EcoTekk

What EcoTekk does

EcoTekk is a privately held, family-run e-bike rental and tour business founded in 2019 by Stuart Whitney and Tracey McKean, operating across the Sunshine Coast and Noosa regions of Queensland, Australia. The company maintains a fleet of VelectriX electric pedal-assist bikes (250W motors, with Ascent step-over and Urban UniSex step-through frames plus e-MTBs including the Hurricane 20-inch children's model), which are charged using on-site solar power and deliver 50-75 km of range per charge. EcoTekk's core offerings are self-guided e-bike and e-MTB hire delivered to customers' accommodation, holiday rentals, or preferred trailheads, and a portfolio of locally-guided e-bike tours lasting 2-4 hours across coastal pathways, hinterland trails, and Noosa Biosphere routes. Revenue is generated primarily through usage-based rental fees (from A$64 for half-day hire up to multi-day rentals at A$177+), guided tour fees (A$69-A$156 per person), corporate team-building packages, and gift cards, with bookings processed online via FareHarbor and supplemented by same-day phone bookings; e-bike and e-motorcycle retail sales have also been launched as an adjacent revenue stream.

The business operates through direct-to-consumer distribution, supported by enterprise partnerships with major Sunshine Coast and Noosa resorts (RACV Resort Noosa, Novotel Twin Waters, Rumba Beach Resort Caloundra, Pelican Waters Resort, Sofitel Noosa Pacific) and GTM partnerships with Visit Sunshine Coast and Visit Noosa. EcoTekk has been recognized as a Best of Queensland Experience for three consecutive years (2023, 2024, 2025) and as a multi-year finalist in the Sunshine Coast Business Awards, and maintains a 5.0 Google rating. Customer segments are led by holiday visitors/tourists and families, with corporate groups, solo travelers, and e-MTB enthusiasts as secondary segments. The company is registered as ecoTekk Sunshine Coast, trades under ecoTekkSC and ecoTekk Noosa, and operates from a workshop at 27 Ayrshire Rd, Kulangoor Q4560 with a regional office serving Noosa. No parent company, subsidiaries, institutional investment, or public listing is disclosed.

Name

EcoTekk

Legal name

ecoTekk Sunshine Coast

Website

https://ecotekk.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoTekk is a family-run e-bike rental and guided-tour business operating across Queensland's Sunshine Coast and Noosa regions, delivering VelectriX pedal-assist electric bikes and e-MTBs to customer accommodations and trailheads while serving holiday visitors, families, and corporate groups.

Ownership category

akta.pro rank

Product category

Electric Bike Tours & Rentals

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

E-Bike Rentals (THADAGAE)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE), E-Bike Retail (CRAMAHAE)

Keywords

• Electric bike rentals
• Guided bike tours
• Eco-tourism services
• Electric mountain bike hire
• Sustainable tourism experiences

Headquarters

HQ city

Sunshine

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. E-Bike and E-MTB Hire: Self-guided electric bike rental with delivery across the Sunshine Coast. Customers book by duration (half-day, full-day, overnight, multi-day) and receive bikes delivered to their accommodation or trailhead. Includes helmets, locks, maps, and optional accessories.
2. Guided E-Bike Tours: Locally-guided e-bike tours across coastal pathways, hinterland trails, and scenic routes. Led by knowledgeable local hosts who share insights about coastal landscapes, wildlife, and local history. Tour durations range from 2 to 4 hours.
3. Gift Cards: Gift cards for e-bike experiences, available for purchase as gift experiences for special occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

EcoTekk rents electric bikes and e-MTBs (VelectriX fleet, 250W pedal-assist) and operates guided e-bike tours across the Sunshine Coast and Noosa in Queensland, Australia. The company delivers bikes directly to customers' accommodation or preferred trailheads, with self-guided hire from 4 hours to 7+ days and guided tours ranging from ~2 to 4 hours. It also sells e-bikes and e-motorcycles through dedicated channels.

