Kulfi Collective
Kulfi Collective is a Mumbai-based modern media network comprising three studios (Supari Studios, Post Office Studios, Keeda Media) that produce branded, immersive, and original content for South Asian Gen Y and Gen Z audiences on behalf of 150+ enterprise brands.
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Kulfi Collective does
Kulfi Collective is a Mumbai-headquartered, privately held modern media network operating as a collective of three wholly-owned content studios: Supari Studios (branded content for Gen Y and Gen Z South Asians), Post Office Studios (immersive and tech-enabled content including 2D/3D animation, AR, MR, and virtual production), and Keeda Media (original IP and culture-shaping content around gender, identity, music, gaming, and creator culture). The company was formed in 2021 by unifying studios founded between 2012 and 2017, and is led by co-founders Advait Gupt (CEO) and Akshat Gupt (CCO). It operates with a shared pool of 300+ creators and 101-250 employees and has produced 30,000+ minutes of content generating 3B+ cumulative views across work for 150+ brands including Netflix India, Disney+ Hotstar, Spotify, Red Bull, Asian Paints, Crocs, Nike, Google, Flipkart, and CRED.
Kulfi Collective firmographics
Firmographics- Name
- Kulfi Collective
- Legal name
- Kulfi Collective
- Website
- https://kulficollective.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kulfi Collective is a Mumbai-based modern media network comprising three studios (Supari Studios, Post Office Studios, Keeda Media) that produce branded, immersive, and original content for South Asian Gen Y and Gen Z audiences on behalf of 150+ enterprise brands.
- Ownership category
- akta.pro rank
Kulfi Collective industry classification
Industry- Product category
- Content Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Production Asset Collaboration (shared bins, proxies, live collaboration) (MPAHANAG)
Keywords
Where Kulfi Collective is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Kulfi Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Branded Content Production: Kulfi Collective creates branded content for brands and platforms, including video campaigns, digital content, and social media assets. This appears to be their primary revenue stream, working with major brands on campaign conceptualization and production.
- Original Content/IP Licensing: Keeda Media develops original intellectual property including shows and documentary series that can be licensed or partnered with platforms (e.g., Red Bull partnerships for shows like Gully Life, Doppelgangers, The Mind Behind).
- Immersive Experience Production: Post Office Studios produces immersive experiences for brands including AR, mixed reality, and virtual production projects, often combined with branded content engagements.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Kulfi Collective product offering
Product offeringCore offering
Kulfi Collective is a modern media network that partners with brands and platforms to produce culturally resonant content for millennial and Gen-Z audiences. The collective operates three studios — Supari Studios for branded content, Post Office Studios for immersive and animation content, and Keeda Media for original culture-shaping IP — delivering video campaigns, AR/VR/virtual production experiences, and digital-first series. Services span concept development, production, and distribution across digital, social, and streaming channels, drawing on a shared talent, technology, and production infrastructure.
Product overview
Kulfi Collective is a unified media network platform composed of three distinct content verticals operating in complementary segments of the content creation market. The platform consists of Supari Studios (award-winning branded content studio for digital video), Post Office Studios (immersive content studio specializing in 2D/3D animation and AR/MR experiences), and Keeda Media (original content studio focused on culture-shaping IPs). Together, these verticals enable Kulfi to offer end-to-end content services from branded entertainment to original programming, united by a shared pool of talent, technology, and production capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Supari Studios - Branded Content Branded content studio that helps brands and platforms create relatable, scalable online video content for millennial and Gen-Z South Asians, blending strategy, innovative storytelling, and technology to convert audiences into engaged communities of loyal fans.
- Post Office Studios - Immersive Content Immersive content studio that produces design-driven, tech-enabled virtual experiences for brands and platforms, specializing in motion design (2D and 3D), Cel animation, augmented reality, mixed reality, and virtual production.
- Keeda Media - Original Content Original content studio that empowers a new generation of creators to develop original IPs that shape culture and ignite social discourse among young people, focusing on hyper-relevant, purpose-driven, digital-first stories around gender, identity, music, gaming, crypto, and creator culture.
Quantifiable outcome
- 3B+ views generated across all content
- +3 more outcomes
Companies that use Kulfi Collective
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles1 record
Kulfi Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kulfi Collective partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Calk & CheesecoreCalk & Cheese is the production partner for campaigns conceptualized by Kulfi Collective, such as the Crocs India 'Wonderfully Unordinary' monsoon campaign. Kulfi provides concept and creative direction while Calk & Cheese handles production.
- CrocscoreKulfi Collective conceptualized Crocs India's 'Wonderfully Unordinary' monsoon campaign featuring Rashmika Mandanna. Crocs is a key brand client for Kulfi's branded content services.
- Red BullcoreRed Bull is a major partner for original content including 'Gully Life - The Story of DIVINE' documentary, 'Doppelgangers' series, 'This is my hood' series, and 'The Mind Behind' series. Multiple branded IP partnerships across Keeda Media.
- TindercoreTinder partnered with Keeda Media for 'Stree Swipes' series exploring Gen Z and millennial women's experiences with digital dating.
