Medicetics

What Medicetics does

Medicetics is a privately held, doctor-led aesthetic clinic founded in 2006 by Dr Vicky Dondos and Dr Geoff Mullan, operating two locations in Central London at 37 Connaught Street (W2) and 10 Harley Street (W1G). The clinic is regulated by the UK Care Quality Commission and staffed by six qualified doctors and two aesthetic practitioners, positioning it as a medically supervised alternative to non-medical beauty salons. Over its 18-year history the clinic has performed more than 100,000 treatments.

The service portfolio spans five categories: injectables (wrinkle relaxing, hyaluronic acid fillers, HArmonyCa, polynucleotides, Profhilo, SuneKOS, JULÄINE, lip fillers, non-surgical rhinoplasty, hyperhidrosis treatment); facials and skin treatments (Hydrafacial, Aquagold, PRP, microneedling, chemical peels, Cosmelan, Dermalux LED, mesotherapy, Obagi Nu-Derm, Light Eyes Ultra); laser and energy treatments (Morpheus 8, NeoGen Plasma, Excel V Laser, Laser Genesis, Laser Skin Resurfacing, IPL, TempSure, laser hair removal); body treatments (fat dissolving, CoolSculpting, hand rejuvenation, neck and chest rejuvenation, leg vein injections); and wellness services (medical weight management, IV nutritional therapy, functional medicine, mole removal, thread lifts, dermatology and nutritionist consultations). The clinic was the first in the UK to offer the Excel V dual-wavelength laser and operates the NeoGen nitrogen plasma system.

The business model is direct-to-consumer, fee-for-service, with pay-as-you-go unit pricing per treatment session. Consultation fees range from £50 (redeemable against treatment) to £150 (Medical Director), and individual treatment prices range from £30 (Dermalux LED add-on) to £1,250+ (comprehensive neck and chest programs), with premium injectables and biostimulators priced at £600–£1,000 per session. Customers are affluent individuals seeking natural-looking aesthetic outcomes; new client acquisition occurs through free Calendly video consultations, online booking via the Pabau platform, phone, and WhatsApp, supported by earned media in publications including Elle, Harper's Bazaar, Daily Mail, Tatler, Grazia, and The Telegraph. The clinic is founder-owned with no external equity, debt, or institutional investors identified.

Name

Medicetics

Legal name

Medicetics

Website

https://medicetics.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Medicetics is a privately held, doctor-led aesthetic clinic founded in 2006 in Central London, operating from Connaught Street and Harley Street. It offers injectables, laser and energy treatments, facials, body contouring, and wellness services to affluent individual clients seeking natural-looking aesthetic results.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Clinic Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE)

akta.pro secondary industries

Medical Spas (Medi-Spas) (HSALAFAB), Professional Skincare & Facial Treatments (CRABALAF), Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Aesthetic clinic services
• Non-surgical cosmetic treatments
• Injectable aesthetic treatments
• Laser skin treatments
• Medical aesthetic services

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Aesthetic Treatment Services: The primary revenue stream comes from fee-for-service aesthetic treatments ranging from injectable procedures (wrinkle relaxing, dermal fillers, skin boosters) to laser and energy treatments, facials, and body treatments. Pricing varies by treatment type with consultation fees from £50-£150 and treatment prices starting from £95 for laser hair removal up to £1,250+ for comprehensive treatment programs.
2. Skincare Products: Sale of skincare products including Obagi Nu-Derm prescription skincare systems (from £625) as part of treatment programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Medicetics is a doctor-led aesthetic clinic in Central London offering non-surgical cosmetic treatments including injectable treatments (wrinkle relaxers, dermal fillers, skin boosters), laser and energy-based skin treatments (Morpheus 8, NeoGen Plasma, Excel V Laser, IPL, TempSure RF, laser hair removal), facials and skincare programs (Hydrafacial, microneedling, chemical peels, Obagi Nu-Derm), body treatments (CoolSculpting, fat dissolving, neck and hand rejuvenation), and complementary wellness services (medical weight management, IV therapy, dermatology consultations). All injectable procedures are performed by qualified doctors, with personalised treatment plans developed during mandatory pre-treatment consultations.

