Local Real Estate

What Local Real Estate does

Local Real Estate (legal name: Local Real Estate Team) is a privately held, independent full-service residential real estate brokerage headquartered at 8611 76 St NW in Edmonton, Alberta, Canada. According to firmographics, the company was founded in 2002 and operates with a 33-person office team serving home buyers, home sellers, and residential real estate investors across the Edmonton metropolitan area, including surrounding municipalities such as St. Albert, Sherwood Park, Spruce Grove, Stony Plain, Fort Saskatchewan, Leduc, Beaumont, and Devon. The company is led by broker and owner Christy Van Dyke, with Andrew T. Jensen and Steve Isaac serving as associates and REALTORS®, operating under the REALTORS Association of Edmonton membership and CREA trademark licensing.

The firm's core offerings combine a property search platform and full-service listing representation. The website (powered by Redman Technologies Inc.) integrates MLS listings with neighborhood- and lifestyle-based search filters, supplemented by specialized verticalized modules: YEG Lifestyle Search, YEG Condos, YEG Investments, Popular Lifestyle Properties, an Edmonton Communities Directory, and a free Local Market Evaluation using Right Price Analysis. The operational model emphasizes team-based brokerage in which all 33 agents collectively support each transaction, share listings, and apply a custom marketing approach targeting specific buyers per property. Distribution runs through direct agent sales and MLS, with supporting acquisition channels including SEO-driven website traffic, email newsletters, content marketing on lifestyle property searches, and a $500 referral rewards program.

The business operates on a traditional real estate brokerage revenue model, generating transaction commissions on residential buy and sell transactions. Commission rates are quote-based and not publicly disclosed. There are no disclosed revenue figures, no external funding rounds, no subsidiaries, no M&A activity, and no AI/ML capabilities evident in the available data. The company maintains no proprietary technology beyond the third-party Redman platform; competitive positioning rests on local Edmonton market expertise, the collaborative team approach, and brand identity as "Edmonton's leading independent real estate brokerage."

Name

Local Real Estate

Legal name

Local Real Estate Team

Website

https://thelocalrealtors.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Local Real Estate is a privately held, independent residential real estate brokerage in Edmonton, Alberta, operating with a 33-person team serving home buyers, sellers, and investors across the Edmonton metro area through team-based commission-driven transaction services and MLS-integrated property search tools.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Home listing services
• Property market evaluation
• Edmonton MLS listings

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage revenue through commissions on property buy and sell transactions. Services provided as a full-service broker with entire team support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Local Real Estate is a full-service independent residential real estate brokerage providing buyer representation, seller listing services, and property marketing in Edmonton and surrounding areas. The firm uses a team-based approach where an entire office team of 33 agents supports each transaction through collaborative listing sharing, custom marketing targeting specific buyers, and professional representation throughout the buying or selling process. Revenue is generated through traditional real estate transaction commissions on completed buy and sell deals.

Product overview

Local Real Estate is an Edmonton-based independent full-service real estate brokerage offering a unified platform combining property search tools, listing services, and agent support. The core offering includes the Property Search Platform and Listing Services, supplemented by specialized lifestyle search modules (YEG Lifestyle Search, YEG Condos, YEG Investments, Popular Lifestyle Properties), a Referral Program for client rewards, and a Market Evaluation tool. The company positions itself as a team-based brokerage where clients benefit from an entire office team of agents working collaboratively rather than isolated individual agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• REALTORS Association of EdmontoncoreOthersOfficial industry membership providing MLS data access and REALTOR designation. Company and agents operate under CREA trademark licensing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Zoocasa: Canadian online real estate platform aggregating MLS listings and connecting consumers with agents. Competes indirectly by disintermediating the discovery layer that traditional brokerages like Local Real Estate rely on for buyer leads.
• Properly (Canadian brokerage tech): Canadian tech-enabled real estate services company offering streamlined buying/selling experiences. Represents the emerging wave of digital-first brokerage models that compete with traditional independent brokerages on convenience, pricing transparency, and consumer experience.

Direct peers

• eXp Realty Canada: Cloud-based brokerage model with low overhead and commission-driven agent economics. Competes for the same independent-minded agent pool in Edmonton and offers a tech-enabled, lower-cost alternative to traditional independent brokerages.
• Liv Real Estate Edmonton: Edmonton independent brokerage with a collaborative team model serving residential buyers and sellers in the same metro. Comparable in scale and positioning to Local Real Estate, competing for the same local agent talent and client base.
• Initium Real Estate: Edmonton-based independent real estate brokerage with a similar local-focus, team-driven approach. Direct competitor for Edmonton home buyers and sellers seeking an alternative to the major national franchises.

Broad incumbents

• Coldwell Banker Canada: International real estate brand with Canadian operations including Edmonton. Provides residential brokerage services with strong corporate marketing, technology platforms, and referral network reach.
• Sotheby's International Realty Canada: Luxury-oriented national and global brokerage brand with operations in the Edmonton area. Overlaps with Local Real Estate's higher-end ($1M+) property search focus but with premium brand positioning.
• RE/MAX Edmonton: Global real estate franchise with deep penetration in Edmonton. Offers the same residential brokerage services as Local Real Estate, but with global brand equity, referral network, and technology infrastructure that independents typically cannot match.
• Royal LePage Edmonton: One of Canada's largest national real estate franchise networks with a significant Edmonton-area presence. Competes directly with Local Real Estate for residential buy/sell representation, but with national brand recognition, larger agent rosters, and superior marketing budgets.
• Century 21 Edmonton: Major national brokerage brand operating across the Edmonton region. Direct competitor in residential listing and buyer representation, differentiated by global brand recognition and centralized lead generation systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theLocalRealtors
• LinkedInlinkedin.com/company/kennedy-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Real Estate