Haus der Bäcker

What Haus der Bäcker does

Haus der Bäcker GmbH is a Frankfurt am Main-based private holding company founded in 2019 by Dr. Rigbert Fischer (blueworld.group) and the Vaillant Family Office. It acquires and operates medium-sized family-owned craft bakeries in Germany that lack a family successor, positioning itself as a long-term, identity-preserving buyer rather than a financial flipper. Each acquired company retains its regional brand, management, recipes, and workforce under a decentralized operating model, while the holding provides centralized shared services in procurement, IT, marketing, HR, controlling, and energy management.

As of January 2026 the group comprises nine member bakery companies — Krome's Backstube, Badische Backstub', Bäckerei Werning, Bäckerei Apel, Feinbäcker

Name

Haus der Bäcker

Legal name

Haus der Bäcker GmbH

Website

https://haus-der-baecker.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Craft Bakery Holding Company

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Artisanal & Craft Bakeries (CRAHAGAA)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

Keywords

• Craft bakery operations
• Bakery succession solutions
• Bakery acquisitions holding
• Regional bakery brands
• Shared services bakery

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail bakery sales: Revenue generated through the operation of ~335 bakery retail branches across 9 member companies. Individual bakeries sell directly to end consumers at their own outlets. Revenue is consolidated under the Haus der Bäcker holding.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Haus der Bäcker GmbH is a Frankfurt-based holding company that acquires and operates traditional German craft bakeries, providing a responsible succession solution for family-owned businesses without internal successors. The parent company purchases stable craft bakeries and preserves their brand identity, recipes, regional character, and workforce, while supplying centralized shared services in marketing, IT, HR, strategic purchasing, controlling, quality management, and project management. Across nine member bakeries the group runs roughly 335 retail branches selling handcrafted bread, pastries, pretzels, cakes, coffee, and select gastro/pizza/ice-cream items directly to consumers.

