Project 13
Project 13 is a privately held, six-person boutique creative agency in Asheville, NC, offering branding, custom web development (WordPress, Shopify, SquareSpace), website maintenance, and production services to enterprises, SMBs, and non-profits across food and beverage, sports, healthcare, and entertainment.
- Company typePrivate
- Founded2015
- HeadquartersAsheville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Project 13 does
Project 13 is a privately held, boutique creative agency headquartered in Asheville, North Carolina, providing branding, custom web development, ongoing website maintenance, and photo shoot production services. Founded in 2015 by Creative Director Richard Norris, who previously held senior creative roles at Landor, Young & Rubicam/Brand Buzz, Attik, Tracy Locke, and other St. Louis and New York agencies, the firm operates with a six-person team spanning creative direction, technical leadership, executive production, senior development, technical support, and senior design.
The agency delivers four core service lines. Branding covers strategy, logo development, packaging, signage, brand positioning, mission statements, and style guidelines. Web Development is built primarily on WordPress (with custom theme and plugin development, WordPress Multisite for multi-location clients, and ADA compliance) and extends to Shopify and SquareSpace e-commerce builds, API integrations, Google Analytics, and SEO and structured data markup. Website Maintenance is sold as a recurring engagement covering security updates, offsite backups, content updates, Google Search Console management, and technical support. Production Services handles end-to-end photo shoot logistics for major brands. Technology partnerships with WordPress, Shopify, SquareSpace, and Google constitute the core platform stack; no proprietary platform, SDK, or API is offered.
Commercial activity is consultative and direct: clients are acquired through portfolio-based marketing on the company website, LinkedIn, and relationship-driven referrals. Pricing is custom and quote-based with no publicly disclosed rates. Customer mix spans enterprises (Baltimore Orioles, Blue Note Jazz Clubs, HerMD, Sony Hall, Bluestone Lane, Pioneer Baseball League, National Blues Museum), mid-market and SMB accounts (Kids Care Dental, Connestee Falls, Smitten Ice Cream, Print Restaurant, Fine & Rare), and startups or individual entrepreneurs. The firm is founder-owned and operated, with no institutional investment, parent company, or acquisition activity disclosed.
Project 13 firmographics
Firmographics- Name
- Project 13
- Legal name
- Project 13 Inc.
- Website
- https://project13.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project 13 is a privately held, six-person boutique creative agency in Asheville, NC, offering branding, custom web development (WordPress, Shopify, SquareSpace), website maintenance, and production services to enterprises, SMBs, and non-profits across food and beverage, sports, healthcare, and entertainment.
- Ownership category
- akta.pro rank
Project 13 industry classification
Industry- Product category
- Creative Agency Services (Branding & Web Development)
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Project 13 is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project 13 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Branding Services: Full-service branding including brand strategy, logo development, packaging design, signage, photography art direction, and brand consulting
- Web Development Services: Custom website development including WordPress, Shopify, and SquareSpace implementations with e-commerce capabilities
- Website Maintenance Services: Ongoing WordPress support including security updates, backups, content updates, and technical support under tailored maintenance agreements
- Production Services: Photo shoot production including estimates, locations, crew, props, travel, post-production coordination, and rate negotiation for major brands
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Project 13 product offering
Product offeringCore offering
Project 13 is a boutique creative agency that provides branding services (brand strategy, logo development, packaging, signage) and custom web development services (WordPress, Shopify, SquareSpace), along with ongoing website maintenance (security, backups, content updates) and photo shoot production services. Engagements are delivered as professional agency projects for clients across hospitality, sports, healthcare, non-profit, and consumer brand sectors.
Product overview
Project 13 is a creative agency providing branding and web development services. The company offers four core service offerings: Branding Services (strategy, logo development, packaging, signage), Web Development Services (custom WordPress, Shopify, SquareSpace sites), Website Maintenance Services (security, backups, support), and Production Services (photo shoot production). These services are delivered as professional agency engagements rather than as software products or platforms. Project 13 serves diverse clients including restaurants, sports organizations, healthcare providers, cultural institutions, and consumer brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services Comprehensive branding services including brand strategy, logo development, packaging design, signage design, retail presence, photography and illustration art direction, brand positioning, mission statements, and style guidelines. Project 13 helps clients build brands from scratch or evolve established brands.
- Web Development Services Custom website development including custom WordPress theme development, e-commerce site development (Shopify), intuitive content management systems, API integration, SEO and structured data implementation, and standards-compliant responsive builds. Includes WordPress multisite expertise for multi-location organizations.
