Ligne St Barth

What Ligne St Barth does

Ligne St Barth is a French founder-owned luxury skincare and personal care manufacturer founded in 1983 by Hervé Brin on the island of Saint-Barthélemy in the French West Indies. The company develops and markets a portfolio of more than 40 products across seven categories—body care, face care, sun care, men's care, fragrance, sea breeze, and bath care—formulated with tropical Caribbean botanical ingredients including roucou (annatto), aloe vera, avocado, coconut, mango butter, papaya, pineapple, and Caribbean vanilla. Approximately 87% of the cosmetic and fragrance line contains at least 80% ingredients of natural origin. R&D is anchored in the company's laboratory on Saint-Barthélemy, including proprietary cold-extraction of roucou seeds and traditional maceration techniques for plant elixirs; manufacturing was relocated to mainland France in 2020 and operates under ISO 22716 good manufacturing practices.

The go-to-market is hybrid. Direct-to-consumer e-commerce runs through a multilingual site (English, French, German, Italian) shipping to roughly 30 countries, supported by a B2B Pro Access portal for spa and professional partners. A curated global spa-partner network uses Ligne St Barth products in 14 signature treatments, and the company wholesales through approximately 12 regional distributors covering Europe, the Baltic states, Russia/CIS, the Middle East, Turkey, Ukraine, and North America. Pricing sits in the premium band: body products range from about €53 to €80, face care up to €148.80, and fragrance products up to €136.80. The company was 100% made in France to ISO standards.

The customer base spans luxury spa and wellness retreats as a primary vertical, premium individual consumers purchasing DTC or through selective perfumeries as a primary horizontal, and specialty retailers as a secondary horizontal. The firm remains privately held and founder-controlled, with Hervé Brin serving as President; in 2021 his children Tatyana and Amadeus Brin established wholly-owned distribution entities (ST BARTH France SAS in Challans; ST BARTH Distribution GmbH in Munich), formalizing generational succession. Recent strategic emphasis has been on expanding men's fragrances (2022), broadening SPF suncare coverage (2023), and refreshing the spa concept (2024).

Name

Ligne St Barth

Legal name

Ligne St Barth SAS

Website

https://lignestbarth.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Ligne St Barth is a French founder-owned luxury Caribbean skincare manufacturer founded in 1983, producing 40+ natural-ingredient cosmetics across body, face, sun, men, fragrance, sea breeze, and bath categories, sold via DTC e-commerce, partner spas, and regional distributors in approximately 30 countries.

Ownership category

akta.pro rank

Product category

Luxury Skincare and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Natural skincare products
• Luxury body care
• Caribbean botanical cosmetics
• Premium spa skincare
• Natural fragrance collections

Headquarters

HQ city

Saint-barthélemy

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through the company's multilingual e-commerce platform (English, French, German, Italian), offering products across Body, Face, Suncare, Men, Fragrance, Sea breeze, and Bath categories with prices ranging from approximately €35 to €149.
2. B2B Spa Partner Sales: Sales to spa partners who use Ligne St Barth products in treatments at wellness destinations worldwide. The company offers 14 signature treatments including massages, body wraps, facials, and hand/foot care.
3. Wholesale/Distribution: Products distributed through selective perfumeries and specialty retailers via regional distribution partners covering approximately 30 countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ligne St Barth develops, manufactures, and sells luxury skincare, body care, suncare, fragrances, and personal care products formulated with natural Caribbean botanical ingredients (avocado, coconut, mango butter, roucou, aloe vera, papaya, vanilla, tiaré) in its own laboratory. The portfolio of more than 40 products spans Body Care, Face Care, Suncare, Men's Care, Fragrance, Sea Breeze, and Bath categories, plus 14 signature spa treatment protocols designed for luxury spa partners. Products are manufactured in ISO 22716-certified facilities and sold direct-to-consumer via multilingual e-commerce, through a global network of spa partners, regional distributors, and selective perfumeries in approximately 30 countries.