Product overview

Haus der Bäcker GmbH is a Frankfurt-based bakery holding company founded in 2019 that acquires and operates traditional German craft bakeries, offering succession solutions for family-owned businesses. The portfolio includes ten acquired regional bakery brands (Krome's Backstube, Badische Backstub', Bäckerei Werning, Bäckerei Apel, Feinbäckerei Thiele, Bäckerei Moss, Bäcker Trunk, Bäckerei-Konditorei Busch, and Helbing mein Lieblingsbäcker), each maintaining its own brand identity, traditions, and local management. The parent company provides shared central services including strategic purchasing, quality management, occupational safety, controlling and accounting, marketing, HR, IT, project management, and construction and energy management. The group collectively operates approximately 335 branches with around 3,500 employees and generates annual net revenue of approximately €220 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Haus der Bäcker bakery succession and holding platform A Frankfurt-based holding offering that acquires stable, mid-sized family-owned German craft bakeries and provides them with centralized professional services (marketing, IT, HR, strategic purchasing, controlling, quality management) while preserving each acquired brand's identity, recipes, and regional management. Targeted at medium-sized craft bakery owners (10+ branches) without internal successors.
• Krome's Backstube retail bakery brand Traditional craft bakery brand founded in 1881 in Bredenborn, North Rhine-Westphalia, operating 40 branches with around 310 employees. Sells handcrafted breads, including 3-stage natural sourdough, and other baked goods directly to consumers.
• Badische Backstub' retail bakery brand Traditional bakery brand from Ettlingen near Karlsruhe, founded 1880, operating 30 branches with around 250 employees and selling hand-braided pretzels, natural sourdough breads and hand-rolled croissants directly to consumers.
• Bäckerei Werning retail bakery brand Traditional bakery brand established in 1936 in Neuenkirchen, Münsterland, operating 37 branches with around 434 employees and selling handcrafted bakery products directly to consumers.
• Bäckerei Apel retail bakery brand Traditional bakery brand founded in 1949 in Niestetal, Hesse, operating 11 branches with around 160 employees and selling handcrafted bakery products directly to consumers in the Kassel region and southern Lower Saxony.
• Feinbäckerei Thiele retail bakery brand Traditional bakery brand founded in 1878 in Göttingen, operating 27 branches with around 220 employees and selling natural sourdough breads and traditional bakery recipes directly to consumers.
• Bäckerei Moss retail bakery brand Craft bakery brand founded in 1925 in Aachen, operating 60 branches with around 810 employees, selling traditional artisan baked goods including Printen and recognized in 2021 by Der Feinschmecker as one of Germany's best bakeries.
• Bäcker Trunk retail bakery brand Traditional bakery brand based in Obersulm (origins in Willsbach, around 1900), operating 11 branches with around 240 employees and selling regional bakery products, homemade pizza, and ice cream at select branches directly to consumers.
• Bäckerei-Konditorei Busch retail bakery brand Traditional confectionery bakery brand founded over 120 years ago in Monheim am Rhein, operating 31 branches with around 300 employees in Rhineland and Bergisches Land, combining traditional family recipes with contemporary baking trends.
• Helbing mein Lieblingsbäcker retail bakery brand Family bakery brand founded in 1912 in Leinefelde-Worbis (Eichsfeld region), operating its 4th generation and 88 branches with around 710 employees in northern Thuringia, southern Lower Saxony and northern Hesse, selling region-sourced handcrafted bakery products directly to consumers.
• BROTLIEBE gastronomy concept Healthy gastronomy concept launched by Bäckerei Werning in 2012, extending the member bakery's footprint beyond traditional bakery retail into restaurant/food-service.
• Bread Heads (Thiele) sustainable fresh concept Sustainable fresh-dining concept launched by Feinbäckerei Thiele in 2018.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Helbing mein Lieblingsbäcker GmbH & Co. KGcoreOthers · 29 January 2026Most recent bakery acquisition joining Haus der Bäcker (January 2026). Fourth-generation family bakery from Leinefelde-Worbis (Eichsfeld), founded 1912. Operates 88 branches in North Thuringia, South Lower Saxony, and North Hesse with ~710 employees. Retains brand identity, management, and craft traditions under the Haus der Bäcker umbrella.
• Bäckerei Hajener LandbrotminorOthers · 11 June 2024Family bakery founded 1894, joined Krome's Backstube (not directly Haus der Bäcker) in June 2024. Operated 18 branches with ~160 employees. Led by Wilhelm Bente. No independent operations after merger.
• Bäckerei-Konditorei Busch GmbHcoreOthers · 7 March 2024Family bakery from Monheim am Rhein, founded ~1904. Joined Haus der Bäcker in March 2024. Operates 31 branches in Rhineland and Bergisches Land with ~300 employees. Founder Markus Busch continues as Managing Director alongside daughters Sabrina and Miriam Busch.
