Faba
Faba osk is a Finnish farmer-owned cooperative providing cattle breeding, artificial insemination, genomic testing, and herd health services to dairy and beef farms across Finland through a nationwide seminologist network and Finland's widest bull selection.
- Company typePrivate
- Founded2008
- HeadquartersVantaa, Finland
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Faba does
Faba osk is a Finnish farmer-owned cooperative (osuuskunta) headquartered in Vantaa, Finland, providing cattle breeding, reproduction, and herd health services to dairy and beef farms across Finland. Its core offering centers on a nationwide seminologist network that delivers on-farm artificial insemination, fertility management, and breeding planning, supported by Finland's widest bull selection of 170+ dairy breeds and 120+ beef breeds available through a tiered contract program (SiemenExtra/Plus/Mix/Start) with 5–15% volume discounts. The company aggregates proprietary breeding, fertility, genomic, and welfare data from virtually all Finnish cattle herds, integrated with the NAV Nordic breeding value calculation system (co-owned) and VikingGenetics for elite Nordic genetics.
The technology stack rests on three pillars: (1) the Nordic Total Merit (NTM) total breeding value index, with a major NTM 3.0 upgrade planned for May 2028; (2) genomic testing (genomitestaus) processed in-house at Fabalab, providing DNA-based breeding values from a young age; and (3) digital service infrastructure including the FabaKUTSU mobile app for insemination ordering, NAV Sonnihaku and NAV PihviHaku bull search tools, and integration with the Minun Maatilani farm management platform from Mtech Digital Solutions (minority-owned). Wholly owned subsidiaries extend the offering into adjacent verticals: Emovet (cattle veterinary services), F Tekniikka (barn technology), Suomen Bioturva (biosecurity), and FinnLacto.
Faba generates revenue through four primary streams: (1) semen and breeding genetics sales via its verkkokauppa web shop, with tiered contract discounts and home delivery incentives; (2) professional insemination services priced via zone-based visit fees plus hourly rates (approximately €134–144/hour); (3) subscription-based breeding planning tiers (JasuPlus, JasuPro, JasuBasic, JasuOnline) with automated genomic test ordering; and (4) beef cow-calf monitoring services (EmoGold, EmoPower, EmoBeef). Ear tags from Allflex and OS ID Stallmästaren and the Geno26 government-subsidized genomic testing program round out the revenue base. The customer base is entirely domestic and distributed across thousands of mid-sized Finnish dairy and beef farms.
Faba firmographics
Firmographics- Name
- Faba
- Legal name
- Faba osk
- Website
- https://faba.fi
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Faba osk is a Finnish farmer-owned cooperative providing cattle breeding, artificial insemination, genomic testing, and herd health services to dairy and beef farms across Finland through a nationwide seminologist network and Finland's widest bull selection.
- Ownership category
- akta.pro rank
Faba industry classification
Industry- Product category
- Livestock Breeding Services
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD)
- akta.pro secondary industries
- Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD), Genomic Testing & Genetic Evaluation Services (AFAEAJAC), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ)
Keywords
Where Faba is headquartered
LocationHeadquarters
- HQ city
- Vantaa
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Faba business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Semen and breeding genetics sales: Sale of bull semen doses (conventional and sex-sorted) from Finland's widest bull selection (170+ dairy breeds, 120+ beef breeds). Customers purchase through the Faba verkkokauppa (web shop). Multiple contract tiers (SiemenExtra, SiemenPlus, SiemenMix, SiemenStart) provide tiered pricing and discounts (5-15%) based on annual purchase volume and exclusivity commitment. Home delivery included when annual orders average 24 doses per delivery.
- Insemination services (seminologipalvelut): On-farm insemination services delivered by trained seminologists. Service levels include Hedelmällisyys-palvelutaso (fertility service), TiineysPlus, and Siemennys-palvelutaso. Pricing includes a visit fee based on regional zones plus hourly labor rate. For 100-150 animals checked, approximately 12 visits per year; 10 animals checked takes ~1 hour at ~144€ (ultrasound) or ~134€ (manual). The Tilatiimi contract model provides daily visits for large herds under a custom agreement.
