ROKA Restaurants

What ROKA Restaurants does

ROKA Restaurants is a privately held chain of contemporary Japanese robatayaki restaurants founded in 2004 on Charlotte Street, London, and now operating approximately 14 to 15 locations across nine countries including the United Kingdom, United Arab Emirates, Turkey, Greece, Bahrain, Kuwait, Spain, and Saudi Arabia. Its core product is a fixed-price and à la carte Japanese menu centered on a signature charcoal robata grill where dishes are prepared in front of diners, supported by sushi, sashimi, tasting menus, Teishoku set menus, weekend brunches, and a cocktail program including sake, Japanese whisky, and shochu-based drinks.

Revenue is generated almost entirely through direct dine-in sales at company-operated, branded restaurant locations, supplemented by Deliveroo delivery partnerships, home catering services at select Middle East sites, and online gift voucher sales with a 500-unit local-currency minimum. Customer acquisition is primarily direct-to-consumer through online reservations (via the Sevenrooms platform), walk-ins, earned media, and location-specific Instagram accounts, targeting affluent diners, tourists at resort destinations, and corporate event clients. The business is part of the Azumi Group, a diversified restaurant conglomerate that also operates Zuma, INKO NITO, Oblix, and Etaru, providing shared back-of-house, supply chain, and brand infrastructure. Notable site partnerships include Mandarin Oriental (Bodrum), Waldorf Astoria (Kuwait), Cavo Tagoo (Santorini), Cap Vermell Grand Hotel (Mallorca), The Opus by Omniyat (Dubai), and Six Senses The Palm (upcoming Dubai rooftop).

Name

ROKA Restaurants

Legal name

ROKA Restaurants

Website

https://rokarestaurant.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ROKA Restaurants is a privately held Japanese robatayaki restaurant chain operating around 14 premium locations across 9 countries, serving affluent diners and resort tourists with charcoal-grill cuisine, and operating as part of the Azumi Group.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Primary revenue from dine-in restaurant sales including à la carte menus, tasting menus, set menus (Teishoku), weekend brunches, and beverages including cocktails, sake, and Japanese whisky
2. Home Delivery and Takeaway: Delivery and takeaway services through Deliveroo partnership, plus direct home catering services at select locations
3. Gift Vouchers: Gift voucher sales with minimum purchase amounts in local currencies (500 units in GBP, EUR, AED, SAR, BHD, KD, TRY)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ROKA operates a chain of contemporary Japanese robatayaki restaurants serving sushi, sashimi, robata-grilled dishes, signature items like black cod yuzu miso and rib eye with Japanese pepper miso, plus cocktails, sake, and Japanese whisky. Additional revenue lines include Deliveroo home delivery, group dining and event hosting, home catering at select locations, and gift voucher sales.

Product overview

ROKA is a Japanese robatayaki restaurant chain offering contemporary Japanese cuisine prepared on a signature charcoal robata grill. The brand operates 15 restaurant locations across the United Kingdom (5 London locations including flagship Charlotte Street opened in 2004, plus Shochu Lounge cocktail bar), Greece (Santorini and Mykonos), United Arab Emirates (Business Bay Dubai and upcoming The Palm), Turkey (Istanbul and Bodrum), Bahrain, Kuwait, Spain (Mallorca), and Saudi Arabia (Riyadh). Each location features signature dishes including black cod marinated in yuzu miso, rib eye with japanese pepper miso sauce, yellowtail sashimi, and various sushi and sashimi options. Additional offerings include seasonal cocktails, weekend brunches, Teishoku set menus, group dining services, home catering, and gift vouchers. The restaurants are owned by the Azumi Group which also operates Zuma, INKO NITO, Oblix, and Etaru restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• ROKA Charlotte Street, London
• Shochu Lounge, London
• ROKA Canary Wharf, London
• ROKA Mayfair, London
• ROKA Aldwych, London
• ROKA Santorini
• ROKA Mykonos
• ROKA Business Bay, Dubai
• ROKA Galataport, Istanbul
• ROKA Bodrum
• ROKA Bahrain
• ROKA the Avenues, Kuwait
• ROKA Cap Vermell Grand Hotel, Mallorca
• ROKA Midtown, Riyadh
• Group Dining and Private Events
• Home Catering
• Gift Voucher Program