• Bäcker Trunk GmbHcoreOthers · 11 July 2023Family bakery from Obersulm (Landkreis Heilbronn), founded ~1900. Joined Haus der Bäcker in July 2023. Operates 11 branches with ~240 employees. Founders Alexander and Michaela Trunk continue as Managing Directors.
• Bäckerei MOSS GmbHcoreOthers · 10 February 2022Family bakery from Aachen, founded 1925. Joined Haus der Bäcker in February 2022 as the 7th member. Operates 60 branches with ~810 employees. Managed by Fee Damm and Alen Muljajic. Recognized by Der Feinschmecker as among Germany's best bakeries (2021).
• Bäckerei Thiele (Feinbäckerei Thiele)coreOthers · 12 May 2021Family bakery from Göttingen, founded 1878 by Müller Friedrich Wilhelm Thiele and his wife Albertine. 5th generation family business. Acquired by Haus der Bäcker in May 2021. Operates 27 branches with ~220 employees. Also owns the Bäckerei Apel. Managed by Katja Thiele-Hann and Norman Schmidt.
• Bäckerei Apel GmbHcoreOthers · 12 May 2021Family bakery from Niestetal (Kassel region), founded 1949. Acquired by Haus der Bäcker in May 2021 alongside Bäckerei Thiele. Operates 11 branches with ~160 employees. Norman Schmidt serves as Managing Director for both Apel and Thiele.
• Bäckerei Werning GmbHcoreOthers · 18 January 2021Family bakery from Neuenkirchen (Münsterland), founded 1936. Joined Haus der Bäcker in January 2021 as the 4th member. Operates 37 branches with ~430 employees. Also launched 'BROTLIEBE' gastro/restaurant concept in 2012. Bernhard Werning continues involvement.
• Krome's Backstube GmbHcoreOthers · 2 September 2020Family bakery from Bredenborn (Ostwestfalen), founded 1881. First member to join Haus der Bäcker (May 2019). Operates 40 branches with ~310 employees. Also merged with Bäckerei Westbomke (2020) and Bäckerei Hajener Landbrot (June 2024). Managed by Bernd Krome, Alexander Möllenberg, Thomas Kaiser.
• Badische Backstub' GmbHcoreOthers · 29 January 2020Family bakery from Ettlingen (Baden), founded originally in 1880 by Jakob Weber. Joined Haus der Bäcker in January 2020 as the 2nd member. Operates 30 branches with ~250 employees. Managed by Frank-Peter Rihlmann (Geschäftsführer). Denise Weber previously served as Managing Director (2019–2023) before joining Haus der Bäcker HQ.
• Bäckerei WestbomkeminorOthers · 1 September 2019Family bakery from Boffzen (Sauerland), founded 1964 by Bäckermeister Heinz Westbomke. Joined Haus der Bäcker as 3rd member (September 2020). Merged with Krome's Backstube in August 2020. 17 sales points. No further independent operations after merger.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bäckerei Der Beck: German bakery retail chain operating branches across southern Germany, including Baden-Württemberg and Bavaria. Comparable as a multi-branch retail bakery expanding through acquisitions and central services.
• Kamps Backstube (formerly Kamps / BackWerk): One of Germany's largest bakery retail chains (Backwarenfilialisten) with hundreds of branches selling baked goods directly to consumers. Operates a multi-brand, multi-region roll-up comparable to Haus der Bäcker's portfolio strategy.
• Dat Backhus: Hamburg-based bakery retail chain with a broad branch network in northern Germany. Directly comparable as a multi-branch retail bakery operator serving German consumers with daily baked goods.
• Sternenbäck Gruppe: German bakery retail chain operating dozens of branches across multiple federal states. Comparable as a multi-branch German bakery filialist focused on daily-fresh retail bakery.
• Schäfer's Brot- und Kuchenspezialitäten: German craft-style bakery chain with branches across multiple regions, offering fresh baked goods via retail outlets. Comparable as a regional multi-branch bakery retail concept with strong brand presence.
• Heberer Brot- und Backwaren: Frankfurt-based traditional bakery chain with branches across Hessen and surrounding regions. Comparable as a multi-branch German retail bakery operator with regional brand recognition in areas overlapping with Haus der Bäcker's footprint.

Broad incumbents

• Ditsch GmbH (Valora): Specialty pretzel and baked-goods retail chain owned by Swiss food retailer Valora, operating across Germany and Europe. Comparable as a larger incumbent retail-bakery operator, though specializing in pretzels rather than full-line artisan bakery.
• Aryzta AG (Retail Bakery division): Swiss-listed food group with significant European retail bakery operations and a multi-country bakery roll-up strategy. Comparable as a broader incumbent that consolidates bakery brands across geographies, providing a strategic blueprint and competitive reference point for Haus der Bäcker's roll-up ambitions.

Regional players

• Bäckerei Stenger: Mid-sized German craft bakery chain with a regional multi-branch presence. Comparable as a regional retail bakery operator that has grown through consolidation, similar to Haus der Bäcker's member bakery model.
• Bäckerei Görtz: Family-owned craft bakery chain concentrated in the Rhineland and North Rhine-Westphalia. Comparable in craft positioning and regional retail bakery model, though with a smaller and more geographically concentrated footprint than Haus der Bäcker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hausderbaecker/?locale=de_DE
• LinkedInde.linkedin.com/company/haus-der-b%C3%A4cker
• Instagraminstagram.com/hausderbaecker

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haus der Bäcker