Total Ability
Total Ability is an Australian distributor of adaptive driving controls and vehicle access equipment, exclusively representing European brands Fadiel Italiana and Bozzio AG across Australia and New Zealand for NDIS participants, occupational therapists, and community transport operators.
- Company typePrivate
- Founded2011
- HeadquartersArtarmon, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Total Ability does
Total Ability is an Australia-based distributor of adaptive driving controls and vehicle access equipment for people with physical disabilities, operating primarily across Australia and New Zealand. Founded in 2011 by Paul and Daniela Crake and headquartered in Artarmon, NSW, the company holds exclusive regional distribution rights for European adaptive mobility brands including Italy's Fadiel Italiana and Switzerland's Bozzio AG. Its product range covers hand controls, left-foot accelerators, electronic accelerators, wheelchair loading systems, powered transfer seats, and the newer Joysteer 3.0 drive-by-wire steering platform.
The business generates revenue through four streams: direct hardware sales, in-house installation and ongoing servicing, certified driving assessments conducted with allied-health partners, and adapted vehicle rentals delivered via a partnership with Avis. Customers span individual NDIS participants, Driver Trained Occupational Therapists (DTOTs), specialist driving instructors, and community transport operators. The company operates from a dedicated Artarmon showroom, employs 1-10 staff, and is privately held and bootstrapped without external venture funding. It has earned three consecutive ATSA Industry Awards (2024, 2025, 2026) and distributes TÜV-certified product lines, reinforcing its positioning with NDIS-funded prescribers and end users.
Total Ability firmographics
Firmographics- Name
- Total Ability
- Legal name
- Total Ability
- Website
- https://totalability.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Total Ability is an Australian distributor of adaptive driving controls and vehicle access equipment, exclusively representing European brands Fadiel Italiana and Bozzio AG across Australia and New Zealand for NDIS participants, occupational therapists, and community transport operators.
- Ownership category
- akta.pro rank
Total Ability industry classification
Industry- Product category
- Adaptive Driving Equipment & Vehicle Access Modifications
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Brake System Manufacturing (33634)
- akta.pro primary industry
- Steering/Chassis Actuation for ADAS Manufacturing (EPS/Steer-by-Wire/Actuators) (IMACAMAI)
- akta.pro secondary industries
- Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB), Brake Control & Modulation Systems (ABS/ESC/EBD Modules & Hydraulics) (IMACAIAF), Brakes, Steering & Suspension Services (TLAKAAAC)
Keywords
Where Total Ability is headquartered
LocationHeadquarters
- HQ city
- Artarmon
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Total Ability business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Sale of driving controls, vehicle access equipment, and accessories. Products include hand controls (Satellite Accelerator, Trigger, Ergonomic Radial, T-Radial, Easy Drive, Push-Pull), steering aids (spinner knobs), vehicle access (hoists, lifts, ramps), and transfer products. Spinner knobs available for direct online purchase.
- Installation and Servicing: Vehicle modification installation and ongoing servicing through their Sydney Disability Driving Centre and network of trained installers. Provides warranty extensions (2 years vs standard 12 months when installed by Total Ability).
- Driving Assessments: High-level assessment services for complex disability driving needs. Includes online scoping sessions and comprehensive on-road assessments conducted with Specialist Driving Instructors and DTOTs.
- Rental Cars: Sydney-based rental car service for drivers with disability. Weekly hire for those waiting for their own vehicle modifications or when current vehicle is being repaired. Comes equipped with various driving equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Spinner Knob - Standard |
| Unit Pricing | Pay-as-you-go | Spinner Knob - Leather |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Total Ability product offering
Product offeringCore offering
Total Ability is the exclusive distributor of Fadiel Italiana driving controls and vehicle access products for Australia and New Zealand, and also distributes the Swiss-made Joysteer 3.0 drive-by-wire system from Bozzio AG. The company supplies and installs adaptive hand controls, electronic driving systems, wheelchair hoists, platform lifts, ramps, swivel seat bases, transfer platforms and related accessories, and provides driving assessments, installation, and ongoing servicing through its Sydney Disability Driving Centre and a national installer network.
