VikingGenetics
VikingGenetics is a farmer-owned dairy genetics cooperative that sells proprietary cattle breeds, sexed semen, genomic testing, and crossbreeding programs to professional dairy farmers worldwide, differentiated by its Nordic Total Merit Index built on population-scale Nordic herd data.
- Company typePrivate
- Founded-
- HeadquartersHamburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What VikingGenetics does
VikingGenetics F.M.B.A. is a farmer-owned cooperative headquartered in Randers, Denmark (with German sales operations in Hamburg) that develops, markets, and distributes bovine genetics and genetic-testing services for professional dairy farmers globally. The company's core asset is the Nordic Total Merit Index (NTM), a proprietary multi-trait breeding value index aggregating 90 sub-indices across 15 main traits covering production, health, fertility, functional conformation, and recently feed efficiency. NTM is underpinned by 40+ years of systematic phenotypic and health data collected from over 90% of dairy cows in Denmark, Sweden, and Finland, supplemented by dedicated data collection from hoof trimmers, veterinarians, AMS milking systems, and the CFIT feed-intake platform. The commercial product portfolio comprises four proprietary breeds (VikingRed, VikingJersey, VikingHolstein, Montbéliarde), two structured three-breed crossbreeding programs (ProCROSS for intensive systems and VikingGoldenCross for pasture-based systems), plus VikingBeef for terminal beef × dairy crosses. Value-added services include genomic testing, X-Vik sexed semen, herd analysis, mating planning and advisory, and cattle marketing services.
Revenue is generated through transaction fees on bull and semen sales (conventional and sexed), professional-service fees for genomic testing, herd analysis, and breeding consulting, and transaction fees on cattle brokerage. VikingGenetics sells through four wholly-owned sales subsidiaries (Germany, UK, USA, Australia) and a network of over 50 distribution partners covering 50+ countries. The go-to-market model combines enterprise field sales (regional sales managers, country sales managers, account managers, and a global network of breeding advisors/Zuchtberater) with content-led demand generation through country-specific websites, an NTM educational series (23-part), The BreedCast multimedia content, and customer case studies. Customer base spans professional dairy farmers across all production systems (intensive, pasture-based, organic, AMS/robotic), with 16,000 cooperative farmer-owners in Denmark, Sweden, and Finland supplying the underlying data pool.
VikingGenetics firmographics
Firmographics- Name
- VikingGenetics
- Legal name
- VIKINGGENETICS F.M.B.A
- Website
- https://vikinggenetics.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VikingGenetics is a farmer-owned dairy genetics cooperative that sells proprietary cattle breeds, sexed semen, genomic testing, and crossbreeding programs to professional dairy farmers worldwide, differentiated by its Nordic Total Merit Index built on population-scale Nordic herd data.
- Ownership category
- akta.pro rank
VikingGenetics industry classification
Industry- Product category
- Dairy Cattle Genetics
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Nursery Pig Production (Weaned Pig Growers) (AFAEAEAD)
- akta.pro secondary industries
- Genomic Testing & Genetic Evaluation Services (AFAEAJAC), Stud Services & Managed Mating Programs (AFAEAJAG), Sexed Semen & Sex Selection Services (AFAEAJAI)
Keywords
Where VikingGenetics is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
VikingGenetics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bull and Semen Sales: VikingGenetics sells bovine semen (including sexed semen/X-Vik) and breeding bulls to dairy and beef farmers globally. Products are sold through direct sales teams and distribution partners. As a cooperative (F.M.B.A.), profits benefit member farmers in Denmark, Sweden, and Finland.
- Genetic Testing and Herd Analysis Services: The company offers genomic testing, herd analysis solutions, and breeding planning consulting services. These data-driven services support farmers in making selection decisions based on NTM breeding values.
- Cattle Marketing / Rindervermarktung: VikingGenetics facilitates the sale and purchase of bulls and heifers as part of their product and solutions offering, handling the logistics and coordination of livestock transactions.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
VikingGenetics product offering
Product offeringCore offering
VikingGenetics develops, produces, and sells bovine genetic material — semen, embryos, and breeding bulls — across its proprietary dairy breeds (VikingRed, VikingJersey, VikingHolstein, Montb茅liarde) and a VikingBeef terminal cross line. Products are ranked using the proprietary Nordic Total Merit (NTM) breeding value index and supported by structured crossbreeding programs (ProCROSS, VikingGoldenCross), sexed semen (X-Vik), genomic testing, herd analysis, and mating planning services for dairy and beef farmers worldwide.
Product overview
VikingGenetics is a farmer-owned cooperative breeding organization offering a portfolio of dairy and beef genetic products and services. The core offering comprises four proprietary cattle breeds — VikingRed, VikingJersey, VikingHolstein, and Montbeliarde — whose genetics are evaluated and ranked using the Nordic Total Merit (NTM) index, a combined selection index aggregating 90 sub-indices across 15 main traits (production, health, fertility, conformation). The NTM platform underpins all breed and service recommendations. Supporting the breeds are two structured crossbreeding programs: ProCROSS (VikingHolstein × VikingRed × Montbeliarde) for intensive systems, and VikingGoldenCross (VikingHolstein × VikingRed × VikingJersey) for pasture-based systems. Value-added services include genomic testing, sexed semen (X-Vik), herd analysis, mating planning and advisory, and cattle marketing. The VikingBeef line provides terminal beef genetics for crossbreeding. The portfolio is rounded out by management best-practice content covering reproduction, udder health, dry cow management, and hoof health, delivered through digital and advisory channels.
