Biļešu Serviss

What Biļešu Serviss does

Biļešu Serviss (legal entity SIA Biļešu Serviss PLG) is the leading consumer-facing ticket distribution platform in Latvia, selling tickets for concerts, theater, sports, cinema, festivals, seminars, and family events through its website (bilesuserviss.lv) and physical point-of-sale locations across the country. It operates as the Latvian arm of the PLG Group (Piletilevi PLG, headquartered in Estonia), which runs parallel platforms piletilevi.ee in Estonia and bilietai.lt in Lithuania, giving the group coverage of all three Baltic states.

The platform's underlying technology consists of an online ticketing system with electronic ticket delivery, venue-entry scanning for fraud prevention, and integrated payment processing. Around the core product sit several add-on modules: ticket insurance underwritten by If P&C Insurance; Dāvanu Biļetes gift cards; organizer-facing sales reporting; and managed advertising services across Facebook/Instagram, Google Ads, and TikTok. Notable event partners include BDG Concerts, Positivus Event SIA, the Baltijas Pērle Festival, and RIGA IFF.

The business is a two-sided marketplace monetized primarily through per-ticket service fees of EUR 2.50 and organizer commissions of 3.63%–9.68%, supplemented by ancillary revenue from optional insurance and advertising reselling. The company is privately held, with no public revenue or headcount disclosed, and on 2026-07-24 the PLG Group announced an agreement to acquire Romanian ticketing company iaBilet to extend the group's reach into Eastern Europe.

Name

Biļešu Serviss

Legal name

SIA Biļešu Serviss PLG

Website

https://bilesuserviss.lv

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Biļešu Serviss is the leading ticket distribution platform in Latvia, selling concert, theater, sports, cinema, and festival tickets online and through physical points of sale, operating as the Latvian arm of the PLG Group across the Baltic states.

Ownership category

akta.pro rank

Product category

Event Ticketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing & Event Distribution Networks (Affiliates/Partners) (MPAGAJAE)

akta.pro secondary industries

Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Sports Event Promotion & Ticketing (MPAGAMAH), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Online ticket sales
• Event ticketing platform
• Concert ticket distribution
• Ticket insurance services
• Event marketing services

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales Commission: Biļešu Serviss earns revenue through service fees charged per ticket and agent commissions on ticket sales. Service fees of 2.50 EUR apply per ticket at certain venues, plus agent fees of 3.63% or 9.68% of ticket price depending on event organizer.
2. Ticket Insurance: Optional ticket insurance provided through partnership with If P&C Insurance, offering reimbursement for unused tickets due to illness, accident, or other covered reasons

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Biļešu Serviss operates an online and physical point-of-sale ticket distribution platform for live events in Latvia, covering concerts, theater, sports, cinema, festivals, and seminars. The platform sells tickets on behalf of event organizers, earning per-ticket service fees and agent commissions, and offers add-on services including optional ticket insurance (via If P&C Insurance) and digital advertising packages (Facebook/Instagram, Google Ads, TikTok) to help organizers promote their events.

Product overview

Biļešu Serviss operates a comprehensive Baltic-region ticketing platform that enables online and physical point-of-sale ticket distribution for concerts, theater, sports, cinema, festivals, seminars, and family events. The core platform (bilesuserviss.lv) integrates several add-on modules including gift tickets/cards (Dāvanu Biļetes), ticket insurance (Biļešu Apdrošināšana) via If P&C Insurance, and promotional advertising services for event organizers including Google Ads, Facebook/Instagram, and TikTok. The platform also provides sales reporting tools for organizers to track performance. The service is part of the PLG (Piletilevi Group) ecosystem operating across Latvia, Estonia, and Lithuania.

