and planning, location and investment zones identification, comparisons and advisory services for foreign investors entering Vietnam.
• Corporate Formation Services Company establishment services including formation of wholly foreign owned enterprises, joint ventures, representative offices, project offices, branch offices, and NGOs. Includes post-licensing procedures, company registration amendment, acquisitions, mergers, de-mergers, consolidations, re-organizations, conversions, corporate re-structuring, liquidation and dissolution.
• M&A Mergers and acquisitions advisory services including target company analysis, pricing mechanism analysis, due diligence, negotiation and deal closing support, company formation and re-structure, contract drafting and review, and legal translation.
• Business Advisory Corporate advisory services covering contract drafting and review, legal and financial due diligence, relocation and cross-border transfers of assets, structuring transactions, regulatory and compliance reporting, negotiation and deal closing support, work permit and visa services, and operational advice.
• Tax Advisory Tax advisory services covering corporate income tax, personal income tax, withholding tax, value added tax, foreign contractor tax, import-export tax, business licence tax, special consumption tax, tax planning and structuring, tax and financial due diligence, VAT refund/claim, tax compliance, and HS code identification.
• Payroll and Human Resource Payroll processing and human resources administration including payroll calculation and processing, personal income tax compliance, social welfare registration and compliance, labor contract drafting, employee handbook and HR policy drafting, technical staff interview and training, work permit and visa services for foreign employees.
• Market Research Tailored market research services covering political, social, economic, compliance and operational risks, industry structure and trends, market segments, stakeholder mapping, supply chain analysis, supplier identification, location and industrial zone comparison, regulatory analysis, legal and financial due diligence, background checks, and feasibility studies.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Worldwide Independent Lawyers League (WILL)coreStrategic or Co-development Partner · 1 July 2024Asia Business Consulting's General Director Ms. Hoang Thu Huyen serves as President of the Asia Pacific region of WILL for a six-month term. The partnership involves fostering collaboration among legal professionals, promoting knowledge sharing, and driving initiatives that support growth and development of independent lawyers in the region.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PwC Vietnam: Global Big 4 firm offering tax, legal, advisory, and deal services in Vietnam to foreign entrants and corporates. Directly comparable on tax advisory, corporate establishment, and FDI advisory services that form Asia Business Consulting's core.
• Baker McKenzie Vietnam: Global law firm with deep Vietnam practice advising multinationals on FDI, M&A, tax, and corporate matters. Comparable on cross-border advisory for foreign investors entering Vietnam, though at materially larger scale and broader geographic reach.
• Grant Thornton Vietnam: Global advisory firm offering tax, deal advisory, and outsourcing services to foreign companies in Vietnam. Comparable in targeting the same foreign-investor segment with tax compliance, payroll, and corporate advisory offerings.
• Mazars Vietnam: International audit, tax, and advisory firm serving multinationals operating in Vietnam. Comparable in providing tax compliance, payroll, and advisory services to foreign-owned businesses — overlapping with Asia Business Consulting's tax and HR service lines.
• Deloitte Vietnam: Big 4 professional services firm with full Vietnam presence, providing tax, advisory, audit, and consulting services to multinationals investing in Vietnam. Comparable as a foreign-investor-focused advisory provider in Vietnam, though far broader in scope and scale than Asia Business Consulting's boutique offering.
• EY Vietnam: Big 4 firm with established Vietnam practice in tax, transactions, and legal advisory for foreign investors. Comparable in serving multinational market entry, structuring, tax compliance, and M&A needs across Vietnam.
• KPMG Vietnam: Big 4 firm providing tax, legal, advisory, and deal advisory services to foreign corporates in Vietnam. Overlaps directly with Asia Business Consulting's investment advisory, tax compliance, and corporate establishment services for foreign-owned businesses.

Direct peers

• VILAF (Vietnam International Law Firm): Leading Vietnam-based law firm providing legal, tax, and FDI advisory to foreign companies establishing and operating in Vietnam. Directly comparable business model and client base to Asia Business Consulting in serving foreign-investor market entry and ongoing legal advisory.
• Indochine Counsel: Vietnam-based boutique law firm advising foreign investors on corporate establishment, M&A, tax, and regulatory matters. Closely matches Asia Business Consulting's boutique advisory positioning and FDI focus.
• BDO Vietnam: Mid-tier international accounting and advisory network with Vietnam presence serving foreign-owned SMEs on tax, payroll, compliance, and corporate advisory. Closely comparable to Asia Business Consulting in serving foreign-investor clients with comprehensive compliance and advisory solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/asiabizconsult
• Facebookfacebook.com/asiabizconsult
• LinkedInlinkedin.com/company/asia-business-consulting-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Business Consulting