What Abweb does

Abweb is a privately held 360° digital agency founded in 2005 and headquartered in Casablanca, Morocco, with regional offices in Dubai (UAE) and Cairo (Egypt). The firm delivers two core service lines — mobile app and website development (UX/UI design, brand identity, web and native iOS/Android development) and digital marketing (digital strategy, community management, online advertising, lead generation, and WhatsApp Business API integration) — alongside a newer 'Digital Experience Maker' practice around VR, AI, IoT, and machine learning. Technical work is built on NodeJS, MongoDB, React, and GraphQL, with custom augmented-reality applications demonstrated on client engagements.

The company's customer base spans enterprise multinationals (Mercedes-Benz, SMT, Frico), government and public institutions (CSMD, ADD), industry associations (CGEM), and educational institutions (Al Akhawayn University), with project durations ranging from one-off builds to multi-year community management retainers. Abweb has completed 152+ client projects over its operating history, with operations concentrated in North Africa and the Middle East. The business operates on a quote-based, project-by-project professional services model with no publicly disclosed pricing tiers or recurring SaaS-style contracts.

The firm is founder-led (Taher Alami, Founder and CEO), bootstrapped with no disclosed external funding or institutional investors, and operates with a team of 11-50 employees across its three locations. The technology stack and service mix position Abweb as a full-stack regional digital agency rather than a product company, with revenue tied directly to billable project work and consulting engagements.

Name

Abweb

Legal name

Abweb

Website

https://abweb.biz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Abweb is a bootstrapped, founder-led 360° digital agency headquartered in Casablanca with offices in Dubai and Cairo, delivering web/mobile development, digital marketing, and community management to enterprise, government, and education clients across North Africa and the Middle East.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Project-based digital services including web development, mobile app development, UX/UI design, digital marketing strategy, community management, online advertising, lead generation, and WhatsApp Business API integration
2. Consulting Services: Digital strategy consulting and brand identity services delivered through personalized engagement and action plans

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Abweb is a 360° digital agency that designs, develops, and markets digital products for businesses. Its core offerings include custom website and mobile application development (UX/UI design, brand identity, web development, Android and iOS apps) and digital marketing services (digital strategy, community management, online advertising, lead generation, WhatsApp Business API integration). The agency serves clients ranging from startups to multinational corporations across Africa and the Middle East, with offices in Casablanca, Dubai, and Cairo.

Product overview

Abweb is a 360° digital agency headquartered in Casablanca, operating in Dubai and Cairo with clients across Africa and the Middle East. The company offers two primary service categories: (1) Mobile Apps & Website Development covering UX/UI design, brand identity, web development, and mobile development for Android and iOS; and (2) Digital Marketing encompassing digital strategy, community management, online advertising, lead generation, and WhatsApp Business API services. The agency also provides a specialized Digital Experience Maker service focused on emerging technologies. As a service-based agency rather than a software product company, Abweb delivers custom solutions for clients including web applications, mobile apps, and digital marketing campaigns. Notable client projects include the M2M mentor-mentee platform for CGEM, CSMD dynamic web application, SMT inventory tracking mobile app, Mercedes-Benz social media strategy, and Lamalif's augmented reality application.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Apps & Website Development Core service offering encompassing UX/UI design, brand identity, web development, and mobile application development for Android and iOS platforms, delivered as custom digital solutions for business clients.
• Digital Marketing Comprehensive digital marketing services including digital strategy, community management, online advertising, lead generation, and WhatsApp Business API integration for business clients seeking to grow online.
• Digital Experience Maker Consulting and implementation service focused on emerging technologies including VR, AI, IoT, and machine learning to augment business capabilities through custom digital experiences.
• UX/UI Design User experience and user interface design service delivered as part of website and mobile application development engagements for business clients.
• Brand Identity Brand identity creation service covering visual identity design and brand strategy for business clients undergoing digital transformation.
• Web Development Custom web development service building tailored websites and web platforms for business clients using modern web technologies.
• Mobile Development Native mobile application development service for Android and iOS platforms, delivered as custom-built apps for business clients.
• Digital Strategy Digital strategy consulting service helping business clients define and execute their online marketing plans and channel selection.
• Community Management Social media community management service engaging audiences on behalf of brand clients, including content creation and local dialect engagement.
• Online Advertising Online advertising service running paid campaigns across digital channels for business clients to drive awareness and conversions.
• Lead Generation Lead generation service using digital tactics such as paid search, paid social, and landing pages to deliver qualified leads to business clients.
• WhatsApp Business API Integration WhatsApp Business API integration service enabling business clients to run messaging and customer engagement campaigns via WhatsApp.

Quantifiable outcome

• 152+ projects completed successfully
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CGEM (Confédération Générale des Entreprises du Maroc)coreStrategic or Co-development PartnerAbweb partnered with CGEM to develop the M2M (Mentor to Mentee) platform - a networking space built by Moroccan entrepreneurs and High Potentials. Abweb handled UX design and web development, creating a platform that connects mentors with mentees using NodeJS, MongoDB, React, and GraphQL technologies.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• R/GA: IPG-owned global digital agency focused on innovation, design, and emerging technology with MENA client work. Comparable in offering custom digital product development, brand experience, and digital transformation consulting to enterprise clients.
• Cheil Worldwide: Global agency network (Samsung-affiliated) with MENA operations providing digital, retail, and experiential marketing services. Comparable in offering integrated digital services to enterprise clients across the region.
• AKQA: WPP-owned digital agency specializing in design, innovation, and digital experience across web, mobile, and emerging technology. Comparable as a specialist digital agency serving enterprise clients with custom development and strategy work.
• Wunderman Thompson (now VML): Global full-service digital agency with significant MENA presence offering web development, digital marketing, and customer experience services to enterprise clients including automotive brands. Directly comparable in 360° service model and target customer base.
• Digitas: Publicis-owned global digital marketing and technology agency with MENA operations, focused on data-driven digital strategy, creative, and media. Directly comparable in enterprise digital service offerings and MENA market presence.
• Isobar (Dentsu): Dentsu's global digital experience agency with strong MENA presence, providing end-to-end digital services including web/app development, digital marketing, and commerce. Closely aligned in service model, technology stack focus, and enterprise client targeting.
• Merkle: Dentsu-owned data-driven digital agency with growing MENA presence, specializing in CRM, performance marketing, and customer experience technology. Comparable in serving enterprise clients with technology-enabled digital marketing.

Broad incumbents

• Publicis Groupe: Global communications group with MENA regional operations (Publicis Middle East, Leo Burnett, Saatchi & Saatchi) offering integrated digital and advertising services. Competes for marquee accounts but at a much larger scale and broader scope.
• Havas Middle East: Havas Group's regional network operating across the Middle East and North Africa, providing integrated digital, creative, and media services. Competes for similar enterprise and government digital transformation mandates.
• Ogilvy: WPP-owned global advertising and digital agency network with substantial MENA operations across Dubai, Cairo, and Casablanca. Competes for the same enterprise and government digital mandates, but offers much broader portfolio beyond digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/abweb
• Facebookfacebook.com/Abweb.biz
• LinkedInlinkedin.com/company/abweb-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abweb