DAA Northwest

What DAA Northwest does

DAA Northwest is a wholesale auto auction house headquartered in Spokane, Washington, founded in 1992 and operating as a flagship facility of McConkey Auction Group (MAG), a family-owned private company. It runs an 8-lane physical auction with a test track and 24/7 consignment drop-off, conducting weekly in-lane sales complemented by online simulcast bidding. Its primary geographic market spans Washington, Oregon, Idaho, Montana, and Western Canada, serving licensed franchised and independent vehicle dealers alongside national institutional accounts (fleet, lease, and repossession consignors).

The core offering is a B2B wholesale vehicle remarketing marketplace where licensed dealers buy and sell inventory through simultaneous in-lane and online auctions. Revenue is generated on a transaction-fee basis, with commissions charged to consignors per vehicle sold. The MAG platform extends well beyond the Spokane flagship to include DAA Seattle (Auburn, WA, opened 2013), DAA Portland (OR), MAG Southern Oregon (Medford, OR, formed in May 2025 from the merger of Southern Oregon Auto Auction and MAG Now), and MAG Alaska (Anchorage). Supporting offerings include MAG Specialty Sales for RVs, boats, and powersports, Auction Direct Remarketing (ADR) for institutional clients, and ancillary services such as reconditioning, transportation, financing, buyer protection, and Edge Pipeline inventory management.

The go-to-market is sales-led and dual-channel, combining in-person lane attendance with Edge Simulcast online bidding and EBlock-powered digital marketplaces (including MAG Now). Marketing leverages the MAG website, social channels, weekly market-insight email newsletters, NAAA membership, and signature promotional events such as the Rock & Roll Sale. No public pricing, revenue figures, or financial disclosures are available, and there is no evidence of AI/ML capabilities, proprietary technology beyond third-party platform integrations, or external funding.

Name

DAA Northwest

Legal name

DAA Northwest

Website

https://daanw.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

DAA Northwest is a wholesale auto auction house in Spokane, Washington, operating under McConkey Auction Group to serve licensed dealers and national institutional accounts across the Pacific Northwest and Western Canada through weekly in-lane and online auctions on the EBlock platform.

Ownership category

akta.pro rank

Product category

Wholesale Auto Auction Services

NAICS

Motor Vehicle and Parts Dealers (441)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industry

B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)

Keywords

• Wholesale auto auctions
• Vehicle remarketing services
• Dealer car auctions
• Institutional vehicle disposition
• Online auto simulcast

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Vehicle Auction Commission: DAA Northwest generates revenue through commission fees charged to consignors (dealers and institutional accounts) when vehicles are sold at auction. The auction operates on a transaction-fee model where fees are earned per vehicle sold.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DAA Northwest operates a wholesale auto auction business out of its 8-lane Spokane, Washington facility, conducting weekly in-lane and online sales for licensed, registered dealers across Washington, Oregon, Idaho, Montana, and Western Canada. The auction provides access to consigned vehicles from national institutional accounts and regional dealers, with online participation enabled through Edge Simulcast and the EBlock digital marketplace. Supporting offerings include specialty sales for RVs, boats, and powersports, Auction Direct Remarketing (ADR) for institutional accounts, reconditioning services, and buyer protection.

Product overview

McConkey Auction Group operates a multi-location auto remarketing platform under the DAA and MAG brands, offering wholesale vehicle auctions across the Pacific Northwest and Alaska. The core offering consists of physical-lane and online simultaneous auctions (via Edge Simulcast/EBlock) where licensed dealers buy and sell vehicles. Regional auction houses include DAA Northwest (Spokane), DAA Seattle (Auburn), DAA Portland, MAG Southern Oregon (Medford), and MAG Alaska (Anchorage). Supporting products include MAG Specialty Sales for specialty vehicles (RVs, boats, trailers), Auction Direct Remarketing (ADR) for institutional account services, and MAG Now as a digital-only auction channel. The company also offers ancillary services including Buyer Protection, Reconditioning, Transportation, and Financing through third-party partners.

Differentiator

Problem solved

Functional benefit

Products and services

• DAA Northwest Wholesale Auto Auction
• MAG Now Digital Auctions
• MAG Specialty Sales
• Auction Direct Remarketing (ADR)
• Reconditioning Services
• Buyer Protection

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Southern Oregon Auto AuctioncoreStrategic or Co-development Partner · 7 May 2025Southern Oregon Auto Auction merged with MAG Now to form MAG Southern Oregon, combining two local teams to create a unified remarketing operation running on EBlock's LiveLanes platform.
• EBlockcoreTechnology or IntegrationEBlock provides the digital auction platform powering MAG Now, MAG Southern Oregon, and MAG Alaska sales. The partnership enables real-time online bidding, virtual lane experiences, and mobile applications for dealers to participate in auctions remotely.
• National Auto Auction Association (NAAA)minorGTM or Marketing PartnerNAAA is the industry trade association for auto auctions. McConkey Auction Group is a member, providing industry credibility and networking benefits.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Manheim: Manheim is the largest wholesale auto auction operator in North America, part of Cox Automotive. It operates physical and Simulcast online auctions serving dealers and institutional accounts, directly competing with DAA Northwest in the same product category with similar business model and delivery mechanism.
• Copart: Copart is a leading online vehicle auction company specializing in salvage and used vehicles, serving dealers, dismantlers, and institutional consignors. It directly competes with DAA Northwest in online auto auction services for dealers across North America.
• KAR Auction Services: KAR Global operates ADESA and IAA, two of the largest wholesale auto auction networks in North America. It serves institutional consignors and dealers through physical and digital auction platforms, competing head-to-head with DAA Northwest in the wholesale vehicle remarketing market.
• ADESA: ADESA is a major North American wholesale auto auction chain now part of KAR Global, operating physical auction facilities and online simulcast bidding. It directly competes with DAA Northwest for dealer and institutional account business in overlapping regional markets.
• ACV Auctions: ACV Auctions is a digital-first wholesale auto auction platform serving franchise and independent dealers with online-only vehicle transactions. It competes with DAA Northwest for dealer-to-dealer vehicle sourcing, particularly in digital channels, and represents the leading digital-native challenger in the wholesale auction space.
• Insurance Auto Auctions (IAA): IAA is a leading salvage and total-loss vehicle auction company, now part of KAR Global. It serves insurance companies, dealers, and rebuilders through physical and online auctions, overlapping with DAA Northwest's institutional remarketing services.
• America's Auto Auction: America's Auto Auction is a regional chain of wholesale auto auction facilities serving dealers and institutional accounts across multiple U.S. states. It operates physical lanes and online simulcast bidding with a similar multi-facility regional model to DAA Northwest.

Emerging players

• TradeRev: TradeRev is a Canadian digital dealer-to-dealer auction platform enabling mobile-based vehicle appraisal and bidding. It is highly relevant to DAA Northwest given its focus on Western Canada and competing dealer-to-dealer digital model.
• EBlock: EBlock is a digital auction platform powering DAA Northwest's MAG Now, MAG Southern Oregon, MAG Alaska, and LiveLanes experiences. As both a technology partner and operator of its own online auctions, EBlock has partial overlap with DAA Northwest's digital channel offerings.

Others

• Auction Edge: Auction Edge provides technology, marketing, and buyer network services to independent auto auctions across North America. It is an adjacent ecosystem player that supports many of DAA Northwest's competitors with shared infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEFY0IP96jJfcJPhM3VhO6Q
• Facebookfacebook.com/daanorthwest
• LinkedInlinkedin.com/company/daa-northwest
• Instagraminstagram.com/mcconkeyauctiongroup
• Xx.com/daanorthwest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAA Northwest