What Bliwa does

Bliwa is a customer-owned (mutual) personal insurance specialist headquartered in Stockholm, Sweden, operating exclusively in the Swedish market. Founded in 2003, the company insures approximately one million people through a portfolio covering life insurance, health insurance, healthcare insurance, income insurance, accident insurance, diagnosis insurance, child and pregnancy insurance, sick capital, and occupational group life insurance (TGL). The company is organized as Bliwa Livförsäkring, ömsesidigt (the mutual parent entity) with a wholly-owned casualty insurance subsidiary, Bliwa Skadeförsäkring AB.

The company's distribution model is built on group agreements with employers, labor unions, and member organizations, supplemented by digital self-service. Customers access and manage policies through the Mina sidor web portal, authenticated via BankID, and can use the Behovsguiden (Needs Guide) tool to assess insurance needs across Bliwa and other providers. A separate Vårdplanering portal supports healthcare planning for Vårdförsäkring customers, with case management delivered by partner Capio. Underlying technology includes structured data processing across identity, health, employment and financial variables, Piwik PRO for web analytics, and automated decision-making systems for underwriting and claims.

Bliwa generates revenue primarily through recurring insurance premiums collected via group agreements (typically payroll-deducted) and individual voluntary continuation policies. The mutual ownership structure means there are no external shareholders; surplus is retained for policyholder benefit. Reinsurance arrangements with Hannover Re are part of the risk transfer framework. Headcount is reported in the 101–250 range, and the company operates as a privately held, non-listed mutual insurance company focused on a single product category (personal insurance) in a single country (Sweden).

Name

Bliwa

Legal name

Bliwa Livförsäkring, ömsesidigt

Website

https://bliwa.se

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Bliwa is a Stockholm-based, customer-owned mutual insurance company specializing exclusively in personal insurance (life, health, income, accident, healthcare, diagnosis, child, and group life), distributed through employer and union group agreements and insuring approximately one million people in Sweden.

Ownership category

akta.pro rank

Product category

Personal Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK)

akta.pro secondary industry

Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD)

Keywords

• Personal insurance
• Group life insurance
• Health insurance services
• Accident insurance coverage
• Income protection insurance

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Group Insurance Premiums: Bliwa generates revenue primarily through group insurance premiums collected from employers and member organizations that have collective agreements with the company. These premiums fund coverage for employees/members across various personal insurance products including life insurance, income insurance, health insurance, and accident insurance.
2. Individual Voluntary Insurance: Individual customers can purchase voluntary continuation insurance (fortsättningsförsäkring) and supplemental coverage beyond their group insurance, providing additional revenue from individual policyholders.
3. Reinsurance Premiums: Bliwa cedes certain insurance risks to Hannover Re through reinsurance agreements, which generates reinsurance premiums as part of risk management operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bliwa is a Swedish mutual insurance specialist that sells personal insurance products (life, health, income, accident, diagnosis, healthcare, child and pregnancy, occupational group life, sick capital) to individuals through group insurance agreements with employers, unions, and member organizations, complemented by a digital self-service portal and a free digital insurance needs-assessment tool. The Bliwa Group comprises Bliwa Livförsäkring, ömsesidigt (mutual) and its wholly-owned subsidiary Bliwa Skadeförsäkring AB, covering roughly one million insured individuals in Sweden.

Product overview

Bliwa is a specialist personal insurance provider offering a comprehensive portfolio of individual and group insurance products. The core offering includes life insurance, health insurance, income insurance, accident insurance, diagnosis insurance, healthcare insurance, and child/pregnancy insurance. Bliwa operates through employer and union group agreements, insuring approximately one million people in Sweden. The company consists of Bliwa Livförsäkring (established 2003) and its subsidiary Bliwa Skadeförsäkring AB. Key products include Vårdförsäkring for quick access to healthcare, Inkomstförsäkring for unemployment protection, Olycksfallsförsäkring for accident coverage, Sjukförsäkring for long-term sick leave, Livförsäkring for death benefits, Diagnosförsäkring for serious illness diagnosis, Barn- och gravidförsäkring for children and pregnancy, Sjukkapital for permanent disability, and Tjänstegrupplivförsäkring TGL for employer-provided life insurance. The digital service Behovsguiden helps customers assess their insurance needs across all providers.

Differentiator

Problem solved

Functional benefit

Brands

• Behovsguiden: A free digital service that helps users understand their insurance needs and coverage