- Asian PaintscoreAsian Paints collaborates with Kulfi on Asian Paints ColourNext annual color and decor trend event and other campaigns. Work spans Supari Studios and Post Office Studios.
- Netflix IndiacoreNetflix India South partnered with Supari Studios for 'Namma Netflix' content celebrating South Indian culture and languages. Ongoing relationship for branded content.
- Disney+ HotstarcoreDisney+ Hotstar engaged Supari Studios for IPL 2021 anthem campaign 'India ki Vibe Alag hai'. Major campaign showcasing India's cultural diversity.
- GillettecoreGillette partnered with Post Office Studios for '#GetYourGameFaceOn' campaign with PubG India return, combining live action with 2D and Cel animation.
- CREDcoreCRED engaged Supari Studios for app launch campaign and ongoing content series including 'My Two Cents' and 'On the Money'.
- SpotifycoreSpotify partnered with Supari Studios for 'Disco Star' campaign and creator collaborations. Also has openings for Associate Social Media at Supari Studios X Spotify.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
Kulfi Collective competitors and assessment
Company assessmentDirect peers
- Only Much Louder (OML): Indian entertainment and content company spanning live events, artist management, and branded digital content (particularly comedy and music IP). Competes with Kulfi for branded content mandates tied to youth culture and platform partnerships.
- WATConsult: Indian digital and social media agency producing branded campaigns and original content for tier-1 brands across categories. Direct competitor for brand-content mandates with a comparable digital-first proposition.
- Schbang: Mumbai-headquartered creative and technology solutions company delivering branded content, digital experiences, and integrated campaigns for Indian and global brands. Closely comparable GTM motion (B2B, direct outreach to brands and platforms) and headcount scale.
- Pocket Aces (TVF): India's largest digital content studio and operator of The Viral Fever, producing branded, original and social video for Gen Z audiences with similar branded-IP and platform-distribution deals (Dice Media, Gobble, FilterCopy). Direct competitor for the same brand budgets and streaming-platform partnerships Kulfi pursues.
- Grapes Worldwide: Indian independent creative and digital agency producing branded video, campaigns, and integrated experiences. Competes for the same B2B content budgets and shares Kulfi's project-based agency model.
- Foxglove Digital (formerly SkyDreams): India-focused influencer and branded content agency working across social video, creator partnerships and platform-led campaigns. Closely comparable in addressing Gen Z and millennial audiences for Indian brands with creator-led production.
Broad incumbents
- Mirum India: WPP-owned digital agency in India offering branded content, social, and immersive experience services. Larger broader-incumbent peer that overlaps with Kulfi's branded content and immersive verticals but as part of a wider portfolio of agency services.
- Ogilvy India: Large global network's India creative and content arm, running branded campaigns, social, and increasingly production/IP work. Broader incumbent that overlaps with Kulfi on branded and platform-driven content but at materially larger scale.
- Dentsu Creative India: Dentsu's creative and content arm in India, offering integrated brand campaigns and content production. A larger global-network peer competing for the same enterprise brand-content RFPs as Kulfi.
- Vice Media: Global youth-culture media company producing editorial, branded, and immersive content for Gen Z and millennial audiences. Comparative analogue for Kulfi's Keeda Media original-IP ambitions and Gen Z cultural positioning, though operating at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kulfi Collective social profiles
Digital presenceKulfi Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kulfi Collective leadership team
Management profileNumber of profiles
Profiles11 records
Kulfi Collective subsidiaries and ownership
Company hierarchySubsidiaries3 records
Kulfi Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kulfi Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kulfi Collective
What does Kulfi Collective do?
Kulfi Collective is a modern media network that partners with brands and platforms to produce culturally resonant content for millennial and Gen-Z audiences. The collective operates three studios — Supari Studios for branded content, Post Office Studios for immersive and animation content, and Keeda Media for original culture-shaping IP — delivering video campaigns, AR/VR/virtual production experiences, and digital-first series. Services span concept development, production, and distribution across digital, social, and streaming channels, drawing on a shared talent, technology, and production infrastructure.
Is Kulfi Collective a public or private company?
Kulfi Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kulfi Collective founded?
Kulfi Collective was founded in 2012. It employs 101 to 250 people.
Where is Kulfi Collective based?
Kulfi Collective is headquartered in Mumbai, India, in the Asia region.
How does Kulfi Collective make money?
Three revenue lines are on record. Branded Content Production is the primary driver. The others are original Content/IP Licensing and immersive Experience Production.
Who are Kulfi Collective's main competitors?
Direct peers on record are Only Much Louder (OML), WATConsult, Schbang, Pocket Aces (TVF), Grapes Worldwide and Foxglove Digital (formerly SkyDreams). Broad incumbents are Mirum India, Ogilvy India, Dentsu Creative India and Vice Media.
Does Kulfi Collective have an API?
No public API is recorded for Kulfi Collective.
What industry is Kulfi Collective in?
Kulfi Collective's product category is Content Production Services. Its primary akta.pro industry code is MPAHANAG, Production Asset Collaboration (shared bins, proxies, live collaboration). Its NAICS code is 51211 and its SIC code is 7812.