Radyus

What Radyus does

Radyus is a Dutch B2B marketing agency specializing in AI-driven marketing services for real estate developers, brokers, and construction firms, with secondary forays into healthcare and other verticals. Operating from Groningen under the legal entity Fundament B.V. and in close partnership with parent and web-build sibling Fundament All Media, the firm packages three branded AI platforms — Radyus-ads (paid campaign management across Google, Meta, TikTok, Funda, Marktplaats, Bing, LinkedIn), Radyus-content (AI-assisted content generation aligned to the See-Think-Do-Care journey model), and Radyus-data (predictive buyer-behavior analytics and conversion optimization) — into full-service, hands-and-feet, and coaching engagements sold on multi-year contracts.

The underlying technology stack combines domain-tuned generative AI for content, predictive analytics for purchase timing, recommendation engines for SEO and audience matching, and continuous optimization across bidding strategies, budgets, and creative. Radyus holds Google Partner, Bing Ads, and exclusive Marktplaats AdMarkt licenses, and is a member of Dutch Digital Agencies. Notable project results include 17.2% Google Search CTR on Villapark Eikelenburgh, a €6 cost-per-conversion floor on high-performing new-build Google Ads, and 83.8% of total website traffic attributable to its campaigns on Homestead Nijmegen.

The revenue model is professional services with multi-year full-service contracts dominating, augmented by project-based digital advertising management fees (typically structured as a percentage of ad spend or fixed management fees) and a coaching tier sold on pay-as-you-go hours. Pricing is not publicly disclosed, and the customer base is concentrated among enterprise Dutch property developers (VORM Holding, VanWonen, AM, ASR Nederland, BESIX RED, BoWonen) and select mid-market brokerages (e.g., Mooijekind Vleut). Distribution is exclusively direct, with leads generated via the company website, content marketing (blog, newsletter, webinars), and the parent company's network.

Name

Radyus

Legal name

Fundament B.V.

Website

https://radyus.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Radyus is a Dutch AI-driven B2B marketing agency serving real estate developers, brokers, and construction firms. It operates three proprietary platforms (Radyus-ads, -content, -data) delivering AI-optimized advertising, content, and predictive buyer analytics across Google, Meta, Funda, and other channels.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Search Engine Marketing (SEM) Media Buying (MPAAABAC), Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Real estate marketing
• AI marketing services
• Digital advertising management
• Content marketing services
• Marketing automation services

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI Marketing Services (Full-Service): Radyus provides end-to-end marketing services from strategy development to execution and ongoing optimization. The company handles everything including campaign setup, monitoring, and conversion optimization, with no budget wasted or overspent. Service tiers include full service (complete burden relief), hands & feet (campaign execution support), and coaching (hourly expert consultation).
2. Digital Advertising Management: Management of paid advertising campaigns across multiple platforms including Google Ads, Facebook, Instagram, TikTok, Funda, Marktplaats, Bing, and LinkedIn. Revenue is generated through advertising management fees, typically structured as a percentage of ad spend or a fixed management fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Radyus is a B2B AI marketing agency that sells AI-driven advertising management, content marketing, and data analytics services tailored primarily to Dutch real estate developers, brokers, and construction companies. The company delivers its services through three proprietary platforms — Radyus-ads (multi-channel paid advertising), Radyus-content (AI-optimized content creation and SEO), and Radyus-data (predictive buyer behavior analytics and conversion optimization) — offered as full-service management, hands-and-feet campaign execution, or coaching engagements.

Product overview

Radyus is an AI marketing agency specializing in real estate marketing for property developers, realtors, and construction companies. Their product portfolio consists of three AI-powered platforms: Radyus-ads for paid advertising across Google, Meta, TikTok, Funda, Marktplaats, and Bing; Radyus-content for AI-generated content marketing; and Radyus-data for analytics and predictive insights. These three integrated AI platforms work together to provide actionable data insights, realistic sales forecasts, and maximize online visibility for property projects throughout the customer journey.