Differentiator
Problem solved
Functional benefit
Brands
- VikingRed: Dairy cattle breed combining Swedish Red, Finnish Ayrshire, and Danish Red genetics
- VikingJersey
- VikingHolstein
- ProCROSS
- VikingGoldenCross
- VikingBeef
Products and services
- VikingRed A red dairy cattle breed combining Swedish Red, Finnish Ayrshire, and Danish Red genetics, known for disease resistance, fertility, moderate size, and high milk solid content (fat and protein). Sold to dairy farmers globally as semen and breeding bulls, evaluated through the NTM index.
- VikingJersey A Jersey dairy breed optimized for high milk fat and protein content, suited for efficient small-to-medium cow operations with strong longevity and health traits. Sold to dairy farmers as semen and breeding bulls, selected using the NTM index.
- VikingHolstein A Holstein dairy breed featuring high milk production volume and strong udder conformation, selected for health, fertility, and functional type within the Nordic breeding framework. Marketed globally to dairy farmers as semen and breeding bulls.
- Montbeliarde A French dairy breed included in the ProCROSS three-way rotation crossbreeding system, valued for robustness, physical constitution, and complementing Holstein and VikingRed genetics. Sold via VikingGenetics as semen and breeding bulls.
- VikingBeef Beef genetics sold under the VikingBeef label, designated for terminal beef x dairy crossbreeding; offspring must be sold into the beef supply chain and may not be resold for breeding.
- ProCROSS A structured three-breed rotation crossbreeding system alternating VikingHolstein, VikingRed, and Coopex Montbeliarde, designed for intensive dairy operations to improve health, fertility, longevity, and profitability over purebred Holstein. Sold as a managed program with breeding plan and advisory.
- VikingGoldenCross A three-breed rotation crossbreeding system combining VikingHolstein, VikingRed, and VikingJersey, designed for pasture-based and low-input dairy systems where fertility, ease of management, and robustness are priorities. Sold to dairy farmers as a managed program.
- Sexed Semen (X-Vik) Sex-selected semen (X-Vik) for targeted breeding of female offspring, enabling higher heifer production for herd replacement and accelerating genetic gain. Sold across VikingGenetics dairy breeds.
- Genomic Testing Genomic testing services that provide DNA-based genetic evaluations for young bulls and heifers, increasing the reliability of breeding values for health, production, and functional traits. Sold to dairy farmers as a service.
- Herd Analysis Herd analysis services providing data-driven insights into herd performance, health, fertility, and genetic progress to support farm-level decision-making. Sold as a service to dairy farmers.
- Mating Planning & Advisory Services Breeding advisory services that pair individual cows and herds with optimal bulls based on NTM profiles, inbreeding coefficients, and farm-specific goals. Delivered by VikingGenetics breeding advisors.
- Cattle Marketing Services supporting the sale and marketing of cattle, connecting farmers with buyers and facilitating herd renewal and cattle trade. Sold as a service.
Quantifiable outcome
- VikingRed shows 33% lower cow mortality (3.4% absolute rate) and 20% lower disease incidence (0.6 cases/cow/year) compared to other dairy breeds in Danish data (RYK, 2025)
- +13 more outcomes
Companies that use VikingGenetics
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
VikingGenetics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
VikingGenetics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Coopex MontbéliardecoreCoopex Montbéliarde is a French breed association that provides the Montbéliarde genetics used in the ProCROSS three-breed rotational crossbreeding program alongside VikingHolstein and VikingRed. ProCROSS combines the high production potential and good udder conformation of Holstein with the fertility, health, and robustness of VikingRed and Montbéliarde. The partnership is central to VikingGenetics' crossbreeding strategy for intensive dairy systems.
- Nordic Universities and Research InstitutionscoreVikingGenetics collaborates with universities, research institutions, and experts worldwide to develop tools and technologies for bull selection. The company works with research bodies including the Danish Cattle Research Center (which conducted feed efficiency comparisons), and universities across Nordic countries. These collaborations underpin the scientific basis of the NTM breeding value system and support continuous innovation in breeding methods.
- VikingDanmarkcoreVikingDanmark is one of the founding cooperative members of VikingGenetics F.M.B.A. and supplies genetic material to VikingGenetics. As a member organization, it is part of the cooperative ownership structure.
- VäxacoreVäxa (Swedish dairy cattle improvement association) is a founding cooperative member of VikingGenetics F.M.B.A. and supplies Swedish Red breed genetics to VikingGenetics.