Products and services

• Vårdförsäkring (Healthcare Insurance) Healthcare insurance providing quick access to specialist care, with guaranteed appointments within one week and surgery within 14 days; complements public healthcare by providing medical advice, appointment booking, and faster access to treatment. Targeted at Swedish consumers seeking expedited private healthcare services.
• Inkomstförsäkring (Income Insurance) Insurance that complements unemployment benefits from the unemployment insurance fund (a-kassa), providing additional compensation if the policyholder becomes unemployed; designed for individuals earning above the 34,000 SEK monthly ceiling. Targeted at employees/members whose income exceeds the a-kassa cap.
• Olycksfallsförsäkring (Accident Insurance) Accident insurance providing financial compensation for accidents resulting in lasting injuries or additional costs, covering medical care, rehabilitation, and compensation for scars and pain. Targeted at individuals/families wanting protection against the financial consequences of accidental injury.
• Sjukförsäkring (Health Insurance) Insurance providing monthly financial support if the policyholder is on long-term sick leave and unable to work as usual; complements compensation from the Swedish Social Insurance Agency (Försäkringskassan) and employer. Targeted at employees who want income continuity through extended illness.
• Livförsäkring (Life Insurance) Life insurance providing a lump-sum payment to beneficiaries if the insured dies; helps surviving family members pay mortgages, cover living expenses, and maintain financial stability. Targeted at individuals and families seeking financial protection for dependents.
• Diagnosförsäkring (Diagnosis Insurance) Insurance providing a lump-sum payment on diagnosis of one of 19 covered serious illnesses, including heart attack, stroke, or cancer; application for compensation can be made 7 days after diagnosis. Targeted at individuals seeking financial liquidity on the occurrence of a critical illness.
• Sjuk- och olycksfallsförsäkring (Health and Accident Insurance) Extended accident insurance covering sudden illnesses such as heart attack or stroke; provides compensation for healthcare and travel costs from onset of illness, rehabilitation, home adaptations, and scars; also covers income loss during days 29–90 of sick leave. Targeted at individuals wanting combined sickness and accident protection.
• Barn- och gravidförsäkring (Child and Pregnancy Insurance) Combined pregnancy and child insurance covering the child from week 10 of pregnancy (for parents and siblings) or week 23 (for the unborn child); transitions to child insurance at birth and covers the child up to age 25. Targeted at expecting parents and families wanting continuous child coverage.
• Sjukkapital (Sick Capital) Insurance providing a tax-free lump-sum payment if the policyholder's work capacity is permanently reduced after three years of cumulative sick leave over a five-year period. Targeted at individuals seeking protection against long-term loss of earning capacity.
• Tjänstegrupplivförsäkring TGL (Occupational Group Life Insurance) Employer-paid life insurance providing basic financial protection for employees' beneficiaries if the employee dies before retirement; compensation corresponds to six price base amounts with age-dependent reductions. Targeted at Swedish employers fulfilling collectively-bargained TGL obligations to their workforce.
• Behovsguiden (Needs Guide) Free digital service taking approximately 5 minutes that helps users understand which insurance they already have (at Bliwa and other insurers) and which they may need based on their life situation; users answer questions and receive personalized recommendations. Targeted at Swedish consumers looking to assess their personal insurance needs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• CapiocoreTechnology or IntegrationCapio handles healthcare case management for Bliwa's health insurance (vårdförsäkring) customers. When customers use their health insurance, Bliwa shares policy information (coverage dates, group membership, scope) and previous claim information with Capio to manage the healthcare case.
• Employer and Member Organizations (Samarbetspartners)coreChannel Partner/ Reseller/ DistributorBliwa works with companies and organizations that offer group insurance to their employees or members. These partners enable Bliwa to reach approximately one million insured individuals in Sweden. The company states they work with organizations 'som bryr sig' (that care) about their members' well-being.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Folksam: Swedish mutual insurance group offering life, health, accident, and P&C products to individuals and employer groups. Highly comparable mutual ownership model and group distribution through Swedish employers and unions.
• Trygg-Hansa: Swedish insurer owned by RSA/Intact, providing personal accident, health, and P&C products through group and individual channels. Competes with Bliwa for Swedish employer group benefits and personal insurance customers.
• Alecta: Swedish mutual occupational pension company providing TGL-style group life and disability cover to employees of client employers. Direct overlap with Bliwa's Tjänstegrupplivförsäkring (TGL) and occupational disability products.
• If P&C Insurance: Nordic insurance carrier (part of Sampo Group) offering personal and commercial lines across the Nordics. Competes for Swedish group employer accounts and individual accident/health policies, though It has a much broader P&C portfolio.
• Skandia: Swedish life insurance and pensions provider with strong group and individual offerings including occupational pensions and health-related protection. Overlaps with Bliwa's life, health, and TGL products.
• SPP (Storebrand): Swedish pensions and insurance provider offering occupational pensions and risk products to employer clients. Overlaps with Bliwa's employer-sponsored life, sickness, and disability protection products.
• Länsförsäkringar: Swedish mutual insurance group operating through regional subsidiaries, providing life, health, accident, and P&C coverage to individuals and corporate clients. Competes directly with Bliwa for group employer relationships and personal lines customers.
• Euro Accident: Nordic specialist in health and accident insurance sold primarily through employer and union group agreements in Sweden and Norway. Closely comparable niche focus and group-channel model to Bliwa.

Emerging players

• Moderna Försäkringar: Swedish online direct-to-consumer insurer specializing in personal lines including accident, health, and life. Comparable product set to Bliwa but focused on digital individual sales rather than group distribution.

Regional players

• Nordeuropa Försäkring: Nordic specialty insurer (subsidiary of Gjensidige) providing personal insurance products in the Nordic region. Comparable in niche product positioning though operating across multiple Nordic markets rather than solely Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bliwa-livf-rs-kring

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bliwa