Differentiator

Problem solved

Functional benefit

Brands

• Radyus-ads: AI-driven advertising platform for real estate marketing on Google, Facebook, Instagram, TikTok, and other channels.
• Radyus-content
• Radyus-data

Products and services

• Radyus-ads AI-driven online advertising platform that manages and optimizes paid campaigns for real estate clients across Google, Facebook, Instagram, TikTok, Funda, Marktplaats, Bing, and LinkedIn. Uses AI to optimize ad targeting, bidding strategies, and campaign performance for new-build real estate projects, targeting the right buyers and tenants.
• Radyus-content AI-optimized content creation platform that generates findable, persona-aligned content for real estate marketing. Includes target audience analysis, persona development, content calendars, and the See-Think-Do-Care content marketing model for customer journey mapping. Combines AI text generation with human strategic insight.
• Radyus-data AI-powered data analytics platform that transforms complex project and campaign data into actionable sales insights. Provides buyer behavior analysis, conversion optimization, sales projections, precision targeting, and data-driven marketing strategy guidance tailored to real estate.

Quantifiable outcome

• Google Search CTR of 17.2% (vs. industry benchmark of 11–13%) for Villapark Eikelenburgh campaign
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Fundament All MediacoreStrategic or Co-development PartnerFundament All Media is Radyus's parent company and close strategic partner. Fundament All Media introduced Radyus to clients such as VORM and BESIX RED for the Sluishuis project. The two companies collaborate on website development (layered website structure) and integrated marketing campaigns, with Fundament handling web development and Radyus handling digital advertising and strategy. Radyus's careers page is hosted under Fundament's domain.
• Bureau BuhrsminorStrategic or Co-development PartnerBureau Buhrs was commissioned by Radyus and Fundament All Media to conduct consumer research for the Oostenburg Amsterdam area marketing campaign. The research identified target group confusion around the original brand message, which led Radyus to develop a data-driven innovation strategy and new online customer journey blueprint.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emakina: European digital agency with Benelux presence providing marketing, technology, and data services to enterprise clients. A broader incumbent competing for the same enterprise marketing budgets.
• Dept Agency: Large Amsterdam-headquartered global digital agency offering end-to-end marketing, technology, and creative services. Represents the scaled incumbent that Radyus competes against for enterprise Dutch marketing mandates.
• iO (formerly Intracto Group): Benelux digital agency combining strategy, technology, content, and media. A broader incumbent with overlapping capabilities in MarTech, marketing automation, and content production for enterprise clients.

Direct peers

• Hello Marketing: Dutch performance marketing agency focused on data-driven campaigns, SEO, and content marketing. Closely comparable in scale, Dutch-market focus, and full-service digital marketing offering.
• Redkiwi: Dutch digital marketing agency offering SEO, content, paid media, and marketing automation. Comparable boutique Dutch peer with overlapping MarTech-enabled service stack.
• Springbok Agency: Amsterdam-based digital marketing agency offering paid media, SEO, content, and marketing automation to B2B clients across multiple verticals — directly comparable in service stack and Dutch-market positioning.
• Social Brothers: Utrecht-based full-service digital marketing agency delivering paid advertising, content, SEO, and marketing automation to Dutch B2B clients. Comparable boutique-agency positioning with multi-channel execution similar to Radyus.
• Yonego: Dutch performance marketing agency operating in adjacent verticals with a similar B2B, AI-assisted campaign model and comparable client size in the Netherlands. Most directly comparable Dutch peer in terms of scale and service mix.

Others

• HubSpot: Global MarTech platform providing marketing automation, CRM, and content tools. Not a direct competitor but an ecosystem player whose AI-driven automation features increasingly overlap with Radyus's automation services.

Regional players

• Loud & Clear: Belgian digital marketing agency with content, SEO, and paid-media offerings targeting Benelux B2B clients. Comparable service portfolio with a regional (Belgium) geographic footprint rather than Dutch-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/radyusgroningen
• LinkedInlinkedin.com/company/radyus-ai-marketing
• Instagraminstagram.com/radyusnl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radyus