Life Choices Medical Clinic

What Life Choices Medical Clinic does

Life Choices Medical Clinic is a private nonprofit medical clinic founded in 2007 and headquartered at 441 Maitland Ave., Altamonte Springs, Florida. The organization provides free, confidential pregnancy-related healthcare services to women in Central Florida, including medical-grade pregnancy testing with limited obstetrical ultrasound, STI testing and treatment, abortion pill reversal treatment via an on-site progesterone protocol, and the Courage to Carry program offering extended postpartum support for families facing prenatal diagnoses. Additional non-clinical offerings include BrightCourse-delivered parenting and life-skills classes, material assistance (baby supplies) contingent on class participation, and informational content on abortion, adoption, and parenting options.

The clinic operates on a direct-to-consumer model with no insurance billing; patients access services through online appointment booking, phone (321-422-4168), or text (800-712-HELP), and all services are provided at no cost. Revenue is supported through voluntary donations via a PayPal donation portal (with the underlying PayPal business name disclosed as "Mary's Place"), and the clinic explicitly states it does not provide or refer for abortions. Service delivery is entirely in-person at the single Altamonte Springs location, with hours Tuesday through Saturday and reduced operations on weekends.

The go-to-market relies on a community referral network spanning eight named partners — True Health, Hope Community Center, Grace Medical Clinic, Catholic Charities of Orlando, BrightCourse, Medicaid, Florida Kid Care, and UnitedWay 2-1-1 — supplemented by an organic digital presence on Facebook and Instagram and word-of-mouth from prior patients. No proprietary technology platform, AI/ML capabilities, mobile application, or API is disclosed; operations are described as a traditional medical practice. Headcount is reported at 1-10 employees, consistent with a small, single-site community clinic.

Name

Life Choices Medical Clinic

Legal name

Life Choices Medical Clinic

Website

https://lifechoicesfl.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Life Choices Medical Clinic is a nonprofit pregnancy medical clinic in Altamonte Springs, Florida providing free, confidential services including pregnancy testing, ultrasound, STI testing, abortion pill reversal, and prenatal diagnosis support to women and families in Central Florida.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAKAJAG

Family Planning & Contraception (Including Abortion Care)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

Keywords

• Pregnancy medical services
• STI testing treatment
• Prenatal ultrasound services
• Abortion pill reversal
• Parenting education classes

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Free Healthcare Services (Donation-supported): The clinic provides all medical services at no cost to patients, including pregnancy confirmation, STI testing and treatment, limited obstetrical ultrasounds, abortion pill reversal treatment, and educational classes. Revenue is supplemented through voluntary donations via PayPal. The clinic explicitly states it does not bill insurance or charge for services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Life Choices Medical Clinic is a non-profit medical clinic that provides free pregnancy-related healthcare and support services. Offerings include medical-grade pregnancy confirmation with limited ultrasound, STI testing and treatment, abortion pill reversal (progesterone protocol), the Courage to Carry prenatal diagnosis support program, and BrightCourse-based parenting and life-skills education. All services are delivered at no cost to patients and supported by donations.

Product overview

Life Choices Medical Clinic is a medical clinic offering a unified suite of free pregnancy-related healthcare services. The core offerings include Pregnancy Confirmation (medical-grade testing and ultrasound), STI Testing & Treatment, Abortion Pill Reversal, and the Courage to Carry prenatal diagnosis support program. Educational support services include Resources & Education and Support for Men, both delivered through BrightCourse classes. The clinic also provides informational resources on Abortion, Adoption, and Parenting options to help clients make informed decisions. All services are offered at no cost to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Confirmation Free medical-grade pregnancy testing and limited obstetrical ultrasound to confirm pregnancy, determine gestational age, verify uterine location, and assess viability; for women who may be pregnant.
• STI Testing & Treatment Free, confidential testing and treatment for common sexually transmitted infections including chlamydia, gonorrhea, trichomoniasis, syphilis, and HIV; for sexually active individuals seeking reproductive health services.
• Abortion Pill Reversal Progesterone-based treatment protocol with on-site medication stock designed to counteract the effects of mifepristone (first drug in medical abortion), potentially allowing continuation of pregnancy if started early.
• Courage to Carry (Prenatal Diagnosis Support) Compassionate long-term support program for parents receiving difficult prenatal diagnoses, providing emotional support, medical guidance, practical assistance, and postpartum care extending up to one year.
• Resources & Education Free educational classes through BrightCourse covering pregnancy, parenting, life skills, and relationships, with material assistance (baby supplies) and community referrals for housing, medical care, mental health, and legal assistance.
• Support for Men Judgment-free support and education for men facing unexpected pregnancy, including BrightCourse classes on fatherhood, co-parenting, healthy relationships, and practical life skills.
• Parenting Support Free parenting support including BrightCourse classes, material assistance (diapers, wipes, baby clothing), community referrals, and one-on-one support for women and men choosing to parent.
• Abortion Information Evidence-based medical information about abortion procedures (medical and surgical), including potential risks and side effects, intended to help women make informed decisions.
• Adoption Information Information about adoption options including open, semi-open, and closed adoption plans, with referrals to trusted adoption agencies and attorneys.

