The Lackey Law Firm

What The Lackey Law Firm does

The Lackey Law Firm is a family-owned personal injury and criminal defense law firm headquartered in Huntsville, Alabama, founded by Gary Lackey in 1981 after his graduation from the University of Alabama School of Law. The firm serves individual consumers across North Alabama — including Madison, Limestone, and Jackson Counties and the Tennessee Valley — with a second office in Scottsboro. Core practice areas encompass personal injury (auto and truck accidents, motorcycle wrecks, wrongful death, premises liability, medical malpractice, defective products, construction and bicycle accidents, dog bites) and criminal defense (DUI, felonies, misdemeanors, traffic). The firm reports $70 million+ recovered for clients cumulatively, with $20 million+ recovered in 2025, and cites over 10,000 court hours logged.

The firm's operating model is direct-to-consumer and contingency-fee based, with free consultations and no upfront cost to clients; the firm is paid only if compensation is recovered. Distribution is through two physical offices, phone intake, and a multi-channel digital presence (website, blog, Facebook, TikTok, YouTube), with bilingual English/Spanish intake to broaden reach. Management consists of three family-member attorneys — Gary, Justin (since 2009), and Jennifer Lackey (since 2011) — supported by peer recognitions including Martindale-Hubbell AV Preeminent, National Top 100 Trial Lawyers, Super Lawyers Rising Stars, and Lawyers of Distinction. An affiliated entity, Lackey Law Firm PC in Austin, Texas, extends the family-law practice outside Alabama.

Name

The Lackey Law Firm

Legal name

The Lackey Law Firm

Website

https://thelackeylawfirm.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lackey Law Firm is a family-owned Huntsville, Alabama law firm serving North Alabama consumers through contingency-fee personal injury and criminal defense representation across two offices and bilingual intake.

Ownership category

akta.pro rank

Product category

Personal Injury Law

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Criminal defense representation
• Auto accident attorney
• Wrongful death litigation
• Contingency fee representation

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Injury Legal Services: Contingency fee-based legal representation for personal injury cases. Clients pay nothing upfront; firm receives percentage of recovery only if compensation is obtained.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Lackey Law Firm is a family-owned personal injury and criminal defense law firm providing legal representation across North Alabama. The firm offers comprehensive legal services for personal injury cases—including car and truck accidents, motorcycle accidents, wrongful death, premises liability, and medical malpractice—and criminal defense matters including DUI, drug offenses, assault, and white-collar crimes. Services are delivered on a contingency-fee basis for personal injury matters with no payment required unless compensation is recovered, and free initial consultations are offered across practice areas.

Product overview

The Lackey Law Firm is a family-owned personal injury and criminal defense law firm providing legal services across North Alabama. The firm offers a comprehensive suite of legal services centered on personal injury representation (covering auto accidents, truck accidents, motorcycle accidents, wrongful death, premises liability, medical malpractice, dog bites, and construction accidents) and criminal defense (including DUI, drug offenses, assault, and white-collar crimes). Services are provided through its main offices in Huntsville and Scottsboro, Alabama, with an affiliated firm (Lackey Law Firm PC) handling family law matters in Austin, Texas. The firm operates on a contingency-fee basis for personal injury cases and offers free consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals injured due to the negligence of another party, covering car accidents, truck accidents, motorcycle accidents, wrongful death, premises liability, medical malpractice, dog bites, construction accidents, bicycle accidents, and pedestrian accidents. Served on a contingency-fee basis with free consultations.
• Auto Accident Legal Services Legal representation for auto accident victims, including uninsured/underinsured motorist claims, 18-wheeler truck wrecks, motorcycle accidents, and DUI/traffic-related cases.
• Criminal Defense Legal Services Defense representation for individuals charged with criminal offenses including DUI, drug offenses, assault and battery, and white-collar crimes.
• Wrongful Death Legal Services Legal representation for families pursuing justice following the wrongful death of a loved one caused by another party's negligence.
• Premises Liability Legal Services Legal representation for individuals injured due to unsafe or hazardous conditions on someone else's property.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence, including cases involving defective medical devices.
• Workers' Compensation Legal Services Legal representation for workers injured on the job who are seeking workers' compensation benefits.

Quantifiable outcome

• $70+ Million recovered for clients
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Heninger Garrison Davis: Birmingham-based Alabama personal injury firm handling car accidents, truck wrecks, and wrongful death across the state. Comparable contingency-fee plaintiff practice competing for the same North Alabama referral and organic lead pools.
• Wettermark & Keith: Alabama-based personal injury firm with multiple offices serving North and Central Alabama. Directly competes with The Lackey Law Firm in the same regional PI market, with similar contingency-fee model and plaintiff-side practice mix.
• Gordon, Elias & Seely, LLP: Alabama plaintiff-side personal injury and wrongful death firm handling truck and commercial vehicle cases. Directly comparable contingency-fee trial practice with overlapping product mix in motor vehicle and catastrophic injury work.
• Cory Watson Attorneys: Alabama plaintiff injury firm with offices in Birmingham and statewide reach handling auto, truck, and product liability cases. Comparable contingency-fee plaintiff model and overlapping product mix; significant peer overlap in Alabama tort and trucking litigation.
• Gearheart & Gearheart, LLC: North Alabama personal injury firm serving the Tennessee Valley region. Comparable plaintiff focus and contingency-fee model targeting the same geographic and practice area as The Lackey Law Firm.
• Morris Bart, LLC: Multi-office Southeast personal injury firm with a TV/digital-led mass advertising model. Comparable in practice mix (auto accidents, premises liability, workers' comp) and contingency fee structure, representing the well-funded regional PI competitor archetype.
• Shrable Injury Law: Huntsville-area personal injury firm with comparable plaintiff-side practice and local positioning. Direct head-to-head competitor in the Madison County / North Alabama market that The Lackey Law Firm explicitly targets.
• Drake Law Firm: Alabama-based plaintiff personal injury firm handling vehicle accidents, wrongful death, and premises liability. Operates a similar contingency model and competes for the same North Alabama consumer base.
• Tidwell DeWitt LLC: Huntsville-based law firm with personal injury practice focus. Local direct competitor overlapping The Lackey Law Firm's primary service geography (Madison County) and core practice areas (auto and truck accidents, premises liability).

Broad incumbents

• Lundy, Lundy, Soileau & South: Louisiana-based plaintiff trial firm with mass tort and personal injury work that has scaled to multi-office operations. Comparable in contingency structure and PI focus, but at a significantly larger scale and broader geographic footprint - useful as the "scaled-up PI firm" benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thelackeylawfirm
• Facebookfacebook.com/lackeylawfirm
• TikToktiktok.com/@lackeylawfirm
• LinkedInlinkedin.com/company/the-lackey-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lackey Law Firm