wepika

What wepika does

Wepika is a Belgian e-commerce web agency headquartered in Nivelles and operating as a brand of the Top On Web group. Founded in 2008, the company specializes in building, customizing, and maintaining online stores for SMBs and mid-market businesses in Belgium, holding the position of sole certified Expert PrestaShop partner in the country and complementing that with Odoo and Shopify delivery capabilities. The technical stack centers on PrestaShop, where Wepika has developed more than 500 custom modules spanning POS, mini-ERP, marketing automation (Boostrang), and integrations with payment processors (Mollie, Stripe, PayPlug, Digiteal) and back-office systems (Winbooks, SAP, Odoo, Sage, Akeneo, Pimcore).

Revenue is generated through three streams: bespoke e-commerce development and custom module creation on a project basis, recurring maintenance and managed services on existing client stores, and SEO/SEA digital marketing services. Pricing is project-quoted with multi-year contract cadences and no published tiers; the Odoo base installation is offered free while paid module and evolution work is scoped within a client-defined budget. Distribution is sales-led and domestic, relying on the website contact form, inbound inquiries, partner referrals from parent Top On Web, and visibility conferred by PrestaShop Expert, Google Partner, and Feweb member credentials.

Customer references span enterprise and SMB tiers, including Orta (fashion), Pairi Daiza (wildlife park), GFI (financial), QTN (sports retail), Les Secrets du Chef (culinary content), Bioflore (natural products), and Les Tissus du Chien Vert (pet textiles). The agency maintains a flat organizational structure with approximately 7-8 visible team members and operates exclusively within the Belgian market.

Name

wepika

Legal name

Wepika

Website

https://wepika.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Wepika is a Belgian e-commerce web agency headquartered in Nivelles that designs, develops, and maintains PrestaShop, Odoo, and Shopify online stores for SMBs and mid-market businesses, leveraging 500+ custom modules and the proprietary Boostrang marketing automation tool.

Ownership category

akta.pro rank

Headquarters

HQ city

Nivelles

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-commerce Development & Custom Module Creation: Bespoke design and development of e-commerce websites on PrestaShop, Odoo, and Shopify platforms, plus custom module development. Revenue is project-based, with costs scoped to client specifications and budget.
2. Ongoing Maintenance & Support: Long-term management and maintenance of client e-commerce sites including updates, security patches, performance optimization, and technical support. Revenue is recurring in nature.
3. Digital Marketing Services: SEO and SEA strategy and execution services to drive traffic, acquire customers, and increase online sales for e-commerce clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wepika is a Belgian e-commerce web agency that designs, develops, and maintains custom e-commerce websites primarily on PrestaShop (as the sole Expert PrestaShop partner in Belgium), with additional capabilities on Odoo and Shopify. The agency offers custom module development (500+ modules), ERP/CRM/PIM system integration, payment gateway integration, and digital marketing (SEO/SEA) services across the full e-commerce lifecycle from strategy through post-launch support.

Product overview

Wepika is a Belgian e-commerce agency offering a platform-agnostic service portfolio built around three core e-commerce platforms: Prestashop, Odoo, and Shopify. The company's primary expertise is Prestashop development, positioning itself as the only Prestashop Expert agency in Belgium. Service offerings include custom module development (with over 500 modules created), the proprietary Boostrang marketing automation module for PrestaShop, and digital marketing services (SEO/SEA). Wepika also provides payment gateway integrations (Mollie, Stripe, PayPlug, Digiteal) and ERP/CRM/PIM system integrations (Winbooks, SAP, Odoo, Sage, Akeneo, Pimcore) to create unified e-commerce ecosystems for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• PrestaShop E-commerce Development End-to-end design, development, and deployment of custom PrestaShop online stores for Belgian businesses, leveraging Wepika's status as the sole Expert PrestaShop partner in Belgium.
• Odoo E-commerce Development Design and development of e-commerce solutions on the Odoo ERP platform with integration to Odoo's CRM, ERP, and PIM modules for businesses seeking an all-in-one business management stack.
• Shopify E-commerce Development Design and development of Shopify-based e-commerce stores for clients preferring the Shopify platform ecosystem.
• Boostrang Marketing Automation Module Proprietary PrestaShop module developed by Wepika for marketing automation, used to extend client e-commerce stores with marketing and remarketing functionality.
• Digital Marketing Services (SEO/SEA) Search engine optimization (SEO) and search engine advertising (SEA) services to drive traffic and conversions for client e-commerce websites post-launch.
• E-commerce Maintenance and Support Ongoing technical maintenance, updates, and support for e-commerce websites developed by Wepika, including security patches, feature updates, and performance monitoring.
• E-commerce Consulting and Training Strategic consulting and training services covering e-commerce analysis, strategy design, and team enablement to support client digital transformation projects.

Quantifiable outcome

• €180,638,662.5 in total revenue generated on client webshops
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, secondary and minor.

• Top On WebcoreStrategic or Co-development PartnerTop On Web is Wepika's parent company and strategic partner. Wepika is a brand of the Top On Web group. For new e-commerce projects, Wepika collaborates with Top On Web on web creation, and Wepika refers businesses needing general web presence to Top On Web. This mutual referral relationship spans strategy, design, and digital marketing.
• PrestaShopcoreTechnology or IntegrationWepika is the only Expert PrestaShop partner in Belgium. The partnership involves certified expertise in developing, customizing, and maintaining PrestaShop e-commerce stores. Wepika has developed 500+ custom PrestaShop modules.
• OdoocoreTechnology or IntegrationWepika is an Odoo partner in Belgium, providing e-commerce site creation and ongoing maintenance on the Odoo platform. Odoo's free installation is promoted, with Wepika managing paid module costs and platform evolution within client budgets.
• ShopifysecondaryTechnology or IntegrationWepika provides Shopify e-commerce services for Belgian clients, particularly those scaling from independent/small business operations who have outgrown Shopify's out-of-the-box capabilities and need custom development.
• Mollie, Stripe, PayPlug, DigitealsecondaryTechnology or IntegrationPayment processor integrations for PrestaShop-based e-commerce stores. Wepika integrates these providers to enable one-time payments, installment plans, and subscription billing with secure transactions.
• Winbooks, SAP, Odoo, SagesecondaryTechnology or IntegrationERP integration partners. Wepika connects client PrestaShop stores to these ERP systems to enable data harmonization, automated billing, and inventory management across business operations.
• Akeneo, PimcoresecondaryTechnology or IntegrationPIM (Product Information Management) integration partners. Wepika connects PrestaShop stores to Akeneo and Pimcore to centralize product data management for clients with large or complex catalogs.
• FewebminorOthersFeweb is the Belgian federation of web professionals. Wepika is a member, indicating industry association and professional credibility rather than a commercial partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Emakina: Large Belgian digital agency group offering e-commerce, marketing, and platform implementation across PrestaShop, Salesforce, and Adobe. Operates in Belgium and broader EU, overlapping Wepika's SMB/mid-market e-commerce projects with significantly larger scale and broader portfolio.

Direct peers

• Smile (Open Source): European open-source digital agency with a dedicated PrestaShop, Odoo, and ecommerce practice. Direct competitor on PrestaShop builds and ERP integration for Belgian and Benelux merchants, with similar platform-certification posture but broader geographic reach.
• Bagaar: Belgian digital agency serving international brands with strategy, design, and ecommerce development. Comparable in targeting Belgian and European mid-market clients for headless commerce, Shopify, and Shopify Plus builds.
• The Reference: Belgian digital agency specialized in ecommerce platforms (Sitecore, Drupal Commerce, Shopify, PrestaShop). Direct competitor for Belgian enterprise and mid-market ecommerce engagements with comparable services and similar regional focus.
• Disko: Digital agency operating in Belgium/France focused on ecommerce and digital experience platforms. Overlaps with Wepika in mid-market ecommerce delivery and platform integration in the Belgian market.
• Inuits: Belgian open-source-focused integrator with strong PrestaShop practice. Competes directly for PrestaShop certification work, custom module development, and open-source ecommerce projects across Belgian SMBs.
• Happs Digital Agency: Belgian digital agency with ecommerce (Shopify, PrestaShop) and digital marketing services. Direct competitor for Belgian SMB and mid-market ecommerce builds with a similar service portfolio.

Others

• Webmecanik: French marketing automation and email platform provider allied with PrestaShop and ecommerce agencies. Adjacent ecosystem participant supplying automation tooling used by agencies like Wepika (similar to Boostrang).
• PrestaShop Agency Directory (PrestaShop SA): PrestaShop's own agency marketplace and partner ecosystem that certifies and lists competing agencies. Functions as both a partner channel and competitive channel where Wepika's Expert partner peers (Smile, Inuits, etc.) are listed.

Regional players

• Netcraft AG: Swiss ecommerce and digital agency serving mid-market merchants on PrestaShop, Shopware, and Adobe Commerce. Comparable in services and platform mix but operates primarily in DACH rather than Belgium, limiting direct overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wepika
• LinkedInlinkedin.com/company/wepika

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wepika