Influencers Lab Media

What Influencers Lab Media does

Influencers Lab Media LLC is a privately held, Wilmington, Delaware-based full-service marketing agency founded around 2018, operating from 101 Hillview Avenue in New Castle. The firm delivers five core service lines: guerrilla marketing, digital media production, public relations, brand strategy and social media management, and speaking engagements. Its client base is concentrated in the Wilmington and broader Mid-Atlantic region and is segmented across small businesses and entrepreneurs, non-profit organizations, and Black and minority-owned businesses. Named engagements span a Tasties Soul Food Restaurant grand opening, the #BlackJobsMatter theatrical production, and community engagement and PR work for the Tizzy Lockman State Senate campaign.

The company's core technology is a marketing-services platform built around grassroots community engagement and event production rather than a software product; there is no public API, no AI capabilities, and no SaaS offering. Its most distinctive asset is the proprietary Spending Black Matters brand ecosystem, which combines a 20,000+ member Facebook group launched in 2020 with an annual in-person marketplace that has run for three consecutive years (2022-2024) at venues including Wilmington Public Library and Eastside Charter School. The agency is led by Newton Felton (Director of Business Development) and Malcolm Coley (Director of Digital Media), the latter of whom also serves as Co-Operator of the Win Factory coworking space and CTO of Futures First Gaming.

Revenue is generated through four streams: full-service agency engagements (creative marketing, event production, PR, brand strategy, social media management); paid consulting sessions booked through a self-serve online calendar (Influential Hour at $100/hr, Strategy Session and Digital Media Marketing Session at $50/30min); e-commerce merchandise sales of branded SBM and IFL apparel ($25-$55 per item); and event production fees, sponsorships, and vendor revenues tied to the Spending Black Matters Marketplace. Institutional sponsors of the marketplace include True Access Capital, New Castle County Government, City of Wilmington Office of Economic Development, Wilmington Alliance, and The WRK Group. The firm has no external funding, no subsidiaries, and operates with a 1-10 employee headcount.

Name

Influencers Lab Media

Legal name

Influencers Lab Media LLC

Website

https://influencerslab.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)

Keywords

• Guerrilla marketing services
• Digital media marketing
• Public relations agency
• Experiential marketing campaigns
• Event production services

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Professional Services - Consulting: Revenue from booked consultation services including Influential Hour ($100/1hr), Strategy Sessions ($50/30min), and Digital Media Marketing Sessions ($50/30min). Delivered via in-person or conference call.
2. E-commerce Merchandise Sales: Sale of branded merchandise including t-shirts ($25-36), hoodies ($55), and hats ($25) through the company's online shop. Physical goods sold direct-to-consumer.
3. Marketing Agency Services: Full-service marketing agency revenue from creative marketing, event production, public relations, brand strategy, and social media management for clients.
4. Community Event Production: Event production and management including the Spending Black Matters Marketplace featuring vendor fees, sponsorship revenue, and community event organization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Influencers Lab Media is a full-service creative marketing agency that delivers guerrilla/experiential marketing campaigns, digital media production, public relations, brand strategy, social media management, speaking engagements, and community outreach to small businesses, entrepreneurs, non-profits, and Black/minority-owned businesses. It also sells branded apparel through an online shop and produces the annual Spending Black Matters Marketplace event in Wilmington, Delaware.

Product overview

Influencers Lab Media is a Wilmington, Delaware-based full-service marketing agency offering a portfolio of service offerings rather than a unified SaaS platform. The core service portfolio spans five marketing disciplines: Guerilla Marketing (experiential campaigns), Digital Media Services (strategic design and digital marketing), Public Relations (crisis communication, representation, events), Speaking Engagements (keynotes and programs), and Community Outreach. These services are delivered through consulting sessions (Influential Hour at $100/hr, Strategy Session at $50/30min, and Digital Media Marketing Session at $50/30min) booked via an online calendar system. The company also operates a merchandise shop selling branded apparel items including t-shirts ($30), hats ($25), and hoodies ($55) featuring the SBM (Spending Black Matters) and IFL (Influencers Lab) brands. Additionally, the company runs the Spending Black Matters Marketplace initiative, an annual event promoting Black-owned businesses now in its third year. The company does not offer a software product or API.

Differentiator

Problem solved

Functional benefit

Products and services

• Guerrilla Marketing Creative, unconventional experiential marketing campaigns delivered from creative concepting through logistical execution, designed to align messaging with client brand values and produce tangible results. Targeted at small businesses, entrepreneurs, non-profits, and minority-owned businesses.
• Digital Media Services Strategic design and digital media production from conceptual to tangible deliverables, including brand elevation through design and digital marketing execution. Targeted at clients needing design and digital marketing production support.
• Public Relations Proactive PR services including crisis communication, representation, social media, special events, and strategic content delivery for clients needing reputation management and event-driven communications.
• Speaking Engagements Keynote and speaking programs delivered for groups and organizations, providing emotional and motivating engagement for audiences. Targeted at organizations seeking speakers for events and conferences.
• Community Outreach Community involvement and volunteering programs designed to make an impact in local communities, supporting client engagement initiatives with grassroots reach.
• Influential Hour One-hour in-person consultation service priced at $100, where advisors help clients define goals, review content and targeting, and identify issues and solutions. Travel within 10 miles of headquarters is included.
• Strategy Session 30-minute strategy session priced at $50 with experienced advisors reviewing assets, evaluating performance, identifying improvement areas, and providing forward-looking suggestions based on client goals.
• Digital Media Marketing Session 30-minute conference call session priced at $50 with a digital media marketing specialist to discuss viable opportunities for business growth.
• Branded Merchandise Branded apparel and accessories sold direct-to-consumer through the online shop, including SBM (Spending Black Matters) and IFL (Influencers Lab) branded t-shirts ($30), hoodies ($55), and hats ($25). Targeted at brand supporters and community members.
• Spending Black Matters Marketplace Annual marketplace event showcasing Black-owned businesses, vendors, art exhibitions, and live panel discussions, designed to empower and extend a Black-owned marketplace ecosystem. Now in its third consecutive year, with vendor opportunities and sponsorship revenue. Free for attendees to participate.

Quantifiable outcome

• 20,000+ member community growth in first 3 months
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Win Factory (Win Factory Wealth League)coreStrategic or Co-development Partner · 8 December 2019Wilmington's first Black-owned coworking space and incubator at 300 Martin Luther King Blvd. Malcolm Coley, Director of Digital Media at Influencers Lab, serves as Co-Operator. The space focuses on growth of Black and Brown Entrepreneurs and small businesses, providing a community for sharing ideas and scaling businesses. Partnership enables mutual client support and entrepreneurial ecosystem development.
• Eastside Charter SchoolcoreStrategic or Co-development PartnerHost venue for the 3rd Annual Spending Black Matters Marketplace 2024 at 3000 N Claymont Street, Wilmington, DE. Dr. Aaron Bass, Principal and CEO, expressed excitement about partnering to expose the community to local Black entrepreneurs and business owners.
• Futures First GamingminorStrategic or Co-development PartnerSTEM accredited company focused on high and low level competitive gaming while showcasing opportunities in STEM and Entrepreneurship. Malcolm Coley serves as Chief Technology Officer.

Scale indicators4 records

Expansion highlights6 records

Direct peers

• The Pollack Group: Independent, mid-sized full-service marketing and PR agency with community engagement and experiential marketing capabilities. Comparable in offering breadth (PR, digital, events, strategy) and SMB / community client mix.
• RBB Communications: Independent, woman-owned PR and marketing agency with strong lifestyle, multicultural, and influencer practices. Comparable to Influencers Lab Media in the combination of PR, influencer engagement, and SMB / community-driven client work.
• Maven Collective Marketing: Black women-owned digital marketing agency offering branding, web design, social media, and PR to small businesses and mission-driven organizations. Highly comparable to Influencers Lab Media in size, community-focused positioning, and service mix.
• INK Communications: Boutique PR and marketing agency specializing in brand storytelling, influencer, and experiential campaigns for consumer brands. Comparable to Influencers Lab Media in offering mix and creative-led positioning, though targeting larger consumer-brand clients.

Broad incumbents

• Lopez Negrete Communications: Houston-based Hispanic multicultural advertising agency offering full-service marketing, digital, and community engagement. Comparable to Influencers Lab Media as a community-rooted multicultural agency, but serving Hispanic rather than Black/minority-owned businesses and operating at larger scale.
• Burrell Communications Group: Long-established, Chicago-based Black-owned multicultural advertising agency with full-service capabilities across creative, media, PR and digital. Comparable to Influencers Lab Media in its multicultural, community-rooted approach, but operates at significantly larger scale and national footprint.
• IW Group: Multicultural advertising and communications agency with strong community and influencer marketing capabilities. Comparable to Influencers Lab Media in the focus on engaging specific demographic communities through culturally relevant creative and PR, though IW Group is national in scope.
• UniWorld Group: Black-owned, New York-based multicultural and influencer marketing agency with integrated creative, media, digital and experiential capabilities. Closely comparable to Influencers Lab Media's influencer and community-driven GTM, but at meaningfully larger scale.
• Carol H. Williams Advertising: Black-owned full-service advertising agency serving Fortune 500 clients with multicultural marketing expertise. Directly comparable to Influencers Lab Media's mission of marketing to underserved communities, but serves major national brands rather than local SMBs.

Regional players

• Aloysius Butler & Clark: Wilmington, Delaware-based independent advertising and PR agency serving Mid-Atlantic clients with full-service creative and digital capabilities. Direct regional competitor to Influencers Lab Media in the same Wilmington / Delaware market, though without the SBM-style minority-community platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/influencerslabmedia
• LinkedInlinkedin.com/company/influencers-lab-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influencers Lab Media