MakeUp in

What MakeUp in does

MakeUp in is a B2B trade show operator dedicated to the skincare and makeup industries, founded in 2010 and headquartered in Gentilly, France, with US operations in New York. The company runs three annual live events — in Paris (Carrousel du Louvre), New York (Javits Center), and Los Angeles (Los Angeles Convention Center) — that bring together ingredients and raw material suppliers, packaging vendors, formulation contractors, finished-product brands, and industry trendsetters. Its core product is therefore a recurring physical events franchise, complemented by the "World Skincare and Makeup Trends" content platform that extends the brand between live editions.

The business is operated by Infopro Digital Trade Shows SAS (RCS Créteil 440 290 070, share capital €15,000), a wholly owned sub-unit of the Infopro Digital Group, a French B2B media and events conglomerate. Headcount is concentrated around a small core operations team of roughly 1-10 direct employees with a broader network of managers, contributors, and advisors across the three locations.

Revenue mechanics rest on the conventional trade show stack: exhibitor booth sales, sponsorship and partnership packages, attendee/buyer programs, and content/branding tied to the trend platform. The unit does not disclose standalone revenue, and financial reporting is consolidated within Infopro Digital Group. No funding rounds, M&A activity, or public-company events are recorded; strategic priorities, to the extent visible, center on maintaining the three-city annual cadence and extending the content platform.

Name

MakeUp in

Legal name

INFOPRO DIGITAL TRADE SHOWS SASSAS

Website

https://makeup-in.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

MakeUp in operates three annual B2B trade shows — in Paris, New York, and Los Angeles — connecting skincare and makeup ingredients suppliers, packaging vendors, formulation contractors, brands, and trendsetters, with a complementary content platform.

Ownership category

akta.pro rank

Product category

Beauty Industry Trade Shows

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• B2B trade shows
• Beauty industry events
• Skincare exhibitions
• Makeup industry networking
• Cosmetics trade fairs

Headquarters

HQ city

Antony

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibition and Trade Show Fees: Revenue generated from exhibitor fees for participation in MakeUp in trade shows. Exhibitors include formulators, packaging manufacturers, ingredient suppliers, accessory makers, and full-service providers. The company also generates revenue through conference cycles, workshops, and event sponsorship.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MakeUp in organizes and operates three annual B2B trade shows for the global skincare and makeup industries, held in Paris (Carrousel du Louvre), New York (Javits Center), and Los Angeles (LA Convention Center). The events connect formulators, packaging manufacturers, ingredient suppliers, accessory makers, full-service providers, beauty brands, and trendsetters to showcase innovations, conduct business development, and identify industry trends. The company also operates a digital Worldwide Trends content platform publishing beauty industry news and trend analysis.

Product overview

MakeUp in™ is a unified B2B event brand organizing three trade shows for the global skincare and makeup industries: MakeUp in Paris (Carrousel du Louvre, June 2026), MakeUp in NewYork (Javits Center, September 2026), and MakeUp in LosAngeles (LA Convention Center, March 2026). The events connect suppliers, brands, and trendsetters to foster new product lines and innovation. The company also publishes a digital trends content platform covering global beauty industry news, market analysis, and innovation insights. The parent company is InfoPro Digital Trade Shows.

Differentiator

Problem solved

Functional benefit

Products and services

• MakeUp in Paris B2B trade show held at Carrousel du Louvre in Paris, bringing together suppliers, brands, and trendsetters in the skincare and makeup industries. Scheduled for June 17 & 18, 2026.
• MakeUp in NewYork B2B trade show held at Javits Center in New York, serving the skincare and makeup industries. Scheduled for September 16 & 17, 2026.
• MakeUp in LosAngeles B2B trade show held at LA Convention Center in Los Angeles for the skincare and makeup industries. Scheduled for March 4 & 5, 2026.
• World Skincare and Makeup Trends (Worldwide Trends Platform) Digital content platform publishing global beauty industry trends, market analysis, and innovation news for skincare and makeup professionals.

Quantifiable outcome

• Hundreds of innovations presented at each edition
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• BolognaFiere: Italian exhibition group and organizer of the Cosmoprof Worldwide Bologna show. Comparable as a vertically integrated trade fair operator in the beauty industry with a flagship global event comparable to MakeUp in.
• Informa Markets: Global events and exhibitions group running several beauty-industry B2B shows (including in-cosmetics). Comparable as a broader incumbent in beauty B2B events with significant scale advantages over MakeUp in.
• Reed Exhibitions / RX Global: Large diversified trade show organizer (part of RELX) running multiple beauty and personal care events including in-cosmetics. Useful comparable for the scale economics of a multi-brand trade show operator.

Direct peers

• Beautyworld Middle East: Major B2B beauty trade show in Dubai covering makeup, skincare, fragrance, and packaging - a regional peer addressing similar supplier and brand buyers outside MakeUp in's core geographies.
• Cosmoprof Worldwide Bologna: The flagship global B2B beauty trade show organized by BolognaFiere covering makeup, skincare, packaging, and professional beauty. Directly comparable to MakeUp in as a multi-segment beauty event serving suppliers and brands at scale.
• in-cosmetics Global: Leading B2B trade show for personal care ingredients and formulation, run by Informa/RX. Comparable as a beauty-industry supplier matchmaking event with a global footprint and similar supplier-brand dynamic to MakeUp in.
• International Beauty Show (IBS Las Vegas): Long-running professional beauty trade show in Las Vegas serving salon, spa, and beauty professional buyers. Comparable to MakeUp in's LosAngeles edition in serving the professional beauty ecosystem.
• ADF&PCD New York: Trade event for aerosol, dispensing, and personal care packaging innovation. Targets an overlapping supplier audience (packaging, ingredients, accessories) as MakeUp in's NYC edition.
• Cosmoprof North America: The North American edition of the Cosmoprof portfolio held in Las Vegas, directly competing with MakeUp in NewYork and MakeUp in LosAngeles for beauty suppliers, brands, and trade buyers.
• Luxe Pack: B2B trade show focused on premium packaging for beauty and luxury, held in Monaco and New York. Direct overlap with MakeUp in's packaging supplier audience and brand exhibitor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MakeUpInWorld
• YouTubeyoutube.com/user/MakeUpinParis
• Facebookfacebook.com/MakeUpinWorld
• LinkedInlinkedin.com/company/makeup-in
• Instagraminstagram.com/makeupin_world

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MakeUp in