Product overview
Total Ability is the exclusive distributor of Fadiel Italiana driving controls and vehicle access products for Australia and New Zealand. The company also distributes the Swiss-made Joysteer 3.0 system from Bozzio AG. The product portfolio spans three core areas: (1) Hand Controls — including the Satellite Accelerator & Brake Lever, Trigger Accelerator & Brake Lever, Over Ring Accelerator & Brake Lever, Ergonomic Radial & Brake Lever, T-Radial Accelerator & Brake Lever, Push-Pull Accelerator & Brake Lever, Brake Lever, Left Foot Accelerator, and Easy Drive — all offering different control modalities for drivers with varying physical abilities; (2) Vehicle Access (Hoists, Lifts & Ramps) — including 2-Way Hoists (SG35/SG50), 4-Way & 6-Way Hoists (SG120/SG180), Platform Lifts for Vehicles, and Movia Access Ramps — for lifting, transferring, or stowing wheelchairs and scooters into vehicles; and (3) Transfer Solutions — including Swivel Seat Bases, Lowering Swivel Seat Bases, and Transfer Platforms. Additionally, the company offers Accessories including Voice Command, Postural Harness, Electronic Hand Brake, and Spinner Knobs. The Joysteer 3.0 is the most advanced offering — a modular electronic drive-by-wire system with multiple input devices for drivers with severe physical impairments.
Differentiator
Problem solved
Functional benefit
Products and services
- Satellite Accelerator & Brake Lever
Quantifiable outcome
- Over 7 million video views achieved by client Christina Vithoulkas's content about driving with Fadiel Satellite Accelerator
- +1 more outcomes
Companies that use Total Ability
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Total Ability technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Total Ability partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Fadiel ItalianaflagshipTotal Ability is the exclusive distributor of Fadiel Italiana driving controls and vehicle access products for Australia and New Zealand. Fadiel Italiana, founded in Venice, Italy in the late 1970s by Fabio Domeneghini, is renowned for innovative product development and in-house quality manufacturing. Products include hand controls (Satellite Accelerator, Trigger, Ergonomic Radial, T-Radial, Easy Drive, Push-Pull), vehicle lifts, ramps, and transfer equipment.
- Bozzio AGflagshipPartnership with Swiss company Bozzio AG to distribute the Joysteer 3.0 system in Australia and New Zealand. Bozzio AG originated from Switzerland's Bern University of Applied Sciences, founded in 2005, specializing in drive-by-wire solutions for people with disabilities. Joysteer 3.0 is the culmination of two decades of research and development.
- AviscorePartnership with Avis car rental to supply and install Fadiel hand controls in Avis rental vehicles across Australia. Enables drivers with disability to hire modified cars for work trips or holidays, with hand controls available across most of Australia.
- AutochairminorTotal Ability installs Autochair electric hoists as an alternative when a fully automated solution is required. Complementary to the Fadiel product range.
- Vehicle AdaptionsminorTotal Ability installs Vehicle Adaptions Roof Hoist when storing the wheelchair inside the vehicle is not an option. Complementary product option.
- LodgesonsminorTotal Ability installs Lodgesons Keypad Spinners as an alternative brand option. Provides customers with maximum choice and flexibility beyond the Fadiel range.
- Disability Driving CentrecoreTotal Ability's associated company, the Disability Driving Centre, operates from the Sydney Chatswood location providing a comprehensive suite of services including driving assessments, vehicle modifications, and ongoing support for people with disability.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Total Ability competitors and assessment
Company assessmentDirect peers
- Vehicle Adaptions (Australia): Australian vehicle adaptation specialist providing roof hoists, driving controls, and wheelchair access. Already a partner of Total Ability (for roof hoists), they also compete for the same NDIS-funded customers in the vehicle access category.
- Mobility Engineering Australia: Australian provider of vehicle modifications and adaptive driving solutions for people with disabilities, including hand controls, wheelchair hoists, and ramps. Direct competitor based in Australia, serving a similar DTOT and NDIS-funded customer base.