Differentiator

Problem solved

Functional benefit

Products and services

• Biļešu Serviss Ticket Platform Online ticket sales platform enabling purchase of tickets for concerts, theater, sports, cinema, festivals, and other events across the Baltic region through website and physical points of sale.
• Dāvanu Biļetes (Gift Tickets/Cards) Gift ticket/card product allowing users to gift event experiences to others, redeemable across the platform's event catalog.
• Biļešu Apdrošināšana (Ticket Insurance) Optional ticket insurance provided in partnership with If P&C Insurance AS, reimbursing ticket prices for covered reasons including illness, accidents, or property damage.
• Facebook and Instagram Advertising Service Targeted advertising service for event organizers enabling promotion across Facebook and Instagram platforms with audience segmentation by demographics, interests, and engagement signals.
• TikTok Advertising Service Targeted advertising service for event organizers enabling promotion on TikTok with algorithm-driven content delivery and audience targeting.
• Google Ads Advertising Service Search and display advertising service for event organizers to promote events through the Google Ads platform.
• Sales Reporting Dashboard for Organizers Sales reporting and analytics dashboard for event organizers to track ticket sales performance and attendee flow.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Positivus Event SIAcoreChannel Partner/ Reseller/ Distributor · 29 July 2026Event organizer and venue partner managing large-scale concerts including Pitbull at Mežaparka Lielā estrāde and Calvin Harris concerts. Positivus Event organizes parking services and logistics for major outdoor events.
• PLG Group (Piletilevi)coreStrategic or Co-development Partner · 24 July 2026PLG Group (Piletilevi PLG) is the parent company of Biļešu Serviss. On July 24, 2026, PLG Group announced signing an agreement to acquire iaBilet, a leading Romanian ticketing company, expanding the group's Baltic and Eastern European presence.
• If P&C Insurance AScoreStrategic or Co-development Partner · 24 July 2024If P&C Insurance provides ticket insurance services for Biļešu Serviss customers. Insurance reimburses ticket price if policyholders cannot attend events due to covered reasons including illness, accident, traffic accidents, or home damage. Insurance certificates issued by If cover all Baltic states events purchased through PLG platforms.
• BDG Concerts SIAcoreChannel Partner/ Reseller/ DistributorMajor concert promoter in Latvia organizing international artist performances including A$AP Rocky, Westlife, Melrose Avenue, Aminata, and various other concerts at Palladium Rīga and Xiaomi Arēna venues.
• Teātra aģentūra Baltijas Pērle BDRcoreChannel Partner/ Reseller/ DistributorTheater agency organizing the Baltijas Pērle film festival with screenings at Kino Splendid Palace and other venues. Sells tickets through Biļešu Serviss platform.
• Rīgas starptautiskais kino festivāls BDRcoreChannel Partner/ Reseller/ DistributorOrganizer of RIGA IFF (Riga International Film Festival), the largest cinema event in Latvia. Sells festival passes and individual tickets through Biļešu Serviss.
• Kyrylov & Gumirov Event GbRminorChannel Partner/ Reseller/ DistributorEvent organizer based in Leipzig, Germany, organizing concerts such as The Music of Hans Zimmer by Lords of the Sound at Xiaomi Arēna.
• Facebook/MetacoreGTM or Marketing PartnerMeta advertising platform used by Biļešu Serviss for event organizer promotional services. Platform enables targeted advertising to over 1 million Facebook and Instagram users in Latvia.
• TikTokcoreGTM or Marketing PartnerTikTok advertising platform offered to event organizers for promotional campaigns. Growing platform with algorithm-driven content delivery reaching audiences across age groups.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Eventim: Leading European ticketing and live entertainment group; comparable as a broad incumbent operating across multiple European countries with similar promoter services and venue integrations.
• Ticketmaster: Global ticketing incumbent with the scale to sign exclusive international touring deals; represents the principal competitive threat if it expands or signs exclusive agreements in the Baltic region.
• Live Nation Entertainment: Global live entertainment and ticketing conglomerate; comparable as a broad incumbent vertically integrating concert promotion and ticket distribution, the model Biļešu Serviss interfaces with through promoters like BDG Concerts.

Direct peers

• Bilietai.lt: Lithuanian sister platform within PLG Group operating the same shared ticketing infrastructure for Lithuanian events; directly comparable in business model, product features, and target market.
• Piletilevi: Estonian sister platform under the same PLG Group umbrella as Biļešu Serviss; runs the same ticketing technology stack (electronic tickets, scanning, insurance add-on) for events in Estonia, making it the closest functional peer.
• Tiketa: Lithuanian ticketing competitor offering similar concert, theater, and event distribution; directly comparable as a domestic ticketing peer sharing the Baltic live-events market with Biļešu Serviss via Bilietai.lt.
• iaBilet: Romanian ticketing platform being acquired by PLG Group (parent of Biļešu Serviss); operates the same regional ticketing model in Romania and is becoming a directly comparable in-group peer.

Regional players

• Billetnet: Danish/Nordic ticketing platform with comparable event categories and B2B organizer services; serves as a regional benchmark on Nordic market dynamics adjacent to the Baltics.
• Lippupiste: Finland's leading ticketing platform with similar product set (electronic tickets, organizer tools, insurance partnerships); comparable as a Nordic/Baltic regional peer serving a similarly sized population.

Others

• If P&C Insurance: Insurance partner providing Biļešu Serviss's ticket insurance product; relevant ecosystem participant and indirect comparator on embedded insurance-as-a-feature offerings in live entertainment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bilesuserviss
• Instagraminstagram.com/bilesuserviss
• Xx.com/bilesuserviss
• LinkedInlinkedin.com/company/bilesuserviss

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biļešu Serviss