Product overview

EcoTekk is a Sunshine Coast-based electric bike rental and tour company offering a unified service portfolio centered on eco-friendly outdoor experiences. The core offering consists of self-guided e-bike and e-MTB hire with convenient on-site delivery across the Sunshine Coast and Noosa regions, supplemented by a diverse range of guided tour products. The product line spans three main categories: Comfort e-Bikes (VelectriX Ascent step-over and Urban UniSex step-through models with 250W motors and 29-inch wheels) for leisurely coastal and pathway riding; Electric Mountain Bikes (including the Hurricane 20-inch model for children) for off-road trail adventures; and Guided e-Bike Tours including regional highlights such as Noosa North Shore, Maleny Magic hinterland tours, Golden Beach coastal tours, and the popular Maleny Magic experience. Additional offerings include corporate team-building packages, Easter seasonal promotions, gift cards, and direct sales of e-bikes and e-motorcycles. The company differentiates through solar-powered fleet charging, sustainability initiatives, accessibility programs, and recognition as a Best of Queensland Experience award recipient for three consecutive years.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunshine Coast e-Bike Hire Self-guided electric bike rental with on-site delivery across the Sunshine Coast. Available from 4 hours to 7+ days, with pricing starting at A$64. Includes helmets, bike locks, and maps.
• Noosa e-Bike Hire Self-guided electric bike rental in the Noosa region with structured pricing: Half Day (4hrs) A$64, Day (8hrs) A$95, Overnight (~18hrs) A$116, Two Days A$136, Three+ Days from A$177. Includes free drop-off and pick-up within Noosa area.
• Electric Mountain Bike (e-MTB) Hire Electric mountain bike rental for off-road trail experiences across forest and parkland networks including Wooroi MTB Park, Parklands Conservation Park, and Mapleton National Park. Priced at A$130 for half-day to multiple days, ages 16+ or 9+ with adult supervision. Bikes delivered to preferred trailhead.
• Rail Trail e-MTB Hire Multi-day electric mountain bike rental designed for exploring scenic rail trail segments across South East Queensland. Priced at A$120, customizable from day hire to 7+ days.
• Guided e-Bike Tours Locally-guided e-bike tours across the Sunshine Coast and Noosa, led by knowledgeable hosts covering coastal scenery, wildlife habitats, and local history. Duration ranges from ~2 to 4 hours, priced between A$69 and A$156 per person.
• Noosa North Shore Eco-Friendly e-Bike Tour Most popular Noosa e-bike tour featuring riverside paths and scenic trails at Noosa North Shore in the Noosa Biosphere. Priced at A$79 per person.
• Maleny Magic e-Bike Tour Popular hinterland tour departing Maleny Showgrounds, winding along Obi Obi Creek to platypus viewing, then to Mountain View Rd and Mary Cairncross Scenic Reserve with Glasshouse Mountains views.
• Golden Beach e-Bike Tour Tour of Pumicestone Passage departing from Pelican Waters Resort, riding past Bell's Creek, Caloundra CBD, and Moffat Headland Lookout. Priced at A$131.
• Pt Cartwright to Moffat Beach e-Bike Tour 4-hour coastal tour from Buddina through ocean vistas, Point Cartwright, and Moffat Beach headland. Priced at A$156.
• Easy Peasy Novotel North e-Bike Tour 2.5-3 hour guided coastal tour through the Tree Tunnel pathway departing from Novotel Sunshine Coast Resort Twin Waters. Priced at A$123 per person.
• Easy Peasy Rumba Caloundra e-Bike Tour Guided tour of scenic Sunshine Coast attractions departing from Rumba Beach Resort in Caloundra, blending history, nature, and leisure.
• River to River, Land & Sea e-Bike Tour Extended route from Mooloolaba Spit Rock Wall to Cotton Tree Park Pier, including Maroochy River pathway, Sunshine Cove canals, and Maroochydore city centre.
• Easy Peasy Noosa Explora e-Bike Tour ~2 to 2.5 hour tour around Noosa Heads featuring the Noosa Biosphere and local bikeways. Priced at A$92.
• Noosa Southern Surf Beach Trail e-Bike Tour Coastal tour from Noosa Heads to Peregian Beach through scenic surf beaches and coastal bushland.
• Solo-Friendly e-Bike Tours Group tours designed for individual travelers to join existing groups and meet fellow enthusiasts. Priced from A$69.
• Corporate Events & Team Building Team-building e-bike experiences for corporate groups, including custom routes and guided adventures for groups of up to 20 riders, including executive tours of the Noosa Biosphere.
• Gift Cards Gift vouchers for e-bike hire or tours, available as experience gifts for special occasions.
• Easter e-Bike Hire & Tours Seasonal family e-bike packages during Easter school holidays including city e-bikes from A$58, e-MTB from A$100, guided tours from A$79, kids bikes from A$48, and non-riding child options from A$25.
• e-Bike Sales Sale of electric bikes through ecotekksc.com for the Sunshine Coast region.
• e-Motorcycle Sales Electric motorcycle sales through the Noosa location.