- Autochair: UK-based manufacturer of wheelchair hoists, lifts, and vehicle access equipment. Total Ability is already a partner/installer of Autochair products in ANZ, but Autochair also distributes directly in other markets, making them a hybrid partner/competitor with overlapping product lines.
- Driving Mobility Australia: Major ANZ-based adaptive driving equipment assessor and installer, offering driver assessments, vehicle modifications, and assistive technology. Direct competitor to Total Ability in the ANZ disability driving market, with a similar DTOT and specialist driving instructor network.
Broad incumbents
- BraunAbility: Global leader in mobility and accessibility solutions, including wheelchair-accessible vehicles, lift systems, and driving aids. While Total Ability operates at a smaller scale, BraunAbility represents the global incumbent benchmark for vertically integrated adaptive mobility services.
- APM Group: Large Australian disability and employment services provider that includes driving assessments and allied health services. While not exclusively focused on adaptive driving controls, they overlap with Total Ability's assessment and OT-driven prescription workflow and compete for NDIS-funded customers.
Emerging players
- Veigel GmbH: German manufacturer of high-quality hand controls and adaptive driving equipment for disability drivers. A direct competitor to Total Ability's Fadiel product line in EU markets, with potential to expand into ANZ and challenge Total Ability's exclusive distribution position.
- Creative Controls (Creative Mobility Group): US-based provider of adaptive driving controls and assessment services, including hand controls and wheelchair securement. While focused on the North American market, comparable product offerings (push-pull, electronic accelerators) make them a relevant peer for product benchmarking.
Others
- Bozzio AG: Swiss developer of the Joysteer 3.0 modular drive-by-wire system and Total Ability's flagship OEM partner. While Bozzio sells directly in CH/EU, they rely on regional distributors like Total Ability for ANZ. They are a peer in the sense that they could choose to enter ANZ directly or via an alternative partner.
- Fadiel Italiana: Italian manufacturer of disability driving controls (Satellite Accelerator, Trigger, etc.) and Total Ability's flagship OEM partner. While Total Ability is their exclusive ANZ distributor, Fadiel competes against Veigel and other hand-control manufacturers in mature EU markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Total Ability social profiles
Digital presenceTotal Ability compliance and trust
Trust signalCompliance7 records
Total Ability financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Ability leadership team
Management profileNumber of profiles
Profiles4 records
Total Ability funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Ability M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Ability
What does Total Ability do?
Total Ability is the exclusive distributor of Fadiel Italiana driving controls and vehicle access products for Australia and New Zealand, and also distributes the Swiss-made Joysteer 3.0 drive-by-wire system from Bozzio AG. The company supplies and installs adaptive hand controls, electronic driving systems, wheelchair hoists, platform lifts, ramps, swivel seat bases, transfer platforms and related accessories, and provides driving assessments, installation, and ongoing servicing through its Sydney Disability Driving Centre and a national installer network.
Is Total Ability a public or private company?
Total Ability is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Ability founded?
Total Ability was founded in 2011. It employs 1 to 10 people.
Where is Total Ability based?
Total Ability is headquartered in Artarmon, Australia, in the Oceania region.
How does Total Ability make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are installation and Servicing, driving Assessments and rental Cars.
Who are Total Ability's main competitors?
Direct peers on record are Vehicle Adaptions (Australia), Mobility Engineering Australia, Autochair and Driving Mobility Australia. Broad incumbents are BraunAbility and APM Group. Emerging players are Veigel GmbH and Creative Controls (Creative Mobility Group). Others are Bozzio AG and Fadiel Italiana.
Does Total Ability have an API?
No public API is recorded for Total Ability.
What industry is Total Ability in?
Total Ability's product category is Adaptive Driving Equipment & Vehicle Access Modifications. Its primary akta.pro industry code is IMACAMAI, Steering/Chassis Actuation for ADAS Manufacturing (EPS/Steer-by-Wire/Actuators), with a secondary code of IMACAIAB, Steering Systems & Components (Columns/Racks/EPS Pumps & Motors). Its NAICS code is 336330.