Product overview

Medicetics is a doctor-led aesthetic clinic offering a comprehensive portfolio of treatments across five main categories: Injectables (including Botox, dermal fillers, HArmonyCa, Polynucleotides, Profhilo, SuneKOS, JULÄINE, lip fillers, non-surgical rhinoplasty, and hyperhidrosis treatment); Facials & Skin (Hydrafacial, Aquagold, PRP, TargetCool with E50 Exosomes, microneedling, chemical peels, Cosmelan, Dermalux LED, mesotherapy, Obagi Nu-Derm, and Light Eyes Ultra); Laser & Energy (Morpheus 8, NeoGen Plasma, Excel V Laser, Laser Genesis, Laser Skin Resurfacing, IPL Photofacial, Tempsure Radiofrequency, and Laser Hair Removal); Body Treatments (neck/chest rejuvenation, fat dissolving injections, Coolsculpting, hand rejuvenation, leg vein injections); and Wellness/Medical Services (medical weight management, mole removal, thread lifts, IV nutritional therapy, dermatology consultations, nutritionist consultations, and functional medicine). The clinic, established in 2006 and regulated by the Care Quality Commission, is staffed by 6 doctors and 2 aesthetic practitioners operating from Central London locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wrinkle Relaxing Injections Botulinum toxin treatment using Botox, Bocouture, Azzalure or Dysport to temporarily relax facial muscles and reduce wrinkles and fine lines; administered by doctors from £270, with results lasting 4-6 months and complimentary two-week follow-up.
• Hyaluronic Acid Dermal Fillers Dermal filler treatment using hyaluronic acid to add volume, smooth wrinkles, and contour facial features including cheeks, lips, and tear trough; from £320, with results lasting 6-18 months.
• HArmonyCa Injectable Treatment Hybrid dermal filler combining hyaluronic acid with calcium hydroxyapatite (manufactured by Allergan) for both instant lift and long-term collagen stimulation; from £600, results last up to 24 months.
• Polynucleotides Bio-Revitalisation Bio-revitalisation injectable using DNA fragments from salmon/trout sperm to stimulate cellular repair, boost collagen, and improve skin hydration and elasticity; from £400, course of 2-3 treatments spaced 2-4 weeks apart recommended.
• Profhilo Skin Boosters Award-winning injectable treatment using 100% hyaluronic acid to deeply hydrate skin and stimulate collagen and elastin production for improved firmness; from £350, two treatments spaced four weeks apart recommended, results last approximately six months.
• SuneKOS Collagen Booster Collagen booster treatment combining hyaluronic acid with amino acids to stimulate fibroblast activity and regenerate the skin's extracellular matrix; £800 per course of three eye treatments or £900 per course of three face treatments.
• JULÄINE Collagen Biostimulator Advanced poly-L-lactic acid (PLLAA) collagen biostimulator from Sweden using LaSynPro technology to reactivate natural collagen production for facial rejuvenation; £1,000 per treatment, course of three vials at £3,000, results last 12-24 months.
• Lip Fillers Hyaluronic acid-based lip filler treatment to add volume, restore shape, improve hydration, and correct asymmetry in lips; from £500 (Lip Hydration from £340), results last 8-12 months.
• Non-Surgical Rhinoplasty Nose reshaping procedure using dermal fillers to reshape, define, hide bumps, and straighten the nose without surgery; from £750, results last 12-24 months.
• Hyperhidrosis Treatment Excessive sweating treatment using botulinum toxin injections to block neurotransmitter signals and reduce sweating in underarms, hands, or feet; from £550, effects last 4-9 months.
• Hydrafacial Award-winning medical-grade hydradermabrasion treatment combining deep cleansing, exfoliation, hydration, and antioxidant application for glowing skin; from £125, includes neck and hand treatment, results last up to six weeks.
• Aquagold Fine Touch Facial Micro-injection facial using gold-tipped needles to deliver a bespoke cocktail of Botox, hyaluronic acid, and PRP for skin rejuvenation; from £600, results last up to three months, available at Harley Street.
• PRP Platelet Rich Plasma Treatment Autologous treatment using the client's own blood plasma rich in growth factors to stimulate tissue regeneration, improve skin texture, and boost collagen production; from £500, results last up to 18 months.
• TargetCool with E50 Exosomes Innovative cooling technology combined with salmon fibroblast-derived exosomes to enhance absorption of active ingredients and accelerate skin regeneration; TargetCool from £250, E50 Exosomes with TargetCool £500, effects last 6-12 weeks.
• Microneedling (Skinpen) Collagen induction therapy using the Skinpen device with fine needles to create micro-punctures and stimulate natural collagen and elastin production; from £300, course of three treatments recommended, results last approximately 12 months.
• Chemical Peels Deep exfoliation treatments using naturally occurring acids including Obagi Blue Peel Radiance, ENERPEEL, Epionce, and Skinbetter Science peels; from £150, series of three treatments recommended.
• Cosmelan Depigmentation Peel Professional pigmentation removal treatment combining in-clinic and at-home care in a 12-month program to reduce hyperpigmentation and melasma; from £995.
• Dermalux LED Phototherapy Non-invasive light therapy using pure light wavelengths to rejuvenate skin, treat conditions such as rosacea and eczema, and accelerate natural repair processes; from £30 as an add-on, effects last 3-6 months.
• Mesotherapy Micro-injection treatment delivering a potent cocktail of hyaluronic acid, vitamins, minerals, antioxidants, and amino acids directly into the skin to nourish and rejuvenate.
• Light Eyes Ultra Injectable treatment for the delicate eye area using hyaluronic acid, antioxidants, and botanical extracts to improve circulation and reduce dark circles.
• Obagi Nu-Derm Skincare System Prescription-only skincare system for treating pigmentation, acne, and signs of ageing using a comprehensive 12-week program of topical treatments; system from £625, initial consultation £150.
• Morpheus 8 RF Microneedling Radiofrequency microneedling treatment combining micro-needling with RF heat energy to remodel skin, stimulate collagen, and tighten sagging areas; from £600, course of 3-6 treatments recommended over six months, results last 12 months.
• NeoGen Plasma Skin Regeneration Nitrogen plasma skin regeneration treatment using radiofrequency-converted gas plasma for skin tightening, non-surgical eye lift, and pigmentation treatment; non-fractionated treatment that can target the full surface area unlike standard RF microneedling or lasers.
• Excel V Laser Treatment Dual-wavelength laser system (532nm and 1064nm Nd:YAG) for treating rosacea, redness, thread veins, scars, and bruising; first UK clinic to offer this treatment, from £150, minimum three treatments required for vascular conditions.
• Laser Genesis Facial Nd:YAG laser treatment gently heating the upper dermis to boost collagen, reduce redness and rosacea, and improve skin texture without downtime; Express, Pamper, and Plus options available, course of 3-6 treatments recommended.
• Laser Skin Resurfacing 1540nm laser treatment for removing fine lines, tightening skin, evening out tone, repairing sun damage, and improving acne scarring; from £750, results last 12+ months.
• IPL Photofacial Intense pulsed light therapy for treating uneven pigmentation, brown spots, redness, rosacea, broken capillaries, and stretch marks.
• TempSure Radiofrequency Skin Tightening Radiofrequency skin tightening treatment using controlled heat to stimulate collagen renewal and reduce fine lines and wrinkles; from £250, course of 3-4 treatments recommended, results last up to three months.
• Laser Hair Removal Long-term hair reduction using Lumenis Lightsheer Desire laser with sapphire cooling system for comfortable treatment across body areas; from £95, course of six treatments offered at price of five.