- Breeding planning (jalostussuunnittelu): Breeding planning and consultancy services with tiered service levels (JasuPlus, JasuPro, JasuBasic, JasuOnline). Services include genomic testing coordination, breeding value analysis, herd improvement planning, and structural evaluation. Automated genomic test ordering is included for all Jasu service levels covering purebred AY, HOL, JER, and LSK heifer calves born after 1.1.2023.
- Beef cattle breeding services: Cow-calf monitoring (emolehmätarkkailu) with three service tiers (EmoGold, EmoPower, EmoBeef). Services include NAV Nordic and Faba national genomic evaluations, expert consultation on animal selection and breeding, and Minun Maatilani farm report analysis. EmoGold includes 2 farm visits/year plus remote consultations; EmoPower includes 1 farm visit + 1 remote session; EmoBeef is remote-only with 1 annual video consultation.
- Ear tags and supplies: Sale of Allflex and OS ID Stallmästaren ear tags, including electronic (eMerkki) tags, DNA tags (with simultaneous tissue sampling), and temporary tags. Products ordered via Minun Maatilani or Ruokavirasto Nautarekisteri. Distribution handled by Faba via postal delivery directly to farms. Includes Allflex eSelect Senior HDX, Allflex e-Nappi Junior HDX, Stallmästaren Combi E 30 HDX, and Allflex DNA variants.
- Geno26 genomic testing subsidy program: Faba administers Geno26, a genomic testing support program funded by the Ministry of Agriculture and Forestry. Quotas: 9,000 dairy cattle samples and 2,600 beef cattle samples for 2026. For 2026, support is directed at new farms starting genomic testing. Support is credited as a per-animal credit on the genomic testing invoice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | SiemenExtra: maximum tier — 15% discount, free insemination supplies, priority access to new bulls, free home delivery |
| Transaction based/ take rate | Annual | SiemenPlus: mid-tier — 10% discount, 90% exclusivity requirement, free home delivery |
| Transaction based/ take rate | Annual | SiemenMix: entry-tier for multi-supplier farms — 5% discount, 50% minimum Faba usage |
| Transaction based/ take rate | Multi-year contract | SiemenStart: new customer onboarding — 5% discount, all purchases from Faba for 1 year |
| Unit Pricing | Pay-as-you-go | Hedelmällisyys (Fertility) service level: comprehensive fertility management with 12 visits/year for 100-150 monitored animals |
| Subscription | Annual | JasuPlus: top breeding planning tier — full genomic testing and structural evaluation included |
| Subscription | Annual | JasuPro: breeding and animal inventory optimization |
| Subscription | Annual | JasuBasic: basic breeding planning — current insemination recommendations + annual sex-sorted/beef semen evaluation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Faba product offering
Product offeringCore offering
Faba is a Finnish farmer-owned cooperative that delivers cattle breeding, reproduction, and herd health services to dairy and beef farms across Finland. Its core offering combines semen supply from Finland's widest bull selection (170+ dairy breeds, 120+ beef breeds), on-farm artificial insemination delivered by trained seminologists, tiered breeding planning (Jasu services), genomic testing processed at its Fabalab laboratory, beef cow-calf monitoring, and cattle identification ear tags. The portfolio is supported by digital tools (FabaKUTSU mobile ordering app, NAV bull search, web shop) and subsidiaries covering herd health veterinary services, barn technology, and biosecurity.