Product overview

Ligne St Barth is a luxury Caribbean skincare brand founded in 1983 by Hervé Brin on Saint-Barthélemy island. The brand harmoniously combines traditional plant knowledge with scientific advances, creating products from tropical flora including fragrant flowers, exotic fruits, and Caribbean actives. The portfolio comprises over 40 products across seven main categories: Body Care (oils, lotions, gels including Avocado Oil, Coconut Oil, Aloe Vera Gel, Camphor & Menthol Oil, Firming Ivy Gel, Banana Cream), Face Care (cleansing milk, tonic lotions, cream masks with clay/papaya/pineapple/passion fruit, Mango Butter moisturizers), Sun Care (Roucou Tanning Oils in SPF 6/15/30/50+, Aloe Vera After-Sun Gel), Men's Care (Homme line with body lotion, facial fluid, shower gel plus three Eaux de Parfum: L'Original, Vétiver, Islander), Fragrances (Vanille West Indies, men's collection), Bath & Hair Care (shower gels, cream rinses, shampoos with spirulina, papaya, jasmine, vetiver & lavender), and Sea Breeze Collection (Premium Care Oil, Blue Lagoon, Sunsplash). Products are developed in their laboratory using natural Caribbean ingredients and distributed through spa partners worldwide in approximately 30 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Care Line Luxury body oils, lotions, and firming gels formulated with Caribbean botanicals such as avocado oil, coconut oil, aloe vera, mango butter, shea butter, and camphor. Products nourish, moisturize, tone, and protect skin with fragrant tropical sensorial profiles. Prices range from approximately €53 to €80 per unit.
• Face Care Line Complete facial skincare regimen including cleansing milk, tonic lotion, exfoliating peeling cream, clay and fruit cream masks, and rich moisturizers based on mango butter and tropical fruit extracts (papaya, pineapple, passion fruit, melon, frangipani). Targets cleansing, exfoliation, purification, and deep moisturization. Prices range from approximately €35 to €149.
• Suncare Line (Roucou Tanning Oils and After-Sun) Roucou (annatto) seed-based tanning oils with SPF 6, 15, 30, and 50+ that stimulate melanin production for natural tanning alongside sun protection, plus an Aloe Vera Gel with Mint for after-sun cooling and after-shave use. Made via the brand's proprietary cold extraction process. Prices range from approximately €74 to €114.
• Men's Care Line Men's grooming range including moisturizing body lotion Homme, moisturizing facial fluid Homme, and shower gel Homme with rosemary and lime notes, formulated with mango butter, coconut oil, and shea butter. Tailored to specific needs of men's skin.
• Fragrance Collection Luxury fragrances including Parfum Vanille West Indies (€136.80, 50ml), a brand classic since 2006 featuring sensual vanilla notes, and the men's Eaux de Parfum trio: L'Original (citrusy, masculine, spicy on a salty foam base), Vétiver (woody and spicy Haitian vetiver), and Islander (citrusy and spicy). Eau de Parfum products range from approximately €90.60 to €133.80.
• Bath and Hair Care Line Shower gels, shower creams, shampoos, and conditioners featuring Caribbean botanicals: Extra Mild Shampoo Spirulina, Cream Rinse Jasmine, Blue Lagoon Shower Gel, Peeling Shower Cream Papaya, Shower Gel Vetiver & Lavender, and Shower Cream Amber Vanilla. Shower gels from €40.20 to €64.35; shampoos/conditioners from €32.16 to €44.64 per 100ml.
• Sea Breeze Collection A signature range including Premium Care Oil (€90.00, 200ml) for body, face, and hair with Caribbean vanilla and jasmine fragrance; Blue Lagoon bath products evoking turquoise Caribbean waters; and Sunsplash Face & Body Splash with grapefruit for energizing freshness.
• St Barth Spa Treatments Curated set of 14 signature spa treatment protocols designed for spa partners worldwide, including Smoothing Scrub, Lightness Detox Facial, Richness Anti-Aging Facial, Gentle Touch Hand Care, Gentle Step Foot Care, Firming Body Wrap, Intenseness Massage, Slim Line Leg Wrap, Pampering Body Wrap, Serenity Scalp Massage, Bliss Body Massage, Chill Out Shell Massage, Sunrising Sand Scrub, Sunshine Caribbean Massage, and Sundowner Aloe Wrap. Available exclusively through partner spas, not via Ligne St Barth directly.

Quantifiable outcome

• Products available in approximately 30 countries
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ST BARTH SAS (France)coreChannel Partner/ Reseller/ DistributorDistribution entity established in Europe in 2021 by Tatyana and Amadeus Brin (children of founder Hervé Brin) to better support partners. Located at 1 rue Victor Baltard, Parc de la Bloire, 85300 Challans, France. Contact: +33 2 51 55 63 12 / [email protected]
• ST BARTH DISTRIBUTION GMBH (Germany)coreChannel Partner/ Reseller/ DistributorDistribution entity for German market established in 2021 by children of founder. Located at Augustenstraße 79, 80333 Munich, Germany. Contact: +49 89 1225 9004 / [email protected]
• SELECTIVE FRAGRANCE (Austria/Slovakia)minorChannel Partner/ Reseller/ DistributorRegional distributor for Austria and Slovakia. Located at Karolinengasse 5, 1040 Wien, Austria. Contact: +43 664 638 2966 / [email protected]
• BANK OF ALLURE (Baltic States)minorChannel Partner/ Reseller/ DistributorRegional distributor covering Latvia, Lithuania, and Estonia. Located at Elizabetes iela 33, Riga, LV-1010, Latvia. Contact: +371 22068145 / [email protected]
• INTERNATIONAL BRAND SERVICES BV (Benelux)minorChannel Partner/ Reseller/ DistributorRegional distributor covering Belgium, Luxembourg, and Netherlands. Located at Emmastraat 40, 1075 HW Amsterdam, The Netherlands. Contact: +31 203 704 405 / [email protected]
• FASHION LOBBY - B. Sarantaris & Sia E.E. (Greece)minorChannel Partner/ Reseller/ DistributorRegional distributor for Greece. Located at 101 Kolokotroni Str, K. Pefki GR15121, Athens, Greece. Contact: 0030 210 61 21 917 / [email protected]
• BEAUTY SAN S.P.A. (Italy/Vatican)minorChannel Partner/ Reseller/ DistributorRegional distributor for Italy, Vatican City, Republic of St Marin, and Livigno. Located at Via Rimini 37, 59100 Prato, Italy. Contact: +39 0574 43891 / [email protected]
• ACTION GROUP (Middle East)minorChannel Partner/ Reseller/ DistributorRegional distributor for Middle East. Located at Waves Business Center, Building n°4, 13039 Safat, Kuwait. Contact: +965 22247500 / [email protected]
• ERSTA GROUP (Russia/CIS)minorChannel Partner/ Reseller/ DistributorRegional distributor for Russia, Kazakhstan, Belarus, Moldavia, Georgia, Tajikistan, Turkmenistan, Armenia, Azerbaijan, Uzbekistan, and Kyrgyzstan. Located at Magistral Plaza, Moscow, 123290, Russia. Contact: +7 (495) 644-00-08 / [email protected]
• SWISSCOSMETICS.TRADE GMBH (Switzerland)minorChannel Partner/ Reseller/ DistributorRegional distributor for Switzerland. Located at Neuhofweg 8, 6045 Meggen, Switzerland. Contact: +41 792 196 767 / [email protected]
• INANIR (Turkey)minorChannel Partner/ Reseller/ DistributorRegional distributor for Turkey. Located at 19 Mayıs, Şekerciler Sk. No:9, 34381 Şişli/Istanbul, Turkey. Contact: +90 216 498 45 45 / [email protected]
• JAN-KYIV LLC (Ukraine)minorChannel Partner/ Reseller/ DistributorRegional distributor for Ukraine. Located at Stolichnoe road 101, 03026, Kyiv, Ukraine. Contact: +38(099)1131601 / [email protected]
• BEAUTY FRONTIER (USA/Canada/Mexico)minorChannel Partner/ Reseller/ DistributorRegional distributor for USA, Canada, and Mexico. Located at 30851 Agoura Road, Suite 103, Agoura Hills, CA 91301. Contact: +1 805 379 1884 / [email protected]

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Clarins: Major French luxury skincare group with plant-based formulation heritage and global spa/retail presence. Overlaps with Ligne St Barth on natural positioning and spa channel, but operates at significantly larger scale.

Direct peers

• Caudalie: French natural skincare brand rooted in vinotherapy botanicals, sold through DTC, pharmacies, and selective perfumeries worldwide. Comparable on French natural-origin positioning and premium body/face care portfolio.
• Elemis: British luxury skincare brand with deep spa and cruise/resort channel roots. Directly comparable to Ligne St Barth on spa-led B2B distribution and body care focus.
• Sisley Paris: French family-owned luxury skincare and fragrance house with strong spa and selective retail distribution. Comparable on family ownership, premium pricing, spa channel emphasis, and botanical formulation philosophy.
• ESPA: British luxury spa skincare brand supplied to five-star hotels and resorts worldwide. Comparable on professional spa partners as primary channel and natural active ingredient positioning.
• Aesop: Australian luxury natural skincare brand (owned by L'Oréal) with selective retail and spa partnerships. Comparable on premium botanical formulations, spa presence, and brand storytelling around ingredient provenance.
• Diptyque: French luxury fragrance and body care house with selective perfumery distribution. Comparable on French heritage, premium fragrance portfolio, and selective retail channel strategy.
• L'Occitane en Provence: French natural-origin skincare and body care brand with global selective retail and spa distribution. Closely comparable to Ligne St Barth on heritage, natural ingredient positioning, and multi-channel GTM (DTC, perfumeries, spa partners).

Emerging players

• Maison Margiela Replica: French luxury fragrance line with selective perfumery and DTC distribution. Comparable on premium fragrance craftsmanship and selective retail channel overlap.
• Byredo: Swedish luxury fragrance and body care brand with premium positioning and selective retail. Comparable on creative brand storytelling and selective perfumery distribution, though younger and broader than Ligne St Barth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lignestbarth/?hl=fr
• Xx.com/lignestbarth
• Facebookfacebook.com/lignestbarth
• LinkedInlinkedin.com/company/ligne-st-barth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ligne St Barth