Surgical House

What Surgical House does

Surgical House is a privately held Australian wholesaler and retailer of healthcare consumables and equipment, founded in 1980 and headquartered in Osborne Park, Western Australia. The company operates a hybrid distribution model combining a physical retail showroom, an e-commerce platform with free shipping Australia-wide, and a nationally registered NDIS provider channel. It serves a diversified customer base across public and private hospitals, residential and aged care facilities, NDIS participants, community care clients, medical practices, allied health professionals, and individual retail consumers.

Its product portfolio is a curated catalogue of third-party branded healthcare products rather than proprietary manufactured goods, spanning incontinence care (MoliCare, Proshield Plus), clinical and enteral nutrition (Jevity, Forticreme Complete, Fresubin ranges, Blended by Sarah wholefood feeds), dysphagia hydration (thickened waters), enteral feeding devices (GFit Low Profile Feeding Button), compression therapy (JOBST), respiratory humidification (Gibeck Trach-Vent), portable suction (Laerdal LCSU4), medication management (Medasyst Mycare), and aged care furniture (Adelphi, Turino beds). The core technology is the distribution platform itself — a search-enabled e-commerce catalogue with online ordering, order tracking, account login, and an integrated NDIS sign-up workflow.

Revenue is generated almost entirely through one-time product sales. Pricing is unit-based and publicly disclosed, with online orders carrying the lowest price and phone or in-shop orders subject to a 7.5% surcharge; GST-free pricing is offered on eligible medical products. The company is bootstrapped — no funding rounds, no identified parent entity, no M&A activity, and no institutional investor references in the available source material — consistent with 40-plus years of founder or closely-held ownership and organic growth.

Name

Surgical House

Legal name

Surgical House

Website

https://surgicalhouse.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Surgical House is an Australian healthcare consumables and equipment distributor, founded in 1980, operating a retail showroom, e-commerce platform, and NDIS provider channel serving hospitals, aged care facilities, NDIS participants, and individual consumers in Western Australia and nationally.

Ownership category

akta.pro rank

Product category

Medical Consumables and Healthcare Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Perioperative Supply Chain, Instruments & Surgical Logistics (HLAFAIAO), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)

Keywords

• Healthcare consumables
• Medical equipment supplies
• NDIS provider products
• Incontinence care supplies
• Enteral feeding equipment

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Healthcare Consumables: Surgical House generates revenue through the sale of medical consumables, equipment, aged/disability care furniture, and aids. Products are sold through retail showroom, online ordering, and NDIS funding channels with prices displayed on product pages.
2. NDIS Funded Products: As a nationally registered NDIS provider, the company supplies core support consumables and assistive technologies that can be purchased using NDIS plan funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Surgical House is a wholesaler and retail supplier of healthcare consumables and equipment serving hospitals, residential care facilities, medical practices, NDIS participants, and individual consumers across Australia. The company offers incontinence care products, enteral feeding equipment, oral nutritional supplements, compression therapy solutions, respiratory and suction devices, medication management tools, and aged care furniture. Products are sold through a retail showroom in Osborne Park, an e-commerce platform with free shipping, and via nationally registered NDIS provider funding.

Product overview

Surgical House is a healthcare consumables and equipment supplier operating as a one-stop solution for medical supplies. The company offers a diversified portfolio of products including: incontinence care products (MoliCare Range, Proshield Plus), nutritional supplements (Jevity, Forticreme Complete, Fresubin 2 kcal Crème, Fresubin Renal), thickened hydration products for dysphagia management, enteral feeding equipment (GFit Low Profile Feeding Button, Blended by Sarah), compression therapy solutions (JOBST range including compression garments, wrap therapy, and donning aids), respiratory equipment (Gibeck Trach-Vent), medical suction devices (Laerdal), medication management tools (Medasyst Mycare), and medical furniture including aged care beds (Adelphi, Turino). They serve multiple market segments including retail customers, NDIS participants, residential care facilities, community care clients, medical practices, allied health professionals, and hospitals.