Quantifiable outcome

• British GQ and Evening Standard press coverage praising the brand

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• SevenroomscoreTechnology or IntegrationOnline reservation and booking platform used across all ROKA locations for table reservations
• StripecoreTechnology or IntegrationPayment processing infrastructure for online transactions including gift vouchers and online orders
• DeliveroocoreChannel Partner/ Reseller/ DistributorFood delivery partner providing home delivery services at London, Dubai, and other locations
• SuntoryminorGTM or Marketing PartnerROKA x Suntory Happy Hour featuring Suntory whisky and spirits, available at London locations
• The Opus by OmniyatcoreOthersDubai Business Bay location housed in iconic Opus building by Zaha Hadid
• Mandarin OrientalcoreStrategic or Co-development PartnerROKA Bodrum operates within Mandarin Oriental hotel property
• Cavo TagoocoreStrategic or Co-development PartnerROKA Santorini located at Cavo Tagoo property with Aegean Sea views
• Cap Vermell Grand HotelcoreStrategic or Co-development PartnerSeasonal ROKA Mallorca location at Cap Vermell Grand Hotel
• Waldorf Astoria KuwaitcoreStrategic or Co-development PartnerROKA Kuwait located within Waldorf Astoria hotel
• Six Senses The PalmmajorStrategic or Co-development PartnerUpcoming ROKA location at Six Senses resort on Palm Jumeirah, Dubai - new market expansion

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• INKO NITO: Another Azumi Group brand operating contemporary Japanese robatayaki in London and Los Angeles. Closely comparable format to ROKA, with shared parent back-office and supplier base.
• Nobu: Globally recognized Japanese-Peruvian fine dining chain with locations in luxury hotels and trophy real estate across London, Dubai, Riyadh, Bodrum, and other ROKA cities. Comparable in price point, experiential dining format, and HNW customer base.
• Sushisamba: Global Japanese-Brazilian-Peruvian fine-dining brand with locations in London, Dubai, and Las Vegas, combining premium sushi with rooftop and experiential elements. Comparable to ROKA in price, cosmopolitan clientele, and trophy urban real estate.
• Coya: Luxury Latin American/Japanese-influenced restaurant group with locations in London, Dubai, Abu Dhabi, and Mykonos. Comparable to ROKA in price point, resort and city mix, and affluent international clientele.
• Zuma: Sister brand under the same Azumi Group parent, Zuma operates a near-identical premium Japanese robatayaki/sushi concept in many of the same gateway cities (London, Dubai, Istanbul, Mykonos, Bodrum). It is the closest direct competitor given overlapping cuisine, price point, and global real estate footprint.
• Sexy Fish: London and Miami-based high-end Japanese restaurant with theatrical design, premium pricing, and celebrity/influencer positioning. Closely comparable to ROKA's Mayfair and Charlotte Street locations in concept, price, and clientele.
• Tattu: Premium contemporary Asian restaurant group with locations in London, Manchester, Edinburgh, and Dubai, emphasizing theatrical design and a high-end dining experience. Comparable in experiential positioning and price point to ROKA's London and Middle East units.
• Hakkasan: Premium Cantonese/Japanese fine-dining brand with Michelin recognition and global presence in cities like London, Dubai, and Abu Dhabi. Comparable as a luxury Asian dining operator in hotels and high-rent districts, targeting the same affluent diner.
• MAMMA by SUSHISAMBA / Amazonico: London-based premium restaurant group (Amazonico) with theatrical dining and South American/Japanese fusion. Comparable to ROKA's Mayfair positioning on price, design, and HNW customer base.

Broad incumbents

• Marriott International (Luxury Dining Portfolio): Global hotel operator that partners with or operates premium Asian restaurant concepts within its luxury properties (Ritz-Carlton, St. Regis, W). Comparable in that ROKA's hotel-embedded model is effectively competing for the same affluent in-hotel dining occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAUZ0Fyh1jdkbCC7HPBaFDA
• LinkedInlinkedin.com/company/azumi-limited
• Instagraminstagram.com/rokarestaurant.uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROKA Restaurants