Quantifiable outcome

• Riders can travel 50-75 km on a single charge depending on terrain and assistance levels.
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Visit Sunshine CoastcoreGTM or Marketing PartnerEcoTekk is part of the Visit Sunshine Coast sustainability program and receives promotion as a featured tourism experience. The company aligns with Visit Sunshine Coast's sustainability goals and 'Queensland Holiday Feeling' brand marketing initiatives.
• Noosa Tourism / Visit NoosacoreGTM or Marketing PartnerPartnership with Visit Noosa for promoting e-bike experiences in the Noosa Biosphere region. Featured on Visit Noosa trail maps and promotional materials.
• Buderim9 Charity RideminorOthersEcoTekk sponsors the Buderim9 Charity Ride event, demonstrating community engagement and local support.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Regional players

• Byron Bay E-Bike Tours: Australian east-coast coastal e-bike tour and rental operator serving Byron Bay tourists with similar pedal-assist fleet and guided tour format; comparable customer segment and operational model in a non-competing Australian region.
• Pedal Tasmania: Australian regional guided cycling tour operator offering multi-day bike tours in Tasmania; comparable in guided-tour business model and Australian tourism customer base though serving a different geography.
• Bellingen E-Bike Tours: Small Australian regional e-bike tour operator serving Bellingen visitors with guided cycling experiences; comparable in scale and business model to EcoTekk but operating in a different Australian region.

Broad incumbents

• Lime: Global micromobility incumbent operating shared e-bike and e-scooter fleets across major cities; provides a point of comparison for fleet-based micromobility rental economics and is a potential indirect competitor in tourism-adjacent deployments.
• Big4 Holiday Parks e-Bike Hire: Major Australian holiday park chain offering e-bike hire and cycling experiences to its guests across multiple Australian regions; relevant as a potential distribution partner or indirect competitor depending on proximity to Sunshine Coast parks.
• Bird: Large-scale micromobility operator offering shared e-bikes and e-scooters; relevant as an industry comparator on fleet operations and tourism-area deployments, though focused on city urban mobility rather than guided tours.

Direct peers

• Noosa e-Bikes: Direct peer operating e-bike rental and tour services in the same Noosa region as EcoTekk; competes for the same resort guests and Sunshine Coast tourists with similar pedal-assist fleets and guided offerings.
• Fraser Adventures: Queensland-based tour operator offering guided adventure experiences including cycling and e-bike tours in nearby regions; comparable customer base (Australian holiday visitors) and similar guided-tour business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYpaq4z-ol8s8g1QBxxbmSA
• Facebookfacebook.com/EcotekkSC
• Instagraminstagram.com/ecotekksc
• Pinterestpinterest.com.au/ecoTekkSC
• TikToktiktok.com/@ecotekksc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoTekk