Maven Collective Marketing

What Maven Collective Marketing does

Maven Collective Marketing is a B2B marketing agency that exclusively serves Microsoft Partners, including Channel Partners (CSPs, MSPs, VARs), System Integrators (SIs), and Software Development Companies (SDCs/ISVs). Founded in 2012 and headquartered in Squamish, British Columbia, the firm is female-founded and female-owned under CEO Erica Hakonson, with a team of 11-50 professionals. The company has served over 500 Microsoft Partners across six continents and accumulated 200+ industry awards, including PR Daily's 2025 Top Small Agency of the Year, Gold TITAN Business Award, MarCom Platinum, and B Corp certification. Its positioning is anchored in 20+ years of combined Microsoft Partner marketing expertise and deep community participation across IAMCP, BCPA, WIT Network, Women in Cloud, MSDynamicsWorld, and PartnerTalks, alongside Microsoft's own partner ecosystem events (Ignite, Directions NA/EMEA/ASIA, AI Tour, FabCon, DynamicsCon).

The company's product surface spans seven professional service packages (Microsoft Funding Utilization, AI Content Creation & SEO, Brand Messaging Development, Marketplace Listing & Co-Sell, Virtual Event Promotion, Brand Value Assessment, and Partner Award Nominations) plus three proprietary self-service/research assets: the Microsoft Partner Digital Performance Self-Audit, the Microsoft AppSource Listing Self-Audit, and the annual 2026 Microsoft Partner Global Benchmark & Success Index (built on 185,000+ data points across 300+ partners). Underlying technology combines a self-service audit platform with an AI-augmented content production pipeline using third-party tools (ElevenLabs, Google NotebookLM, Wondercraft, Async, Microsoft Copilot Notebooks) to convert written content into podcasts, video, and social assets.

Revenue is generated through a hybrid model: professional services on a quote-based pricing structure (entered via free 30-minute consultations) combined with subscription-style self-service audit products sold to mid-market partners and distributed globally. GTM is event-driven and community-led, leveraging Microsoft ecosystem events, hosted pre-conference marketing days (Directions NA Marketing Day 2026 co-hosted with MSDW and PartnerTalks), and thought-leadership content. No external funding, parent company, or institutional investor has been disclosed; ownership and operations remain founder-controlled.

Name

Maven Collective Marketing

Legal name

Maven Collective® Inc.

Website

https://mavencollectivemarketing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Maven Collective Marketing is a B2B marketing agency exclusively serving Microsoft Partners (CSPs, MSPs, VARs, SIs, ISVs). Founded in 2012 and headquartered in Squamish, Canada, the firm delivers marketing services, self-service audit tools, and industry benchmarking to over 500 Microsoft Partners globally.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• B2B marketing agency
• Microsoft Partner marketing
• Channel partner enablement
• B2B content marketing
• Marketplace listing optimization

Headquarters

HQ city

Squamish

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Strategy & Consulting Services: Full-service B2B marketing agency providing tailored marketing strategy and execution services specifically for Microsoft Partners. Services include brand messaging development, marketplace listing optimization, Microsoft funding utilization, AI content creation, and partner award nominations.
2. Self-Service Digital Audit Products: Quick, easy, and affordable self-service digital performance audit products for Microsoft Partners to evaluate and optimize their performance, including MS Partner Digital Performance Self-Audit and Microsoft AppSource Listing Self-Audit.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels10 records

Core offering

Maven Collective Marketing is a B2B marketing agency that exclusively serves Microsoft Partners, providing tailored marketing strategy and execution services including brand messaging development, AI content creation and SEO, Microsoft funding utilization, marketplace listing optimization (AppSource, Azure Marketplace), Co-Sell enablement, virtual event promotion, brand value assessment, and partner award nominations. The agency complements these professional services with two proprietary self-service audit tools (the Microsoft Partner Digital Performance Self-Audit and the Microsoft AppSource Listing Self-Audit) and an annual industry research report called the Microsoft Partner Global Benchmark & Success Index.

Product overview

Maven Collective Marketing is a B2B marketing agency specializing exclusively in Microsoft Partner marketing, serving Channel Partners (CSPs, MSPs, VARs), Software Development Companies (SDCs/ISVs), and System Integrators (SIs). The company offers a portfolio of professional marketing services including AI Content Creation & AI SEO, Brand Messaging Development, Microsoft Funding Utilization, Marketplace Listing & Co-Sell Enablement, Virtual Event Promotion, Brand Value Assessment, and Partner Award Nominations. These services are complemented by two proprietary self-service audit tools—the Microsoft Partner Digital Performance Self-Audit and Microsoft AppSource Listing Self-Audit—that enable partners to independently evaluate and optimize their Microsoft ecosystem performance. The company also produces the annual Microsoft Partner Global Benchmark & Success Index, an industry research report based on over 185,000 data points.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Klarinet Solutions doubled their revenue through Maven Collective's strategic Microsoft Partner marketing engagement
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Microsoft CorporationcoreStrategic or Co-development Partner · 4 May 2026Maven Collective Marketing operates as both a Microsoft Partner (SDC/ISV) and a marketing partner serving Microsoft Partners. The company has released the 2026 Microsoft Partner Global Benchmark & Success Index as an independent study drawing on 185,000+ data points to assess performance across Microsoft's global partner network. The company has over 18 years of experience operating within the Microsoft ecosystem.
• IAMCP (International Association of Microsoft Channel Partners)coreGTM or Marketing PartnerMaven Collective Marketing is an active member and participant in IAMCP, one of the largest global communities for Microsoft Partners with over 100 chapters across 40+ countries and 2,000+ members. The partnership provides access to P2P collaboration, co-selling opportunities, business development support, and exclusive member discounts. Maven offers IAMCP members 25% off their Premium Digital Performance Self-Audit product.
• BCPA (Black Channel Partner Alliance)coreGTM or Marketing PartnerMaven Collective Marketing engages with BCPA, a purpose-driven organization committed to advancing Black-owned technology businesses within the Microsoft Partner ecosystem. BCPA aims to support over 100 partners by adding $1M in net new revenue over three years through structured programs including the Microsoft Black Partner Growth Initiative and Maximize & Multiply accelerator.
• WIT Network (Women in Technology)coreGTM or Marketing PartnerMaven Collective Marketing connects with the WIT Network, a global nonprofit advancing women and girls in technology with over 11,000 members in 80+ countries. The partnership supports Maven's commitment to diversity and inclusion as a female-founded and female-owned agency.
• Women in Cloud (WIC)coreGTM or Marketing PartnerMaven Collective Marketing engages with Women in Cloud, a global community-led organization advancing women entrepreneurs in cloud and emerging technologies with impact on over 120,000 women across 80 countries. The partnership aligns with Maven's female-founded and owned values.
• MSDynamicsWorld (MSDW)coreGTM or Marketing PartnerMSDynamicsWorld is a leading media and community platform for the Microsoft Dynamics and Power Platform ecosystem. Maven Collective partners with MSDW as co-host of Directions North America Marketing Day 2026, delivering strategic intelligence sessions on Microsoft Partner landscape.
• PartnerTalkscoreGTM or Marketing PartnerPartnerTalks is a Microsoft Partner-focused media and events platform connecting ISVs, SIs, and ecosystem leaders around growth, GTM strategy, and partner success. Maven Collective partners with PartnerTalks as co-host of Directions North America Marketing Day 2026.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmartBug Media: SmartBug Media is a full-service B2B marketing agency known as a top-tier HubSpot partner serving tech and SaaS brands. Operates a similar integrated agency model to Maven Collective with overlapping service lines in inbound marketing, content, and demand generation for technology vendors.
• Velocity Partners: Velocity Partners is a B2B tech marketing agency specializing in lead generation and content marketing for technology and SaaS companies. Closely comparable to Maven Collective given its niche focus on technology channel vendor marketing, though without the specific Microsoft Partner concentration.
• Ironpaper: Ironpaper is a B2B marketing agency focused on demand generation and account-based marketing for tech and SaaS firms. Comparable to Maven Collective in agency model, B2B tech vertical specialization, and emphasis on measurable pipeline outcomes.
• The Marketing Closer: The Marketing Closer is a B2B demand generation agency serving SaaS and technology companies with outsourced SDR and marketing services. Comparable in B2B tech client focus, pipeline-revenue orientation, and niche agency positioning.
• Walker Sands: Walker Sands is a B2B marketing agency combining PR, demand generation, and content services for technology companies. Comparable to Maven Collective in its integrated B2B tech focus, agency model, and pipeline-driven value proposition.
• Square 2 Marketing: Square 2 Marketing is a full-service B2B inbound marketing agency focused on helping technology and professional services firms drive revenue. Comparable in integrated agency model, B2B tech vertical, and HubSpot/Marketo-driven methodology.
• Tilt Metrics: Tilt Metrics is a B2B SaaS marketing agency providing demand generation, content, and SEO services for software companies. Closely comparable in sub-vertical SaaS focus, full-funnel services, and metric-driven outcomes.
• Heinz Marketing: Heinz Marketing is a B2B marketing agency specializing in sales enablement, demand generation, and pipeline acceleration for technology and industrial clients. Directly comparable in agency model, B2B technology vertical, and emphasis on measurable revenue outcomes.
• Single Grain: Single Grain is a digital marketing agency specializing in SEO, content marketing, and SaaS growth. Comparable to Maven Collective via its focus on SaaS/tech B2B clients, multi-channel digital execution, and outcome-oriented service model.

Broad incumbents

• KlientBoost: KlientBoost is a larger digital marketing agency specializing in performance marketing (PPC, CRO, paid acquisition) for SaaS and tech brands. Comparable at the level of B2B tech client base and outcome-driven agency model, but with broader scope and larger scale than Maven Collective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MavenCollectiveMarketing
• LinkedInlinkedin.com/company/maven-collective-marketing
• Instagraminstagram.com/mavencollectivemarketing
• Xx.com/CollectiveMaven

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maven Collective Marketing