Supari Studios
Supari Studios is a Mumbai-based branded content studio founded in 2012, operating as the branded content arm of Kulfi Collective, creating culturally resonant marketing campaigns for enterprise clients like Netflix, Air India, Spotify, Bumble, and Lollapalooza targeting Indian Gen Z and millennial audiences through project-based creative services.
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Supari Studios does
Supari Studios is a Mumbai-based branded content studio founded in 2012 by two brothers, operating as the branded content arm of Kulfi Collective, a creative network that also includes Post Office (immersive content and creative tech) and Keeda (culturally iconic content). The company creates integrated marketing campaigns, films, social content, AR/experiential activations, and cultural-moment campaigns for enterprise clients including Netflix, Air India, Spotify, Bumble, Lollapalooza, Google, OnePlus, Flipkart, and others. Notable outputs include Air India's 75th Republic Day film (100M+ views/shares, Webby Award, 4 Abby Awards) and Netflix's Kho Gaye Hum Kahan launch campaign (300M total reach, 86M+ organic social impressions).
Supari's underlying capability is cultural fluency applied to digital-native storytelling rather than proprietary technology; the studio has a 'Head of Tech and Product' role but no disclosed AI/ML models, patents, APIs, or platform products, and is explicitly described as a creative content agency rather than a technology company. Campaigns span multiple formats and channels (social video, microsites, AR murals, podcasts, user-generated content challenges, music videos in regional Indian languages) and the firm works with a mix of in-house and external creative talent including directors, producers, writers, and account leads.
The business model is professional services and project-based: Supari engages directly with brand marketing teams at enterprise clients via enterprise field sales and CMO-level relationships, with revenue tied to per-project scope, complexity, and production requirements. Pricing is quote-driven and not publicly disclosed. Distribution is direct-to-brand with no intermediaries or marketplace channels. Marketing is portfolio-driven through the company's website, Instagram, and LinkedIn presence within the Kulfi Collective network. Geographic scope is currently India-focused with no disclosed international offices or operations.
Supari Studios firmographics
Firmographics- Name
- Supari Studios
- Legal name
- Supari Studios
- Website
- https://suparistudios.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Supari Studios is a Mumbai-based branded content studio founded in 2012, operating as the branded content arm of Kulfi Collective, creating culturally resonant marketing campaigns for enterprise clients like Netflix, Air India, Spotify, Bumble, and Lollapalooza targeting Indian Gen Z and millennial audiences through project-based creative services.
- Ownership category
- akta.pro rank
Supari Studios industry classification
Industry- Product category
- Branded Content Production / Creative Agency Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where Supari Studios is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Supari Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Branded Content & Creative Services: Supari Studios generates revenue through creating branded content campaigns for clients. This includes creative strategy, film production, social media content, and integrated marketing campaigns. Revenue is project-based with fees determined by scope, complexity, and production requirements of each engagement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Supari Studios product offering
Product offeringCore offering
Supari Studios is a branded content studio that creates differentiated, relatable, and scalable content campaigns for major consumer brands and platforms. The studio delivers end-to-end creative strategy, film and video production, social media content, experiential activations, and integrated marketing campaigns for clients such as Netflix, Air India, Spotify, Bumble, and Lollapalooza. Operating as the branded content arm of Kulfi Collective, the studio focuses on culturally relevant storytelling targeted at Indian audiences, particularly Gen Z and millennials.
Product overview
Supari Studios is a branded content studio and the flagship offering of Kulfi Collective, operating as a single unified creative service rather than a platform with modular products. The studio specializes in creative and strategy services, producing campaigns for brands across categories including entertainment streaming (Netflix, Prime Video, Disney+Hotstar), travel (Air India), music (Spotify), social/dating (Bumble, Tinder, Instagram, Snapchat), e-commerce (Flipkart, Swiggy), technology (Google, OnePlus), gaming (BGMI Krafton), and lifestyle brands (Redbull, Audible, Lego, Lollapalooza). Their portfolio includes project-specific campaign services such as Kho Gaye Hum Kahan for Netflix, Blend to Love for Spotify, Special Delivery for Bumble, Lollapalooza India launch video, Namma Stories for Netflix India, and the Air India 75th Republic Day campaign.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative & Strategy Services Supari Studios' primary offering, encompassing creative conceptualization, campaign strategy, end-to-end content production, and integrated marketing execution for brand marketing initiatives across digital and traditional channels. Services are sold as project-based engagements tailored to each client's campaign requirements.
Companies that use Supari Studios
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Supari Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Supari Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kulfi CollectivecoreSupari Studios is the branded content arm of Kulfi Collective, a creative network. Kulfi Collective includes Post Office (immersive content and creative tech) and Keeda (culturally iconic content). Supari is the eldest sibling in this creative collective focused on making a dent in culture.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Supari Studios competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Supari Studios social profiles
Digital presenceSupari Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supari Studios leadership team
Management profileNumber of profiles
Profiles5 records
Supari Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supari Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supari Studios
What does Supari Studios do?
Supari Studios is a branded content studio that creates differentiated, relatable, and scalable content campaigns for major consumer brands and platforms. The studio delivers end-to-end creative strategy, film and video production, social media content, experiential activations, and integrated marketing campaigns for clients such as Netflix, Air India, Spotify, Bumble, and Lollapalooza. Operating as the branded content arm of Kulfi Collective, the studio focuses on culturally relevant storytelling targeted at Indian audiences, particularly Gen Z and millennials.
Is Supari Studios a public or private company?
Supari Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supari Studios founded?
Supari Studios was founded in 2012. It employs 51 to 100 people.
Where is Supari Studios based?
Supari Studios is headquartered in Mumbai, India, in the Asia region.
How does Supari Studios make money?
One revenue line is on record: branded Content & Creative Services.
Does Supari Studios have an API?
No public API is recorded for Supari Studios.
What industry is Supari Studios in?
Supari Studios's product category is Branded Content Production / Creative Agency Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 51211 and its SIC code is 7812.