- Website Maintenance Services Ongoing website maintenance including WordPress security updates, daily offsite backups, proactive site design updates, content updates, emails and phone tech support, Google Search Console management, and website uptime monitoring. Delivered under tailored maintenance agreements that create long-term recurring client relationships.
- Production Services Photo shoot production services including estimates and budgets, location scouting, support crew, specialty props and special effects, transportation and travel arrangements, client management, studio and equipment rentals, on-set support and supervision, and post-production resourcing and coordination.
Companies that use Project 13
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
Project 13 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Project 13 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WordPresscorePrimary web development platform; extensive WordPress theme and plugin development expertise; WordPress security and maintenance services; WordPress multisite capabilities for multi-location clients
- ShopifycoreE-commerce development platform for clients including Overlander and The Morning Dram; custom Shopify development and theme customization
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Project 13 competitors and assessment
Company assessmentDirect peers
- Athletics: Athletics is a NYC-based independent branding and design studio known for identity, packaging, and digital work for cultural and consumer brands. Comparable to Project 13 in boutique scale, creative-first positioning, and engagement with food/beverage, hospitality, and sports/cultural clients.
- Mucca: Mucca is an independent design and branding studio working across identity, packaging, and digital for retail and hospitality clients. Similar boutique creative agency profile to Project 13 with comparable multi-disciplinary brand + web offering.
- Frank & Victor: Frank & Victor is a boutique creative agency offering branding, digital, and content services to consumer and lifestyle clients. Directly comparable to Project 13 in size, multi-disciplinary scope (branding + web), and client mix across hospitality, food/beverage, and cultural brands.
Broad incumbents
- Pentagram: Pentagram is the world's largest independent design consultancy, with partners delivering identity, environmental, and digital work. While much larger than Project 13, it competes for the same brand-development budgets from cultural institutions, sports leagues, and consumer brands.
- Work & Co: Work & Co is a digital product and brand agency building websites, e-commerce, and experiences for major consumer brands. Comparable overlap on web development and e-commerce for premium consumer and hospitality brands that overlap with Project 13's Shopify/WordPress work.
- Code and Theory: Code and Theory is a larger digital-first creative network delivering branding, web, and product design for enterprise clients including media, sports, and consumer brands. Represents the scaled, multi-disciplinary competitor that Project 13 competes against for enterprise mandates.
- Landor & Fitch: Landor is a global brand consulting and design firm where Project 13's founder previously worked. It is the broad incumbent against which boutique shops like Project 13 position on craft, agility, and senior attention for mid-market clients.
- Carrot Creative (Vice Media): Carrot is a digital creative agency building brand experiences, sites, and campaigns for major consumer and entertainment clients. Adjacent competitor for branded digital builds in hospitality and entertainment, the same verticals where Project 13 has built its portfolio.
Emerging players
- Beardwood&Co: Beardwood&Co is a NYC-based independent creative studio specializing in branding, packaging, and digital experiences for food, beverage, and lifestyle clients. Comparable emerging boutique with overlapping hospitality/restaurant client focus similar to Project 13's portfolio (Smitten, Daily Driver, Bluestone Lane).
- Gin & Juice: Gin & Juice is a small independent branding and digital studio working with hospitality, food & beverage, and lifestyle startups. Comparable emerging boutique with similar full-stack branding + web offering and SMB/restaurant client focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Project 13 social profiles
Digital presenceProject 13 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project 13 leadership team
Management profileNumber of profiles
Profiles6 records
Project 13 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project 13 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project 13
What does Project 13 do?
Project 13 is a boutique creative agency that provides branding services (brand strategy, logo development, packaging, signage) and custom web development services (WordPress, Shopify, SquareSpace), along with ongoing website maintenance (security, backups, content updates) and photo shoot production services. Engagements are delivered as professional agency projects for clients across hospitality, sports, healthcare, non-profit, and consumer brand sectors.
Is Project 13 a public or private company?
Project 13 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project 13 founded?
Project 13 was founded in 2015. It employs 1 to 10 people.
Where is Project 13 based?
Project 13 is headquartered in Asheville, United States, in the North America region.
How does Project 13 make money?
Four revenue lines are on record. Branding Services are the primary driver. The others are web Development Services, website Maintenance Services and production Services.
Who are Project 13's main competitors?
Direct peers on record are Athletics, Mucca and Frank & Victor. Broad incumbents are Pentagram, Work & Co, Code and Theory, Landor & Fitch and Carrot Creative (Vice Media). Emerging players are Beardwood&Co and Gin & Juice.
Does Project 13 have an API?
No public API is recorded for Project 13.
What industry is Project 13 in?
Project 13's product category is Creative Agency Services (Branding & Web Development). Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.