Pritchett Eye Care Associates

What Pritchett Eye Care Associates does

Pritchett Eye Care Associates is a private optometry practice operating 10 retail eye care clinics across Northern Nevada, anchored in Sparks with locations spanning Reno (Baker, Keystone, Moana, North Valleys, Double R), Carson City, Fernley, and Minden. Founded in 1998, the practice employs 16+ optometrists and delivers comprehensive eye care services including routine and pediatric eye exams, emergency eye care, myopia management, contact lens fittings, and prescription eyewear with 30+ designer frame brands. Diagnostic capabilities include wide-field retinal imaging with no-dilation technology, digital lens surfacing for optical precision, and FDA-approved myopia-control interventions such as MiSight contact lenses, Essilor Stellest lenses, Ortho-k lenses, and low-concentration atropine drops.

The business operates a direct-to-consumer model across physical clinics, supplemented by an online contact lens ordering portal powered by Arrellio and SolutionReach-based appointment scheduling. Revenue is generated through three primary streams: professional service fees (exams, emergency care, myopia management), hardware sales (designer eyeglasses, sunglasses, contact lenses with annual-supply rebate programs up to $400), and insurance reimbursements from most major vision and medical plans, with FSA/HSA eligibility across services and products. Patient retention is reinforced by multi-clinic convenience, insurance participation, and specialty capabilities (neuro-optometric rehabilitation, vision therapy, pediatric myopia control) that differentiate the practice from generic optical retailers.

Name

Pritchett Eye Care Associates

Legal name

Pritchett Eye Care Associates

Website

https://pritchetteyecare.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Pritchett Eye Care Associates is a multi-location optometry practice operating 10 clinics across Northern Nevada, delivering comprehensive eye exams, emergency care, myopia management, and designer eyewear to families and individuals through licensed optometrists and in-network insurance participation.

Ownership category

akta.pro rank

Product category

Optometry and Eye Care Services

NAICS

Offices of Optometrists (621320), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro industry

PRIMARYHLAKAKAB

Optometry Clinics (Primary Eye Care)

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAA

Comprehensive Eye Exams & Vision Care

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAN

Ocular Imaging & Diagnostic Testing Centers

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

Keywords

• Optometry services
• Prescription eyewear
• Contact lens fittings
• Myopia management
• Emergency eye care

Headquarters

HQ city

Sparks

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Eye Care Services: Revenue from comprehensive eye exams, contact lens evaluations, pediatric eye exams, eye disease detection, and emergency eye care services provided by licensed optometrists.
2. Eyewear Product Sales: Revenue from prescription eyeglasses, sunglasses, designer frames, and specialty eyewear. Includes lens treatments, coatings, and progressive lenses.
3. Contact Lens Sales: Revenue from daily disposable, biweekly, monthly, toric, multifocal, and colored contact lenses. Offers annual supply purchasing with manufacturer rebates up to $400.
4. Insurance and Vision Benefit Revenue: Revenue collected through vision and medical insurance plans. The practice accepts most major insurance plans and assists patients with benefit verification.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pritchett Eye Care Associates is a multi-location optometric practice delivering comprehensive eye exams, contact lens fittings, prescription eyewear with designer frames, pediatric eye care, emergency eye care, and specialized myopia management to families across Northern Nevada. The practice operates 10 clinics staffed by 16+ licensed optometrists and sells prescription lenses, contact lenses, and designer eyewear alongside the clinical services.

Product overview

Pritchett Eye Care Associates operates as a multi-location eye care practice in Northern Nevada offering a unified set of eye care services centered around comprehensive eye exams, emergency care, myopia management, and optical products. Their service portfolio includes contact lens services (with various brands and specialty options), prescription eyeglasses with designer frames, and specialty lenses such as myopia control lenses (Essilor Stellest, MiSight, atropine drops, Ortho-k), Transitions light-adaptive lenses, and polarized sunglasses. The practice also offers advanced diagnostic services including eye health wellness assessments with retinal imaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Thorough visual and ocular health assessments performed by licensed optometrists covering pediatric exams, adult eye exams, and personalized contact lens evaluations. Includes wide-field retinal imaging and no-dilation technology.
• Emergency Eye Care Services Immediate medical attention for eye injuries, foreign bodies, chemical burns, eye infections, sudden vision changes, severe eye pain, and scratched cornea to prevent vision loss. Walk-in availability across all 10 Northern Nevada locations.
• Myopia Management Program Specialized pediatric myopia control program combining FDA-approved Essilor Stellest spectacle lenses, MiSight daily disposable contact lenses, Ortho-k overnight gas-permeable lenses, and low-concentration atropine drops to slow myopia progression in children.
• Contact Lens Services Expert contact lens fittings and supply including daily disposables, biweekly and monthly lenses, toric lenses for astigmatism, multifocal lenses, colored contacts, and specialty lenses for challenging prescriptions. Carries Alcon (DAILIES TOTAL 1, PRECISION 1, TOTAL 30, AIR OPTIX COLORS) and Johnson & Johnson Vision (ACUVUE OASYS, 1-Day ACUVUE MOIST, ACUVUE VITA) brands.
• Prescription Eyeglasses and Designer Frames Prescription eyeglasses featuring designer frames from Ray-Ban, Kate Spade, Coach, Maui Jim, Calvin Klein, Gucci, Silhouette, Michael Kors, Prada, Tiffany, Vera Wang, Oakley, Nike, Fendi, and 30+ additional brands. Includes kids' eyewear, specialty sunglasses, and polarized options.
• Transitions GEN S Light-Adaptive Lenses Light-adaptive photochromic lenses that automatically darken outdoors and clear indoors, available in multiple color options (Gray, Brown, Graphite Green, Sapphire, Amethyst, Emerald, Ruby), reducing glare and providing UV protection.
• Professional Polarized Sunglasses Professional-grade polarized lenses with 100% UVA/UVB protection (UV400), using digitally surfaced lens technology to deliver optical clarity and glare reduction.
• Eye Health Wellness Assessment Advanced retinal imaging diagnostic assessment to detect early signs of diabetic retinopathy, macular degeneration, glaucoma, high blood pressure, and cholesterol issues. Eligible for FSA/HSA funds.

Quantifiable outcome

• Myopia progression reduction up to 50% with low-concentration atropine drops
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyEyeDr. Large multi-location optometry and optical retail chain offering comprehensive eye exams, prescription eyewear, and contact lenses. Directly comparable in service offering, insurance participation, and multi-site clinic model.
• AEG Vision: PE-backed multi-location optometry platform operating hundreds of clinics across the U.S. Same multi-site optometry model, similar insurance-based revenue mix, and directly comparable to Pritchett as a regional cluster that could be acquired into or benchmarked against a national roll-up.
• Clarkson Eyecare: Multi-state optometry practice network offering comprehensive eye exams, contact lenses, eyewear, and specialty services. Comparable in clinic-based optometry model, insurance participation, and expansion-style growth.

Emerging players

• Warby Parker: Direct-to-consumer eyewear and contact lens brand that has expanded into in-person eye exams. Competes for the same patients on eyewear and contact lens purchases, with a fundamentally different (digital-first) cost structure that pressures Pritchett's retail economics.

Broad incumbents

• LensCrafters: National optical retail chain (owned by EssilorLuxottica) offering eye exams and prescription eyewear. Broad incumbent with overlapping exam + retail offering, though with much larger scale and brand recognition.
• Visionworks: National optical retailer with in-store optometrists providing eye exams, eyewear, and contact lenses. Comparable in offering, though with significantly broader geographic reach and corporate-scale pricing advantages.
• Pearle Vision: National optical retail franchise network offering eye exams, eyewear, and contact lenses. Comparable multi-location retail optometry model, though franchise-based and substantially larger than Pritchett.
• America's Best Contacts & Eyeglasses: High-volume national optical chain offering eye exams, contacts, and eyewear at value price points. Competes for the same budget-conscious and insurance-driven patient base, particularly on eyewear and contact lens purchases.
• Costco Optical: Optical department within Costco warehouse clubs offering eye exams and discounted eyewear/contact lenses. Competes on price for the same routine exam and eyewear basket, particularly for value-oriented patients in Northern Nevada.

Others

• KeplrVision: Optometry practice management and partnership platform that appears to be affiliated with Pritchett Eye Care Associates (per shared contact email domain). KeplrVision partners with and operates optometry practices across the U.S., making it a directly relevant ecosystem/parent-comparable peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PECANorthernNV
• LinkedInlinkedin.com/company/pritchett-eye-care-assoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pritchett Eye Care Associates