First Tee – Utah
First Tee – Utah is a 501(c)(3) nonprofit youth development organization that delivers golf-based character and life skills programs to youth ages 5–18 across 11 Utah counties, relying on donations, events, and national PGA TOUR First Tee network partnerships to operate free programming.
- Company typePrivate
- Founded-
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What First Tee – Utah does
First Tee – Utah is a 501(c)(3) nonprofit youth development organization, legally registered as Youth Driving for Values (EIN 01-0584107) and operating as a licensed chapter of the PGA TOUR First Tee Foundation, Inc. Founded in 2011 and headquartered at 680 W 3300 S in Salt Lake City, Utah, the organization delivers golf-based character and life skills programming to youth ages 5–18 across 11 Utah counties (Cache, Weber, Davis, Salt Lake, Tooele, Summit, Wasatch, Utah, Sanpete, Beaver, and Washington). Its core product, the Life Skills Experience Programs, integrates golf instruction with a curriculum covering honesty, responsibility, perseverance, goal-setting, and resilience; supporting offerings include Ace Makers, Youth on Course, First Tee Legacy Link Up, School Programs, Leagues, Scholarships, Specialty Classes, and the Ace capstone teen program. Programs are led by PGA Professionals and trained volunteer coaches and are provided free or at subsidized rates so that no child is turned away due to inability to pay.
The organization has no proprietary technology platform; delivery occurs in person at partner golf facilities and schools, supported by a content website (firstteeutah.org), social media channels, an email newsletter, an eBay equipment resale store, and a Swag Shop. Revenue is donation-driven and diversified across charitable contributions from individuals, corporations, and foundations; annual fundraising events (Scheels First Tee Marathon, Ladies on the Links at Talons Cove, Miller Sports + Entertainment First Tee Classic, First Tee Utah Gala, Utah Golf Expo); named and endowed scholarships (minimum $2,500 and $25,000 respectively); planned giving via bequests, donor-advised funds, retirement and life insurance designations; RoundUp App micro-donations; and merchandise sales. The organization holds a Utah Charitable Organization Permit (#8292346-CHAR) and operates with approximately 11 employees, with governance provided by a Board of Directors.
Go-to-market is event- and partnership-driven: participant acquisition flows through community events, school outreach (notably Title I schools and Guadalupe School in the Rose Park neighborhood adjacent to Rose Park Golf Course), specialty programs, and direct website registration for classes and leagues. The chapter is plugged into national First Tee pipelines that feed participants into the PGA TOUR Champions' PURE Insurance Championship at Pebble Beach and the AWS/3M Open-sponsored Game Changers Academy, providing national visibility, corporate sponsorship flow, and an aspirational pathway for Utah participants.
First Tee – Utah firmographics
Firmographics- Name
- First Tee – Utah
- Legal name
- Youth Driving for Values
- Website
- https://firstteeutah.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- First Tee – Utah is a 501(c)(3) nonprofit youth development organization that delivers golf-based character and life skills programs to youth ages 5–18 across 11 Utah counties, relying on donations, events, and national PGA TOUR First Tee network partnerships to operate free programming.
- Ownership category
- akta.pro rank
First Tee – Utah industry classification
Industry- Product category
- Youth Development Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
Keywords
Where First Tee – Utah is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
First Tee – Utah business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (EIN 01-0584107), First Tee - Utah relies heavily on charitable donations from individuals, corporations, and foundations to fund programs and never turns children away for inability to pay.
- Event-based Fundraising: Annual fundraising events including Scheels First Tee Marathon, Ladies on the Links at Talons Cove, Miller Sports + Entertainment First Tee Classic, and the First Tee Utah Gala generate revenue through sponsorships, ticket sales, and participant fundraising.
- Named Scholarships: Establishing a named scholarship requires minimum $2,500 initial contribution; endowed scholarship funds for perpetuity require $25,000 minimum. These scholarship funds provide educational access to children in need.
- Equipment and Merchandise Sales: Donations of golf equipment support programs and are also resold through eBay store. Swag shop sells merchandise.
- RoundUp App Donations: Partnership with RoundUp App allows donors to automatically donate spare change from card purchases, providing recurring micro-donations.
- Planned Giving: Bequests, trust beneficiaries, retirement account designations, donor-advised fund designations, and life insurance beneficiary designations provide long-term planned giving revenue.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
First Tee – Utah product offering
Product offeringCore offering
First Tee – Utah is a 501(c)(3) youth development nonprofit that delivers golf-based programs integrating golf instruction with a life skills and character education curriculum for children ages 5-18 across Utah. Programs are run by PGA Professionals and trained volunteer coaches at golf courses, schools, and community centers, and the organization commits to never turning a child away for inability to pay.
Product overview
First Tee – Utah is a youth development nonprofit that operates a unified portfolio of golf-based programs for children and teens. The core offering is the Life Skills Experience Programs, which integrate golf instruction with character education and life skills development. Supporting programs include Ace Makers (specialty classes), Youth on Course (access program), Legacy Link Up (chapter connectivity), School Programs (in-school outreach), Leagues (competitive play across counties), Scholarships (financial assistance), and the Ace capstone program for teens. The organization serves Utah youth ages 5-18 across multiple counties, never turning a child away for inability to pay.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Skills Experience Programs
- School Programs
- Leagues
- Specialty Classes
- Ace Program
- Youth on Course
- First Tee Legacy Link Up
- Scholarships
Quantifiable outcome
- 73% of kids who participated for three years reported high confidence in their academic ability
- +4 more outcomes
Companies that use First Tee – Utah
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
First Tee – Utah technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
First Tee – Utah partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AWS (Amazon Web Services)coreAWS partners with First Tee Game Changers Academy, providing financial support and leading activities and sessions throughout the week-long event for teens.
- 3M Opencore3M Open partners with First Tee Game Changers Academy, providing financial support and facilitating sessions and activities for teen participants.
- TopgolfcoreTopgolf partners with First Tee through summer academy programs and national partnerships. Topgolf facilities serve as entry points for young people to discover golf, with Topgolf supporting First Tee national events.
- Monterey Peninsula FoundationcoreMonterey Peninsula Foundation co-hosts the PURE Insurance Championship with PURE Insurance and PGA TOUR Champions at Pebble Beach Golf Links.
- PGA TOUR ChampionscorePGA TOUR Champions partners with First Tee to host the PURE Insurance Championship, which pairs First Tee teens with PGA TOUR Champions professionals for competition at Pebble Beach Golf Links and Spyglass Hill Golf Course. The tournament provides mentorship and competitive golf opportunities for selected teens.
- PURE InsurancecorePURE Insurance is the title sponsor of the PURE Insurance Championship Impacting First Tee, held at Pebble Beach. The tournament is broadcast internationally on Golf Channel.
- Golf ChannelcoreGolf Channel broadcasts the PURE Insurance Championship internationally, providing media coverage for First Tee participants and the organization.
- Rose Park Golf CoursecoreRose Park Golf Course in Salt Lake City partners with First Tee - Utah, providing facility access for programming. The adjacent Guadalupe School works with First Tee - Utah through this partnership.
- PGA TOUR First Tee FoundationcorePGA TOUR First Tee Foundation, Inc. is the national headquarters organization that First Tee - Utah shares information with and operates under as a licensed chapter of the national First Tee network.
- Utah Golf Foundation - Veterans on CourseminorGolf club donations support three ventures including Veterans on Course, a program by The Utah Golf Foundation that provides free golf instruction and playing opportunities for Utah veterans.
- Girls On ParminorGolf club donations support Girls On Par as one of three nonprofit ventures, in addition to Utah kids in First Tee programs and Veterans on Course.
- Pebble Beach ResortscorePebble Beach Resorts provides the iconic Pebble Beach Golf Links and Spyglass Hill Golf Course as venues for the PURE Insurance Championship, host of the 2008 U.S. Women's Open.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
First Tee – Utah competitors and assessment
Company assessmentDirect peers
- The First Tee of Greater Sacramento: Sibling chapter under the same national First Tee network, serving a different California region. Same curriculum, same donor model, same program taxonomy.
- Youth on Course: Subsidiary of the Northern California Golf Association providing subsidized youth rounds at partner courses – directly comparable to First Tee – Utah's Youth on Course offering.
- PGA Jr. League: PGA of America team-based junior golf program targeting ages 6-17. Directly competes for the same youth-golf participant pool with a similar team/league structure.
- LPGA*USGA Girls Golf: Joint LPGA/USGA initiative introducing girls to golf through life-skills and instruction programming; closest direct competitor in youth-golf-with-character-development niche.
- First Tee (national HQ – PGA TOUR First Tee Foundation): National parent organization of First Tee – Utah. Operates the same curriculum, scholarship framework, and elite event pipeline (PURE Insurance Championship, Game Changers Academy) across 52 chapters.
Broad incumbents
- Boys & Girls Clubs of America: National youth-development nonprofit delivering after-school programming including sports to underserved youth. Comparable mission of character/skills development for similar demographics.
- YMCA of the USA: National youth-development and recreation organization offering sports instruction and after-school programming to similar Title I and underserved demographics.
- Topgolf: Off-course golf entertainment venue with national First Tee partnership that introduces kids to golf. Adjacent rather than direct because the core business is entertainment, not youth development.
Others
- Make-A-Wish Foundation: Comparable tax-exempt 501(c)(3) nonprofit at similar scale of national chapters, donor-dependent revenue model, and corporate-partnership fundraising infrastructure.
Emerging players
- Positive Coaching Alliance: Nonprofit focused on character development through youth and high-school sports. Comparable 'sport-plus-character' positioning but with a coaching-education rather than direct-instruction model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
First Tee – Utah social profiles
Digital presenceFirst Tee – Utah financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Tee – Utah leadership team
Management profileNumber of profiles
First Tee – Utah funding detail
Funding detailFunding overview
Funding rounds
Investors
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First Tee – Utah M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about First Tee – Utah
What does First Tee – Utah do?
First Tee – Utah is a 501(c)(3) youth development nonprofit that delivers golf-based programs integrating golf instruction with a life skills and character education curriculum for children ages 5-18 across Utah. Programs are run by PGA Professionals and trained volunteer coaches at golf courses, schools, and community centers, and the organization commits to never turning a child away for inability to pay.
Is First Tee – Utah a public or private company?
First Tee – Utah is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was First Tee – Utah founded?
First Tee – Utah was founded in -1. It employs 11 to 50 people.
Where is First Tee – Utah based?
First Tee – Utah is headquartered in Salt Lake City, United States, in the North America region.
How does First Tee – Utah make money?
Six revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are event-based Fundraising, named Scholarships, equipment and Merchandise Sales, roundUp App Donations and planned Giving.
Who are First Tee – Utah's main competitors?
Direct peers on record are The First Tee of Greater Sacramento, Youth on Course, PGA Jr. League, LPGA*USGA Girls Golf and First Tee (national HQ – PGA TOUR First Tee Foundation). Broad incumbents are Boys & Girls Clubs of America, YMCA of the USA and Topgolf. Make-A-Wish Foundation is listed as an others. Positive Coaching Alliance is listed as an emerging player.
Does First Tee – Utah have an API?
No public API is recorded for First Tee – Utah.
What industry is First Tee – Utah in?
First Tee – Utah's product category is Youth Development Services. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs). Its NAICS code is 61162 and its SIC code is 8200.