Quantifiable outcome

• Over 100,000 treatments successfully performed since 2006
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PHI Clinic: Harley Street-area aesthetic clinic offering injectables, lasers, skin treatments and non-surgical procedures under a doctor-led team. Closely comparable to Medicetics on premium Harley Street positioning and doctor-led treatment portfolio.
• Mallucci London: London-based aesthetic clinic offering injectables, skin and body treatments under a doctor-led team. Comparable to Medicetics on premium London positioning and full-portfolio aesthetic offering.
• Woodford Medical: UK-wide doctor-led aesthetic clinic chain offering injectables, skin treatments and laser services across multiple locations. Comparable to Medicetics on doctor-led model and treatment portfolio, with broader geographic footprint.
• Beyond Medispa: London-based medi-spa offering injectables, body treatments, skin and laser services in a premium setting. Comparable to Medicetics as a London-based clinic offering a similar breadth of medical aesthetic services.
• The Cosmetic Skin Clinic: London-based doctor-led aesthetic clinic offering injectables, laser and energy treatments, body contouring, and skin treatments. Directly comparable to Medicetics in service mix, premium positioning, and doctor-led model across multiple UK locations.
• Dr Rita Rakus Clinic: Long-established Knightsbridge-based doctor-led aesthetic clinic specializing in injectables, skin tightening (Thermage, Ultherapy), and body treatments. Comparable to Medicetics as a single-doctor-led premium London clinic with strong celebrity/press profile.
• 111 Harley Street: Harley Street-based aesthetic clinic offering injectables, skin and laser treatments in a doctor-led setting. Closely comparable to Medicetics on Harley Street prestige location, doctor-led model, and treatment portfolio.
• Vie Aesthetics: London-area doctor-led aesthetic clinic offering injectables, skin boosters, laser treatments and body contouring. Comparable to Medicetics on doctor-led model, premium treatment menu and London catchment area.

Broad incumbents

• The Harley Medical Group: UK-wide chain offering both surgical and non-surgical cosmetic treatments including injectables, skin treatments and body contouring. Comparable to Medicetics on doctor-led aesthetic offering but with a much broader national footprint and inclusion of surgical procedures.
• sk:n Clinics: Large UK chain of doctor-led skin and aesthetic clinics offering injectables, laser, dermatology and skincare across 50+ locations. Comparable to Medicetics on treatment mix but at significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MediceticsW2/videos
• Instagraminstagram.com/Medicetics
• Xx.com/medicetics
• LinkedInlinkedin.com/company/medicetics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicetics