What Penoyre & Prasad does

Penoyre & Prasad operates as the London studio of Perkins&Will, a global architecture and design firm, following the firm's acquisition by and integration into the Perkins&Will network. The practice provides full-service architecture, interior design, urban design, masterplanning, and advisory services to institutional and corporate clients, with the Living Design philosophy — a human-centric, research-driven framework prioritising daylight, fresh air, movement, and nature — as its central methodology. Primary client segments are Healthcare (NHS trusts and the UK Government's New Hospital Programme, including James Paget University Hospital, Leeds Teaching Hospitals, and New QEII Hospital) and Higher Education (UCL PEARL, University of Kent), with secondary work in Corporate/Commercial (ACCIONA, Maven Securities, EBRD), Science & Technology (Milton Park Vision 2040, Oriel), and Urban Design.

The studio is anchored at 150 Holborn in London's midtown, a workspace used as a living lab for the Living Design framework. Proprietary intellectual property includes the SIGNALS strategic foresight forum, the "spaces for:" roundtable series conducted with UCL PEARL, and "The Futures We Build" playbook co-developed with Portland Design and the Royal College of Art's superFUTURES unit. Notable project credentials include BREEAM Outstanding, NABERS 4.5, WELL Core Gold, and EPC A ratings on 10 Station Road Cambridge.

Revenue is generated through professional services fees on project-based commissions, procured via enterprise field sales targeting UK Government procurement, NHS and public sector tenders, and direct corporate appointments. Pricing is project-based and not publicly disclosed. The firm has been recognised with the 2026 Clerkenwell Design Week Studio of the Year award and the 2025 World Architecture Festival Interiors Workplace Award.

Name

Penoyre & Prasad

Legal name

Perkins&Will

Website

https://penoyreprasad.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Penoyre & Prasad is Perkins&Will's London studio, a full-service architecture and design firm delivering healthcare, higher education, workplace, science & technology, and urban design projects for institutional and corporate clients under a human-centric Living Design philosophy.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (541310), Interior Design Services (54141), Architectural, Engineering, and Related Services (5413)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Architectural design services
• Interior design
• Urban masterplanning
• Healthcare architecture
• Sustainable building design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Architecture and Design Services: Professional services revenue generated through architectural design, interior design, urban design, and advisory services for institutional and commercial clients. Projects include hospital masterplans, university buildings, corporate headquarters, and public realm developments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Penoyre & Prasad operates as Perkins&Will's London studio, providing full-service architecture and design services including architectural design, interior design, urban design, masterplanning, research, and consultancy. The firm serves institutional and commercial clients across healthcare, higher education, science and technology, workplace, and cultural sectors, organized around its Living Design philosophy that prioritises human-centric, research-driven, sustainable design.

Product overview

Penoyre & Prasad operates as Perkins&Will's London studio, providing full-service architecture and design services. The firm operates as a single unified practice organized around the Living Design philosophy, offering services across multiple sectors including higher education, healthcare, science and technology, workplace, urban design, and civic/cultural projects. The studio's offerings include their core architecture and design services, the Living Design Framework as their guiding methodology, the spaces for: roundtable series as a research and thought leadership initiative, and The Futures We Build Playbook as intellectual property. Projects span hospitals (James Paget Hospital, Leeds Teaching Hospital), universities (UCL PEARL, University of Kent Sibson Building), commercial buildings (10 Station Road Cambridge, 150 Holborn), and science/technology facilities (Milton Park, Oriel).

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture and Design Services
• Masterplanning Services
• Interior Design Services
• Advisory and Consultancy Services

Quantifiable outcome

• 10 Station Road Cambridge achieved BREEAM Outstanding, NABERS 4.5, WELL Core Gold, and EPC A ratings
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• UCL PEARL (Person Environment Activity Research Laboratory)coreStrategic or Co-development PartnerCollaboration with University College London's PEARL facility to host the 'spaces for:' roundtable series. The partnership leverages UCL's unique research facility to study how people interact with their surroundings through the senses, focusing on themes of illusion, empathy, and connection.
• Portland DesigncoreStrategic or Co-development PartnerCo-development partner on 'The Futures We Build' playbook - a series of roundtables bringing together clients, partners, designers, changemakers, and business leaders to explore the future of the built environment. Also strategic foresight lead partner.
• Royal College of Art's superFUTURES unitcoreStrategic or Co-development PartnerPartnership on 'spaces for: MAGIC' initiative and ongoing collaboration exploring futures thinking in the built environment. superFUTURES brings academic research perspective to design practice.
• Milton ParkmajorImplementation/ SI/ Consulting PartnerCollaborated closely with Milton Park to develop LDO Parameter Plans for future development and Design Guidelines for delivering a vibrant science and technology district. Supported the Vision 2040 Masterplan creating a flexible framework for Milton Park's transformation.
• Vale of White Horse District Council and Oxfordshire County CouncilmajorStrategic or Co-development PartnerGovernment partnership for adoption of Local Development Order 2 (LDO2) to streamline planning process and attract life science and technology investment to Milton Park innovation community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foster + Partners: London-based global architecture practice covering healthcare, education, workplace and masterplanning; directly comparable in scale, sector mix and enterprise client base to Penoyre & Prasad's London studio.
• Wilkinson Eyre: London architecture firm with a portfolio spanning civic, workplace, science and masterplanning; competes for similar UK institutional and corporate commissions.
• Heatherwick Studio: London design studio working across architecture, public realm and masterplanning with a strong human-centric, research-led approach similar to Penoyre & Prasad's Living Design ethos.
• Haworth Tompkins: UK architecture practice specialising in cultural, civic and higher education buildings; directly comparable in project typology and client base.
• Grimshaw Architects: International architecture practice with significant UK transport, education and workplace work; directly competes on large-scale public and institutional briefs.
• Rogers Stirk Harbour + Partners: London architecture firm with comparable public-sector and workplace portfolio; competes for high-profile institutional commissions across the UK.
• BDP (Building Design Partnership): Major UK multidisciplinary design firm with deep healthcare, higher education and civic credentials; a direct competitor for NHS and university framework appointments.
• Allies and Morrison: London-headquartered architecture firm with strong public-sector and higher education portfolio; competes for the same institutional and masterplanning commissions in the UK.

Emerging players

• BIG (Bjarke Ingels Group): International design practice with growing UK presence; competes for high-profile civic, workplace and science commissions with a similarly research- and sustainability-driven narrative.

Broad incumbents

• Zaha Hadid Architects: Large London-headquartered global architecture firm with broad institutional and masterplanning portfolio; overlaps on healthcare, education and corporate commissions at the upper end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/penoyreprasad
• YouTubevimeo.com/perkinswill
• Facebookfacebook.com/ideasandbuildings
• LinkedInlinkedin.com/company/perkins-will
• Instagraminstagram.com/perkinswill_lon

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penoyre & Prasad