Product overview
Faba is a Finnish farmer-owned cooperative providing a comprehensive suite of cattle breeding, reproduction, and herd management services. The core offering consists of semen ordering (Siemen) through Finland's widest bull selection (170+ dairy breeds, 120 beef breeds), professional AI insemination services (Siemennyspalvelu) via trained seminologists and the FabaKUTSU mobile app, and tiered breeding planning (Jalostussuunnittelu / Jasu services). These are complemented by genomic testing (Genomitestaus) processed by Fabalab, beef cow monitoring (Emolehmätarkkailu), cattle ear tags (Korvamerkit), and an online store. The digital ecosystem includes NAV Sonnihaku (Nordic bull search), NAV PihviHaku (beef search), FabaWeb, and Minun Maatilani (a third-party farm management platform from Mtech Digital Solutions). Subsidiaries — Emovet (herd health veterinary services), F Tekniikka (barn technology), FinnLacto, and Suomen Bioturva (biosecurity) — extend the portfolio into animal health and barn equipment. The group operates in close cooperation with VikingGenetics and NAV.
Differentiator
Problem solved
Functional benefit
Products and services
- Faba Siemen (Bull Semen) Cattle semen doses for dairy breeds (Holstein, Ayrshire, Jersey, Finnish Cattle, plus Montbeliarde, Brown Swiss, Guernsey, Normande, dairy-Simmental) and 11 beef breeds (Aberdeen Angus, Charolais, Limousin, Hereford, Simmental, Wagyu, Highland Cattle, Dexter, Piemontese, Galloway, Blonde d'Aquitaine). Includes sex-sorted semen for controlled offspring gender. Sold to Finnish dairy and beef farms via web shop and direct orders.
- Siemennyspalvelu (Insemination Service) Professional on-farm artificial insemination delivered by trained Faba seminologists. Includes fertility management, pregnancy monitoring, and calving interval optimization. Tiered levels (Hedelmällisyys fertility service, TiineysPlus pregnancy check, Tilatiimi team service for large herds with daily scheduled visits). Targets dairy and beef farms of all sizes across Finland.
- Jalostussuunnittelu (Breeding Planning) Tiered breeding planning and consultancy service for dairy cattle with levels JasuPlus (full genomic testing and structural evaluation), JasuPro (breeding value optimization), JasuBasic (current insemination recommendations), and JasuOnline (remote consultation). Includes bull selection recommendations, genomic testing coordination, breeding value analysis, and herd improvement planning. Targets Finnish dairy farms.
- Genomitestaus (Genomic Testing) DNA-based genomic testing service that determines breeding values from tissue or blood samples. Provides genomic indices for production, health, fertility, conformation, and disease traits. Ordered via Minun Maatilani; DNA ear tags (Allflex) enable simultaneous tissue sampling during tagging. Targets Finnish dairy and beef farmers seeking early-life genetic evaluation.
- Emolehmätarkkailu (Beef Cow Monitoring) Tiered breeding and monitoring service for Finnish beef cow-calf operations with levels EmoGold (2 on-farm visits/year + remote consulting), EmoPower (1 visit + 1 remote session), and EmoBeef (1 remote video consultation). Includes NAV Nordic and Faba national genomic evaluations, expert consultation on animal selection, and access to Faba PihviHaku beef bull search.
- Korvamerkit (Cattle Ear Tags) Cattle ear tag supply including electronic (eID) tags, DNA ear tags with simultaneous tissue sampling, and temporary tags. Allflex eSelect Senior HDX, Allflex e-Nappi Junior HDX, Stallmästaren Combi E 30 HDX, and Allflex DNA variants. Ordered through Ruokavirasto Nautarekisteri (Finnish Food Authority Cattle Register) Paimen service or Minun Maatilani; delivered by post directly to farms.
- Faba Verkkokauppa (Online Store) E-commerce storefront for ordering semen doses (dairy and beef), usage-list bulls, embryo sales, and insemination supplies. Covers the full Faba semen catalog including sexed semen and imported bulls with contract tier discounts applied automatically. Targets Finnish cattle farmers.
Quantifiable outcome
- 918 Finnish cows achieved 100,000 kg lifetime milk production in 2025 (up from 865 in 2024) — a record. 24 new 150-tonnareita (150,000 kg) achieved.
- +4 more outcomes
Companies that use Faba
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Faba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
Faba partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- VikingGeneticscoreVikingGenetics is the Nordic semen production company (Denmark/Sweden/Finland) that is Faba's primary partner for dairy and beef bull genetics. Faba osk collaborates closely with VikingGenetics in breeding programs. VikingGenetics provides Faba's core dairy bull lineup (Ayrshire, Holstein, Jersey, VikingRed) and beef crossbreeding bulls. Faba also holds partial ownership in VikingGenetics as part of the Nordic breeding ecosystem.
- NAVIN (Nordic Animal Breeding Value Federation)coreNAV (Nautojen jalostusarvolaskentayhtiö) is the Nordic breeding value calculation company jointly owned by breeding organizations in Finland, Sweden, and Denmark. NAV produces the Nordic Total Merit (NTM) index and all Nordic breeding values used by Faba. Faba collaborates with NAV on the NTM 3.0 update process (2028 implementation target).
- Mtech Digital Solutions OycoreMtech Digital Solutions provides farm management software including Minun Maatilani (My Farm), FabaKUTSU app infrastructure, and breeding data integration. Faba holds partial ownership in Mtech. Data privacy and registry matters for Faba are handled jointly with Mtech. Faba's information systems and customer databases are integrated with Mtech's platforms.
- Luke — Luonnonvarakeskus (Natural Resources Institute Finland)coreLuke is a key research partner in the Animal Welfare Verification System (AWVS) project, developing and piloting an animal welfare assessment methodology for Finnish dairy farms. Five Faba seminologists were trained as animal welfare assessors by Iris Kaimio and Luke researchers. The project includes 50 pilot farm visits on Valio dairy farms (late 2025). Luke leads the methodology development; Faba provides field assessors and serves as a consortium partner.
- ValiocoreValio (Finnish dairy cooperative) is a key partner in the Animal Welfare Verification System (AWVS) project. Valio dairy farms are the target for welfare assessment pilot visits (50 farms). Valio's interest is in demonstrating animal welfare standards for Finnish food production and exports.
- ETT — Eläinten Terveys ETT rycoreETT (Animal Health ETT ry) is Finland's animal health organization. Faba collaborates with ETT on disease prevention, biosecurity protocols (bioturvallisuus), and disease monitoring. ETT provides guidelines for disease control including pälvisilsa (ringworm) eradication. Faba's biosecurity experts work within ETT's framework and offer bioturvallisuus consulting to farms (eläintautiasiantuntijat).
- Atria and HK FoodsminorAtria and HK Foods are Finnish meat processing companies and consortium partners in the Animal Welfare Verification System (AWVS) project. They have interest in demonstrating welfare standards for Finnish beef production.
- SpermVital (Norway)minorNorwegian semen production company. Faba experts (Marja Eskelinen and Marja Mikkola) visited SpermVital in Hamar, Norway to exchange knowledge and learn about Norwegian artificial insemination operations, comparing practices between Finland and Norway.
- Geno (Norway)minorNorwegian cattle breeding organization (similar to Faba/VikingGenetics role). Faba experts visited Geno's station in Norway as part of an international knowledge exchange trip with SpermVital. Faba meets Geno's CEO Kristin Malonæs during visits.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Faba competitors and assessment
Company assessmentDirect peers
- Geno (Norwegian cattle breeding organization): Norwegian cooperative equivalent of Faba, providing cattle breeding, AI, and genetic services to Norwegian dairy and beef farmers. Most direct international peer; Faba's team has conducted knowledge-exchange visits with Geno's leadership, and the two operate parallel cooperative models in adjacent Nordic markets.
- Cogent (Sexing Technologies): UK-based cattle AI and sexed semen provider. Direct competitor in the sex-sorted semen product category that has been Faba's fastest-growing line (+50% YoY in early 2026).
- Masterrind: German AI cooperative providing dairy and beef bull genetics, semen distribution, and breeding services to German and international markets. Comparable cooperative-led model delivering AI services and breeding consulting to European dairy farmers.
- CRV: Dutch-NZ farmer-owned cooperative providing cattle genetics, AI services, and herd management software across Europe. Closest large-scale European cooperative peer to Faba; offers the comparable 'seminologist + breeding planning + genomic testing' integrated service model.
- ABS Global (Genus plc): Global cattle genetics business and largest bovine AI company in the world, part of Genus plc. Offers sex-sorted semen, genomic testing, and breeding services comparable to Faba's core offering, but at much larger global scale.
- VikingGenetics: Nordic dairy and beef AI genetics company jointly owned by Faba, VikingDanmark, and Swedish Avelspool. Direct peer and partial owner; Faba's core dairy and beef bull lineup is supplied by VikingGenetics, making them both collaborator and competitive supplier in the Nordic market.
- Semex: Canadian farmer-owned AI cooperative marketing dairy and beef bull genetics globally. Comparable product offering (sexed semen, genomic evaluations, breeding indices) and similar cooperative-aligned go-to-market.
- Alta Genetics: Global cattle AI company providing sexed and conventional semen, embryo transfer, and reproductive services. Direct competitor in the sex-sorted semen and global bovine genetics categories that overlap with Faba's premium product lines.
- Select Sires: US farmer-owned AI cooperative marketing dairy and beef bull genetics globally through member cooperatives. Closest US analog to Faba's farmer-owned, cooperative-distribution model in cattle AI.
Broad incumbents
- DeLaval: Swedish dairy equipment and farm technology multinational, partner in Faba's AWVS welfare assessment project. Adjacent incumbent in the Finnish/Nordic dairy value chain — provides milking systems and barn technology rather than genetics, but shares the same dairy farmer customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Faba social profiles
Digital presenceFaba compliance and trust
Trust signalCompliance1 record
Faba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faba leadership team
Management profileNumber of profiles
Profiles6 records
Faba subsidiaries and ownership
Company hierarchySubsidiaries7 records
Faba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faba
What does Faba do?
Faba is a Finnish farmer-owned cooperative that delivers cattle breeding, reproduction, and herd health services to dairy and beef farms across Finland. Its core offering combines semen supply from Finland's widest bull selection (170+ dairy breeds, 120+ beef breeds), on-farm artificial insemination delivered by trained seminologists, tiered breeding planning (Jasu services), genomic testing processed at its Fabalab laboratory, beef cow-calf monitoring, and cattle identification ear tags. The portfolio is supported by digital tools (FabaKUTSU mobile ordering app, NAV bull search, web shop) and subsidiaries covering herd health veterinary services, barn technology, and biosecurity.
Is Faba a public or private company?
Faba is a private company. It is classified as management employee owned and is currently operating.
When was Faba founded?
Faba was founded in 2008. It employs 251 to 500 people.
Where is Faba based?
Faba is headquartered in Vantaa, Finland, in the Europe region.
How does Faba make money?
Six revenue lines are on record. Semen and breeding genetics sales are the primary driver. The others are insemination services (seminologipalvelut), breeding planning (jalostussuunnittelu), beef cattle breeding services, ear tags and supplies and geno26 genomic testing subsidy program.
Who are Faba's main competitors?
Direct peers on record are Geno (Norwegian cattle breeding organization), Cogent (Sexing Technologies), Masterrind, CRV, ABS Global (Genus plc), VikingGenetics, Semex, Alta Genetics and Select Sires. DeLaval is listed as a broad incumbent.
Does Faba have an API?
No public API is recorded for Faba.
What industry is Faba in?
Faba's product category is Livestock Breeding Services. Its primary akta.pro industry code is AFACAEAD, Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection), with a secondary code of AFAEACAD, Dairy Breeding & Genetics (AI, Embryo Transfer). Its NAICS code is 11521 and its SIC code is 200.