The Ranches Golf Club

What The Ranches Golf Club does

The Ranches Golf Club is a privately held 18-hole championship golf course operated by Vanguard Ranches Golf Course, LLC in Eagle Mountain, Utah County, founded in 2002. The 188-acre links-style facility, designed by Ron Garl Design Group, plays 6,861 yards from the back tees and features 128 water hazards, Bent Grass greens, and Bluegrass fairways. The club generates revenue through a diversified mix of green fees ($13-$70 per round), tiered membership subscriptions ($95.99-$299.99/mo for individuals, couples, and families), corporate B2B partnerships ($210-$1,000/mo across five tiers), tournament hosting, golf instruction via the TruPath Academy, simulator lounge rentals, driving range, and pro shop merchandise. Some basic membership tiers are listed as sold out.

The business operates on a direct-to-consumer and event-driven go-to-market model, acquiring customers through website booking (TenFore platform), social media (Facebook, Instagram, YouTube), SMS marketing, and a dedicated iOS mobile app. Tournament hosting is a significant revenue lever, with corporate, group, and public tournaments priced at $55-$65 per player and full 144-player event packages at $10,000. The core technology stack includes TrackMan Launch Monitors in a 3-bay simulator lounge, Golf Genius tournament management software with live scoring, and a TCPA/CTIA-compliant SMS program. Strategic partnerships include Millsite Golf Course (cross-facility member access), Topgolf (corporate tier benefits), First Tee Utah (youth development), and TruPath Academy (instruction).

The company serves three primary customer segments: individual golfers and families seeking unlimited access via subscription, corporate clients using golf for client entertainment and employee rewards, and tournament players seeking competitive event experiences. The facility also includes The Ranches Fitness (gym) and The Venue at The Ranches (event space) as adjacent operating units, and the iOS app, 2026 rate cards, and active booking system indicate ongoing operational capacity. The business is led by Founder/CEO Ronald Richards, with department heads overseeing membership (Stefani Kingston), marketing/corporate partnerships (Chelsey Timmerman), and head golf professional instruction (Mason Christison, PGA Associate).

Name

The Ranches Golf Club

Legal name

Vanguard Ranches Golf Course, LLC

Website

https://theranchesgolfclub.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ranches Golf Club is a privately held 18-hole championship golf course in Eagle Mountain, Utah, offering tiered memberships, corporate partnerships, tournament hosting, instruction, and a TrackMan simulator lounge to individual golfers, families, and local businesses across Utah County.

Ownership category

akta.pro rank

Product category

Public Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Public golf course
• Golf memberships
• Golf instruction
• Corporate golf events
• Golf simulator lounge

Headquarters

HQ city

Eagle Mountain

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Green Fees & Green Fee Sales: Per-round green fee revenue from daily play. Customers pay cart/walk fees based on 9 or 18 holes, with peak/off-season rates, senior/military discounts, and junior rates.
2. Golf Memberships (Individual, Couple, Family): Monthly recurring subscription memberships offering unlimited golf, priority booking windows (5-10 days based on tier), cart inclusion, range balls, simulator access, fitness center access, and discounts at partner Millsite Golf Course. Memberships auto-renew annually on April 1.
3. Corporate Partnerships: Monthly B2B memberships (Small Business, Premier, Executive, Signature, Elite tiers) providing monthly/weekly tee times, simulator access, venue rental, and marketing exposure. Prices range from $210/month (Small Business) to $1,000/month (Elite).
4. Tournament Hosting: Revenue from hosting corporate, fundraiser, and group tournaments. Per-player pricing ($55-65/player based on group size) with optional venue rental ($2,500) and tournament organization ($500). Full 144-player event package available for $10,000.
5. Golf Instruction & Lessons: PGA-led instruction through TruPath Academy offering lesson memberships (3, 6, 12-month terms) with adult and junior pricing tiers. Includes unit-based system (lessons, club fitting, club work) with practice passes.
6. Golf Simulator Lounge: Hourly simulator bay rentals ($120-150/hour for 3 bays) and monthly memberships for unlimited simulator access. Full lounge rental available for private events.
7. Sponsorships: Tournament and facility sponsorship opportunities sold to local businesses. Tiers range from Title Sponsor ($5,000) to contest sponsorships ($500), with driving range and scorecard sponsorships at $1,500 and $1,000 respectively.
8. Driving Range & Pro Shop: Range ball sales (small bucket $6, large bucket $10) and pro shop merchandise (clubs, apparel, accessories, balls, hats, tees, gloves). Beer and concessions sold through pro shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Ranches Golf Club operates an 18-hole championship links-style golf course with an attached driving range, TrackMan simulator lounge, fitness center, and event venue. Its primary revenue is tiered unlimited golf memberships for individuals, couples, and families, supplemented by per-round green fees, corporate partnership memberships, PGA-led lessons through TruPath Academy, tournament hosting, simulator rentals, and tournament sponsorships.

Product overview

The Ranches Golf Club is an 18-hole championship golf course with a modular service architecture. The core product is the Unlimited Golf Membership program offering tiered access (Basic, Standard, Premium) for Individual, Couple, and Family categories. This core is supplemented by interconnected add-on modules: TruPath Academy provides golf instruction at multiple levels; the Simulator Lounge enables year-round indoor play with Trackman technology; Tournament Hosting delivers full-service event management; Corporate Partnerships provide business membership tiers with tee time and venue benefits; and Tournament Sponsorship offers marketing packages for tournament events. Public tournaments round out the portfolio, creating a comprehensive golf experience from beginner lessons to competitive tournament play.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course

Quantifiable outcome

• Membership pays for itself if you play more than twice a month
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Current Tournament Sponsors (Logos Displayed)minorGTM or Marketing PartnerLocal business sponsors displayed on website with logos shown. Includes businesses supporting The Ranches tournament program through financial sponsorship in exchange for brand visibility. Sponsorship tiers range from $500 (contest) to $5,000 (title). No specific named partners in text, only logos visible.
• Splash Summit WaterparkminorGTM or Marketing PartnerSummer camp partnership providing Splash Summit Waterpark vouchers with every camp registration at The Ranches. Included in First Tee golf camps for added value.
• Utah Valley University (UVU)minorGTM or Marketing PartnerUniversity partnership logo displayed on corporate partnerships page. Connection details not specified in available text.
• Copper Rock FinancialminorGTM or Marketing PartnerFinancial services partner logo displayed on corporate partnerships page. Partnership details not specified in available text.
• The Point ChamberminorGTM or Marketing PartnerLocal chamber of commerce partnership logo displayed on corporate partnerships page. Connection details not specified in available text.
• Prism Paint UtahminorGTM or Marketing PartnerLocal business partner logo displayed on corporate partnerships page. Partnership details not specified in available text.
• Millsite Golf CoursecoreGTM or Marketing PartnerPartner golf course included in membership benefits. Premium members receive unlimited access with no green fees. Extends The Ranches value proposition beyond single facility. Located in Eagle Mountain area.
• Golf GeniuscoreTechnology or IntegrationTournament management platform powering tournament registration, live scoring, automated leaderboards, and real-time updates. Used for Stars & Stripes and Harvest Cup tournaments. Provides professional event experience.
• TruPath AcademycoreStrategic or Co-development PartnerGolf instruction program partnership providing lesson memberships at The Ranches. Offers 3-tier lesson structure (Level 1-3) with monthly subscriptions including lessons, club fitting, and club work units. Administered through TruPath website.
• First Tee UtahcoreStrategic or Co-development PartnerYouth golf development partnership hosting First Tee golf camps at The Ranches. Designed for all skill levels, building confidence, life skills, and love for game. Includes Splash Summit vouchers.
• TopgolfminorGTM or Marketing PartnerTopgolf club membership included in Corporate Small Business and Elite tiers. Provides unlimited bay booking Monday-Friday 9AM-5PM with 20% off food/beverage and retail.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Millsite Golf Course: Partner course in Eagle Mountain/Ferron, Utah that provides reciprocal access to The Ranches members. Operates as a peer in the broader Utah golf market but is formally a strategic partner rather than a direct competitor.

Broad incumbents

• Topgolf: National golf entertainment chain included in The Ranches' corporate partnership tiers. Competes for corporate entertainment dollars and casual/recreational golfer attention, particularly among younger and non-traditional golfers.

Direct peers

• Sleepy Ridge Golf Course: Public 27-hole golf facility in Orem, Utah serving the same Utah County customer base. Competes directly on green fees, lessons, and tournament hosting.
• TalonsCove Golf Club: Premium public/semi-private 18-hole course in Saratoga Springs, Utah, also serving Utah County golfers with membership and tournament programs. Comparable links-style layout and similar Utah County market positioning.
• Cedar Hills Golf Club: Public 18-hole municipal course in Cedar Hills, Utah directly competing for the same individual golfers and corporate tournament business in Utah County.
• Thanksgiving Point Golf Course: Public 18-hole championship golf course located in Lehi, Utah — the same Utah County corridor as The Ranches. Directly comparable in customer base, pricing structure, and regional competitive set.

Others

• Golf Galaxy: National golf retail chain that overlaps with The Ranches' pro shop merchandise sales. Not a direct competitor for golf access but competes for share of golfer discretionary spending on equipment and apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5rLP7TcLYlfFXiMDxESElw/videos
• Facebookfacebook.com/theranchesgolfclub
• Instagraminstagram.com/theranchesgolfclub
• Xx.com/theranchesgolf
• LinkedInlinkedin.com/company/the-ranches-golf-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ranches Golf Club