Quantifiable outcome

• Abortion Pill Reversal reported 64-68% effectiveness when started early
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered referral partner and program partner.

• True Healthreferral partnerOthersMedical care referral partner providing free, sliding scale, or Medicaid-eligible healthcare services to clinic patients who need additional medical care beyond the clinic's scope.
• Hope Community Centerreferral partnerOthersCommunity health center referral partner offering medical services to clinic patients on a sliding scale or Medicaid basis.
• Grace Medical Clinicreferral partnerOthersMedical clinic referral partner providing services to clinic patients who need additional healthcare.
• Catholic Charities of Orlandoreferral partnerOthersReferral partner for adoption services and general community assistance including food, rent, and utilities support.
• BrightCourseprogram partnerOthersEducational program provider offering free parenting and life skills classes that the clinic delivers to patients. Patients can earn material assistance (baby supplies) by participating in classes covering pregnancy, parenting, relationships, budgeting, and fatherhood.
• Medicaidreferral partnerOthersFlorida Medicaid program referred to patients for medical insurance assistance.
• Florida Kid Carereferral partnerOthersFlorida insurance program for children referred to patients needing coverage for their children.
• UnitedWay (2-1-1 Crisis Hotline)referral partnerOthersEmergency resource referral partner providing crisis hotline services to patients in need.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Alpha Center: Non-profit medical clinic in Lancaster, PA offering free pregnancy confirmation, ultrasounds, STI testing, and parenting support. Same single-clinic, donor-funded, abstinence-focused model — useful comparable for unit economics.
• CompassCare Pregnancy Services: Multi-location non-profit offering free pregnancy services including APR, ultrasounds, and STI testing in upstate New York. Comparable service set, comparable ideological positioning, and similar reliance on donor funding.
• Aid for Women (Catholic Charities affiliate network): Network of pregnancy support centers offering free testing, ultrasounds, parenting classes, and material assistance. Life Choices already partners with Catholic Charities of Orlando, making this a high-touch referral and operating-model peer.
• Planned Parenthood of Southwest and Central Florida: Direct competitor in the same Altamonte Springs / Central Florida market offering pregnancy testing, STI testing, and abortion-related services. Same end-customer (women facing pregnancy decisions), though opposite ideological stance on abortion, making it the closest functional peer.
• RealOptions Obria Medical Clinics: Network of free medical clinics in the San Francisco Bay and Central California areas offering pregnancy confirmation, ultrasounds, STI testing, and APR services. Closest direct operating peer in terms of service mix (including Abortion Pill Reversal).
• Birthright International: Non-profit offering free pregnancy testing, counseling, and material assistance through local volunteer-staffed chapters. Mirrors Life Choices' free, confidential, donation-supported model targeting women with unplanned pregnancies.

Broad incumbents

• Heartbeat International: Largest network of pregnancy resource centers globally (3,000+ affiliates), including the Option Line referral service. Same service offering and donor-supported model; the apex trade association and operational peer for crisis pregnancy centers.
• Care Net: National umbrella network of 1,100+ pregnancy resource centers operating the same free pregnancy-services model. Life Choices is a typical affiliated or analogous independent center; Care Net provides the most direct peer benchmarks for operations, donor model, and service mix.

Others

• National Institute of Family and Life Advocates (NIFLA): Trade and legal association representing pregnancy resource centers, providing compliance training and legal defense to members including centers like Life Choices. Comparable mission-driven ecosystem participant; not a direct service competitor but a key institutional peer.

Regional players

• Her Health Women's Center: Non-profit medical clinic in Pensacola, FL offering free pregnancy services, STI testing, and APR. Same statewide Florida operating environment, similar service mix, but operates in a different region (Northwest vs. Central Florida).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/LifeChoicesMedicalClinic
• Instagraminstagram.com/lifechoicesmedicalclinic
• Xx.com/lifechoices3
• LinkedInlinkedin.com/company/life-choices-medical-clinic-fl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Choices Medical Clinic