Badische Backstub'

What Badische Backstub' does

Badische Backstub' is a traditional German artisan bakery established in 1880 by the Weber family and headquartered in Ettlingen, Germany, operating as part of the Haus der Bäcker GmbH corporate group. The company manufactures and retails breads, bread rolls, fine pastries (Feingebäck), deep-fried pastries (Fettgebäck), confectionery (Konditorei), and savory snacks through multiple owned physical storefronts in the Ettlingen and Karlsruhe region, employing 251-500 staff under Managing Director Frank-Peter Rihlmann. Its underlying production technology centers on traditional German bakery craftsmanship — hand-braided pretzels, long fermentation, manual shaping, and stone-oven baking — with centralized production at the Rudolf-Plank-Straße facility supplying the branch network. No e-commerce or delivery channel exists; all sales occur over-the-counter in physical retail locations.

Name

Badische Backstub'

Legal name

Badische Backstub' F. u. E. Weber GmbH

Website

https://badische-backstub.de

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Artisan Bakery Manufacturing

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

Keywords

• Artisan bakery products
• German bread manufacturing
• Bakery retail storefronts
• Handcrafted confectionery
• Traditional pastry baking

Headquarters

HQ city

Ettlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail bakery sales: Direct over-the-counter sales of freshly baked goods including breads, pastries, snacks, and confectionery items through multiple physical retail locations. Core revenue stream from walk-in customers.
2. Pre-orders: Advance ordering for specialty items including celebration cakes, party platters, custom baked goods for holidays, birthdays and events. Products ordered in advance and picked up at designated locations.
3. Genießerkarte (Loyalty/Gift Card): Reloadable value card system with bonus incentives (3-10% bonus on reload amounts of €30-100). Also functions as loyalty program where customers collect points for free bread and hot beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Badische Backstub' is a traditional German artisan bakery that manufactures and retails its own baked goods — including breads (Brote), bread rolls (Brötchen), fine pastries (Feingebäck), deep-fried pastries (Fettgebäck), confectionery (Konditorei) and snacks — through a network of company-owned retail storefronts in the Ettlingen and Karlsruhe region.

Product overview

Badische Backstub' is a traditional German bakery founded in 1880 by the Weber family, operating as part of the Haus der Bäcker (House of Bakers) group. The company offers a comprehensive portfolio of artisan baked goods organized into six core product categories: Brote (award-winning breads including rye, wheat, spelt, and multi-grain varieties), Brötchen (diverse bread rolls including Laugenbrezel, Spitzweck, Vollkörnli, and many others with GOLD/SEHR GUT German Bread Institute ratings), Feingebäck (fine pastries including croissants, pastries, and streusel cakes), Fettgebäck (deep-fried pastries like Berliner Ballen and Quarkbällchen), Konditorei (confectionery including cakes, tortes, and cookies), and Snacks (savory snacks including filled rolls and pretzels). Additional offerings include Vorbestellung (pre-order service for special occasions), seasonal Wochenempfehlungen (weekly recommendations), the Genießerkarte (rechargeable loyalty card with bonus rewards), and experience offerings like Genussabend (gourmet dinners with wine pairing) and Backstubenführung (guided bakery tours). Bulk order products like Party-Gebäck and Big Brezel are available for events. The company emphasizes traditional craftsmanship, regional ingredients, and hand-made production methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Brote (Artisan Breads)

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• Haus der Bäcker GmbHcoreOthersParent company that provides support services including HR/process assistance. Badische Backstub' is united under the 'Haus der Bäcker' umbrella organization. The parent company has access to applicant data during the recruitment process and supports operations with centralized systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• REWE Bäckerei (in-store): In-store bakery operations of REWE supermarket chain. Not a direct competitor in storefront format but a major share-of-stomach competitor in the Ettlingen/Karlsruhe market for everyday bread and rolls.
• Edeka Bäckerei (in-store): In-store bakery operations of Edeka supermarket chain. Competes with Badische Backstub' for everyday bread consumers in the same geographic region, providing convenience and price competition.

Regional players

• Bäckerei Hagemann: Medium-sized regional German bakery chain with multiple storefronts. Highly comparable in scale and DTC model, though operating in a different German region (Western Germany) rather than Ettlingen/Karlsruhe.

Broad incumbents

• Harry Brot GmbH: Germany's largest industrial bread producer with deep retail and foodservice distribution. Operates much larger scale than Badische Backstub' but competes in the same bread category with broader wholesale and private-label presence.
• Lieken Brot- und Backwaren (Lieken Bäcker): Major German industrial bakery supplying both own-brand store chains and supermarket private-label programs. Comparable at category level (German bread bakery) but at significantly larger scale with broader distribution footprint.

Direct peers

• Junge Die Bäckerei: Multi-location German artisanal bakery chain operating own retail storefronts with traditional bread and pastry offerings across Northern Germany. Most comparable as a regional bakery chain with similar DTC model, central production, and traditional German product mix.
• Kamps GmbH: Historic German bakery chain operating own retail storefronts with traditional bread and pastries. Closely comparable operating model - central production, multi-branch retail, traditional German bakery assortment - though at larger national scale.
• Der Beck GmbH: German bakery chain operating own retail stores with traditional and premium bread assortment. Comparable regional bakery chain with central production and similar product portfolio.
• Schäfer's Brot- und Backwaren: German regional bakery chain operating own retail stores, part of the Harry-Brot/Schäfer's group. Directly comparable as a multi-branch bakery retailer with traditional German bread and roll assortment, central production, and similar customer base.
• Dat Backhus (Bäckerei Günther): Northern German bakery retail chain with traditional bread and confectionery assortment. Comparable in DTC retail bakery model and traditional German product mix, operating at similar multi-branch scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/badische_backstub
• Xx.com/BadischBackstub
• Facebookfacebook.com/badische.backstub
• LinkedInlinkedin.com/company/badische-backstub

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badische Backstub'