- FabacoreFaba (Finnish animal breeding association) is a founding cooperative member of VikingGenetics F.M.B.A. and supplies Finnish Ayrshire genetics to VikingGenetics.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
VikingGenetics competitors and assessment
Company assessmentDirect peers
- CRV: CRV is a Dutch/Flemish farmer-owned cooperative offering dairy and beef cattle genetics, AI services, and herd management tools across Europe and globally. It is the closest direct peer to VikingGenetics — same cooperative ownership model, similar dairy breeding focus, and overlapping product breadth (semen, genomic testing, CRV fertility & health indices).
- ST Genetics: ST Genetics is a US-based bovine genetics company focused on sexed semen technology (SexedULTRA) and beef-on-dairy programs. It competes directly with VikingGenetics' X-Vik sexed semen and VikingBeef terminal cross lines, and is a meaningful emerging competitor in dairy-cross genetics.
- Cogent (UK): Cogent is a UK-based cattle genetics business (now part of the URUS-affiliated network) offering dairy and beef semen, genomic testing, and sexed semen. It is a direct peer in the UK market where VikingGenetics has a sales subsidiary, with overlapping product sets including genomic and mating services.
- Semex Alliance: Semex is a Canadian farmer-owned cooperative marketing bovine genetics, including the Immunity+ and other health-focused indices. It mirrors VikingGenetics' cooperative structure and emphasis on health and fertility traits, making it a key direct peer, particularly in North American and Asian dairy markets.
Broad incumbents
- Genus plc (ABS Global): Genus plc is a publicly-listed global animal genetics company whose ABS Global unit is one of the world's largest bovine genetics businesses, offering semen, embryos, and proprietary genomic indices (including sexed semen via IntelliGen). It competes with VikingGenetics worldwide but operates across multiple species (bovine, porcine) and is significantly larger and better capitalized.
- Select Sires Inc. Select Sires is a large US farmer-owned federation of cooperatives providing bovine genetics, including sexed semen and a broad Holstein and beef portfolio. It competes with VikingGenetics especially in North America and through export markets, with greater scale in conventional dairy semen.
- URUS Group (Alta Genetics): URUS is a holding company combining Alta Genetics, Jetstream Genetics, and other bovine AI businesses into a major global genetics platform. It competes broadly with VikingGenetics across North America and increasingly internationally, with greater scale and a more corporate governance structure.
Others
- Coopex Montbéliarde: Coopex Montbéliarde is the French breed association whose Montbéliarde genetics are bundled into VikingGenetics' ProCROSS three-breed rotation. It is a partner rather than direct competitor, but is comparable as a Montbéliarde breed steward and AI distributor in France and export markets.
Regional players
- LIC (Livestock Improvement Corporation): LIC is a New Zealand farmer-owned cooperative specializing in dairy genetics for pasture-based systems, with the BW and PW indices. It overlaps with VikingGenetics' VikingGoldenCross pasture-based offering and serves as a comparable cooperative peer in Oceania.
- Progen / Genetics Australia: Genetics Australia is a farmer-owned Australian cooperative providing bovine genetics including Red breeds and genomic services in the Australian and NZ markets. It is a regional peer where VikingGenetics also maintains a sales subsidiary, with overlapping target customers and breed offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VikingGenetics social profiles
Digital presenceVikingGenetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
VikingGenetics leadership team
Management profileNumber of profiles
Profiles8 records
VikingGenetics subsidiaries and ownership
Company hierarchySubsidiaries4 records
VikingGenetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VikingGenetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VikingGenetics
What does VikingGenetics do?
VikingGenetics develops, produces, and sells bovine genetic material — semen, embryos, and breeding bulls — across its proprietary dairy breeds (VikingRed, VikingJersey, VikingHolstein, Montb茅liarde) and a VikingBeef terminal cross line. Products are ranked using the proprietary Nordic Total Merit (NTM) breeding value index and supported by structured crossbreeding programs (ProCROSS, VikingGoldenCross), sexed semen (X-Vik), genomic testing, herd analysis, and mating planning services for dairy and beef farmers worldwide.
Is VikingGenetics a public or private company?
VikingGenetics is a private company. It is classified as management employee owned and is currently operating.
When was VikingGenetics founded?
VikingGenetics was founded in -1. It employs 101 to 250 people.
Where is VikingGenetics based?
VikingGenetics is headquartered in Hamburg, Germany, in the Europe region.
How does VikingGenetics make money?
Three revenue lines are on record. Bull and Semen Sales are the primary driver. The others are genetic Testing and Herd Analysis Services and cattle Marketing / Rindervermarktung.
Who are VikingGenetics's main competitors?
Direct peers on record are CRV, ST Genetics, Cogent (UK) and Semex Alliance. Broad incumbents are Genus plc (ABS Global), Select Sires Inc. and URUS Group (Alta Genetics). Coopex Montbéliarde is listed as an others. Regional players are LIC (Livestock Improvement Corporation) and Progen / Genetics Australia.
Does VikingGenetics have an API?
No public API is recorded for VikingGenetics.
What industry is VikingGenetics in?
VikingGenetics's product category is Dairy Cattle Genetics. Its primary akta.pro industry code is AFAEAEAD, Nursery Pig Production (Weaned Pig Growers), with a secondary code of AFAEAJAC, Genomic Testing & Genetic Evaluation Services. Its SIC code is 200.