Differentiator

Problem solved

Functional benefit

Products and services

• MoliCare Range Incontinence care products providing reliable protection for different levels of urinary and faecal incontinence, with formulations designed to prevent leakage while actively protecting affected skin; aimed at professional caregivers and individual users managing incontinence.
• Jevity Compact 200mL Nutritional formula supplement in a compact 200mL bottle designed for patients with increased energy needs, enriched with fibre for digestive health and with a neutral flavour; intended for hospital, aged care, and home use.
• Forticreme Complete Dessert-style oral nutritional supplement formulated to help meet daily nutritional needs during illness when food intake is insufficient; suitable for adults needing additional calories and protein.
• GFit Low Profile Feeding Button Low-profile gastrostomy feeding button designed for everyday enteral feeding, with ENFit-compatible complete kits in multiple sizes and a discreet low-profile design for daily wear.
• JOBST Compression Solutions Medical compression wear including compression garments, wrap therapy, and donning aids designed for comfort and confidence in managing lymphoedema, lipoedema, and venous conditions.
• Fresubin 2 kcal Crème Pudding-style oral nutritional supplement delivering 2 kcal/mL high energy and 12.5g protein per cup, IDDSI Level 4 compliant, available in Chocolate, Wild Strawberry, Praline, Vanilla, and Cappuccino flavours.
• Watermelon Thickened Water Level 1 Ready-to-drink thickened water with watermelon flavour, IDDSI Level 1 Slightly Thick compliant, amylase resistant, low sodium and free from artificial colours and flavours; designed for safe hydration of people with dysphagia.
• Proshield Plus Skin protectant providing a durable moisture barrier to moisturise, condition, and protect skin from breaking down due to incontinence.
• Blended by Sarah for Enteral Feeding Shelf-stable real food option for enteral feeding for children and adults, made in Australia by Tubie Mum Sarah using wholefood ingredients including fresh fruits, vegetables, and proteins, with high calorie content per serve.
• Gibeck Trach-Vent Swedish Nose Heat and moisture exchanger (HME) in clinical use for over 35 years, with a small discreet design and universal oxygen connector suitable for spontaneously breathing patients in ICU and ENT settings and for home care.
• Medasyst Mycare Medication conversion device that converts hard pills and supplements into an easy-to-administer 50 mL liquid dose with a finer and more consistent particle size than manual crushing.
• Laerdal Compact Suction Unit 4 (LCSU4) Portable suction unit with adjustable suction range from 50 to 550 mmHg, suitable for patients from newborns to adults and used by first responders, hospitals, and home care providers.
• Adelphi Care Beds Electric care beds designed for aged care and residential settings, featuring adjustable backrest, knee brake with calf support, and patient capacity up to 225kg.
• Turino Floor Line Bed Floor line electric care bed with maximum user weight of 200kg, featuring electric backrest and multiple posture settings for residential aged and disability care use.
• Fresubin Renal Drink Vanilla Ready-to-use nutritional supplement designed for dietary management of renal patients, providing 2 kcal/mL high energy, reduced 6g protein, and adapted micronutrients in a vanilla flavour.
• ThickPlus Bulk Thickener Bulk thickening powder for food and drinks, taste-free, concentrated formula suitable for hot and cold drinks, supporting hydration for people with dysphagia.

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Chemist Warehouse: Australia's largest discount pharmacy and health/beauty retailer with national storefronts and online sales. Competes with Surgical House's retail channel for consumer healthcare products, incontinence, and nutritional supplements, though it does not serve as an NDIS specialist.

Direct peers

• Patient Handling Australia: Australian supplier of medical equipment, hospital supplies, and aged/disability care furniture including beds and mobility aids. Comparable to Surgical House's hospital and residential care equipment categories.
• BrightSky Australia: Specialist Australian distributor of continence, wound care, nutritional, and personal care products serving NDIS participants, aged care, and community clients. Closely comparable product mix and customer base to Surgical House.
• Medshop Australia: Online-focused Australian retailer of medical supplies, equipment, and consumables serving clinicians, aged care, and consumers. Comparable e-commerce-led model and overlapping product catalogue with Surgical House.
• Total Ability: Australian distributor of assistive technology, continence, and home healthcare products focused on NDIS participants and aged care. Comparable customer segments and product overlap with Surgical House's NDIS and community care channels.
• Aidacare: Large Australian supplier of medical equipment, continence, and aged/disability care products with national distribution and NDIS provider status. Overlaps heavily with Surgical House's DME, incontinence, and aged-care furniture categories, but at significantly greater scale.
• Independence Australia: Major Australian not-for-profit distributor of healthcare consumables, continence, nutrition, and mobility products with a similar NDIS-aligned customer base and national e-commerce footprint. Directly competes with Surgical House across incontinence, enteral feeding, and assistive technology categories.
• Atlas McNeil Healthcare: National Australian medical and surgical supply distributor serving hospitals, aged care, and community providers. Competes with Surgical House in wholesale channels for consumables and capital equipment.

Emerging players

• HealthSaver (HealthyLife): Wesfarmers-owned Australian online health and wellness retailer stocking incontinence, nutrition, and personal care products. Competes for consumer end of Surgical House's market rather than the hospital/NDIS segments.

Regional players

• Amcal / Pharmacy 4 Less: National Australian pharmacy chains stocking incontinence, nutrition, and personal health products. Adjacent competitor to Surgical House's retail showroom for walk-in consumer purchases of consumables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/surgical.house.australia
• LinkedInlinkedin.com/company/surgical-house-pty-ltd
• Instagraminstagram.com/surgicalhouse_australia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surgical House